How to Make the Most of Facebook Marketing

facebook marketing tips

The most important thing to consider when using Facebook marketing is that you need to know your audience. You might think your target market is your entire age range, but your products and services are tailored to those within that age group. If you have a book store, for example, you might be more focused … Read more

What Is Social Media Marketing?

Social Media Marketing refers to the use of websites and social media platforms for marketing purposes. While e-marketing and digital marketing continue to dominate the field of academia, practitioners and researchers are beginning to focus on the concept of social media marketing.

The Complete Guide to Social Media Marketing and Why It Is Important for Your Business

social media marketing guide

Introduction: What is Social Media Marketing? Social media marketing is the process of advertising through social media. Some of the most popular platforms for social media marketing are Facebook, Twitter, LinkedIn, and Google+. Social media marketing can be used to achieve a variety of goals including but not limited to: building a brand’s business, lead … Read more

Digital Marketing 101: What is SEO, SEM, and SMM?

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations … Read more

Going Local: Why Franchisees Shouldn’t Rely on Parent Brands’ Social Media Marketing

Gen Z and Millennials Are Leading a ‘Great Reshuffle.’ Here’s What That Means(To receive weekly emails of conversations with the world’s top CEOs and business decisionmakers, click here .) Something big is happening in American workplaces. Workers are gaining the upper hand as businesses struggle to mount an economic recovery in the midst of a…

4 SEO Success Stories To Learn From

4 real-life SEO success stories(that you can totally replicate) By: Masha Maksimava August 23rd, 2016 SEO is a challenge in itself; but for every company and webmaster trying to get it right, the process of search engine optimization is also full of smaller, less common challenges, specific to their business and industry. This holds true … Read more

What Is Social Media Marketing?

What Is Social Media Marketing (SMM) The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission,…