What Is Social Media Marketing?

What Is Social Media Marketing (SMM) The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission,…

Social Media Marketing: The Ultimate Guide

As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.

Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products.

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What Does SEO Mean? 7 Must-Know Facts About SEO’s Meaning

You’ve heard about SEO enough times to ask, “What does SEO mean?” SEO stands for search engine optimization (SEO). In business and marketing, SEO is the practice of improving your online visibility in organic search results to increase the quantity and quality of your website traffic. Overall, this digital marketing strategy aims to generate revenue … Read more