- There is a common and long-held belief that getting results from SEO takes at least six months. How true is that?
- SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all?
- SEO is highly technical, changes from time to time with Google algorithm updates, hence, making it unpredictable.
- This piece answers those questions in detail and further debunks two common myths regarding the time it takes to get results from SEO and the unpredictable nature of SEO. It is, in sum, about how small businesses can play and win in the big league with SEO on a budget.
Pretty much everything you think you know about SEO today will be out of date tomorrow. This makes the online world an exceptionally volatile environment, where big fishes swallow the small ones.
In spite of this, many small businesses with a small budget for SEO are finding their feet in the online marketing world. How are they doing it?
Research and experience have shown that domain age, numerous (quality) backlinks, and quality content are among the competitive advantages of businesses that are dominating the online marketing world.
And given that getting these things cost time and money, they present a formidable entry barrier to small business owners who want to get into the SEO game with a small budget.
For small business owners with little budget for SEO, chances are their website is relatively new, they do not have a budget for backlink building and even the job of creating content for their websites rests entirely on them.
Before you turn away from SEO, remember the classic of Ryan Holiday,
“The Obstacle is the Way.”
The last decade is replete with stories of how savvy business owners found their ways to go face to face with the giants and, sometimes, defeat them.
The online world is not very different in that aspect. If you can follow the following steps, Internet marketing success, against all odds, can be made-to-order.
In this guide, I will show you what small businesses are doing to defy the stereotype and make SEO success on a shoestring budget, in a relatively short time.
1. The low-hanging fruit strategy
If you have been tinkering around with SEO for a while, you’ve probably heard of the term “long-tail keyword”.
Long-tail keywords refer to the specific keywords searchers are likely to use when they are close to making a purchase online.
To put this in perspective, here is an example.
If you want to start a blog on how to start a blog, for example, chances are you will not get found on Google given that the key phrase is too broad.
But if you break this down a little bit further and try to rank for “How to Start a Blog for Free,” your chances of ranking high on SERPs become brighter because you are targeting a fraction of the audience of the first key phrase.
Another example is, if you are selling shoes, keywords like “shoes” are short-tail keywords, and trying to rank for them means you are probably going to be competing against Amazon and Gucci.
You don’t want to melt away like a snowflake under the sun, do you?
But if you try narrowing it down to more specific keywords such as “mens shoes,” or “best holiday shoes,” you have a better chance of getting to number one on Google SERPs for this kind of keywords.
I ran the word “shoe” on a keyword research website. Here is what the result looks like:
The number in that red shape refers to the level of organic competition of that keyword, otherwise known as Keyword Difficulty (KD).
While the keyword “shoe” has a very high traffic potential, you do not have the wherewithal to weather the cutthroat competition of that field.
Now, look at the image below.
You can see that another keyword “men’s shoe” KD is a little above 32. That is your long-tail keyword and anything that falls into that category.
When you look at the number of organic traffic, you’d find that you can receive up to 38,000 monthly organic traffic for that keyword. For a small business owner with a limited budget for SEO like you, this is not too bad.
All you need to do now is to find as many of these long-tail keywords as possible and use them to plan your content calendar.
Now that you have found the low-hanging fruits, what is it that you are supposed to do with them?
Follow through with the next step.
2. Keyword research
This sounds obvious, or like something you have just done, but wait a moment.
Now let’s take one of our short-tail keywords and plug it back to the keyword finder and see what we’ve got.
As you can see, even under the keyword “mens shoe,” we still find potential keywords that you can place strategically under your post and rank for or use to develop an independent blog post.
That is why it makes sense to do thorough keyword research to further see what other keywords you can place in your blog post for your major keyword and rank for as well.
While it is advisable these days to keep every single blog post focused around one keyword, having two major keywords to rank for in a single blog post is not a bad idea, according to Hubspot.
Well, on certain occasions, I have seen a single blog post that ranks for multiple keywords.
3. Write in-depth blog posts
According to a 2016 research, the average blog posts that rank number one on Google has about 1,900 words.
In the past, what it takes to rank on Google is a string of keywords. In other words, keyword stuffing WAS all it took.
Not anymore. Thin content was one of the primary targets of Google’s Panda. For a post to rank on Google, it is well understood that thoroughness is a sine qua non.
Posts that make it to the number one position on Google are in-depth and full of trusted sources. But do not mistake a long post for an in-depth post.
An in-depth post proffers value — every single word in it.
Embedding posts with visuals such as videos, infographics, and photos might mean additional advantages to boot.
While there is no denying that relevancy is what matters, most posts that meet the standard of relevancy required to please searchers are the long ones that offer more than vague answers.
And of all people, a little unknown business owner who wants to do SEO on a small budget needs to offer all the value she can.
4. Keyword related and non-keyword related on-site SEO
The bedrock of your on-site SEO efforts is your content which, I believe, we have discussed as incisive as possible.
However, on-site SEO involves more. Much more.
Let’s look at the most important things you need to pay attention to in your on-site SEO efforts.
5. Keyword-rich content
You know we talked about keyword research earlier in this post. But when I say keyword-rich, I do not intend “keyword-stuffed.”
Assuming you’ve now found the keyword around which you want to base your blog post, it is time to use this keyword strategically in your writing to tell Google what the post stands for.
Lucky for you, this doesn’t have to be much of a struggle if you are using WordPress. All you need to do is install Yoast SEO on your dashboard and it will help guide you in writing a keyword-driven article.
6. Mobile-friendly web page
Do I even need to mention that? Nearly 60 percent of searches made online are now from mobile devices. And that Google continues to change its algorithm to suit this trend in search method is telling enough.
Optimize your site for mobile-friendliness and you are on your way to a better ranking on Google. This article gives you clear steps as to how you can achieve a mobile optimized site.
7. Page load speed
When Google announced their Google Mobile-First Index, they further made it clear that site speed has become a ranking factor. Several findings have since shown that this is true.
If you are going to reap the benefits of your SEO efforts, then your site speed is something you must pay attention to.
How, then, do you increase your site speed? Ways abound, and some of these ways can be dauntingly technical.
So, if you are doing SEO on a small budget and, like me, you suck at coding, I will advise you to allocate a huge part of your lean budget for the technical aspects.
I will, nonetheless, tell you what it takes and my recommendation for you as someone who is doing SEO on a shoestring budget.
Our websites are constituted of some little tiny ugly codes (Sorry, programmers, they are ugly to us).
Those little tiny objects are made up of unintelligible commas, spaces, numbers and all sorts of nebulous characters.
If you are a techie, then it wouldn’t cost you much to remove unused code, code comments, unnecessary spaces as well as other characters.
But for the uninitiated like me, you’d stand a better chance if you outsource this to professional web designers.
9. Image optimization
Image is another element that can take a lot of space and clutter up your website, thereby making the loading time a bit slower than is desirable.
As much as visuals are important for a successful blog post, keep in mind that the average image recommended for a blog post is 1200 x 628 pixels.
To optimize your image for SEO, you want to do it in such a way that it doesn’t compromise the quality of your image neither does it impact your SEO in a negative way.
There are many image optimization tools online. Look them up here.
10. URL structure
When it comes to SEO, you cannot afford to have a URL that looks like an HTML code.
An SEO-friendly URL must be one that’s easy to read for search engines and gives humans the idea of what they are about to click.
Research has shown that URLs are among the key elements searchers consider before they click on a link.
In the olden Internet days, it would not be too hard to see URLs that look like specks of dirt, but such URLs these days are but condemnable heresies in the sight of lord Google.
Take a look at the illustration below to get an idea of what you should and should not do when it comes to URLs.
Source: Neil Patel
Here is a checklist of what you should have in your URL
- Use your keywords in your URL: For example, if you have a blog post about where to find the best dog food, your URL should look like this: www.blog.com/where-to-find-best-dog-food. You can see it looks almost like a complete sentence. Here is an example from a blog I wrote about podcast hosting platforms: https://contentmarketingprofit.com/10-best-podcast-hosting-sites-and-everything-you-need-to-succeed/. Notice how it gives you an idea of what you are about to click.
- Keep it short and simple: Keeping it below 60 characters has always been the recommendation. Short and sweet doesn’t mean you should overdo it though. Always try not to go beyond 60 characters.
- Hyphens are better used as a separator in a URL than an underscore according to Google.
11. Link internally (with caution)
Linking to your other blog posts from a relating one has become a rule of thumb in writing blog posts.
And in case you don’t know, it isn’t just a fad designed to make you look like a professional blogger.
Its benefits include delivering link juice to other pages, showing Google the relevancy of posts to one another, making it easy for Google bots to crawl and index your pages and of course, keeping humans on your site longer.
But the “with caution” above means, when cross-linking internally, be wary of using too much exact-match anchor text in your links.
If you do, Google might think it’s an attempt to manipulate and penalize you for it.
12. Copy: Good, relevant, great copy
Yes, I know I’m supposed to write that as “metadata” here, but metadata isn’t particularly a ranking factor.
It’s just a clicking factor which, indirectly, makes it a ranking factor.
What you put in your metadata matters. Bear in mind that aside from your title, your metadata is what tells users whether to click or scroll down.
As such, do your best to ensure that your metadata hits home. Create short, concise, quality descriptions that convey value to the user searching the internet for either information, purchase, feedback, or any other reason.
13. Go for the big link
It’s been many years since Google started using link signals as an important ranking factor. Links are still the most important external factor in SEO, and they aren’t about to go away anytime soon.
Now it’s time to start building backlinks, first, for your site as a whole, and, second, for your money pages in particular.
While this looks like a straightforward venture, be careful and observe the following rules in building links or you might run into a problem.
But before we go into the rules, let me quickly take you back to our first step in this journey.
Remember I clearly stated that you must find the long-tail keywords around which you are going to build your blog posts? Now, it’s time to hit your competitors where they are most vulnerable.
What this means is that for every least competitive keyword you find, your competitor has the least number of backlinks going to that.
Analyze their link profile using tools like Ahrefs and try outdoing them with backlinks on those ones.
To put it this plain text, if your shoe-selling competitor has a blog post about “mens shoe” just like you do, and the number of backlinks that goes into that is twenty, to outrank them at that one on Google, all you need is twenty-one backlinks to a similar blog post on your site.
If you have nailed your on-page SEO already, consider this a silver bullet on outsmarting your competitor.
Now let’s quickly run through some link building best practices.
A. Quality, not quantity
If you go after low domain authority sites in the interest of haste, you risk hurting your SEO.
While it’s not necessary to only go after sites with the highest domain authority, learn to go after sites with great domain authority. Anything from 60 DA and above is okay.
But even sites with 40 DA are also useful so long as they aren’t too many. Your best chances though lie in getting sites with 60+ DA by your side.
B. Have a healthy mix of anchor text
For someone who wants to rank a site for a keyword such as podcast platforms, for instance, you may be tempted to want to build a link profile with those two keywords: podcast platforms.
But I guarantee you that there is no faster and surefire way to get your site penalized. Google suspects an unnatural amount of links with the same anchor text pointing to the same source.
If you must build a link profile, then have some diversified anchor texts.
C. Avoid black hat link-building no matter the glamour
And I can’t stress that enough.
There are many link vendors on the Internet who sell you on quick generic links that will get you penalized rather than rank.
The struggle to build links can be overwhelming for someone on a little budget and the lures are all there. But patience to do the right thing never gets too much. Don’t be in a haste to rank a rank that will truncate your well-planned efforts.
Even if those generic links work for you in the short term, what it will take for all these gains to disappear is Google penalizing you.
Avoid buying links, PBNs, as well as all other kinds of black hat link building that are being touted on the Internet.
In the end, build a huge and healthy link profile around your low-hanging fruits. This can be achieved by becoming a guest post rockstar and willing to withstand a lot of virulent rejections.
Or better still, create likeable assets in terms of valuable articles that bloggers may naturally want to refer to.
Need an example? Link Building for SEO: The Definitive Guide
Another thing that will help you in your link building campaign is bloggers outreach. Heaps of articles exist on the Internet teaching you how to go about these things in detail.
As you build this up, your domain authority significantly improves, arming you with the experience and money to go big and eventually share the field with your big competitors.
And from the very beginning, the purpose of this blog post is to teach you how to start small and go big with a thin budget for SEO.
It is a piece of article written with a simple philosophical understanding in mind, that is; sometimes, you have to take one step back to potentially take two forward.
If you’ve been searching online to seek answers for how long it takes to rank on Google, you might have come across articles that saunter a little bit around and end up saying six months.
That might have been true in the past but not anymore. Whenever Google updates her algorithm, there will be traffic losses and gains. Most times, these are not due to correctness or error from your end.
But SEO has lived long enough to have fundamentals and so far as we know, the things identified in this blog post have stayed long enough to become hard and fast rules in search ranking efforts.
If there is anything we’ve learned in the past decade, it is a simple truth that big dollars are not always the sole winning ingredient — anymore.
Will, innovation, grit, unceasing creativity, and a touch of luck are all you sometimes need to win. When you plan to use some SEO marketing for your business but you have a little budget, you aren’t expected to exit the stage.
You can still win, but only if you try.
The anatomy of a negative SEO attack
- SEO can just as easily destroy websites’ rankings as it can build them up.
- Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks.
- Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties.
- Negative SEO can be remediated through manual outreach or Google’s disavow tool, but high-quality link building campaigns are the best way to minimize the impact of low-quality links.
In the early days of search engine optimization, a variety of black-hat techniques allowed SEOs to dominate the first page of search. Cloaking, keyword stuffing, backlink spam, and other strategies could catapult websites to the first page. But those days are long gone. Google’s algorithms are extremely powerful and can easily result in a negative SEO attack. Not only will black-hat strategies no longer work – they will destroy your site’s rankings and even prevent your domain from ranking permanently.
So for those out there on the internet who are not interested in seeing your domain move up the first page, black hat SEO is an easy way to harm your website. Many new site owners are so eager to get any backlinks that they can, they allow low-quality links to populate their profile without ever thinking about where those links are coming from, or why those other site owners linked to them in the first place.
Negative SEO attacks are real. I’ve helped many clients recover from them. They can come from competitors, hackers, or seemingly out of nowhere, but without a quick response, a website’s reputation with search engines can be permanently harmed.
Although Google algorithm updates or technical issues with your website can impact your keyword rankings, an unexpected drop could be a sign of negative SEO. The good news is, the anatomy of a negative SEO attack is clearly recognizable. If you take quick action, you can protect your website and minimize the damage.
The websites that are most vulnerable to SEO
The reality is, every time your site moves up a spot in the SERPs, you knock another site down. It’s not fun to imagine that other people would use negative SEO to harm your efforts, but if you offer great service or product that could take business or traffic away from someone else, then your site is at risk.
Any website can experience a negative SEO attack, but local businesses and startups with less than 300 referring domains are the most vulnerable. The smaller your backlink profile, the more impactful any low-quality or unnatural links will be. If 50% of your links are spammy and you’re a brand new site, Google crawlers are going to look at your backlink profile and assume your site is trying to cheat your way to the top.
For new webmasters, in particular, it’s critical to pay close attention to every backlink you acquire. This is also true when you pay for the services of a link building company. Some site owners are hesitant to pursue link building because they have had negative experiences with SEOs in the past who engaged in these spammy techniques that ended up tearing their site down rather than building it up.
As your backlink profile grows, spammy links will not have as much of an impact on your domain authority or rankings. Still, it’s good to keep an eye on the referring domains and anchor text diversity of your backlink profile.
How to identify a negative SEO attack
There are a variety of common negative SEO techniques that people may use to harm your website. After handling negative SEO attacks with my own clients, these are the most common types I’ve come across and that I encourage webmasters to be on the lookout for.
1. Toxic backlinks
Backlinks from low-quality sites that have low domain authority, little relevance to your industry, or very little site traffic should always be suspect. If you receive a large influx of these low-quality links, they may be coming from a link farm that has the infrastructure to build a massive amount of links quickly. If you’re a new site with a large percentage of toxic links, Google will likely assume you’ve been participating in black hat manipulation.
2. Comment spam links
One way SEOs used to manipulate their site authority was by leaving backlinks in the comment section of blogs or forum sites. If you suddenly receive backlinks in the comment section of older blogs with no relevance or traffic, someone might have placed them there maliciously. If it’s an SEO agency that placed the link and you paid for it, fire them immediately. Google indexes those links in the comment section, and it will not look favorably upon your site if you have a lot of these unnatural backlinks.
3. Exact match or unnatural anchor text
Natural anchor text will most often include your brand name, the services or products your business offers, or more generic wording like, “Click Here.” If all of your anchor text has the exact keyword you’re trying to rank for, that will come across as manipulation to Google. If the anchor text is irrelevant, it will confuse Google bots about the content of your site. It’s important to pay attention to the most common ways that other sites link to yours so if new links don’t share at least some similarity, you can investigate them accordingly.
4. Fake negative reviews
Although negative reviews don’t have as drastic of an impact on your site authority as your backlink profile, Google does crawl and render those sites when considering whether to rank web pages. Local and small businesses with bad reviews, in particular, will not rank, so in addition to reviewing your backlink profile on a regular basis, site owners should also be monitoring the important review sites in their industry. Most major review sites allow you to report reviews if you have reason to believe they are fake.
There are other types of negative SEO that I haven’t listed here such as content scraping, links hidden in images, and more, but the above are very easily identified using Google Search Console or any type of backlink analyzer. Familiarizing yourself with the many ways that others may try to link to your site in a harmful way will help you be able to identify those problematic links right after they show up in your backlink profile.
How to perform negative SEO remediation
Digging yourself out of a negative SEO attack is never fun, but it can be done. If you’re being a responsible webmaster and monitoring your backlink profile regularly, you should have a solid understanding of what a healthy backlink profile for your website looks like, and will therefore be able to recognize the moment that something appears off.
If you believe that the influx of links is indeed the result of nefarious intentions, you have a few options to repair the damage, and hopefully, before Google penalizes your site. Some of these options are more expensive than others, but if you’re not an experienced webmaster, it is probably best to get the guidance of an SEO expert. If you remove the wrong links, you can end up performing negative SEO on your own website by mistake.
1. Request removal
The first step with any link is to reach out to the webmaster to ask for the link to be removed. Admittedly, this is not always successful. However, before you move on to option two, you want to make sure you have exhausted every effort to have the link removed before requesting Google to get involved. If the link was the result of comment spam, the owner of the blog may be willing to moderate or delete the comment. There have been webmasters who have charged my clients a fee to have links removed. Depending on the price you’re willing to pay, you can choose to do so or move on to other options.
2. Disavow file
In 2012, Google added the disavow tool in Google Search Console to give webmasters more agency in their off-site SEO. The reality is, no one can fully control the websites that choose to link to theirs in a harmful way, so it’s not really fair for search engines to penalize your site as a result. Google recognized this and created the disavow tool, however, they still advise site owners to use it sparingly.
A disavow file is essentially a list of links that you want invalidated on your domain, or that you don’t want Google to consider when evaluating the quality of your website. There are detailed instructions on how to submit a disavow file in the Google Search Console help center. Take note though that these links aren’t actually removed, Google just no longer takes them into consideration the next time they are crawled and indexed. If you’re using an SEO software that measures the quality of your backlink profile, you will likely have to submit the disavow file there as well if you want their metrics to accurately reflect how Google understands your site.
3. Link building campaigns
High-quality, contextual link building is different from black-hat SEO in that it uses original content to earn links on relevant, industry-specific publications. The best SEO agencies will increase site authority the right way, through techniques that are Google compliant and don’t harm your rankings in the long-term. If you are not actively trying to earn high-quality links for your website, not only are you missing out on the opportunity to improve your overall keyword rankings, you place your site in a more vulnerable position. If you pursue consistent link acquisition and build up a healthy backlink profile before a negative SEO attack occurs, you are more well-positioned to avoid a Google penalty.
It is certainly frustrating and unfair when negative SEO occurs, but there is really nothing that a webmaster can do to prevent it. So in the case of negative SEO, preparation is the best medicine. Knowing what to look for will help you be more prepared to take immediate action and minimize the damage.
Manick Bhan is the founder and CTO of LinkGraph, an award-winning digital marketing and SEO agency that provides SEO, paid media, and content marketing services. He is also the founder and CEO of SearchAtlas, a software suite of free SEO tools. You can find Manick on Twitter @madmanick.
7 changes make a big difference with your Digital Marketing Strategy
We know that the face of marketing has changed from past few years as people are more informed while making purchases, thanks to the information available online. These people become potential customers, and so companies prefer digital marketing over all other forms of marketing.
We know that the face of marketing has changed from past few years as people are more informed while making purchases, thanks to the information available online. These people become potential customers, and so companies prefer digital marketing over all other forms of marketing. Businesses need a robust digital marketing strategy since they are not harnessing the full power of this online trend. For companies to be successful in 2020, digital marketing needs to be more than just posting on Facebook. They will need to improve their existing digital marketing continually.
2020-State of Digital Marketing
Online and digital media has changed – it is no longer a world of random things and what is hot now may change later. However, there are a few simple facts that we need to consider your general digital marketing efforts:
Newcomers will enter, but there will not be new social networks every other day.
Digital marketing strategy should rely on current and upcoming new data.
Why you need a robust digital marketing strategy
It will help you focus and come up with a plan to determine how many followers you want and by how much you need to increase the conversion rate
A strategy will inspire you to get your digital marketing game healthy and be in competition.
A well-written plan will regularly check in on your current methods and see if they are working as per plan. You can optimise and adapt accordingly.
A digital marketing strategy will limit the duplication of content or resources.
It will help you experiment with new approaches to gain and keep customers.
By creating a strategy, you will be able to understand what your customers want and provide services accordingly.
Let us discuss in detail some changes that can make a big difference to your Digital Marketing strategy in 2020
1) Plan new SEO friendly content
One of the best ways of improving SEO is to create new content regularly. The content should be mapped to relevant keywords . Include an SEO friendly title that will directly impact the quality score and ranking. You need to ensure that the material consists of researched keywords in the first 100 words of an article to follow best practices and get credit for your business.
2) Revamp your social media presence
One way to engage your audience and refresh your social media presence is to leverage the trends and bring your brand’s personality to life. We can do it in the following ways
Evaluate your content and ask yourself these questions: How is it different? What engaging content can I create?
Moreover, start conversations with influencers, research for relevant topics and provide insight on articles concerning your brand.
With social media, you can keep on trying to get the best content mix, and with platformance analytics, you can understand the what is working and what is not.
3) AdWords and Content Shock
AdWords is one of the most effective methods of online advertising since the business of all sizes can use it to increase leads and customers. With AdWords, you can spend less and still understand how your audience is searching. AdWords is similar to SEO which takes time to evolve your keyword research and strategy to yield results. Google will reward you with an increase in leads to your site if you stick to it. When the creation and distribution of content are costly than the ROI it generates, it is known as Content Shock. It becomes a great asset for small players since they don’t reach the big numbers from the start. Hence, it becomes the tremendous start for small players as they do not need to scale up their digital marketing strategy.
4) Use Analytics to inform A/B testing
Analytics drives digital strategy, and one of the most important things to do with analytics is to engage in A/B testing. You can use the incoming data to apply A/B testing strategy. Finally, A/B testing is the best way to understand your customers. Resources like Google Analytics, Social Media and AdWords, are the best way to improve your digital efforts.
5) Understand the changing environment
Your biggest enemy when it comes to digital marketing is complacency. Due to changing consumer views, marketers need to identify obsolete strategies and adjust accordingly. The brand now focuses on providing content when the user needs it instead of creating content hoping users will need it. This approach requires a strategy. For a full proof strategy in 2020, marketers need to focus on three main elements: Artificial Intelligence, Social Media and Customer. If you look closely at these elements, they influence all the trends like augmented reality, influencer analytics, video marketing, personalisation, native advertising and content marketing.
6) Encourage personalised interactions
Based on a report, 73% of customers will do business with your company if you provide a customised experience. Personalising your communication helps to engage with your customers. Sending personalised emails, modifying templates, using recipient’s name, personally responding on social media and segmenting the email list based on persona are a few ways that can work very well.
7) Build your network
Try to gain information and experience of others in your field. By building your network, you can predict and work as per changing times. The network will help you prepare for challenges in future.
Your 2020 Digital Marketing strategy needs to be like the playbook which is tailored to the team and team’s competition. A simple principle in the digital world is if you don’t establish a baseline of where your company stands concerning the competitors, you will have no idea of the areas you would need to focus on beating them. Your company will really benefit if you make little changes in your digital marketing strategy by keeping track of upcoming trends and changes in the environment. If this seems like a lot, give VajraGlobal a call.
Why SEO is important for your online success?
A famous saying about SEO is, ‘Google only loves you when everyone else loves you first’. There are some SEO importance statistics which resonates the same.
A famous saying about SEO is, ‘Google only loves you when everyone else loves you first’. There are some SEO importance statistics which resonates the same. According to a popular report, about 93% of online experiences commence with the search engine. But even then, for a lot of people, SEO is an afterthought, which should not be the case. Instead, SEO is the base, unlike a mere topping on the pizza. Whether you are looking at the importance of SEO for small businesses or a bigger business, the rule of the thumb is to have an SEO strategy right at the beginning. The reason is SEO is all about improving user experience. While you design your SEO strategy, do not forget that search engines measure the overall user experience and decide whether a particular site can go up the search results.
What is SEO?
Before you understand the importance of SEO for small businesses and all the hype that is created around SEO, you would like to understand more about SEO, right. Let us see if we can develop a fair idea about SEO and the important SEO factors.
Search Engine Optimization or SEO is the method of optimizing your content so that a search engine likely shows it up as a top rank after users search for a specific keyword. As per Neil Patel, SEO is that magic that you must perform on your content so that Google includes it as one of the top results when someone performs a keyword search. The SEO importance statistics are enough to highlight the essence of SEO to survive in an online venture.
Why SEO is Important for Online Success?
Now that we have a fair idea about SEO let us understand why SEO is important for online success? In simple words, amateurs might say that it offers greater searchability and visibility, but the truth is it provides a lot more value than that.
SEO helps to get targeted visitors: Among important SEO factors, bringing in targeted prospects plays a critical role. With SEO, you can attract the exact audience you are looking at. Along with apt keywords, quality content, and good backlinks, SEO helps bring in the target audience to your website. The chances of conversion are higher.
Good SEO also ensures a better user experience: Most often, it is seen that businesses want more visibility and higher rankings, but they forget about optimal user experience. Google, which holds a 75% market share in the search engine market, can differentiate between a good and bad user experience. When you invest in quality SEO, you are investing in good user experience.
SEO impacts the buying cycle: The importance of SEO for small businesses is that it affects the buying cycle. With good SEO, you can convey your messages about the great deals that you are offering to your customers or the uniqueness of the products or services that you are selling to your customers. If done right, it can have a positive impact on the entire buying cycle, thereby contributing to the online success of a business.
SEO is cost-effective: Running a business in itself is a costly affair. To add salt to the wound, marketing costs add to the daily expenses. However, if you are thinking to stretch your marketing costs a bit, then SEO is the economic way to go about it. SEO is a long-term strategy wherein you will get the results after investing the time and effort.
SEO builds brand awareness: If you are looking at brand building, then SEO has a crucial role to play. One SEO importance statistics : 33% of the average visitors share the first organic search result that Google brings. Few go to the second and from then the numbers dwindle. Ranking high on the search engine helps you build a brand amongst your customers as well as competitors.
Are you still wondering if SEO is essential for online success? If you are, then the answer is, yes it is, Period! People need to find you first to buy your product or services, right?
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