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What Is Social Media Marketing?

What Is Social Media Marketing (SMM) The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission,…
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Social Media Marketing: How to do it, Types, Tools & Tips

Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work.  You need to stand out from a plethora of competitors, social media noise, and even compete with…

Social Media Marketing: The Ultimate Guide

As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically…

What Is Social Media Marketing?

Enough has already been said about social media, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune in its favor.  Despite the massive amount of information on the web, so many businesses struggle to wrap their head around “social media marketing” and how it works. So, I…