Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time in the buyer’s journey. If you can master your content optimization strategy for search, you’ll see your content performance improve in both the short- and …
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Do you want to create a child page on your site? Pages in WordPress can be standalone or hierarchical, which means a page can have its own sub-pages also known as child pages. In this article, we will show you how to easily create a child page in WordPress to better organize your pages. What is a Child Page in WordPress? Pages and posts are two default content types in WordPress. To learn more, see our guide on the difference …
Google has introduced a new type of Knowledge Graph card in search results, which will appear when users search for US colleges. When searching for a 4-year US college, like UCLA or Hamilton College, Google will return a Knowledge Graph card with information about admissions, cost, student life, and more. Google says these new cards have been designed to make it easier to find a college that meets a person’s individual needs, which is something many are struggling with right …
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question comes from Kristen in White Plains, NY. She asks: When we talk about links and it being one of the top 3 most important ranking factors – is this more about external links to your website or internal linking? Would a …
Do you want to create a custom landing page on your WordPress site? Landing pages help businesses convert website visitors into customers and leads. In this article, we will show you how to easily create a landing page in WordPress. What is a Landing Page? A landing page is a purpose-built page designed to increase sales or generate leads for a business. It is used in paid marketing, email, and social media campaigns. Users coming from these sources will land …
Do you want to display Yelp reviews on your site? Yelp reviews are user reviews about the restaurants, brands, services, lifestyle products, hospitals, doctors and more. In this article, we will show you how to display Yelp reviews on your WordPress site for users to read general public reviews. Why You Should Display Yelp Reviews on Your Site? Yelp is a public-based reviews website. It has reviews and ratings on local businesses from experienced users. These reviews and ratings are …
Image SEO used to be a huge aspect of content and site optimization, with the potential to drive tons of image search traffic. File names, alt tags, and image sitemaps were all super important. The “view image” button was added to Google Images in 2013. With the new implementation, sites saw an average decrease of 63 percent in image search traffic. While image optimization is still an extensive practice, it hasn’t been effective for driving much traffic. Until now. Here’s …
Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came up in a recent Google Webmaster Central hangout, where an ecommerce store owner asked about the best way to structure their site. This was the question from the store owner: “We have a multi-location brick and mortar store. We have a single website. …
Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results. This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from the old site to the new site. “I want to move some content of a French website to a new one. I’d also like to …
Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically, their websites are just broken. Broken links, broken redirects, broken everything! The result of all this bad SEO? …
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