As a project manager, you have a lot of responsibilities, and it is not in any way wrong to say that your decisions reflect in the success or failure of your project. Your one right decision can make your project work and accomplish your and your team’s goals. The best practice as a project manager is to break every task or goal into small steps and milestones to achieve the maximum results near your expectations.
Let’s suppose you are a company that provides Wikipedia Writing Services. As a project manager, your approach should be milestone-driven. You should encourage your team for achieving small milestones. Below are some essential points that you need to keep in your mind as a project manager.
Who is your target audience?
Introducing and promoting your project is important to keep all parties involved in the project informed, and to drive stakeholder attention to your work. On the other hand, you also want people to understand why the project is important, and what changes it will bring, and you want to encourage people to get involved. To share project information, you must first set a target audience. Different types of audiences include donors, local or national authorities, civil society, and other youth organizations. You also have to be clear about why they were selected and why they must be informed by the project.
What goals have you set for your advocacy work?
Once your target audience is identified, what information will you provide to each audience? What do you want your target audience to know and change? Do you wish to persuade, advocate or change behavior? Do you want to show project progress and results to your target audience? To achieve these goals, you must identify the main message to provide to various audiences. Also, consider what information they need to know to achieve your communication goals.
Which communication channels will you utilize?
After the target and audience of the promotion are determined, you need to choose the channel of promotion. Social media, websites, magazines, and media are all good options. Be aware that channels will vary for different audiences. To demonstrate the value of your project, you must be creative. Likewise, the timing and frequency of dissemination of information should be determined. Constraints such as budget and availability of relevant technical support should also be considered. You know the most effective publicity method is not necessarily the most expensive. Finally, be aware that communication is a time-consuming task, and it may be necessary to assign a team member to the task.
These are the most important things you need to know and follow to accomplish your project-related goals and deliver the best product to your customers.