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Which is Best for YouTube in 2020?

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We’ve already discussed both tools individually, so now, we will be doing a VidIQ vs TubeBuddy comparison. Which tool do you think wins the battle?

If you’re looking to boost your YouTube SEO, then using the right tools can help. VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, allowing you to add data to your YouTube content that will make it easier for you to take care of your SEO and help grow your channel.

When it comes to choosing online tools and applications, you want to make sure that the one you choose is the right one for you. Both VidIQ and TubeBuddy come with a cost for their premium features, so if you’re going to invest time and money in something, you need to make sure you’ve made the right choice.

So here it is, VidIQ vs TubeBuddy. Here we’ll talk you through both platforms to help you decide which is the right one for you.

Making the most of free browser extensions to improve YouTube SEO

Using free browser extensions can help you boost your content and take advantage of additional features you won’t get through YouTube alone. What’s great about both VidIQ and TubeBuddy is that they provide free browser extensions to introduce some new tools to your work.

It’s worth noting that while TubeBuddy has an extension that works on Safari, Firefox, and Chrome, VidIQs browser extension is only available for Chrome users.

It’s easy to get started with both extensions, and clicking the following links will take you directly to their setup pages.

You’ll need to set up user accounts to be able to use the extensions.

The following videos provide basic overviews of each platform’s features:

Which is better: VidIQ vs TubeBuddy?

When it comes to choosing VidIQ or TubeBuddy, it’s difficult to know which one to choose. Both have their strengths, particularly in the free versions, but it’s worth looking at each platform’s features in more detail to help understand how each one can work for you.

Search sidebar

While YouTube has its own search bar, both VidIQ and TubeBuddy contain their own in-built search bars which add further functionality to YouTube.

Both tools feature some useful information about videos and content, providing keyword information and score, as well as some related search suggestions. However, both tools become more detailed and beneficial when upgrading to the premium option.

What’s great about VidIQ here is that you get recommendations for further keywords which can help you make some positive changes to your SEO.

Both tools have their strengths here, and while VidIQ seems to feature more detailed insights, TubeBuddy can give you a clearer idea of how your video would perform in a search. While you could use both tools, the number of features that come with VidIQ makes it much more beneficial.

Video analysis

The video analysis tools of both VidIQ and TubeBuddy are fantastic. They provide detailed information about videos (and not just your own), giving you some useful statistics that can help you see the performance of your own videos, as well as that of your competition.

Both tools provide some excellent insight into video performance. As well as sharing views information, you can see social share info, video tags, channel statistics, and more. You’ll also see detailed YouTube rankings which lets you see how well your video is performing compared to others. While TubeBuddy allows you to copy tags to a tag list, VidIQ is the stand-out here thanks to more detailed statistics for both videos and channels.

View your channel statistics

VidIQ and TubeBuddy provide you with valuable insights into the performance of your channel.

Here’s VidIQ:

And TubeBuddy:

While both tools show you your Channel Tags, each platform offers its own unique features to help you view the performance of your channel.

VidIQ provides insights such as total numbers of views, global YouTube ranking, subscribers gained, number of videos uploaded over the last month, etc. And you can easily see your channel’s trending videos to help you see the content that is resonating well with audiences, helping you inform your content strategy.

Meanwhile, TubeBuddy shows a live subscriber count, while also allowing you to see the performance of your channel compared to another.

Used wisely, these tools can give you some useful data to help you develop and grow your channel, and work out what your best content is in the eyes of your audience.

Video upload

Each platform provides you with options for adding suggested tags, while also including upload checklists to make sure you’re covering all basis with your upload data.

With TubeBuddy, you get the option to create profiles to apply to your different types of videos, as well as helping you add extra features to your video in the form of end cards, thumbnail generator, etc.

VidIQ’s uploader takes a little more getting used to, with many of its key features such as description copy suggestions only available in the premium version.

Each tool has its strengths, although TubeBuddy has more features to provide additional functionality when uploading to YouTube.

Other key features

As well as the features that help improve the way you use your videos and channel. Both VidIQ and TubeBuddy have some additional features that make them valuable to your ongoing platform strategy.

When it comes to comment management, VidIQ allows you to see subscriber counts for comments, which can be filtered to reflect only those with a certain number of subscribers. You can also filter into comments that contain a question, helping you to easily respond to those comments first.

VidIQ also stands out with the way it shows a like/dislike ratio, and its quick stats tool, helping provide some useful insights for those looking to monetize their channel.

 

One area where TeamBuddy outperforms VidIQ is that TeamBuddy provides a mobile app, whereas VidIQ doesn’t. It’s not a deal-breaker for YouTube as the bulk of your account management will happen via a browser, but it can be useful for those wanting to check their stats on the go.

Each platform’s free extensions provide a variety of features, which are useful if you’re looking to dip your toe in the water before diving into a subscription. They can each show you valuable insights about your channel, although VidIQ is the clear winner in terms of in-depth features.

Can VidIQ and TubeBuddy be used at the same time?

Could you use both VidIQ and TubeBuddy at the same time? You could, but it will make for a very cluttered interface. Both platforms allow you to adjust which features are available – TubeBuddy through your account settings, and VidIQ through your Chrome Extension settings.

 

Disabling different functions can help you pick and choose, although it is recommended that you just focus on one.

Using Premium versions of VidIQ and TubeBuddy

While the free versions of each platform provide some beneficial features to users, there are some benefits to upgrading to at least the basic premium accounts. You’ll be able to access more detailed statistics for keyword research and other tools that make them worthwhile investments.

You can choose multiple subscription models depending on how heavy of a user you are.

There are options to cancel your subscriptions easily, allowing you to test out both platforms to see which is better for you. You could find that there are free features in one that you enjoy while wishing to benefit from the paid features in another. It partly comes down to cost and how much you want to invest in your channel, as well as how important certain features are to you.

So which is better?

While both platforms have their individual strengths, it’s VidIQ that is the overall winner here.

VidIQ can help you delve into your competitor’s data, helping you to up your game when it comes to your own content and continuously measure your performance. TeamBuddy has some great features, particularly in the paid-for version, but there are many features you’ll be unlikely to use to make it worth your while.

With different tiers of plans to explore, you could decide over time to change the platform you use – which makes sense as your channel grows. For simple functionality and useful, insightful data, VidIQ works well for both the free and premium versions, helping you make more insightful choices when it comes to your content and devise a solid strategy for growth.

If your aim is to get 4,000 watch hours on YouTube, and therefore benefit from the monetization features of YouTube, then going it alone isn’t going to cut it. With tools like VidIQ and TubeBuddy, you’ve got smart tools working at your side to help you grow your channel and turn it into a success story.

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How Gael Breton Escaped Client SEO & Built a Full-Time Income Through Affiliate Marketing

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Who Gael Breton and why should you listen to him? Well, first Gael is a tremendously talented affiliate marketer who specializes in building “authority” websites. Gael got his start in the SEO agency world and transitioned into owning his own properties. In this discussion, you’ll learn: How Gael started and grew his first SEO agency …

Read moreHow Gael Breton Escaped Client SEO & Built a Full-Time Income Through Affiliate Marketing



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Defining value stream management for SEO agencies business owners

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30-second summary:

  • Value stream management is the practice that helps businesses to determine the value of the software development process. 
  • By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle.
  • Mapping value streams will help you improve visibility throughout the whole software development cycle.
  • You can enable value stream management by defining real-time metrics, creating a value stream map, enabling cross-team collaboration, connecting different processes, and automating the workflows.

With the scope of the competition on the market, the delivery of SEO options is becoming harder than ever. To stay competitive, all processes within the software development cycle must be optimized to their best.

If you’re looking to improve the workflows in your SEO agency, consider implementing value stream management. To help you get started, we’ve created this ultimate guide to value stream management. After reading, you’ll get a better idea of what is a value stream and how you can start managing your value streams by creating maps. 

What is value stream management (VSM)?

To define the concept of value stream management, it’s important to understand the fundamentals. Let’s cover the basics and define key terms before moving further to discuss value stream management for SEO businesses. 

A value stream refers to every step of the software delivery lifecycle (SDLC), from the product idea to the production and tools required to deliver your software to the customers. To help you visualize the concept, here’s an example of a value stream for product (not software) development.

value stream management process

Source: Dragon1

In other words, a value stream is a series of activities that build up the value of your SEO software. Value is defined by something a customer gets, like high-quality software, in a fair period of time for a fair price. 

Value stream management flow

Source: Maaw info

Value stream management (VSM) refers to the process of optimizing processes from the very point when you conceptualize an idea to the time when this idea is in production and generating revenue. To put it simply, VSM allows you to manage your SEO software development process from idea to cash. 

The benefits of value stream management for your SEO agency

Value stream management enables SEO software companies to deliver higher quality products faster and more efficiently than their competitors while significantly reducing risks. Besides, proper implementation of VSM enables the following benefits. 

  • VSM helps you find and address the limitations of your workflows. By mapping out all stages of the software development process, you can identify potential limitations and blunders. 
  • VSM enables you to deliver higher quality SEO solutions. By optimizing development processes, you can deliver better quality products. 
  • VSM allows the continuous development of your agency. By investing in optimization and VSM, you can guarantee the success of your business in the long run. 
  • VSM helps you to make the overall flow of information across the entire process visible to people who normally manage separate functions, processes, and departments. 

How does value stream mapping work?

By now you should understand that value stream management allows optimization of all development processes, from the first time an idea of a product is conceptualized to the moment when the product is produced and launched in the marketplace. 

Within value stream management, many capabilities feed that process. Value stream mapping one of these capabilities. 

A value stream map refers to the visualization of all critical steps in the SEO software development process. Value stream maps include a description of each stage and information, like the time, the volume of work, and spendings dedicated to each of the stages. 

By creating value stream maps, you can analyze the current state of your processes and improve your product based on the series of events that take your SEO solution from the initial concept to the finished product your customers receive. To put it simply, value stream mapping allows you to identify where you’re adding value and where you’re wasting it. 

Besides, creating value streams allows you to categorize activities into high priority vs. low priority items. This way, you can prioritize and triage some processes in favor of others. 

How can you enable VSM?

In order to optimize your SEO software development practices and tools, you need total visibility throughout the whole development cycle. Likely, you can achieve this by mapping value streams. 

Not particularly sure where to start? Follow these five steps to enable value stream management for your SEO agency. 

1. Defining real-time metrics and objectives

Defining real-time metrics is the first step toward enabling value stream management. Unfortunately, many businesses fail to define metrics which leads to misleading results and inability to assess the effectiveness of their VSM efforts. 

Choosing the right objectives allows you to understand what’s happening in the development and identify where value is “leaking” in the process. 

Here’s a list of metrics to help you get started: 

  • The development cycle time 
  • The overall volume of change (before and after VSM)
  • Lead time (LT)
  • Process time (PT)
  • Percent complete & accurate (percept of time when the software is received by users in the correct and ready-to-use form)

Collecting these metrics is paramount for the successful evaluation of your VSM efforts. 

2. Creating a value stream map

After you’ve defined the key metrics and objectives, you can start studying your workflows. Create a map (either physical or digital) that explains each step of the software development process, from conceptualizing an idea to delivering the final product to customers. This way, you can see the distribution of resources within your software development cycle. 

Here’s a great example of a value stream map. 

Value stream management map example

Source: ipinimg 

3. Enabling cross-team collaboration

Value stream management requires you to enable cross-team collaboration. Rather than testing business analysts separately from developers and other teams, you want to optimize the workflow across all of these teams. 

4. Connecting multiple processes, teams, and tools 

Now, as you’ve created opportunities for all teams to work together, you should find a way to answer the following question. How do you make sure that all of the work that your employees are doing, the value streams of their development, map to your priorities? 

To answer this question, you have to evaluate the workflows and roles of each team regarding your objectives and priorities. 

5. Coordinating and automating workflows 

VSM tools allow you to embed governance into existing system development cycles. In other words, some platforms allow you to automate the value stream management processes. 

Tom Hayes, a VSM advisor at the Guerrilla Agency shares his expertise,

“By coordinating and automating workflows, you can continually improve your SEO solution and ultimately achieve better results.”

The bottom line

Value stream management is different from other approaches because it’s focused on the idea that everything that happens to your customers, from the idea to the delivery, is important and needs to be managed in a holistic manner. 

By implementing VSM in your SEO agency, you can better understand your system development cycles and workflows. 

Implementing value stream management is easier than it may seem. You can start by mapping value streams and defining your main objectives. Moreover, there are many platforms that will make the VSM process easy and personalized for your SEO agency.

Connie Benton is a chief content writer, guest contributor, and enthusiastic blogger who helps B2B companies reach their audiences more effectively. You can find her on Twitter at @ConnieB34412379.





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How to Get 4,000 Watch Hours on YouTube (FAST!)

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Gotch SEO Academy is now open! Learn how to get more consistent first page rankings and free traffic from Google (step-by-step).

In this guide, I’m going to show you how to get 4,000 watch hours on YouTube.

Since I began my journey on YouTube in 2017, I’ve accumulated 59,000 watch hours:

And if I was able to do it with my cringe-worthy videos, then you can too.

So the first question is:

What Happens When You Get 4,000 Watch Hours on YouTube?

There is one simple reason why every YouTuber wants to reach 4,000 watch hours: to make money online.

According to YouTube, you need 4,000 watch hours in the last 12 months and 1,000 subscribers to access the YouTube Partner Program (YPP).

Once you reach that threshold, you can apply for the YPP. Then you can start showing ads on your videos if you’re approved.

Now you’ll need lots of subscribers and views to make a full-time income from YouTube ad revenue. However, it’s an excellent supplementary source of revenue.

For example, I’ve made $5,596 from ads since getting monetized.

That equates to about $303 per month or $10 per day. The best part is that it’s a 100% passive form of revenue. You get paid every time someone watches one of your videos.

It’s not a massive amount of money.

In fact:

It’s dead last as far as revenue sources in my company.

But it’s “passive,” which it’s pretty awesome.

Now the truth is: There is no such thing as passive income. You still need to produce quality videos consistently.

Otherwise, your audience will lose interest, your engagement will drop, your views will drop, and ultimately, your ad revenue will fall.

There’s nothing passive about the work you have to do to maintain and continue to grow on YouTube.

Now I want to let you in on a little secret:

The real reason why you should aim for 4,000 watch hours isn’t just for ad revenue. You should do it because you’re building an engaged audience.

As Grant Cardone often says, “money follows attention.”

So remember when I said YouTube ad revenue is a small part of my company’s revenue? That’s true.

However, YouTube traffic is now my third biggest source of revenue for my training course, Gotch SEO Academy.

So with that out of the way, here is a 7 step process to reach 4,000 watch hours on YouTube:

1. Find PROVEN topics

You don’t need to reinvent the wheel. Instead: you can find proven content ideas and then put your twist on it. Here’s how:

Go to YouTube and enter a keyword related to your industry. In this example, I’ll use “fashion.”

Take note of the topics that have produced lots of views. Now open a few of the channels.

If the channel has a lot of subscribers (> 30,000), then click on the “Videos” tab.

Then sort the videos by “Most Popular” to find topics that are proven to work:

Repeat this process for every channel in your industry until you’ve built a nice database of topics.


2. Qualify (and Prioritize) Your Topics

You need to be strategic with what types of videos you create if you have a new channel. If your channel is established, then you can target more competitive topics. There a few ways to qualify topics, but VidIQ will do most of the work:

Step #1: Download VidIQ

Step #2: Go to YouTube and search the topic you’re interested in.

VidIQ will show you a “Score” for the topic.

Ideally, you should only target topics with a high score. A high score is when the topic has substantial search volume but low competition.

I recommend adding the score next to each keyword in your database. Then you prioritize your topics by score.


3. Develop Your Strategy

At this point, you should have selected a keyword target. Now you need to develop a video strategy.

Here are a few questions to ask when developing your strategy:

How long should your video be?

Examine the top 10 videos for your topic and create an average. You should then aim to exceed the average length.

What are some commonalities and differences among the top videos?

I recommend watching the top 5-10 videos and taking notes.

  • What do you like?
  • What do you dislike?
  • What are some unique things they’re doing in their videos that you can incorporate into your videos?

This is the most critical part. Dedicate time to studying their videos because that’s the first step to beating them.

What’s your title?

Did you know that 80% of Internet users don’t read past the headline? That principle applies to YouTube as well.

If your headline (title) doesn’t drive any curiosity, it won’t do well on YouTube.

You need users to click through on your video. And your title is a big piece to that puzzle (along with your thumbnail).

I recommend writing out at least ten different headlines. Then, run each headline through the AMInstitute headline tool.

There are many frameworks for producing curiosity-driven headlines. However, the ones that tend to do the best include numbers.

What will you need to produce the video?

Not all videos are created equal. Some require big budgets, while others will only need your phone.

The truth is, it doesn’t matter what you use to produce your videos. What matters is the quality of the content you’re providing in your video.

Ensure the audio and video are at least at the level of your competitors, and you’ll do just fine.

What’s your deadline?

Deadlines make projects real. Set a deadline and stick to it.


4. Create the Video

I have a simple process for creating videos that you can steal:

Script out the entire video

I know. Some people hate this idea because they’re afraid of being robotic.

However, most people go off the rails if they don’t follow a script.

Scripts keep your videos efficient and easy to consume. The goal isn’t to waste the viewer’s time.

You want to give them the information they need in the fastest time possible. A script is that solution.

I recommend including some of these key elements into your script:

  • Mention your target keyword in the first line and last line of the video.
  • Use open loops at the beginning of the video. An example of an “open-loop” is when I say, “Make sure you read this entire guide because tip #6 is fundamental to your success on YouTube.”
  • Insert pattern interrupts (like I did above).

Did you know that video editing experts recommend changing shots every 3-10 seconds?

Watch any TV commercial. Notice how frequently the shots change. You should do the same.

Why?

It’s super hard to keep people’s attention, so you need to use every tool at your disposal.

Watch this video under tip #6 to see pattern interrupts in action.

Record your video

If you’re doing a talking-head video, you’ll need a teleprompter. Now just turn the camera on and record.

If it’s your first time, it’s going to feel like hell. That’s okay. It gets easier.

Just remember that no one is watching you.

That camera is no different than speaking to a wall. It has no emotions and no judgment.

So that means you have permission to be yourself without any consequences. The cool part is that YouTube users like people who are themselves.

So, hit record, be yourself, and add value.

Edit your video

You can do it for free with iMovie or a paid editing software like Premiere Pro. You can also hire a video editor on UpWork.


5. Optimize Your Video

Before you upload your video, you need to optimize it. I recommend including your target keyword in the filename. Now upload your video, and it’s time to optimize it for YouTube’s organic search.

Here are a few quick tips:

  • Include the keyword in the title and first sentence of your description.

  • Write an in-depth description. Aim for > 100 words for your description. Make sure to include variations of your primary keyword as well.
  • Include your keyword in your tags. VidIQ will give you tag recommendations based on the topic.

I also recommend looking through the top videos for your keywords. Copy the tags they’re using.

Add an end screen. You should always try to get users to watch more of your videos.

This will quickly grow your watch time.


6. Promote Your Video

What I just showed you is about 50% of the process. The other 50% of the process is to promote your video.

Here are a few quick tips:

Leverage your email list.

Your email list is the most valuable asset for growing ANY channel—especially YouTube. If you don’t have an email list, I HIGHLY recommend you start building one. It is the most crucial marketing channel online (in my opinion).

Leave thoughtful comments on other channels in your industry.

Take note of when popular channels publish in your industry. Then, be there to drop an intelligent comment on every new video.

This will help you build a relationship with the creator. And it will also help drive users to your channel.

7. Repeat

I showed you a simple process for creating an awesome YouTube video.

But here’s the deal: creating one video isn’t enough.

In fact:

There’s a high probability that your first video won’t do well. That’s why you need to stay the course and keep publishing.

You will get to 4,000 watch hours as long as you keep producing.

That’s It!

The key to reaching 4,000 watch hours on YouTube is to GET STARTED. Then, it’s to keep producing valuable content.

There are no secrets.

Well, maybe some.

That’s why I created a brand new training program called YouTube SEO Academy. I’ll be opening enrollment soon.

In the meantime, download our free YouTube video promotion checklist.

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