How to Hire the Right SEO Company Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only that, but you’ll need to refer towards outside sources of …
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When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices. Couple a bit of passion with significant effort & limited competition and winning is quite easy. …
We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive effects on sales, loyalty, sign ups and much more. But in an age of video, changing search algorithms, and fading attention spans, it’s smart to …
There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn’t then it’ll be made clear. Here are seven interesting facts about PageRank . 1. How Much PageRank Passes from a Link? Someone asked me how much link equity (PageRank) passes from one …
I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was last writing for SEObook we were still believing in the timelines provided by Google employees on when Penguin was going to run next. Remember that? …
Looking for some excellent WordPress website examples to get inspiration? WordPress has been used by many of the world’s top designers and developers who use it to build highly engaging websites. In this article, we will share some excellent WordPress website examples that you must check out for inspiration. 1. The Obama Foundation The website for the President Obama’s non-profit organization sports a modern unique design that compliments the vision and mission of the foundation. It uses large fonts, Maintree …
We mean by conversion a desired action the visitor takes upon visiting a website. Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully registered the form by the number of unique visitors …
Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, there are limitations. Try to view too many terms and you get: “You’ve reached the maximum number of page views for this day. This page …
When you first start a proper blog it all seems simple. The deeper you go, however, the more complicated it becomes. Bloggers have to know about design, content creation, SEO, servers, security and so much more. Sometimes it can all feel pretty overwhelming. Today’s post is an enormous list of actionable tips that you can bookmark (just hit Control and D) and refer back to when you’re having one of those days where you’re just not sure what to do …
Yesterday I published a news story about schema.org structured data markup for local SEO. What John Mueller said was factually different from what Google’s own Developers Page stated. Google’s own Developers Page contradicted John Mueller. This means either Mueller misspoke or Google’s own Dev Page was incorrect to list a certain structured data markup as “recommended.” To be fair to John Mueller, he hedged in his response by saying, “As far as I know…” which may have meant that he …
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