Social Media Marketing

The modern marvels that we all have seen grow in front of us is the influence of social…

Buffer has made sharing our story and building our brand on social media so much easier. Luis Cancel,…

Gen Z and Millennials Are Leading a 'Great Reshuffle.' Here's What That Means(To receive weekly emails of conversations with the world’s top CEOs and business decisionmakers, click here .) Something big is happening in American workplaces. Workers are gaining the upper hand as businesses struggle to mount an economic recovery in the midst of a…

Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with the right strategy. To help you get started, here are our top tips for effective…

The key ingredient for doing social media marketing well is having a strategy.Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.Whether you want to…

What Is Social Media Marketing (SMM) The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission,…

Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work.  You need to stand out from a plethora of competitors, social media noise, and even compete with…

As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically…