Connect with us

SEO

The Ultimate Guide to Creating a True ‘Ultimate Guide’

Published

on


Anyone who takes a deep dive into the world of SEO content creation knows that there are many, many factors at play when it comes to making content search-friendly and click-worthy.

From choosing the right keywords, to conducting audience research, to writing engaging titles, it can be a long, painstaking process to create content that outranks your top-ranking competitors.

This desire to create bigger and better content has led to this often cringe-worthy trend: turning every article into an “ultimate guide”.

Is There Such a Thing as an ‘Ultimate’ Guide?

“Ultimate guide” implies that your content is the best, right? That no one else can top it. That it’s the blog post to end all blog posts.

The issue is that with so many articles claiming to be “ultimate guides”, throwing this into your post title has started to lose its meaning. Claiming that your article is the best doesn’t make it so.

Screenshot "Guide to Weight Training" postScreenshot of SERPs "Guide to Personal Finance"Screenshot of "Ultimate Guide to Your Legal Career"

If we remember that the purpose of your SEO content is to attract traffic and generate clicks, we’ll see that the magic if creating an “ultimate guide” is not in the title or even the length.

It’s in the value.

Here’s how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your content.

An Ultimate Guide Is More Than Just a Listicle

SERPs screenshot of "travel tips"

Many content creators and SEO professionals approach content with the belief that longer is better – despite the numerous studies that have shown diminishing returns on content that is too long.

There’s a sweet spot for every topic and niche, and simply adding more bullet points for “top tips” to your ultimate guide does not necessarily mean you are adding more value.

Your goal in creating an ultimate guide is to provide better information than all of the top-ranking posts for your chosen focus keyword.

You do that not by making it longer (necessarily), but by doing your research to determine what the existing articles offer that your guide has to have.

Step 1: Have a Purpose (Beyond Ranking)

I get it. It’s enticing to go after those sweet money keywords when you see an opportunity to outrank your competitors.

But beyond rankings, there’s typically the ultimate goal of getting readers to take action – by subscribing, by buying a project, or by filling out a form.

That’s why it’s short-sighted to create an ultimate guide for the sole purpose of targeting a particular keyword. Instead, it’s best to have a strategy that works to drive conversions through your content.

Before writing your ultimate guide, consider what action (if any) you want readers to take. Are you:

  • Simply aiming to inform readers about a topic?
  • Trying to build brand trust?
  • Trying to generate subscribers or leads?

It’s essential that you know your end goal.

Having a clear objective in mind will help you determine what value you need to provide and how. It will keep you focused on writing content that serves to not only attract traffic but also make the most of that traffic.

When it comes to marketing content, its success should be measured in terms of the return on your investment (ROI). Writing with conversions in mind will help you get the ROI you are looking for – in the form of subscribers, phone calls, leads, and sales.

Step 2: Choose Your Keyword(s)

SEMrush "Thailand Travel" keywords

Not every keyword is suited for an ultimate guide.

Just because your goal is to provide more value than the content that’s already ranking, doesn’t mean throwing “ultimate guide” in front of it is the move. It may be better suited for a different type of content (like a standard blog post or a listicle).

“Ultimate guide”-type keywords are ones that warrant a well-thought-out, in-depth piece of content. They should be topics that necessarily require a comprehensive guide in order to leave readers feeling sufficiently informed.

Relatively broad topics are a great fit an ultimate guide because they require many sections, explanations, examples, and actionable steps.

“Best places to visit in Thailand” can be summed up in a relatively concise listicle. “How to travel in Thailand” leaves much more room for elaboration.

Consider whether an ultimate guide would do your chosen keyword justice, or whether a different type of content would be a better fit instead. Some things to consider are:

  • What is the user intent behind the keyword?
  • Could you answer the user’s primary question in a relatively short (or standard-sized) article?
  • Can you effectively write a comprehensive guide about the topic without stuffing it full of fluff?
  • Are there already tons of “ultimate guides” about this topic?
  • Are you confident that you can at least offer 2X the value of the top-ranking articles?

In summary, choose keywords that warrant a comprehensive piece of content.

If you feel that in order to create an ultimate guide you’ll have to chock your content full of useless facts and tips, you should probably take a different approach.

Step 3: Scope out the Not-So-Ultimate Guides

Not all ultimate guides are created equal.

If you’ve decided that your focus keyword warrants an ultimate guide, then your next step should be to look at what’s already ranking. Chances are, you’ll find some existing “ultimate guides”.

In this step, you’ll want to look at what your competitors are doing right and wrong.

  • Are they simply regurgitating the same-old information?
  • Are they bringing anything unique to the table?
  • How can you learn from them and make your content 2X better?

Since your competitors are ranking for that keyword, they must be doing something right.

Look for similarities and characteristics that you think may be giving them a competitive edge. Then, looks for gaps in information that you can fill with your ultimate guide.

Your ultimate guide – as the name implies – should aim to be the best of the best. That means capitalizing off of what your competitors are doing right and then making your content even better.

Step 4: Survey Your Audience

Want to know what your audience really wants to read? Ask them!

The best way to provide the most value in your ultimate guide is to ask your readers what they are interested in.

You can survey your audience casually (by asking them questions on social media) or by sending them an official survey (directly or via email). Their answers will help you determine what information to include in your guide.

Here are some questions you can ask your audience:

  • What is your top struggle when it comes to dealing with [ topics/problem ]?
  • What are three questions you have about [ topic ]?
  • What do you wish other brands knew about [ topic ]?
  • What are some solutions you have tried to solve [ problem ]?
  • What’s your top tip when it comes to [ topic ]?

In SEO content, it’s best to avoid making guesses when you can get your answers straight from the source.

By asking your audience directly, you can be sure to write content that answers their most burning questions, thoroughly covers the topic, and provides the value that your particular audience is looking for.

Step 5: Include Case Studies, Examples & Statistics

website-statistics

Any claims that you make in your ultimate guide should be supported by case studies, examples, or statistics.

Including this information serves to provide value to your readers in a variety of ways:

Authority

Including sources shows your readers that you know what you are talking about.

In other words, it helps establish you as an authority on the topic.

Rather than making baseless claims, you can back up all of your information with facts.

Trust

Referencing sources helps build trust with your audience.

When people are confident that the information you are providing is accurate, they are more likely to buy from you.

Application

Including examples helps readers make the connection between the information in your ultimate guide and how they can apply it to their lives or businesses.

Examples prove that the tips or strategies you are sharing work and that by taking action readers can see similar results.

E-A-T

“E-A-T” is a principle in SEO that stands for Expertise, Authoritativeness, and Trustworthiness.

Google’s Danny Sullivan has suggested that the secret to better rankings is better content. And the key to better content? You can find that in the quality raters guidelines, which talks in great detail about E-A-T.

By including case studies, examples, and sources in your ultimate guide, you’ll indicate to search engines that your content is valuable, accurate, and comes from a reputable source.

Following this step is another way to provide value where your competitors may be coming up short.

Step 6: Make It Actionable

Screenshot of "Ultimate Guide to Planning Honeymoon" post

If you know the search intent behind the keyword you are targeting with your ultimate guide, then you should be able to make a guess about what users are trying to achieve by reading your content.

Most times, their goal is to get their most pressing questions answered. Why? Because they are likely experiencing an issue that needs fixing, or want to learn more about a topic.

Your best bet in creating your ultimate guide, then, is to make the information you provide actionable in some way. You want to do your very best to help them fix whatever problem they are experiencing and answer every question they may have.

If your ultimate guide is about “how to plan a honeymoon”, you’ll likely want to include tips like:

  • Where and how to hire a travel planner.
  • How to choose the best hotel.
  • How to prepare for international travel.
  • How to budget for a honeymoon.
  • Best places to book affordable airfare.

Even better, these actionable steps all provide an opportunity for you to link to other related content on your site. Either way, you are giving the readers the information they need to apply your tips to their lives.

Not only will making it actionable put your guide miles above competing articles, but it’ll make it more likely that your guide will drive conversions.

If you are able to offer all of the information they need on your site, it’ll be easy to direct them to your products and done-for-you services.

Step 7: Make It Pretty

"Ultimate Guide to Bali" screenshot from The Blonde Abroad

Creating an ultimate guide takes time – and, often, money. To truly make an “ultimate” guide, you won’t want to cut corners.

Make the most of the work and resources you are putting in by making your guide attractive and eye-catching, as well as informative. It’ll be worth it to employ a graphic designer and/or web developer to create a sleek, on-brand looking guide.

Including various types of media – like videos, infographics, and images – will also help you repurpose your content across multiple platforms. You can build out an entire content marketing strategy from a single piece of content.

Further, engaging graphics will make your guide more memorable and likely to be shared by readers. You can capitalize on this momentum to generate even more traffic and, hopefully, leads.

Step 8: Add a Content Upgrade

Assuming your content is optimized to the nines and starts generating organic traffic, you’ll also want to be sure you are making the most of that traffic.

Beyond including links to your product pages or adding calls-to-action, you can incorporate a content upgrade to get readers to join your email list.

Content upgrades work great because they entice readers with even more valuable content than what you are already offering in your ultimate guide. If the upgrade is irresistible, users will hand over their email addresses in exchange for more juicy content.

Some possible content upgrade ideas include:

  • A free downloadable ebook.
  • A link to an exclusive expert interview.
  • A free sign-up for a 5-day email course.
  • A discount code for a paid product.
  • An expanded ultimate guide (e.g. “Get the rest of the tips here!”).
  • A free design or strategy template.

By adding a content upgrade to your ultimate guide, you can capture some of that traffic coming in and remarket to them later.

You’re essentially giving users multiple ways to opt-in (convert) – ensuring that you are making the absolute most of the traffic your content is generating.

Examples of Ultimate Guides That Get It Right

If you want to create the ultimate “ultimate guide”, it’s recommended that you learn from those that are already doing it right.

After following the tips above, look to some of these examples to find ways to make your guide even better.

Create Your Ultimate ‘Ultimate Guide’

Think you have what it takes to create a true “ultimate guide”?

Remember that your primary objective is to provide even more value than what’s already ranking.

Do that, and you’ll have a good chance of not only rising above your competitors but also converting readers into genuine leads.

Simply calling your guide an “ultimate guide” isn’t enough.

Follow the steps above in order to target the best keyword, create content your audience truly wants to read and provide accurate, actionable information that grabs users’ (and Google’s) attention.

More Resources:


Image Credits

In-Post Image: Pexels
All screenshots taken by author, August 2019



Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEO

Top 10 Tools to facilitate web development

Published

on


30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



Source link

Continue Reading

SEO

Why behavior analysis is important online business

Published

on


30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



Source link

Continue Reading

SEO

Top 15 Chrome extensions for social media marketers

Published

on


30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



Source link

Continue Reading

Trending

Copyright © 2019 Plolu.