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Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought...
“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to...
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning...
Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding...
Cladwell is a personal styling app that makes getting dressed easy. What’s typically an expensive endeavor for clearing out overwhelming clutter and perfecting your wardrobe, Cladwell...
Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like...
The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust...
One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure...
3. Technical Aspects of Mobile SEO Now let’s look at the technical aspects of mobile SEO. When you optimize the SEO elements on a page, you...
As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google...