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12 Completely Outdated SEO Practices You Should Avoid

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SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.

While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.

Most, if not all, of these changes have helped improve the web – and search, in particular.

Yet, some people still cling to the “old ways” and try to use outdated SEO practices to improve their brand’s organic search visibility and performance.

Some of the tactics worked a few years ago, but now just aren’t as effective as they used to be.

Yet many novice marketers and/or small business owners are still using these “zombie” SEO techniques (tactics that should be dead, but aren’t for some godforsaken reason).

Not only are they ineffective, but many of the 12 outdated SEO practices below are potentially dangerous to the well-being of your brand, websites, and other digital properties.

1. Keyword Abuse

There are so many ways webmasters and “marketers” continue to misunderstand keywords’ role in general SEO initiatives, and how they should be used in the day-to-day strategy.

Let’s take a more granular look at specific types of keyword abuse and mismanagement, including irrelevant usage, writing for a specific keyword density, and keyword stuffing.

Irrelevant Keyword Targeting/Confusion

All too often, novice SEO practitioners try and fit their content and messaging within the confines of their keyword research (and not much else).

These “marketers” will shape the content and its metadata to represent keywords it’s not properly aligned with, nor the proper intent of the users conducting the searches for the high-volume keywords being targeted.

This causes brands to likely lose the attention of readers before ever having the chance to communicate a real message with them.

If the keywords marketed for don’t align with the content on the page, the disconnect will hinder the success of content even if it’s otherwise of good quality.

Don’t try to mislead users and direct them to content that is misrepresented by high-volume keywords in order for increased visibility.

Google knows what this looks like, and it can truly be defined as an obsolete SEO practice (as well as a “black hat” technique, in many instances).

Keyword Density

Writing for a specific “keyword density,” like many keyword-focused marketing tactics, is just missing the mark.

Google no longer depends on keyword density (or the ratio of specific keyword usage to the overall page copy) to determine whether a webpage is an effective source for answering a search query.

It is so much more advanced than simply crawling for keywords; search engines like Google use a multitude of signals to determine search results.

While keywords remain important to the topics and ideas they represent, they are not the lifeline for ranking for high-value search queries.

The quality of content and how the messaging is delivered are the lifeline for that.

Keyword Stuffing

This is probably the oldest trick in the book.

SEO is about keywords, right?

So, loading up our webpages with keywords — especially the same high-value keyword we are aggressively targeting throughout the website — is going to help us show up higher in search, thus outranking out competition?

Absolutely not.

Search engines have, for a long time, known what keyword stuffing is and what kind of text combinations are unnatural. They notice these as attempts to manipulate search results and demote the content as such.

Yes, there may still be valuable content that uses simple keyword stuffing, either intentionally or unintentionally, that is not demoted because of its actual value to users.

Back in the day, webmasters trying to game the system would go as far as putting every keyword variation of a high-value keyword in the website footer or, even more sketchily, make those keywords the same color as the site’s background, effectively hiding them from humans but not the search engine crawlers.

Webmasters have also tried this with links. (Don’t do anything like this.)

Remember, you’re writing for humans, not search engines.

2. Writing for Robots

It’s important to understand that writing unnatural is, well, not natural.

And search engines know it.

The belief is: writing for the web means we should repeat a subject by its proper name every time it is mentioned, working in variations and plural/non-plural versions of the word so that “all bases are covered.”

When crawled, the crawlers see the keyword repeated, and in several different versions, thus leading the page to rank well for the keyword variations used (over and over … and over again).

This isn’t going to work anymore.

Search engines are advanced enough to understand repeated keywords, their variations, and the unfavorable experience of generally bad content.

Write for humans, not search engine crawlers or any other robot.

3. Article Marketing & Article Directories

Any attempt to game the system doesn’t usually work out in the world of SEO.

But that doesn’t stop people from trying.

Especially when these tactics offer noticeable improvements to a brand, its website, and/or its associated digital properties.

Sure, article directories worked. And they worked pretty darn good for a long time, too.

Commonly considered one of earliest forms of digital marketing, article syndication was low-hanging fruit to those in the know. And it made sense since the idea was similar to other channels like TV and print that already use syndicated content regularly.

But Google eventually caught on, unleashing its game-changing Panda update in 2011.

Panda chewed up the search landscape, targeting content farms and directories, as well as other websites offering crap content (whether it was simply bad/false, horribly written, makes no sense, or stolen from someone else).

The idea behind article marketing doesn’t make sense in today’s world, where your high-quality content needs to be original and demonstrate expertise, authority, and trustworthiness.

4. Article Spinning

Typically done with software, article spinning is the black-hat tactic of trying to recreate quality content using different words, phrases, and organization.

Essentially the end result was a garbled mess of an article that made the same points as the source material.

It’s no surprise this isn’t effective anymore.

While AI is getting better all the time at creating content, anything generated by a machine is still of a lower quality than what a human can produce – something original, helpful, and of substance.

5. Buying Links

This one is still biting webmasters many years later.

Like most SEO tactics, if it seems shady, you probably shouldn’t do it.

Buying links is no different.

Once upon a time, it was routine practice to quickly pay to get a high volume of links pointing at your site.

Now we now that backlink profiles need to be maintained and optimized just like the websites we oversee, and low-quality domains with far too many backlinks pointing to a website may be dangerous to a website’s health.

Google can easily identify low-quality sites, and it will also identify when those sites are sending an abundance of links out that they shouldn’t be.

Today if you want to legitimately help boost the authority and visibility of your website, you need to earn links, not pay someone to build them manually.

6. Anchor Text

Internal linking is a characteristic of any good site structure and user experience.

This is typically done with anchor text, an HTML element that allows us to tell users what type of content they can expect if they click on a link.

There are various types of anchor text (branded, naked, exact-match, website/brand name, page title and/or headline, etc.), but some have most certainly become more favorable than others, depending on the usage and situation.

In the past, using exact-match and keyword-rich anchor text were standard SEO best practices.

Since Penguin, Google has been better at identifying over-optimized content.

This goes back to the Golden Rule about producing well-constructed content that is user-friendly and natural.

If you’re optimizing for search engines and not humans, you’re likely going to fail.

7. Obsolete Keyword Research Tactics

Keywords have certainly gone through some drastic changes over the last five to 10 years.

Marketers used to have a plethora of keyword-level data at their fingertips, allowing us to see what works well for our brand and what doesn’t, but also to get a better understanding of idea targeting and user intent.

Much of this went to the wayside with keyword “(not provided)”.

In the years following, tools popped up that tried to replicate keyword data. But to fully recreate it correctly is simply impossible.

And yet, even with that now-stripped keyword data, marketers are required to do keyword research of their own to get an understanding of the industry, the competition, the geographic region, etc.

To do this, many marketers turn to Google’s free Keyword Planner. While the data in there has been subject to some scrutiny over the years, it’s a free Google-owned product that gives us data we previously couldn’t really come by, so many of us continue to use it (myself included).

But it’s important to remember what the data actually represents for keywords.

“Competition” in the Keyword Planner pertains solely to paid competition and traffic, thus it is practically useless to build an organic search strategy around this data.

Some alternatives to this are the Moz Keyword Explorer tool and SEMrush’s Keyword Magic Tool, both of which are paid tools.

Google Trends is helpful for this type of competitive analysis, too, and it’s free.

8.  Pages for All Keyword Variations

This was once a useful tactic to rank well for all the variations of high-value keywords targeted by your brand and its messaging.

Fortunately, algorithm updates like HummingbirdRankBrain, and others have helped Google understand that variations of the same word are, in fact, all related to the same topic.

The best, most-useful content around these entities should be most visible due to the value it offers users on the topic, not just one variation of the word.

Aside from the fact that this will lead to brutal site self-cannibalization, it makes a website considerably harder to use and navigate since content will be so incredibly similar.

The negative user experience alone is reason enough not to do this. But the added fact that Google knows better than to overlook this practice makes it a no-brainer.

This tactic evolved and eventually helped lead to the inception of many content farms that were targeting traffic solely for their keyword value and visibility.

This was attributed to the “old way” of optimizing a website — for keywords and search engines, rather than users and their intent.

9. Targeting Exact-Match Search Queries

The tactic of targeting exact-match search queries in hopes to rank for those queries solely for the traffic numbers — and not because the search query or its answer actually pertained to the business optimizing for it — became a somewhat popular practice before the full deployment of the Google Knowledge Graph.

Marketers would strive to rank in the top spot for exact-match search queries to trigger a breakout box and an increased click-through rate for their sites.

10. Exact-Match Domains

Having high-value keywords in your URL makes sense. To some extent.

But when it becomes confusing or misleading (i.e., it results in a bad user experience), you have to draw the line.

A main best practice for domains is to keep it consistent with your brand.

Brand names should be short, concise, and somewhat meaningful.

Why wouldn’t you want the same from your domain?

Google would value exact-match domains a long time ago because it made sense to use it as a signal.

The behavioral data now has helped Google make changes like this (and many others) that are common sense, clean-up moves.

Run a good company and offer great products and/or services under the brand name, and Google will do work of making your brand visible when it’s relevant to the people searching for it.

11. XML Sitemap Frequency

We should never try to manipulate search engine crawlers so that our website is crawled more than others because it believed new content was published or substantial site changes were made.

But, since webmasters did that in the past, the sitemap is used quite differently than what was once intended.

Previously, webmasters could give a priority number to each page of a website listed in the sitemap ranging from 0.0 to 1.0.

Since that was never quite used correctly, crawlers don’t even honor the frequency rating.

Instead, search engines just crawl the content it deems it needs to crawl

Make sure you adhere to XML Sitemap best practices. Sitemaps are an incredibly important element for every website.

12. Bad Content

Face it. There was a time in our world when crappy content could still rank well.

Oh, how times have changed.

Stolen content, thin content, keyword-stuffed content, non-credible content — there was a time when all of this could get by search engine crawlers and regurgitated back to users as worthy results.

But no more.

We know what it takes to make quality content that is rewarded by search engines because they tell us what’s right and what’s wrong.

If you want to succeed at SEO today, you must do what’s right.

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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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