Digital Marketing 101: What is SEO, SEM, and SMM?

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations … Read more

SEO for Beginners: An Introduction to SEO Basics

What is SEO? At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. To get that visibility, you must understand three core components: What types of content search engine users and your customers want or need. How search engines work to discover, index, … Read more