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Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content...
One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s...
It’s almost the season to be jolly. And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in...
In the marketing automation space, there’s an interesting case study that puts into perspective the age-old dispute between marketers who prioritize reach and those who prioritize...
Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights...
On October 3, Webmaster Trends Analyst John Mueller delivered an edition of #AskGoogleWebmasters describing how Google approaches H1 headings with regards to ranking. The explanation caused...
We’ve all got our favorite holidays scattered throughout the year. I know plenty of people who begin planning their next Halloween costumes on November 1. Others...
How do you build a lasting brand? It’s an ever more prescient question in a world where the concept of the marketing funnel is breaking down,...
Google has announced two new reports within Google Search Console. These reports help you understand how well your videos are performing in Google search and help...
For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.)...