While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today:
The divide between SEOs and developers.
SEO success depends on developers more than you might initially think.
From the noindex tag settings that need updating, to the performance of the website as a whole, a lot rests on the shoulders of our developers.
However, many of them don’t understand just what this responsibility means, or what can go wrong when even the smallest amount of code is altered or removed.
Luckily, this is a topic that is becoming more frequently discussed within our industry by SEO professionals and Googlers alike.
Developers are the best!
Developers are the best!
Developers are the best!
–They can make your work INFINITELY easier.
For the ppl in the back:
👏SEOs 👏 have 👏 so 👏 much 👏 to 👏 learn 👏 from 👏 developers!!!
— Britney Muller (@BritneyMuller) June 15, 2019
During a webinar the DeepCrawl team held with Google’s John Mueller at the end of last year, when asked about the main things SEO pros should be focusing on in 2019, one of the answers Mueller gave was SEOs working better together with developers:
“What I’d like to see from SEOs more is working together with developers. It’s really important as an SEO that you go out and talk with developers and explain things to them in a way that makes sense and is logical, correct and easy for them to follow up.”
Why Is There a Divide Between SEOs & Developers?
There are many different reasons behind the fractured relationship between SEOs and developers. Both sides have had bad experiences with the other.
For example, SEOs have been faced with rigid pushback when requesting certain implementations, and developers have been put off by black-hat SEOs selling untrustworthy services.
There are some common issues across both sides that contribute to this divide, including different ways of working and a lack of education and awareness.
SEOs don’t know enough about development, and developers don’t know enough about SEO.
Not only does each side lack knowledge of the fundamentals of the other, but an awareness of the priorities of the other side is also missing.
Improved relationships and trust can only be built once an understanding has been established.
Why This Is a Huge Problem
We are currently wasting a lot of time and costing businesses a lot of money through this lack of communication between SEO and development teams.
There can be many different stages between discovering code that is impacting SEO, and ultimately fixing it. For example:
- The code is released: Includes a noindex tag on a key conversion page.
- Google picks up the change: Drops the page from the index.
- Awareness of traffic and revenue loss: The SEO will need to go and investigate the issue.
- A fix is added to the dev queue: A solution will need to be logged as a ticket and added to the development queue.
- The fix is actually implemented: A developer finally gets around to fixing the issue once all other higher priority tickets have been resolved.
- Google reprocesses the page: Performance won’t be recovered overnight; it could take Google weeks to recrawl, reprocess and reindex the page.
This whole process can take months, especially for larger companies with longer chains of communication and larger development queues.
Even at the end of all of this, the noindexed page might not ever recover the existing levels of traffic and revenue it used to drive, and in the time it took for your page to disappear and reappear, your competitors may have built up a stronger presence and be ranking for that page’s terms in your place.
If the developer knew the significance behind noindex tags in the first place, this whole process could have been avoided. This situation could have been solved with some simple SEO training or a quick conversation right at the beginning.
What SEOs Can Do to Improve Their Relationships with Developers
In most cases, marketers and developers are very different people. We approach things completely differently and have varying styles of working and communicating.
Here are five ways that SEOs can improve the way they understand and work with developers, and strengthen the relationship between them.
1. Find Our What Your Engineers’ Priorities Are
To be able to communicate effectively with developers about SEO issues, it helps to have a better understanding of how they work and what is most important to them within their day-to-day job.
Depending on their discipline, engineers will vary in their priorities and what they care about the most.
If you take the time to understand what these are for the engineers you work with, then this will help improve the way you communicate with them and get them to buy-in to the importance of SEO considerations.
Front-end engineers primarily focus on:
- Look and feel.
Back end-engineers primarily focus on:
- Writing software.
- Making APIs.
- Moving and processing huge amounts of data.
DevOps engineers will primarily focus on:
- Facilitating smooth releases.
- Providing the infrastructure for other engineers to do their jobs.
- Pushing out high quality code.
- Working efficiently and doing jobs only once.
2. Explain How SEO Can Impact Those Main Priorities
Now you have a better understanding of what is important to developers, you’ll have an angle to use when explaining the importance of a particular fix, which will be more compelling for the developer to pay attention to.
For example, a front-end engineer will pay more attention to SEO issues that will provide a poor user experience, whereas a back-end engineer might be more interested in SEO fixes that can help them clean up and consolidate the data they have to manage.
One of the reasons why developers may not care about SEO is because they don’t think that it has anything to do with them or their day-to-day jobs. This means that it is your responsibility to explain how SEO can impact developers and their work directly.
Once this understanding has been established, take the time to explain how developers can also impact SEO, such as tags that can remove pages from Google’s index, files that can slow down page load times, snippets that can break the HTML, and so on.
To improve website performance in the long term, developers need to know the consequences of what they’re working on and how their releases can hurt SEO performance.
3. Educate Yourself About the Engineering Industry
It’s a pleasant surprise for developers when an SEO can speak their language and demonstrate that they have a fundamental knowledge of how the web works.
This makes conversations flow more smoothly because the developer will feel like you are both on the same page.
Impressing developers shouldn’t be the only motivation for learning more about the engineering industry, however. This knowledge will also help you become a better SEO professional and enhance your own technical skills.
One of the best ways to learn more about the latest technologies and frameworks is by following leading engineers on Twitter, and keeping an eye on any announcements from key developer conferences such as:
- Google I/O.
- Chrome Dev Summit.
- Microsoft Build.
🙌Thank You 🙌#io19 is officially wrapped! A big thank you to those who joined us online and in-person.
Watch the sessions here ↓ https://t.co/xM4BUeaSu0
— Google Developers (@googledevs) May 10, 2019
4. Set Clear Goals & Expectations for Projects
SEOs can sometimes put developers off by asking for too much, rather than making sure that their requests are both achievable and clear for developers to action.
To achieve a result that both sides will be happy with, you need to start off by setting clear goals and expectations.
To get developers on board, make sure your requests include:
- What the problem is.
- Why fixing it is important.
- What is required.
- What is the end goal.
For the most part, developers hate fluff. Providing context for your requests is important, but make sure it is succinct and structured clearly so they can get to the important details as quickly as possible and get to work on a solution.
Developers love docs. To get a better understanding of how they like to process information, take a look at some of the guides in MDN Web Docs, and you’ll see that they all have a clear structure which covers the goal, the methodology, and the outcome.
5. Integrate with Their Existing Workflow
Once you understand how your developers’ roadmap is structured, you’ll be able to fit your requests within their timeline.
This means that neither side’s workflow will be held up by the other due to going backward and forward on project items and timeline issues.
Find out how your developers work, what their planning and sprint cycles are like, and what project management tools and ticketing systems they use.
This way you can fit your requests around their workflow timelines and get better results, rather than making immediate demands which are likely to be pushed back on.
Let’s Make a Start by Initiating Conversations with One Another
The last couple of weeks have been really enlightening for me just by sitting down and chatting to a few different developers on this topic.
It opened my eyes to the fact that I had preconceived assumptions about how developers work and what is most important to them, but this didn’t encompass the whole truth. This is what inspired me to write this article to help other SEOs change their perspectives.
Try opening up a line of dialogue with the engineers you work with and ask them how you can better work alongside them, rather than making assumptions of your own.
Featured Image: Unsplash
Top 10 Tools to facilitate web development
- Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
- Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
- Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.
Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money, require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:
1. Chrome DevTool
If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.
While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:
- Elements panel
- Console panel
- Sources panel
- Network panel
- Performance panel
- Memory panel
- Application panel
- Security panel
Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.
Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.
If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.
There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.
3. React JS
- It is also error-free since all technical mistakes can be spotted during compilation.
- It is easier to write templates, especially when you are familiar with HTML.
You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.
- It helps you make changes, reviews without affecting other involved branches.
- It offers a smooth documentation process that often complements the quality coding process.
- It can modify pages’ content and style remotely via the web or locally on your computer
Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.
5. Novi Builder
You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.
The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.
Along with the above-mentioned features, here is what else Novi Builder has to offer:
- It offers advanced code editor support.
- It supercharges your projects just from scratch
- It can install an app and make it live in several hours at low cost
- It empowers and modifies your existing HTML website with additional application integration facilities
Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.
Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:
- Extensive list of components
- Solid guarantee of the project’s responsiveness
- Useful icon library
Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.
Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:
- You can find every instance of a word and perform actions on it.
- You can access the replace function and get a change reference for each word.
- You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.
Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.
9. Source tree
We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:
- Bookmark windows represent database you are aligned with
- Toolbar lets you take action without any command line
- The sidebar is where you access the information about your current project
- Repository history and code diffs share control to monitor previous changes
From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.
10. Lambda Test
Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.
Why behavior analysis is important online business
- A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
- In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
- Developing analytical skills can help you better manage these obstacles.
- MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.
In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.
Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:
- Real-time analytics
- Mobile analytics
- Attribution modeling
- Ecommerce tracking
- Funnel analysis
- Cohort analysis
- Cross-device tracking
- In-page analytics (Session recording, click tracking, heatmaps)
- Goal conversion tracking
- Event tracking
- A/B testing
Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.
What is a Cohort Analysis and why is it important?
Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.
Cohort Analysis Example – Finding Engagement Drop
Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.
The best way for visualizing this data is to chart out the retention curve, portraying retention over time.
This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.
Cohort Analysis Comparison – Organic vs Direct
The below cohort analysis indicates that organic traffic has a better retention rate than direct.
Visitor behavior analysis and its importance
It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.
If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.
Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:
In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.
The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.
Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.
Top 15 Chrome extensions for social media marketers
- When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
- As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
- Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
- These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!
When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.
This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!
As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.
In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.
You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.
Chrome Productivity Extensions
1. StayFocused: App block & website block google chrome extension
Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.
2. Momentum: Personal dashboard new tab chrome extension
Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.
Research and tracking extensions
3. Diigo Web Collector: Highlighter and bookmarker for chrome
Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.
4. Google Analytics URL Builder: Online UTM tracking
This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.
5. Ghostery: Makes web cleaner, faster, and safer
Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.
$11.99 USD /month/user*
6. SpyFu: SEO and PPC tools for professionals
Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.
Content creation and implementation
7. Canva: Design is all around us
How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.
8. Figure it Out: Solve your time zone pain
A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.
Free and paid ($3/month)
9. WhatFont: Identify fonts on web pages
We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.
That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.
10. Unsplash Instant: Beautiful photos in your new tab
For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.
11. Colorzilla: Advanced colorful goodies
Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.
12. Sniply: Drive conversion through content
Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.
Digital marketing extensions
13. IFTTT for Marketing and social media automation
14. Buffer: Share content easily
With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.
15. LastPass: Free password manager
By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.
Let’s sum it up
Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.
Note: Details like pricing are subject to change as per the respective tool provider.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.
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