That moment when you see all the posts from the conference you had to miss. Sigh, you should be there.
Or when your peer’s Instagram aesthetic is seemingly so perfectly frequent. Yours just are not enough.
When it’s midnight and you’re still scrolling LinkedIn, looking to see everyone’s new accomplishments. You’ve got nothing.
The moment you’re invited to a business dinner and say yes even though you are mentally exhausted and jet-lagged. How can you say no and then see all the fun stories on Instagram?
Refreshing your email every five minutes to make sure you didn’t miss anything. It’s officially part of the daily thumbing and tapping.
The fear of missing out (FOMO) is real and has become an epidemic because of social media.
FOMO can be dangerous. But, when you know what to look for, FOMO is reversible.
It’s time to ditch that FOMO and switch to embracing JOMO, or the joy of missing out.
The problem? It’s harder to take the healthier, self-care route.
Marketers Recognizing FOMO, Finding JOMO
Last year, Ai Addyson found herself at a pivotal and rising point in her social media marketing career.
On one hand, she was breaking through the barriers of diversity, time zones, and building a popular personal brand on her social channels from ground zero.
But her wealth of success was costing her health and happiness.
She decided to turn her fear into joy with a little self-care.
“As an entrepreneur and a social media practitioner, I developed a tendency to work all the time, especially during the early stage of our business, we are our business, and our business is us,” Addyson said.
“I remember feeling so burned out I couldn’t even touch my computer anymore,” she added. “Exhaustion took over my whole body ached. I promised myself to prioritize my health. After all, our health is our wealth.”
What worked for her?
“Scheduling time to take breaks by engaging in activities that relax and recharge you, such as meditation, yoga, or even taking naps,” she said.
She isn’t alone.
Digital marketers are required to be in front of multiple screens in real time as part of the job requirement.
But how much screen time is too much?
The Statistical Struggle of Unplugging
We can’t even take a vacation anymore to completely unplug. Most places, even the most exotic and secluded, have Wi-Fi. It feels like we’re expected to stay connected 24/7.
A LinkedIn survey revealed that 70 percent of people don’t disconnect from work when they take a vacation. The FOMO of not being in the know of messages, emails, status, and trends is turning our minds, bodies, and relationships into a toxic mess.
“We wield the power of a ‘like,’ which stimulates the firing of dopamine in our brains and soon we become addicted to the knowing, the likes, the instant gratification, the attention, and the busyness, so we keep going back for more,” according to Kristen Fuller M.D. in Psychology Today.
The reality is similar to the accounting principle Time Value of Money, where the more exposure to time that your investment has, the larger it grows.
Similarly, the FOMO effect forces users to accrue more and more screen time in an effort to keep a positive, and reinforced mindset.
Minutes can turn into hours while we scroll through news feeds and posts for fear that we will miss out on something. The other side of the coin is that we FOMO in an effort to be the first person talking about an issue, Fuller noted.
Instagram, Facebook, and Twitter are robbing us from the daily essentials of sleep and real-world relationships. While the social networks feeds are promoting negative side effects such as fears, stress, anxiety, body image issues, and depression.
Just a Few Hours a Day?
When you think about your social media usage as a part of your larger day, how often do you hear the argument “I am only on for a few hours daily?”
Consider that when you say “just a few hours a day” here is what the actual projected values look like:
5 minutes per day = 30 hours per year
15 minutes per day = 91 hours per year
30 minutes per day = 182 hours per year
1 hour per day = 365 hours per year
It’s staggering, terrifying, and a fact that has many of us soul searching.
The famed military strategist Sun Tzu who wrote the often quoted “Know thy enemy” principle in his book “The Art of War”. The only thing is that those three words are just a small piece of the entire quote.
The full quote reads:
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
Who knew ancient writings about warfare strategy would be so applicable to the idea of FOMO and JOMO?
The first step in any rehab process is to first take a step back and admit that you might have a problem.
We have also established that FOMO is entirely of our own making.
Now that we know our “enemy” and took a long look in the mirror of “ourself,” it’s time for strategic action.
According to a survey in 2017 by the Royal Society for Public Health, Britons aged 14-24 believe that Facebook, Instagram, Snapchat, and Twitter have detrimental effects on their well-being.
With the rise of smartphone addiction and social media-induced depression, anxiety, and even suicide, JOMO is becoming a therapeutic means and intentional choice of self-care especially for those working in the digital marketing profession.
Ready to turn in your smartphone for a flip phone?
Maybe start with a more reasonable goal.
10 Simple Tips to Turn the FOMO into JOMO
Here are 10 rules I’ve learned to start turning fear into joy of missing out:
Don’t go to every conference. While modern tech has made this possible, it certainly doesn’t make it required.
Take advantage of screen controls. Use the tools provided to control the beast.
Stop looking at emails past 8 p.m. and before 8 a.m. Seriously, is it really worth spending the next 30 years anxious about emails?
Schedule in-person meetings or video calls to replace calls. This methodology is especially helpful when beginning to scale back.
Pick one thing at a time to focus on. Our brains can only compartmentalize so much, so we must pick our path.
Accept that everything is not an emergency. This is most difficult to remember within the social media profession.
Set boundaries. Hard and fast rules with a reward at the end.
Go to a brick-and-mortar bookstore. Pick up a physical book, have a coffee, and leave the phone in the car.
Working out (whether that means the gym, a yoga studio, or some other fitness outlet) is both healthy and beneficial during the transition to full JOMO.
Schedule JOMO time. Don’t forget to consider where that JOMO time will be spent.
Reclaiming Happiness with JOMO
In “Ghostbusters“, the door famously swings both ways. For FOMO/JOMO management, the same rule applies:
5 minutes per day = 30 hours per year
15 minutes per day = 91 hours per year
30 minutes per day = 182 hours per year
1 hour per day = 365 hours per year
JOMO is a great way to reclaim happiness.
It isn’t easy, but it is well worth it to seize the moment outside of FOMO.
LinkedIn pages will soon feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.
The company says this change is being made in an effort to bring even greater transparency to ads on LinkedIn.
“At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”
While viewing ads in the new tab, users can click on the ads but the advertiser will not be charged.
Ad clicks from within the ‘Ads’ tab will not impact campaign reporting either.
From a marketing perspective, I see this as being an opportunity for competitor research.
Do you know a company who is killing it with LinkedIn advertising? View their ads tab to see if you can learn from what they’re doing.
Of course, the Ads tab will only show you what their ads look like.
It won’t reveal anything about how those ads are targeted or what the company’s daily budget is. But hey, it’s something.
LinkedIn says this is the first of many updates to come as the company furthers its effort to provide users with useful information about the ads they see.
The new Ads tab is rolling out globally over the next few weeks
SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched a new product called Sellerly specifically for Amazon sellers.
What is Sellerly? Announced Monday, Sellerly designed to give Amazon sellers the ability to split test product detail pages.
“By introducing Sellerly as a seller’s buddy in Amazon marketing, we hope to improve hundreds of existing Amazon sellers’ strategies,” said SEMrush Chief Strategy Officer Eugene Levin in a statement. “Sellerly split testing is only the first step here. We’ve already started to build a community around the new product, which is very important to us. We believe that by combining feedback from users with our leading technology and 10 years of SEO software experience, we will be able to build something truly exceptional for Amazon sellers.”
How does it work? Sellerly is currently free to use. Amazon sellers connect their Amazon accounts to the tool in order to manage their product pages. Sellers can make changes to product detail pages to test against the controls. Sellerly collects data in real time and sellers can then choose winners based on views and conversions.
Sellers can run an unlimited number of tests.
Why we should care. Optimized product detail pages on Amazon is a critical aspect of success on the platform. As Amazon continues to generate an increasing share of e-commerce sales for merchants big and small, and competition only increases, product page optimization becomes even more critical. Amazon does not support AB testing natively. Sellerly is not the first split test product for Amazon product pages to market. Splitly (paid), Listing Dojo (free) are two others that offer similar split testing services.
About The Author
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Google’s John Mueller was presented with a peculiar situation of a website with zero notifications of a manual action that cannot rank for it’s own brand name. Mueller analyzed the situation, thought it through, then appeared to reach the conclusion that maybe Google was keeping it from ranking.
This is a problem that has existed for a long time, from before Mueller worked at Google. It’s a penalty that’s associated with a domain that remains even if the domain is registered by a new buyer years later.
Description of the Problem
The site with a penalty has not received notices of a manual penalty.
That’s what makes it weird because, how can a site be penalized if it’s not penalized, right?
The site had an influx of natural links due to word of mouth popularity. Yet even with those links, the site cannot rank for it’s own name or a snippet of content from it’s home page.
Had those natural links or the content been a problem then Google would have notified the site owner. So the problem is not with the links or the content.
Nevertheless, the site owner disavowed old inbound links from before he purchased the site but the site still did not rank.
Here is how the site owner described the problem:
“We bought the domain three years ago to have a brand called Girlfriend Collective, it’s a clothing company on the Shopify platform.
We haven’t had any… warnings from our webmaster tools that says we have any penalizations… So I was just wondering if there was any other underlying issues that you would know outside of that…
The domain is girlfriend.com and the query would be Girlfriend Collective.
It’s been as high as the second page of the SERPs, but… we get quite a few search queries for our own branded terms… it will not show up.
My assumption was that before we bought it, it was a pretty spammy dating directory.”
John Mueller’s response was:
“I can double check to see from our side if there’s anything kind of sticking around there that you’d need to take care of…”
It appears as if Mueller is being circumspect in his answer and doesn’t wish to say that it might be a problem at Google. At this point, he’s still holding on to the possibility that there’s something wrong with the site. You can’t blame him because he probably gets this all the time, where someone thinks it’s Google but it’s really something wrong with the site.
Is There Something Wrong with the Domain Name?
I checked Archive.org to see what it’s history was. It was linking to adult sites prior to 2004 and sometime in mid 2004 the domain switched it’s monetization strategy away from linking to adult sites to displaying Google ads as a parked domain.
A parked domain is a domain that does not have a website on it. It just has ads. People used to type domain names into the address field and sites like Girlfriend.com would monetize the “type-in” traffic with Google AdSense, usually with a service that shows ads on the site owner’s behalf in exchange for a percentage of the earnings.
The fact that it was linking to adult sites could be a factor that has caused Google to more or less blacklist Girlfriend.com and keep it from ranking.
Domain Related Penalties Have Existed for a Long Time
This has happened many times over the years. It used to be standard to check the background of a domain before purchasing it.
I remember the case of a newbie SEO who couldn’t rank for his own brand name. Another SEO who was more competent contacted Google on his behalf and Google lifted the legacy domain penalty.
The Search Query
Mueller referred to the search queries the site owner wanted to rank for as being “generic” and commented that ranking for those kinds of “generic” terms is tricky.
This is what John Mueller said:
“In general, when it comes to kind of generic terms like that, that’s always a bit tricky. But it sounds like you’re not trying to rank for like just… girlfriend. “
However the phrase under discussion was the company name, Girlfriend Collective, which is not a generic phrase.
It could be argued that the domain name is not relevant for the brand name. So perhaps Mueller was referencing the generic nature of the domain name when he commented on ranking for “generic” phrases?
I don’t understand why “generic” phrases entered into this discussion. The site owner answered Mueller to reinforce that he’s not trying to rank for generic phrases, that he just wants to rank for his brand name.
The search phrase the site owner is failing to rank for is Girlfriend Collective. Girlfriend Collective is not a generic keyword phrase.
Is the Site Poorly Optimized?
When you visit the website itself, the word Collective does not exist in the visible content.
The word “collective” is nowhere on the page, not even in the footer copyright. The word is there, but it’s in an image, it has to be in text for Google to recognize it for the regular search results.
That’s a considerable oversight to omit your own brand name from the website’s home page.
The brand name exists in the title tag and other meta data.
It does not exist in the visible content where it really matters.
The word collective is not a part of the domain name.
A reasonable case could be made that girlfriend.com does not merit ranking for the brand name of Girlfriend Collective because the word collective only exists in the title tag of the home page, not on the page itself.
Google Does Not Even Rank it for Page Snippets
However that reasonable case falls apart upon closer scrutiny. If you take any content from the page and search with that snippet of content in Google, you’ll see that the domain name does not even rank for the content that is on it’s own page.
The site is fully indexed, but the content is not allowed to rank.
I searched for the following phrases but only found other pages and social media posts ranking in Google, not Girlfriend.com:
“Five classic colors made from recycled water bottles.”
“A bunch of old water bottles have never looked so good.”
That first phrase, “Five classic colors…” doesn’t rank anywhere on Google for the first several pages.
But as you can see below, Girlfriend.com ranks #6 in Bing:
Bing has no trouble ranking Girlfriend Collective for a snippet of text taken from the home page. Google does not show it at all. This points to this issue being something to do with Google and not with the site itself.
Even though Girlfriend.com appears to fall short in its search optimization, that is not the problem. The problem is that Google is preventing any content from that domain from ranking.
The reason Google is preventing that content from ranking is because the domain was problematic in the past. At some point in its history it was filtered from ranking. It’s a Legacy Google Penalty.
Checking the snapshot of girlfriend.com via Archive.org shows that it was being used to promote adult websites prior to 2004.
This is what it looked like sometime in 2004 and onward. It appears to be a parked domain that is showing Google AdSense ads.
This is a snapshot of Girlfriend.com circa 2004. It wasn’t a directory as the site owner believed. Checking the HTML source code reveals that the page is displaying Google AdSense ads. That’s what a parked domain looked like.
Parked domains used to be able to rank. But at some point after 2004 Google stopped ranking those pages.
There’s no way to speculate if the domain received it’s penalty before 2004 or after.
Site Can’t Rank for it’s Own Brand Name
There are many reasons why a site can’t rank for it’s own domain name or words from it’s own pages. If you suspect that your site may be suffering from a legacy Google penalty, you can verify the previous content by checking Archive.org.
Archive.org is a non-profit that stores snapshots of what web pages look like. Archive.org allows you to verify if your domain was previously used by someone else to host low quality content.
Unfortunately, Google does not provide a way to contact them to resolve this matter.
Bing Ranks Girlfriend.com for Girlfriend Collective
If there was a big problem with links or content on Girlfriend.com that was keeping it from ranking on Google, then it would very likely be apparent on Bing.
Bing and Google use different algorithms. But if there was something so massively wrong with Girlfriend Collective, whether site quality or a technical issue, there would be a high probability that the massive problem would keep it from ranking at Bing.
Bing has no problem ranking Girlfriend.com for it’s brand name:
Bing ranks Girlfriend.com in a normal manner. This may be proof that there is no major issue with the Girlfriend.com site itself. The problem may be at Google.
Google’s John Mueller Admits it Might be Google
After listening to how the site owner has spent three years waiting for the legacy domain penalty to drop off, three years of uploading disavows, three years of bidding on AdWords for it’s own brand name, John Mueller seemed to realize that the issue was not on the site owner’s side but on Google’s side.
This is what John Mueller offered:
“I need to take a look to see if there’s anything sticking around there because it does seem like the old domain was pretty problematic. So that… always makes it a little bit harder to turn it around into something reasonable.
But it feels like after a couple of years that should be possible. “
In the end, Mueller admitted that it might be something on Google’s side. However an issue that remains is that there is no solution for other publishers. This is not something a publisher can do on their own like a disavow. It’s something a Googler must be made aware of in order to fix.