How To Make Great Marketing Videos On A Budget
Video marketing is a highly effective method of reaching your target audience. However, it has two potential drawbacks:
- It can be time consuming. Filming, editing, creating title screens and effects require an investment in time to perfect the software, editing and post production.
- It can be expensive. Due to the time and experience required, video services in the EU and US can be costly.
The solution is to use freelance services such as Freelancer, Fivrr or Upwork. These enable you to find experts irrespective of where they live. There are professional video editors in countries such as Pakistan, India and Malaysia who have the experience, skills and software required but offer more affordable rates.
To use a site such as Fivrr is straightforward. Create an account and then search for the service you require, e.g. “Video Editing”. You’ll often find a lot of alternative suppliers. The important information to consider is the Price and the number of Reviews.
Fivrr is one of the most popular platforms that act as a liaison between the buyer and seller of the freelancing services. The services you can hire on Fivrr is vast. Moreover, the service providers range from professionals to amateurs who offer a remarkable quality of work. This provides you with the option of choosing whoever suits your budget range.
When a freelancer starts on Fivrr they can’t charge much. Therefore, the price is low but you have no way of knowing the quality of their work. Sometimes they will link to examples of previous work they’ve done. As they complete more projects and acquire positive reviews then typically their price will increase. You therefore have a choice: Low price but take a chance with quality or hire someone with more reviews but who will charge more.
Your decision will likely depend on the work you’re asking them to do. If it’s a simple job then maybe you can afford to take a risk. If the job is complex and requires a lot of time then you will prefer to pay more for someone with demonstrable experience.
Freelancers on Fivrr are usually self-employed individuals working from home, providing their services to businesses and individuals around the world.
Let’s dive straight into the ideas you can find of video marketing on Fivrr.
Idea 1 – Short Animated Videos
Animated video is a great idea to enhance your videos for marketing. They give your videos a professional look that helps your business stand out among the competitors.
Animated videos can include hand-drawn cartoons or the animated version of your product or service you want to promote. Furthermore, they are engaging which attracts an increased number of potential customers, giving you the opportunity to convert the traffic into sales.
Idea 2 – Whiteboard Animated Video
This video marketing idea is similar to animated video, but primarily involves a digital canvas or a digital whiteboard. To create a whiteboard animation is straightforward but requires some software. However, the cost of hiring a freelancer is far lower than the price of the software. Furthermore, you save the time it takes to do it yourself.
Through whiteboard animated videos you can convey a complex message that may require several steps to explain the details. These types of videos are not only engaging but educational too. This helps your clients understand the products and services that you offer in a better way.
New businesses can use this type of video marketing to inform their audience about their range of services. Due to them being simple to make these videos tend to be budget-friendly and won’t get outdated.
Idea 3 – Spokesperson Video Marketing
If you want to keep your digital marketing video more realistic and not animated, then this is a good option to consider.
It can be a male or female’s voice or in any language with any background. Typically you will supply a script for them to follow. In the video they will talk to the screen, following your script. They’re trained voice actors so their delivery should flow easily and appear natural.
The video could be an explainer about your company, or it could be an announcement of a new product. If you supply images of your product these can be interwoven with shots of the spokesperson.
These videos give your company a more humanised touch to your videos. Keeping them short and interactive can increase the amount of knowledge amongst your consumers and increase sales.
Idea 4 – Video Ads
A video advert made by an agency in the US or EU could be expensive. Hiring marketing experts, directors and actors is costly. However, there is a cheaper alternative.
Freelancers can make short videos adverts perfectly suited to either YouTube or Facebook. Video ads are impactful and act as a great promotional source to persuade customers to buy your products.
Videos can feature either static images or you could source stock footage. The advert can feature either a voice over or you may simply prefer animated graphics.
The short video ads can be eye-catching for your customers. A great, memorable video might even be shared, increasing its exposure widely.
Idea 5 – Transcript or Captioned Videos
An effective video marketing idea commonly found on freelance sites is transcript videos. Captions are a great idea for marketing so the videos can be understood in different geographical markets. Another benefit of adding transcriptions to the videos is that videos can’t be crawled by Google, but the transcripts can be ranked in SEO. This adds traffic to your video that can then be converted into sales.
To create a transcript is a simple process but obviously requires someone who is fluent in the language. First, they need a copy of your video and ideally the script. They will then add the caption file that enables someone watching your video on YouTube to select their own language.
Employing freelancers means you can benefit from services from all over the world. Thousands of people working from home will provide services like these that can boost your sales because using simple video marketing ideas.
If you are looking for video marketing people on a tight budget, then people working from home can be reliable sources to get your videos made. A vast number of video marketing ideas can be found on Fivrr, Upwork and Freelancer.
About the author
Neil Cartwright runs a blog called Taking Back Monday. He advises people and companies on how to improve their day-to-day work. He has worked in digital marketing for over 20 years and worked from home for over 15 years. He regularly makes videos in both a personal and professional capacity.
5 Companies Using Wistia to Host Their Podcast
2020 was a big year for Wistia. In case you missed it — we added podcasting to our platform! This new feature allows companies to beautifully showcase audio content, distribute their podcast to all the major listening platforms, and unlock insights that’ll help them understand what’s resonating with their audiences.
This all sounds great, but how does the look and feel of Wistia podcasting compare to other podcast experiences?
In the past, we’ve shared how companies are using Wistia Channels to showcase their video content, so we wanted to do the same for our new podcasting feature. Keep reading to see how some brands are telling their stories, their way, using Wistia Channels for their podcasts.
1. Marketing Showrunners
Marketing Showrunners is a media and education company that helps businesses create shows to build their brand affinity. On their latest podcast, 3 Clips, Marketing Showrunners’ Founder, Jay Acunzo, hosts the show with co-host Molly Donovan to deconstruct some of the world’s most creative branded podcasts.
Each episode, you’ll hear from podcasters behind podcasts like Song Exploder, You’re Wrong About, and REI’s Camp Monsters, as they examine their production techniques, decision-making processes, and the highs and lows that go into making their podcasts unique.
Using a Wistia Channel, Marketing Showrunners has its podcast embedded on their website. We think it elegantly showcases their podcast’s brand with their show art and design elements. They’ve also provided detailed descriptions for every episode and action items with links for listeners to learn more about the guests and subscribe to the show.
Another company using Wistia podcasting features is a Dallas, Texas-based marketing firm and publisher called MarketScale. In the past, they’ve created their own original long-form episodic series to support their brand. Today, they continue to produce videos for their clients across a myriad of industries.
Besides video content, they’re also creating audio content with their two podcasts Dirt Work and Business Casual. Dirt Work is a monthly podcast interviewing global leaders about ideas and innovations guiding the construction and civil engineering industries into the future. And Business Casual is a B2B morning radio show talking about all things trends, tech, culture, news, and unique perspectives in our dynamic global economy.
In their content strategy, they’re using Wistia to embed an audio player on each of their podcasts’ landing pages for every episode alongside the episode’s summaries. Take a look at how MarketScale embedded the player on this landing page for Dirt Work’s episode “The Resiliency of the Hospitality Industry.” We love how they’ve customized the color to compliment their branding.
Looks pretty snazzy if we do say so ourselves! Plus, by clicking on the hamburger menu in the top right corner of the player, their audience can choose to listen and subscribe to the podcast on Apple Podcasts or Spotify.
3. Opes Partners
Even a group of property investors, coaches, and analysts at Opes Partners in New Zealand have created a podcast called The Property Academy. The company provides property investment coaching for first-time investors in NZ.
The Property Academy is hosted by Ed McKnight, an economist and self-professed data nerd, and Andrew Nicol, who’s worked with investors for 15 years. On this daily podcast, they teach folks everything they know about property investing and present the most honest and up to date information about the New Zealand property market.
Even with over 400 episodes already produced, they seamlessly migrated all of their existing episodes into Wistia. On their site, they’ve embedded a Wistia Channel showcasing all of their episodes for visitors to binge every episode at their leisure. They’ve also included a video trailer instead of an audio-only trailer, which provides a special brand touch and puts faces to the names before people dive into listening.
SmartTab, a wireless drug delivery platform, also created a podcast to reach their niche audience. Their show Who Would Have Thought is about digital health innovation exploring digital health leaders’ perspectives today and inquiring into digital technologies of tomorrow.
Using a Wistia Channel for their audio content, they’ve displayed their show art and episodes in a striking fashion — we totally dig it! They’ve also included links for folks to listen on their preferred platforms, Spotify or Apple Podcasts.
We love how their landing page includes additional details about their podcast below the Channel, like short bios introducing their show hosts, links to more of their content, and a Call to Action to subscribe to their podcast newsletter. Be sure to check out the page and see for yourself!
Ventricle, a media company helping businesses grow by building lifelong audiences for their brands with video series, is also in on the podcast game. From 2015–2018, they produced The Utah Foodie Podcast, where they interviewed the state’s top chefs, restaurateurs, and culinary entrepreneurs to showcase the Utah food scene.
Although their podcast has run its course, it’s still a valuable piece of evergreen content that lives on their site. Ventricle directs curious listeners to “The Utah Foodie Podcast Complete Episode Archive” where they’ll find every episode presented in — you guessed it — a super sleek Wistia Channel!
All 76 episodes about Utah’s greatest bars, beer, breakfast spots, coffee stops, farmers markets, and more are ready to stream on Ventricle Presents, Ventricle’s collection of short-form series and films that celebrate the spirit of building community.
Bonus: Buffer’s Built to Last Audio Conference
Last on our list, we have Buffer’s Built to Last Audio Conference, the first-ever audio conference for brand builders. We partnered with Buffer, a software solution for building your audience and growing your brand on social media, to bring marketers exclusive podcast episodes from folks behind some of the world’s most-loved brands like Recess, Red Antler, and Haus.
We took the concept of an in-person conference and delivered it as a podcast. Throughout the event, attendees received exclusive access to a private podcast feed where we released six episodes over the two-day conference. Each episode featured lessons and key insights that can be applied for crafting memorable content and campaigns that build engaged audiences. Once the conference was over, Built to Last attendees could replay episodes at any time after.
We’re huge fans of how these brands are elevating their audio content using Wistia to host their podcasts. If you want to learn more about how to set up a podcast on a Wistia Channel, be sure to head on over to this post. Or, if you’re simply inspired by the stories these companies are telling to reach their niche audiences, we encourage you to produce your very own podcast to support your brand!
Can I Turn off Ads on My YouTube Videos? What YouTube’s Right to Monetize Means for Businesses
YouTube recently announced that it’s adding the Right to Monetize to its Terms of Service. What does that mean, exactly? Well, the update is just what it sounds like — YouTube can now show ads on all videos across all Channels, even if you’re not enrolled in the YouTube Partner Program. In other words, if you have videos on YouTube, there will be ads in front of them. Not only will they be able to profit off these ads, but notably, they’ll be retaining 100% of that profit.
“YouTube can now show ads on all videos across all Channels, even if you’re not enrolled in the YouTube Partner Program.”
Be sure to read the full release notes for all the details, but in the meantime, here are some quick answers to the questions we bet you’ve been mulling over these past few days. Here’s how YouTube’s update will affect videos hosted on the platform and what it means for your business.
To put it simply, it means that if you upload any video content to YouTube, Google — the platform’s parent company — can do with it as they see fit. Primarily, this means selling ads against it. What types of ads? And from what companies? This is left to YouTube’s discretion. So, your competitors (or really anyone willing to pay the price to access your audience) can run ads on your content.
“So, your competitors (or really anyone willing to pay the price to access your audience) can run ads on your content.”
Because users of the platform no longer have the ability to turn off ads on their content, those that use YouTube to embed videos on their site, for example, have no control over what the experience is like for viewers. A site visitor may navigate to your product page, click to watch your product overview video, and then get served an ad from your competitor instead.
Regardless of who advertises on your content, if you’re using YouTube embeds on your site, the experience is still less than ideal for the audience you worked so hard to drive there. Not only is the experience distracting, but the lack of control over who can advertise there means you can unknowingly create some pretty off-brand experiences on your site.
Ads can be displayed before, during, or after any content hosted on the platform. And with this update, YouTube can monetize any video, as long as it meets its ad-friendly guidelines. For those trying to build an audience on their YouTube Channel, this change to YouTube’s Terms of Service means you no longer own or control your content.
If your business is just getting started with building an audience on the platform, your videos will now be disrupted by ads that interrupt and often annoy your viewers. Showcasing ad-free content as you try to grow your audience can be a big plus for creators with small audiences — after all, what viewer doesn’t love free content that truly feels free? Without ads, you can spend more time focusing on making the content the best it can be, encouraging viewers to continue to watch more of your content.
YouTube is great for uploading clips, trailers, and other secondary content types where you can benefit from the platform’s reach without giving everything away. For businesses, in particular, uploading the valuable content you create to YouTube in full means seceding total control to the platform.
“For businesses, in particular, uploading the valuable content you create to YouTube in full means seceding total control to the platform.”
Let’s acknowledge the elephant in the room — YouTube is free. There are costs that come with running the business, and YouTube is continuing to look for ways to monetize their platform.
If you’re unfamiliar with the YouTube Partner Program, this was a way for YouTube creators to receive revenue shares from the platform based on ads shown on their content. Google would keep 45 percent of all YouTube advertising, with the remaining 55 percent going to the creators themselves. To qualify, creators needed to have more than 1,000 subscribers and 4,000 hours of video content consumed on the platform in the last 12 months.
Why does this matter? According to a recent report from Pex, almost 90% of content uploaded to YouTube never surpasses 1,000 views (see chart below). Clearly, YouTube is looking for a way to monetize all of this low hanging fruit. Right now, the profit from all of that content is left on the table.
Now, let’s take a look at how 1,000 views — where 90% of content tends to hover on the platform — relates to the 4,000 hours of video consumption needed to qualify for the YouTube Partner Program.
Zach Snyder breaks this down in his medium article from a few years ago.
“We know that 4,000 hours of Watch Time is equal to 240,000 minutes. Technically you could put out 1 video every 2 weeks and end up with 24 videos by the end of the year. If you can get each of these videos up to 1,000 views apiece, then you’ll be able to make the required amount of Watch Time.”
How many businesses that upload content to the platform would be able to sustain this level of content creation? How many companies could guarantee 1,000 views on each video every two weeks? Chances are, for small to medium-sized businesses, you probably won’t qualify for the YouTube Partner Program, where you could at least get a piece of that ad revenue. Now, YouTube is ensuring they make money off your content, regardless.
These changes are currently being rolled out for US channels, while the terms of service will apply in all other territories from mid-2021. It’s important to remember that YouTube is a social media platform as much (if not more so) as it is a video hosting platform.
As YouTube continues to look for ways to monetize, we have to take a closer look at how those efforts impact the content hosted on that platform, and subsequently, the content that’s embedded on business’ websites. Use the platform strategically as part of a broader marketing strategy, and remember — the answer to the question, “Who should own my content?” should be you.
6 Actionable Tips for Improving Emails with Video
Email is still one of the most effective ways for marketers to reach their audiences. Adding video into the mix can improve open and click-through rates and encourage deeper engagement with your content.
We teamed up with the team at Keap — a software company that offers a CRM and marketing automation platform geared toward small businesses — to offer you six tactics that you can start using to better engage your audience with video and email.
Video is the best tool for showing your customers who you really are. Don’t be afraid to loosen up and let your personality shine. This doesn’t mean that you have to be silly or strange. It simply means that you just have to be you.
If you’re an in-house video producer trying to get your coworkers to deliver authentic takes, check out some of these tried-and-true tips for directing non-actors. If you’re just starting out with using video for your business, remember that a well-thought-out script, a smile, and some quality lights can go a long way.
Create a clickable thumbnail
When it comes to using video in email, video thumbnails serve as the gateway or invitation to your video content. Let’s be honest – we all know that people judge books by their covers all the time. Similarly, people judge videos by their thumbnails.
Make sure to customize your video thumbnails to boost your click-through rates. Even something as simple as a friendly human waving is more enticing than a blurry office scene or overlaid text on a graph.
Here at Wistia, we’re passionate about helping our customers use video to better market their business. With our Thumbnail Editor, you can add text or use a looping video to take that brand touch to the next level!
Using custom GIFs to tease video content is also a brilliant strategy for enticing your recipients to click.
Creating a GIF from a video is not as complicated as it may sound. If you haven’t created GIFs from your videos before, you can use apps like GIF Brewery to get up and running quickly.
Once you create your GIF, you can add it to any email, link it to a blog post or landing page, and watch that click-through rate skyrocket. We’d hypothesize that a dynamic preview of what’s to come will perform better than a static image in an email, but you’ll have to run some tests with your own audience to find out.
If you’ve got content that could work well as a video series, try integrating it into an email campaign. Email courses and campaigns can benefit from this approach, especially if each piece of video content points to the next one. It’s like a suspenseful Netflix drama, except with marketing emails.
Because you can track who clicks on what video and how much of each video they watch, you can quickly assess which of your leads are most interested in your content. Plus, if you’re using a marketing automation platform, you can use video-centric campaigns like this to efficiently qualify leads.
With Wistia, we’ve made it super easy to showcase your video content in a sleek and binge-worthy way with our product feature called Channels. Instead of creating an email marketing campaign with several emails, you can upload all of your videos to a Wistia Channel, and link directly to your Channel in one email. Your videos will appear in a Netflix-style format when you embed a Channel to your website.
Additionally, you can collect subscribers from your Channel, easily sync your subscribers to your marketing automation platform or CRM for better lead tracking, and schedule email notifications when you publish new videos.
This sounds simple because it is. Once you’ve created an email that includes a video thumbnail, try testing out two subject lines – one that includes “[VIDEO]” and one that doesn’t.
A. How to direct non-actors [VIDEO]
B. How to direct non-actors
Track their respective performances, and learn whether or not your audience is more apt to open an email that includes a video. Sometimes it pays to be explicit.
Subtle uses of emojis in subject lines or body copy of your email can also help draw attention to your content. Just be aware that emoji render differently in different environments.
If video is already baked into your content strategy, you’re probably rolling out videos on a consistent basis. If this is the case, you should consider creating videos catered toward different segments. While this approach requires more time and energy to execute, producing a video with a specific segment in mind will make the content more relevant and personalized to your viewers.
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