What is SEO? (Search Engine Optimization) | Definition and more!
Search Engine Optimization (SEO) is the process of boosting the website’s ranking and its visibility on search engines using different techniques and approaches.
A great ranking and presence on search engine results pages (SERP) can result in more web traffic. There are different types of web traffic but we’ll discuss it in a different article. As much as possible, our goal is to be at the initial page so that people can easily find us and visit our site. More visits means more web traffic BUT we also want to have quality traffic. Having quality traffic may lead to high return of income (ROI) since the people who visit your website are interested in the products or services that you provide.
Therefore, you might ask. . .
WHO DOES ALL THE WORK IN SEO?
WHO HELPS THESE ENTREPRENEURS?!
WHO TO CONTACT FOR SEO NEEDS?!?!
For SEO needs, the experts to call are the SEO Specialists.
What is an SEO Specialist?
SEO Specialist is a professional who analyzes, develops and implements strategies for the improvement of the website and its ranking on search engines. They can work in marketing agencies or as a freelance SEO Expert.
An SEO Specialist must be willing to grow and learn along with the constant change in technology. They can focus on a particular field such as content writing or link building but they must have the general knowledge on how everything works and develop important skills like keyword optimization and website analysis.
Interested to know more? Check these articles!
- The Benefits of SEO
- Difference between White Hat SEO and Black Hat SEO – Two Leading Approaches in SEO
- Three Main Types of SEO
- Some of the Different Techniques Used in SEO
Other topics I mentioned:
- SERP (Search Engine Results Pages)
- Types of Web Traffic
- Quality Traffic vs Quantity Traffic
Want to study SEO? Check this awesome guide from Moz!!
- Beginner’s Guide to SEO