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The Wistia Guide to Social Media Video

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Picture this: It’s Saturday morning and you’ve already watched a video on social media before crawling out of bed. Sound familiar? If it does, you’re not alone. After all, video accounts for a staggering 75% of all internet traffic, and 6o% of people actually prefer online video platforms to live TV — go figure! So, while scrolling through your social feeds before even brushing your teeth in the morning might not be the healthiest habit ever, it does speak to the power of video on social media.

Whether you’re just diving into the world of video marketing or you’re already a seasoned pro, these ever-evolving social media channels force us marketers to stay on our toes, following the latest trends and adapting our video creation strategy to meet the needs of our unique audiences on every channel.

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In this guide, we’ll teach you some best practices for creating content for channels like Facebook, Instagram, YouTube, and more. Plus, you’ll learn how to measure success once your videos are out in the world! Don’t have time to read the whole thing in one sitting? Bookmark the guide for when you’re feeling inspired and have some extra time on your hands.

What do peanut butter and jelly, spaghetti and meatballs, Lenny and baby carrots, and video and social media all have in common? You guessed it, they all work oh so well together. People spend tons of time on social media these days, and video is the perfect medium for conveying information both quickly and effectively. Afterall, our brains are immediately hardwired to respond to visual information — it’s easier for us to understand video and remember it, which is one of the reasons why marketing videos tend to be so successful for businesses.

As a general principle, as folks scroll through their feeds every day, they’re typically looking to fulfill one of the following desires:

  • Making connections: They’re looking for a way to keep in touch with friends, meet people with shared interests, and find business contacts.
  • Consuming information: They’re looking for answers to questions, news about the world, and solutions to problems.
  • Being entertained: They’re looking for ways to spend time, laugh, and blow off steam.

Because social media feeds are filled with tons of photos, texts, memes, GIFs, and videos from close friends, influencers, businesses, brands, and more, it’s the perfect place to experiment and break the rules of convention. You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media platforms.

“You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media platforms.”

But, before you start whipping up those eye-catching videos, you should make sure your business has a solid social video strategy in place. Getting in front of the right people at the right time will make all the difference, so let’s dig into the keys to success.

First and foremost, set some specific, measurable goals for video at your business and create a clear roadmap for how you plan to achieve them. For example, if your goal is to generate brand awareness with video on social media, you could put 4–5 videos on your roadmap that are catered specifically to Facebook, have broad appeal, and might resonate well with your target audience. This type of plan will help form the basis of your social video strategy moving forward, so be sure to have one in place before you start shooting!

Setting an explicit social video strategy saves you from having to scramble for content ideas on a daily basis (which is something we learned the hard way). It also comes in handy in the future when you set out to identify new opportunities or channels to explore, and when you need to reflect on the relative successes or failures of certain campaigns. Most importantly, your strategy keeps you on track, reminding you why you’re even making videos in the first place, and who specfically you’re making them for.

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Now, for some super-strategic resources:

Crafting a Social Video Strategy: If you’re looking for a broad overview of how to approach video on each social media platform, this guide is your best bet! It has everything you need to know about taking the leap from syndicated videos to native content creation for Facebook, Twitter, YouTube, and Instagram, so give it a read if you’re just starting to lay down your social video foundation!

Creating a Channel-Specific Video Strategy: If an instructional video is more your speed, then this one’s for you! This in-depth webinar hosted by our own video strategist, Phil Nottingham, covers the ins-and-outs of setting up an effective video strategy. Phil addresses lots of topics, including:

  • Differences between site video and social video
  • How to get the most traffic and conversions from videos on your website
  • What kind of content works on YouTube vs. Facebook
  • How to maximize viral potential

Choosing the Ideal Aspect Ratio for Your Video: Before you hit the “record” button, there are a few key creative decisions to make — and aspect ratio is one of them. Aspect ratio determines how you frame your videos and what your viewer will focus on. Deciding on an aspect ratio depends on where you’ll be sharing your video. Here, we show you how to use the handy Wistia Aspect Ratio calculator, and offer some tips and suggestions about ideal aspect ratios for every platform.

How to Edit Video for Social Media: When it comes to editing video for social media, it’s all about getting the right state of mind. Always start your video with a bang, consider the sound-off experience, and take advantage of the tools that are already in your toolbox. In this post, we walk through the basics of video editing for social media so you can plan ahead. We cover editing best practices, such as:

  • Setting your video intentions
  • Starting in the middle of the action
  • Optimizing for sound off
  • Downloading the right out-of-the-box tools
  • Adjusting your video to look platform-native

Now that you’ve got the lay of the land and know where you want to go with your social video strategy, you can dive deep into the content creation side of things. Start first by familiarizing yourself with the ways people engage with one other on each social platform.

There are key differences between posting videos on Instagram and Facebook, and even bigger differences between YouTube and LinkedIn. And of course, posting videos to social media yields different results than embedding videos on your website. It sounds like a lot to consider, and the truth is — it is! But don’t worry, we’ll break it all down by platform in just a bit, so wipe that sweat off your forehead.

“Start first by familiarizing yourself with the ways people engage with one other on each social platform.”

For marketers, it’s especially important to know where people are making purchasing decisions. According to one report, consumers engage with branded videos the most on Facebook (49%), followed by YouTube (32%), then Instagram (24%), and finally Twitter (22%). So, keep that in mind when considering the goals you hope to achieve with the help of video, as thast could influence where you invest most of your time and effort.

Once you understand the way people behave on each app, you can factor that into the creative decisions you make when it comes time to create your content. Now, without further adieu, let’s take a closer look at the unique features of each social platform and what that means for the types of videos you create!

IG

Instagram

Instagram is one of the fastest-growing social networks, as well as one of the fastest-growing advertising networks in the entire world. In 2018, there was a 17% increase in the number of people who reported making a purchase based on something they saw on Instagram — now that’s wild! Because Instagram is a visual-first platform, it’s a really fun place to experiment creatively with content that can make people feel more emotionally connected to your brand.

Ready to explore video on Instagram? Check out these posts:

Best Practices for Instagram Video: Videos on the Instagram feed can be up to 60-seconds long, which gives you quite a bit of leeway when it comes to telling your story. Learn how to shoot, edit, and share a video in the Instagram feed to increase your reach and create a unique aesthetic in this post!

How to Start Creating Videos for IGTV: What exactly is IGTV and how can it help your business? Instagram’s newest video channel is entirely focused on long-form, vertical video. If you’ve never produced this type of video before but you’re interested in seeing what it’s all about, this how-to guide has you covered. You’ll learn technical facts like video specs and CTAs, as well as the strategic benefits of IGTV.

How to Make Square Videos for Social Media: Instagram was the original “square-format” platform, but now lots of other platforms are making room for squares. Square video is a versatile format with a major benefit: It takes up more real estate on mobile devices than the traditional landscape video. In this article, we teach you how to shoot square video on an iPhone as well as edit existing videos on your desktop to fit the square format.

Instagram Stories

You can’t talk about video on Instagram without mentioning Instagram Stories. You probably know by now how irresistable those tappable, 15-second videos can be. The hugely popular feature has 500 million daily users as of January 2019. Well-made stories can be extremely engaging, leading to increased brand awareness and purchase intent. Here’s how to make your Instagram Stories videos stay top of mind (and top of feed).

How to Tell an Effective Story with Vertical Video: Instagram Stories have made vertical video wildly popular. But the best Stories are like nothing you’ve seen before. To make an impact with Stories, don’t just take out your camera phone and hope for the best — use these innovative ideas we’ve laid out for you!

How to Shoot Professional Instagram Stories for Your Business: Looking to level up your Instagram Stories content? Want to increase sound quality, or add a little extra flair with effects you can’t get within the Instagram app? You’ve come to the right place. Here’s some insider advice about techniques and equipment you can use to polish up your stories.

Using Instagram Story Highlights to Show Off Your Business: While most Instagram Stories disappear after 24 hours, some stories are built to last. In this article, we show you how to humanize and promote your brand by posting video highlights in 4 categories: product, team, learn, brand.

How to Tell an Effective Story with Vertical Video: Instagram Stories have made vertical video wildly popular. But the best Stories are like nothing you’ve seen before. To make an impact with Stories, don’t just take out your camera phone and hope for the best — use these innovative tips we’ve laid out for you!

Facebook

Facebook is the largest social network on the planet — and one of the most competitive platforms for marketers. In 2019, it’s no secret that video can help you stand out on this social channel. Facebook’s ad targeting capabilities makes it easier than ever for marketers to reach new audiences, and with video being the most favored content type on the platform, combining these forces can yield some pretty powerful results. For instance, did you know that users linger on videos 5x longer than other types of posts on Facebook? Whether you’re using Facebook Live, 360 videos, Stories, or plain-old video posts, you can carve out a niche for your brand on Facebook using video.

“Facebook’s ad targeting capabilities makes it easier than ever for marketers to reach new audiences, and with video being the most favored content type on the platform, combining these forces can yield some pretty powerful results.”

Get in on all the Facebook action by cruisin’ through these posts:

Becoming More Intentional with Your Video Ad Strategy on Facebook: On Facebook, creative efforts and measurable goals go hand in hand — afterall, you want to make sure you’re reaching the right people with the right message! In this article, we offer a step-by-step process for setting up Facebook video ads, from narrowing down your audience and deciding who to feature in your videos, to testing organic content and finally launching your video ads and measuring ROI.

Don’t Let Algorithms Crush Your Creativity: Facebook has been known to change its product unexpectedly, but don’t let algorithms get you down! What’s good for the user is good for marketers, too. In this post, we discuss recent changes to Facebook’s algorithm and how you can let those changes inform and inspire your next batch of Facebook videos.

Before You Make a Facebook Teaser Video, Consider This: Facebook posts are optimized to keep people on Facebook for as long as possible. Therefore, your videos should be easy to enjoy right there and then on Facebook. This article explains why it’s best to keep it simple and make videos that will entertain or inform people and not try too hard to get people back to your site.

Here’s an example of a video we created that (in our humble opinion) is perfectly suited for Facebook. We jumped on a Snapchat trend, and ended up with tens of thousands of views on this one silly video. Enter: Hot Dog Man.

How Video Could Improve Your Next Retargeting Campaign: Retargeting serves ads to people who have visited your site or specific sections of your site. Familiar faces are a lot easier to convert than people discovering your brand for the first time. In this article, we show you how to set up events using your Facebook pixel in order to capture these valuable leads.

YouTube

If you’re looking to expand your reach, then YouTube is a great channel to explore (so long as you’re taking a strategic approach). What does it mean to be strategic in this instance? So glad you asked! For businesses, when increasing your overall reach becomes more important than traffic acquisition (ie. driving viewers back to your company’s website), then investing in a well-thought out YouTube strategy makes sense. Remember, success on YouTube requires work and planning — don’t just throw every video you’ve ever made on there and call it a day!

Looking to take a more informed approach to YouTube? Check out these posts:

Developing a Better YouTube Strategy: Are you using YouTube as a video dumping ground for random ads, TV spots, and product demos? There’s a better way. Here we analyze whether you should be using YouTube for marketing in the first place and then discuss how to target your audience with original content and advertising on YouTube.

What Changes to YouTube Video Embeds Means for Your Business: YouTube can be a great platform for your audience to discover your content, but it’s important to be strategic with your approach. We don’t recommend using YouTube embeds to serve the videos on your website, however, using YouTube strategically to get more eyes on relevant content could be great for you business. Learn what the changes mean for your in this Q&A style post!

LinkedIn

As of just last year, businesses are finally able to upload video natively to the LinkedIn platform. And while LinkedIn may have been slow to jump on the video bandwagon, now that folks can upload content natively, we’re seeing tons of new videos pop up in our feeds every single day. Another bonus, is that many of LinkedIn’s users happen to be business-minded professionals, which means they might yield some significant buying power at their respective businesses. And what better way to tap into that with an engaging video?

The Guide to Getting Started with LinkedIn Video: You may have heard of “thought leadership” blog posts, but what about “thought leadership videos”? Now we’re cooking with gas! Set your business apart and become a thought leader in your own right by using video on LinkedIn. From video ideas and best practices, to how marketers and salespeople alike can take advantage of this platform, let us guide you through your LinkedIn video strategy!

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Streaming and live video

Whether they’re hosted on Twitch, Facebook, Instagram, or any other social media platform, livestreamed videos are still relatively new for most businesses. That means if your company can master the livestream video-game early, there’s a huge opportunity for growth! At Wistia, we’re really excited about the ways businesses can use livestreams to be more transparent, share knowledge and expertise, and ultimately, engage with customers and prospects.

“We’re really excited about the ways businesses can use livestreams to be more transparent, share knowledge and expertise, and ultimately, engage with customers and prospects.”

Who said livestreams have to be hard? Get inspired by these posts:

How to Set Yourself Up for Livestreaming Success: Want to learn how to develop ideas for livestreams, compare all the different platforms, and even build a DIY set for filming? It’s all here in this one-stop shop for setting up and executing your first (of many) livestream videos.

Is Your Business Ready for Facebook Live?: To stream or not to stream? That is the question for many Facebook marketers. Facebook’s algorithm favors live videos, but on the other hand … your audience won’t really leave the app (or necssarily ever visit your site!). In this post, we break down why it’s worth it to give live video a whirl anyways, and what you can learn from stepping into this somewhat uncharted territory.

Tips for Engaging Your Audience with Live Video: When done right, livestreaming can bring you closer to your customers. Afterall, it’s a shared experience that only happens once! In this article, we discuss how to communicate on livestreams, from promoting the stream in advance to responding to comments, to going off script. With these tips, you can put on a fun live event that also builds deeper relationships.

Need a little inspiration? Check out this Q&A we recently held on Facebook Live featuring Chris and Dan, two producers from our new video series, “One, Ten, One Hundred.”

We’ve talked a lot about ways to set your social video strategy for each channel, but here’s where it really all comes together: promotion and performance. Video “promotion” means more than just posting your video on social media and waiting for the magic to happen. It’s about knowing what kinds of interactions mean the most on each platform, and how to get the greatest return on your video investment. Let’s talk numbers!

Get the biggest bang for your buck with these social video resources:

12 Ways to Promote Your Video on a Budget: You’ve spent weeks planning, filming, and editing your videos, so don’t forget the final step! Here, we walk through 12 simple and affordable ways to show your video off, from emailing your videos, to participating in niche online communities, to taking advantage of prime real estate on your social pages.

Evaluating Your Video’s Performance Across Multiple Channels: When it comes to video metrics, one size does not fit all. In all seriousness, the hardest part of understanding your video’s performance is figuring out exactly what to measure. This post will show you what metrics to pay attention to across several platforms, including website videos, Facebook, Instagram, LinkedIn, and Twitter.

Where to Share Your Social Videos if You’re a Small Business: Social media video is a great equalizer. Many small businesses beat out competitors twice their size because of their social media marketing. The secret is not to spread yourself too thin. Pick out the channels that make the most sense for your goals and then double down. We’ll show you which platforms give you the most bang for your buck.

Learning from Influencers About Growing an Audience with Video: While not everyone has the resources to invest in influencer campaigns, there are many valuable lessons you can learn from influencers about marketing yourself on social media. In this article, we discuss how to build a word-of-mouth brand.

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Promoting “One, Ten, One Hundred” on Social Media — The Perks of Repurposing: If you’ve made something you’re really proud of, you should share it in as many ways and places as possible! But that doesn’t mean just posting a link and calling it a day. You need to give people opportunities to discover your content in new and exciting ways. Here we use the example of our documentary series, “One, Ten, One Hundred,” to inspire you to build related content around your best, most buzzworthy work.

Introducing Publish to Social — Share Your Wistia Videos on Facebook and YouTube: At Wistia, our core product has always been about posting videos you own, styled to fit your brand, on your own website. But we also want to make it easy to build your audience and get the views, comments, and conversions you need on the wider web. That means producing native videos for social media. Our latest product, Publish to Social, can help you do that right within Wistia!

Social media is an amplification tool for your brand, and video is the quickest, most effective way to reach the people you want to talk to. By now you should be psyched about all the informative, entertaining videos you can create and share on social media. Always remember to set some clear goals around your video, and keep in mind that most platforms don’t play by the same rules!

Start increasing your business’ odds for discovery by promoting your videos and measuring your success. We hope that with these resources top of mind you’ll be able to compound the value of the content you create. So go on, get out there and make your first video for social media!



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Video Marketing

What is Design and how it influences your company

Today there are thousands of companies in the most varied sectors competing for the same territory. It’s becoming increasingly difficult to gain some awareness and attract customers. To stand out from the competition you need assets

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Today there are thousands of companies in the most varied sectors competing for the same territory. It’s becoming increasingly difficult to gain some awareness and attract customers. To stand out from the competition you need assets. Aces. A good card. Let’s talk about one in particular. The design! Design as a holistic approach, capable of solving problems not only stylistic, but of all types. You can make your product unique, create a culture associated with your company and influence your investors and customers.

 

How Design Influences Your Company’s Brand and Culture

A company’s culture is based on beliefs and values. These are communicated through various points of contact. They change perceptions, behaviors and understandings. Contact points must be genuine, they must be exclusive to your company. The thinking and research behind design can help you create the story of your business. A competent designer plays a decisive role in planning your strategic decisions and in building that same culture. The sooner the results are defined, the faster it will grow in the right direction.

 

When you know what your company stands for, it’s simpler to build your brand. This goes beyond the logo, the look of the website or the products: the brand is the value that your customers and investors get with you.

 

How Design Influences the Product Experience

In the past, it was possible to achieve success almost by chance. But luck has been losing ground in the business scenario. The democratization of the internet has opened the door to creativity. We have people capable of getting a product up and running faster than ever. Competition is fierce. The standards for what is considered a successful product have also changed over time. Currently, customers expect a great user experience on the first click, on the first contact. As smartphones and tablets spread – with people searching for everything on these devices – potential customers’ expectations soar. Tolerance levels have also changed.

 

If your website is not visually appealing, if your application has a complex and buggy interface, you can be sure that you will lose customers in a matter of seconds. People want simple technological experiences. And design plays an extremely important role in ensuring the satisfaction of its customers. At pixelinmotion the designer understands market standards and is already familiar with what the customer wants. With this knowledge, you will be able to create a solution from scratch, which will make your product more valuable compared to the competition.

At pixelinmotion, we believe in this philosophy of proximity. Our approach to design is attentive to trends and will be able to boost your company to stardom. Get to work!

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Video Marketing

How to Use Video Data in Your Next Retargeting Campaign

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Retargeting is a common marketing technique that serves ads to people who have visited your site or specific sections of your site. This tactic is a great way to remain top of mind with people who have already expressed interest in your brand. Many people treat every visitor to their site the same way, serving the same ads to everyone. Retargeting is a more nuanced approach that serves more relevant ad content based on behavior — thus providing a better experience.

With Wistia, we’ve made it super easy for you to hone in on your niche audiences by using Facebook, Instagram, Google, and YouTube to create different user segments based on actions that people take on your video.

Many businesses still haven’t taken advantage of the ability to segment visitors based on video behavior. Videos help potential customers build emotional connections with your brand, and people who have that connection are more likely to purchase in the future. In other words, when someone is willing to watch your 2–3-minute product video, there is a better chance that they’ll sign up for an account when prompted.

We’ve found that, on average, viewers who complete our product video are 15–20% more likely to convert than passive visitors.

“Viewers who complete our product video are 15–20% more likely to convert than passive visitors.”

Implementing segments like this within your retargeting campaigns allows you to reduce spend on less effective segments (like our homepage segment) while focusing on visitors who are farther along in your sales funnel and more connected to your brand.

Wistia allows you to keep track of key events like video engagement, video form conversions, channel subscriptions, and more. Once you connect these events with your retargeting provider, you’ll be efficiently serving up ads in no time!

The first thing you need to do is set up your integrations and then start creating segments in your retargeting provider. We’ll review how to do this across our four integration partners — Facebook, Instagram, Google, and YouTube.

Facebook & Instagram

Facebook acquired Instagram in 2012, and since then, the two have become one, making it super easy to advertise across both platforms.

First, we’ll quickly walk through how to set up the integration with FacebookAds. You can do this in your Wistia account under the account drop-down — you’ll see “integrations” as one of the options from this screen. Under the “promotion integrations” section, you’ll find “Facebook Ads.” Select the “connect” button to begin the process.

It’s important to note — you’ll need to log in with a Facebook account that has access to your Facebook Ads account and accept the user permissions. That’s it! Voila — easy peasy.

With the integration live, Wistia will begin to send viewer event data for any video you have embedded on your website to Facebook. Now you can get started targeting your ads with Reach & Retarget!

Facebook and Instagram give you several options for video-related “events,” including:

  • Percent watched
  • Seconds watched
  • Played Video
  • Subscribed

Once audiences are enabled, they will appear in the Audiences section of your Facebook Ads account. You can also log back in and create new audiences any time after the integration is live. You’ll do this by creating a “custom audience” and using “website traffic” as the data source.

On the Wistia side, we’ll also provide a few recommended audience segments in the “promote” section of your channel. If a segment feels relevant, simply select “enable” to set up the list.

Keep in mind that these pre-populated audiences are just suggestions — you’ll be able to set up many more variations of these in the Facebook Ads platform. This flexibility is really where the integration is most useful; it allows marketers to easily define and create custom audiences based on viewer behavior.

Google and YouTube

Similarly, Google acquired YouTube in 2006, so you’ll be able to easily manage ads across both platforms within Google Ads.

To set up this integration, you’ll need to connect Wistia to your Google Analytics account. Navigate to the account tab and select “integrations” (just like you did for the Facebook connection). Remember, you’ll need to be an account owner or manager to connect the accounts. From there, select “Google Analytics” and follow the prompts to connect the two platforms.

To feed this data into other Google properties, you’ll need to do a little work in your Google Analytics account — but we’ve got you covered!

In your Google Analytics account, head over to the admin panel. From there, you’ll see the main screen with several options; select “Google Ads Linking.” This workflow will allow you to send analytics data over to the Google Ads platform. And, since YouTube ads are managed through the Google Ads platform, you’ll be able to leverage this data across both platforms without any additional work.

If you’re curious about how a specific segment is performing, you can set up custom audiences in Google Analytics, which can also be sent over to Google Ads for retargeting. Alternatively, you can set up unique custom audiences directly within Google Ads.

Once the integration is live, we can start to send event data to the Google Analytics account that you’ve connected. The following events will be tracked:

  • Plays
  • % Watched
  • Conversions (i.e., Turnstile submissions)
  • Clicked Links (i.e., CTAs or annotations)
  • Subscribed
  • Time Watched

You’ll see a few suggested audiences in Wistia and can turn those on or off at any time. But remember — these are just a few ideas to help you get started. Get creative with your audiences and segments to really unlock the power of retargeting!


Ok, great, you have your integrations set up, and the data is rolling in. Now what?

Connecting your accounts is the easy part. The next step is to roll up your sleeves and start creating your custom audiences. Here are a few specific examples of how you can use video retargeting throughout the conversion funnel.

Build brand affinity with video series

Are you promoting a new show or video series? If so, nurturing folks to finish an episode and the series is a great way to keep viewers engaged and build brand affinity.

You can take two approaches to this. First, retarget folks who started but did not finish an episode. To do this, set up a list on each episode for viewers that did not complete a defined percentage of a video (<75%, as an example). Then, serve this segment ads reminding them to finish. The best part? With Wistia’s resumable video feature, viewers will be able to pick the video back up right where they left off. Pretty cool, huh?

The second approach is to retarget folks who did finish an episode to encourage them to continue their journey with the next episode. To do this, set up a segment based on video completions, and serve these viewers ads for your next episode.

Nudge prospects with helpful resources

Video can do so much more than simply drive awareness for your brand; it can be a powerful tool to help nurture folks through your sales funnel. An example of this would be to use retargeting to provide helpful and timely resources related to the problem that your product or service solves.

This segment could be folks who convert on a video (fill out a Turnstile form). For example, you might gate a webinar or robust video asset on your website and then retarget those viewers to take the next step in your conversion funnel, perhaps downloading a related asset or viewing a product demo.

Drive leads for super engaged viewers

Are you looking to drive qualified leads from your videos? If so, Wistia has you covered. The exact equation for how you qualify leads will vary — but the same logic still applies. To do this, decide on what specific actions you view as “qualified.”

Let’s take folks who watched a high percentage of a high-intent video. For example, if viewers complete more than 75% of a product demo video, you could retarget them to set up a call with a solutions consultant for a personalized walk-through.

These are just a few examples of how you can get creative and set up custom audiences for retargeting. The options are only limited to your imagination. Meet with your team to decide on a few key segments that make sense for your business, and start building your lists today!

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Best Video Marketing Ideas For Festive Season 2020

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Video marketing

The way content was created earlier has now changed completely, and innovation is now becoming the key in today’s content creation.

About 78% of people are watching online videos on a weekly basis and 55% daily, it is a big opportunity for brands and corporations to focus their marketing strategies more towards creating videos. 

Video engages your audience more effectively than text content, and they can understand the message you want to deliver in a much easier way. 

With videos, your audience can learn about what your business is doing in their daily life rather than reading blogs. 

Your audience prefers to watch the video over text content as it takes less time than reading text content, and the flow of engaging with content remains constant. Thus, focusing on video is crucial for marketers in 2020. 

Are you planning to jump to create video content for your brand? Learn these best video marketing ideas to do wonders in 2020. 

Best Video Marketing Ideas For Festive Season 2020

1. Get Sales With Shoppable Videos

Sales are the most important aspect for any business especially when it is the festive season. This season brings an opportunity for the brands to leverage the consumer intent to make more purchases and gifts.

Shoppable videos are the videos where users can buy the products in real-time directly from the video.

As a brand, you can create shoppable videos using a visual marketing tactic called visual commerce platforms that allows you to curate video content, tag products, and publish the shoppable video gallery on website or online store.

2. Engage Audience With Storytelling

In 2020, marketing strategies are more focused on storytelling as it connects business with real-life emotions. 

Storytelling delivers the purpose of business and what value they are giving to their customers. Whether it is text content or video, storytelling is an effective way to gain the loyalty of your customers and build their trust in a brand. 

However, reading text is a tedious task; video with storytelling has a greater impact on your audience. Not only your customers will engage with your content, but they also comprehend the message easily. 

3. Create Short Videos With Message

Nobody wants to waste their time, especially when they are engaging with a brand’s marketing content. Keeping your video for a short duration for all platforms, whether social media, website or any place where your customers interact with you has a great impact on your business.  

Shorter videos also increase the possibility that the audience will watch an entire video rather than leaving in-between. 

When people see a video is too long, they even don’t like to click on it or if it is an ad they skip and do not watch it.

In order to connect with your audience in 2020, you have to focus on creating shorter videos about 5 seconds to 2 minutes. 

Also, remember that lengthiness of video depends on the platform where you are sharing the content.

Thus, it is found that shorter videos help in boosting brand awareness and engagement among online audiences by 30%.

4. Make Mobile-Friendly Videos With Vertical Watch Option

As people are watching more videos and using mobile phones instead of computer screens, demand for vertical videos that can be watched directly from mobile phones has increased.

75% of mobile users say they like to watch vertical videos instead of horizontally on the mobile experience. It is because, in vertical videos, the audience gets a full picture on their screen, and there is no extra content. 

Thus, make sure to create videos for your brand promotion and marketing that is responsive to any screen and can be played vertically. 

5. Make An Engaging Video With UGC

User-generated content is the essential component of the marketing strategy in 2020. It is helpful in building trust by letting know your new customers about what your existing customers are saying about your brand. 

User-generated content is effective because it is created by your customers themselves, and you do not pay them a single penny to create it. 

You can curate user-generated content using social media aggregators and make a video that tells your new customers about your happy customers. 

People talk about your brand over social media in various forms of content, whether images, text, or videos, you can collect these UGC videos and compile them to make a single compelling video to promote your business.

6. Create Video That Convert Audience

As a marketer, you have to make sure that the video content you create brings conversions. Not that it just delivers the message, but it should be compelling enough to drive traffic to buy your product. 

Create value in the content so that your audience feels connected and like to take the next step to make purchase decisions. 

Video is the essential component of the marketing funnel and makes your customer journey effective to make a purchase decision. 

Make sure the video should not be promotional but contrary a value that your audience needs to buy your product and solve their problems.  

7. Don’t Forget To Create Stories On Social Media.

As you publish your brand’s marketing video on various platforms, social media is the crucial network that you should focus on. These days social media platforms have added features in which you can add stories which are small videos that your followers can watch. 

These stories are effective in telling your audience about the daily activities and create entertaining content to engage with them. 

Instagram has 500 million active users who interact with social media content regularly. Now other platforms also have story features that make possible that you connect with your audience wherever they are. Thus it is a great opportunity to post stories on social media to interact with your followers regularly and tell them about your presence. 

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