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Social Media Marketing Strategy: The Complete Guide for Marketers

The key ingredient for doing social media marketing well is having a strategy.Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.Whether you want to…
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What Is Social Media Marketing?

What Is Social Media Marketing (SMM) The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission,…
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Social Media Marketing: How to do it, Types, Tools & Tips

Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work.  You need to stand out from a plethora of competitors, social media noise, and even compete with…

Social Media Marketing: The Ultimate Guide

As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically…