“As store owners, we are rightfully entitled to some sort of monetary compensation or remuneration for this major outage. Losses in sales and ad spend today have been (and are continually) adding up.. “
“Hi, there. We aren’t able to offer compensation for downtime. I recognize this is frustrating and it is for us as well, but I assure you we have all hands on deck to restore service as quickly as possible. Sorry for the inconvenience and thank you for your understanding.”
Shopify Outage Appears to be Due to Google Cloud
Shopify uses Google’s cloud infrastructure for it’s services. In March 2018 Shopify announced their partnership with Google Cloud.
Here is how Shopify explained their use of Google Cloud:
“After 12 years of building and running the foundation of our own commerce cloud with our own data centers, we are excited to build our Cloud with Google.
We are better positioned to change the face of global commerce while providing more opportunities to the 600,000+ merchants on our platform today.”
Unfortunately, Shopify’s dependence on Google Cloud may have been it’s weak spot. Google Cloud’s network outage may have resulted in thousands of businesses going down on Sunday June, 2nd, 2019.
Here is Shopify’s official status update:
The outage appears to be due to a Google Cloud outage that also affected YouTube and Snapchat.
In a series of announcements, the Google Cloud Service reported that they were experiencing network congestion.
Google then announced that the outage was resolved as of 4 PM Pacific time, which corresponds with 7 PM Eastern.
Shopify Outage Resolved
Shopify posted a status update notifying customers that the problem has been resolved:
“All systems are now fully operational. We recognize and apologize for the stress, concern and impact this outage had on your business. In the coming days we will be working to fully understand how this widespread Internet infrastructure failure affected our platform.”
Read Google’s full explanation of the cloud outage here.
Google posted a notice that between the dates of June 5 through June 7, it was unable to capture data around image search traffic. This is just a reporting bug and did not impact actual search traffic, but the Search Console performance report may show drops in image search traffic in that date range.
The notice. The notice read, “June 5-7: Some image search statistics were not captured during this period due to an internal issue. Because of this, you may see a drop in your image search statistics during this period. The change did not affect user Search results, only the data reporting.”
How do I see this? If you login to Google Search Console, click into your performance report and then filter by clicking on the “search type” filter. You can then select image from the filters.
Here is a screen shot of this filter:
Why we should care. If your site gets a lot of Google Image search traffic, you may notice a dip in your traffic reporting within Google Search Console. You may have not noticed a similar dip in your other analytics tools. That being said, Google said this is only a reporting glitch within Google Search Console and did not impact your actual traffic to your web site.
About The Author
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.
Facebook announced a change to it’s algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will be highly ranked. Low quality comment practices may result in less reach.
Comment Ranking in News Feeds
Facebook noted that not only are posts ranked in news feeds but comments are also ranked as well.
Posts with comments that have positive quality signals will be seen by more people. Posts with low quality signals will have their news feed reach reduced.
Facebook Comment-Quality Signals
Facebook noted that their updated comment algorithm has four features:
User indicated preferences
User interaction signals
Integrity Signals are a measure of authenticity. Comments that violate community standards or fall into engagement-bait are negative signals. Violations of community standards are said to be removed.
Facebook engagement bait is a practice that has four features:
1. React Baiting
Encouraging users to react to your post
2. Follow and Share Baiting
This is described as telling visitors to like, share or subscribe.
3. Comment Baiting
Encouraging users to comment with a letter or number are given as examples.
. Monetization Baiting
This is described as asking for “stars” in exchange for something else, which could include something trivial like “doing push ups.”
User Indicated Preferences
This is a reference to user polls that Facebook conducts in order to understand what users say they wish to see in comments.
User Interaction Signals
These are signals related to whether users interact with a post.
This is a reference to how users hide or delete comments made in their posts.
Here is how Facebook describes it:
“People can moderate the comments on their post by hiding, deleting, or engaging with comments.
Ranking is on by default for Pages and people with a a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.
People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings. (See more details here.) “
Facebook Targeting Low Quality Comments
One of the stated goals of this update is to hide low quality posts from people’s Facebook feeds and to promote high quality posts by people you might know.
This is how Facebook described it:
“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:
The comments have interactions from the Page or person who originally posted; or
The comments or reactions are from friends of the person who posted.”
Read Facebook’s announcement here: Making Public Comments More Meaningful
Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you!
All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign.
I’m a firm believer in Single Keyword per Ad Group (SKAG) structure – it increases ad/keyword relevance and therefore improves quality score, makes CPCs cheaper, gets you a higher ad rank and a better CTR.
Sadly, building out SKAG structures is a pretty time-consuming endeavor. You can’t implement millions of keywords and ads without PPC tech powering your builds.
But if a client just needs a couple of new keywords after updating their site with new content, this script is a quick and easy solution.
And that’s exactly what I love about PPC. There’s a special place in my heart for simple scripts anyone can use to achieve tasks that are otherwise repetitive or near-impossible.
What does the script do?
This tool will save a lot of time with small-scale builds where you know exactly which keywords and ad copy you need, for example when you’re adding a few keywords to an existing campaign.
You input your campaign name, keywords, headlines, descriptions, paths and final URL, and it will output three tabs for you: one with keyword combinations, one with negatives, and ads to upload to Google Ads Editor.
It creates one exact and one broad match modifier campaign and creates a list of keywords as exact negatives in the broad campaign to make sure that search terms that match exactly will go through the exact keyword.
I’m sure you’re dying to give it a whirl, so let’s get cracking!
How do you use it?
Make a copy of this spreadsheet (note: you’ll need to authorize the script to run). You’ll find all the instructions there as a future reminder.
Once you’ve got the spreadsheet ready, input the following:
The campaign name
The campaign name delimiter to distinguish between broad and exact campaigns
Headline 1 (if this cell is not specified, then it will be the same as the keyword)
Optionally, headline 3
Optionally, description 2
Optionally, path 1 and path 2
The final URL
The keywords (you can keep going outside of the box with these!)
You’ll see a handy character counter which will go red if you exceed the character limit. Bear in mind that this tool will assume that you’re using it correctly and so you’ll need to make sure that you’re staying within the limit!
You can also optionally create a second ad variant by choosing the part of your text you want to vary (e.g., headline 2 or description 2) and inputting the copy. Otherwise, just select “None” from the dropdown menu.
Once you’re done, click the gigantic “Go!” Button, and wait for the magic to happen.
It will generate three tabs labelled “Keywords,” “Negatives” and “Ads.” If you want to run the script again with different keywords, make sure you save these tabs elsewhere or rename them to prevent the script from overriding them.
Finally, you can paste these tabs into Editor and update all the relevant settings and adjustments. Job done!
DOWNLOAD: You’ll need to authorize the script to run after you make a copy of this spreadsheet.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author
Daniel Gilbert is the CEO at Brainlabs, the best paid media agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010.