Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them. The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.) One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship. I bring it up not out of a sense of nostalgia, but because in the latest update to Google’s …
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At WPBeginner, we are on a mission to help small businesses grow and compete with the big guys. Today, I want to take the exciting step and bring these values to the WordPress business community with our new growth accelerator fund. What is the WPBeginner Growth Accelerator Fund? WPBeginner Growth Accelerator Fund is the first-ever growth fund focused entirely on WordPress businesses. As part of this accelerator, we will invest between $100k to $500k in a small group of WordPress …
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today, we’ve got a question from Jessica in California. She asks: For an ecommerce site, what is the best method for color variations of the same product? Should you use the same URL or different? How do …
When first starting your SEO agency, it can be difficult to decide if you want to be: Both can be quite successful, but where you fit in the spectrum is entirely up to you and your goals, and based on your personal experience. Pros of Niche SEO When you’re targeting everyone, it can be hard to say no to any project. After all, you’re in SEO to make money, because you have your own bills to pay, and mouths to …
As long as you nail your SEO, your writing quality can come in second place. Right? …Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting a reader to your side – whether that means list sign-ups, opt-ins, or some other action. That’s a sad mistake. Sometimes, engaging copy is better than SEO. Google’s standards demand useful, quality, engaging copy over any other factor – including optimizing your …
Do you want to exclude a specific category from your website’s homepage? By default, WordPress displays posts from all categories on your homepage. In some cases, you may not want that. In this article, we will show you how to easily exclude a category from your WordPress homepage. Why Exclude a Category from WordPress Homepage? WordPress allows you to sort content into categories and tags. Now sometimes you may want to use a category for posts that are not part …
How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this question every day. Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely. In short, it comes down to a matter of positioning – how does your website compare to your competitors. That position and how fast you want to make progress are the top variables for determining budget. Expectations & Reality …
A new form of negative SEO is on the rise, as imposters are using fake DMCA takedown requests to manipulate Google search results. TorrentFreak reports that scammers are posing as legitimate copyright owners and have succeeded at getting hundreds of thousands of links taken down using Google’s DMCA takedown tools. There is also an on-going discussion about this issue on the Russian Google webmaster forum. Among those being impersonated are anti-piracy companies MUSO and Blue Efficience, who confirm they are …
Are you looking for WordPress startup themes for your site? Startups need a reliable platform for their websites, something that can scale with their growth. It this article, we have hand-picked the best WordPress themes for startups that you can use to start your business website. Building Your Startup Site With WordPress WordPress is one of the most popular website builders in the industry. It is the top choice among startups to launch their business website. You will find two …
New Facebook update to their mobile app benefits small local businesses. The changes make it easier for potential customers to find and interact with local businesses in a move that poses an increasing challenge to Google Local. Facebook is transitioning toward becoming a tool that is useful in a member’s every day life. Facebook is going beyond being a place to share and read memes. The effect of these changes is to make Facebook a serious challenger to Google Local. …
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