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What are Backlinks? And How to Build Them in 2020

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Backlinks are created when one website links to another website. Google (and other search engines) consider backlinks to be “votes” for a page. In fact, Google’s original PageRank algorithm used backlinks as a signal of content quality. Many studies have found a correlation between backlinks and organic search engine rankings.

FREE Download: Get access to 7 untapped link building techniques for 2020.

In this guide, I’m going to show you data that proves the importance of backlinks, and then I’ll show you how to build backlinks (the right way).

Here’s everything you’ll learn:

  1. PROOF That Backlinks Matter for SEO
  2. When to Build Backlinks
  3. What Do Quality Backlinks Look Like?
  4. 4 Proven Link Building Methods (For Getting Powerful Backlinks)

Why Are Backlinks Important for Search Engine Optimization (SEO)?

There have been many search engine studies conducted on the importance of backlinks. But, these studies support what’s already available to the public. If you want your head to explode, read about Google’s PageRank algorithm.

Here’s an explanation of PageRank in Layman’s terms:

Backlinks can improve or decrease your SEO performance on Google. Backlinks can improve your SEO performance if they come from high-quality sources. And vice versa.

If you’d like to geek out about PageRank and Google’s various algorithms, then Bill Slawski is your man.

It’s easy to conclude that backlinks are essential based on PageRank alone.

But, as of September 24, 2019, PageRank and all associated patents have expired. [1]

What’s Google scheming up? Don’t know and don’t care.

All that matters in the world of SEO is what works and what doesn’t work in search engines.

So how do you figure that out? You have to test and analyze Google’s search engine results daily.

The good news is that many studies have done that already.

Check it out:

PROOF That Backlinks Matter for SEO

Most SEO companies know that backlinks are critical based on their experience. But it helps to have additional data to support our experience.

That’s the purpose of the following section. I’ve gathered data from several in-depth SEO studies so you can reference whenever you need to.

Let’s dive in:

1. Powerful Sites = Better SEO Performance

Look through any Google Search Engine Results Page (SERP) and you’ll see one thing in common:

Search engines like Google love authority sites.

“Authority” in this case is defined as having a number of backlinks from trustworthy sites. And there is overwhelming data to support this idea.

Backlinko studied 11.8 million Google search engine results and found that:

“A site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher search engine rankings.” – Backlinko [2]

SEMRush conducted a 2.0 version of their ranking factors study and found that:

“The more backlinks a domain has, the higher is its position on the SERP.” – SEMRush [3]

To solidify this point even further, Rankings.io conducted a ranking factor study in the personal injury sector and found similar results. They said:

“While the number of referring domains per page appears not to influence rankings, the overall number of referring domains for the domain was a top indicator of overall domain traffic.” – Rankings.io [4]

Let’s start by saying that “Domain Rating” is not a metric that search engines use.

It’s a third party metric created by Ahrefs.

It’s not complete, but it’s a useful gauge for anyone doing SEO.

In short, your goal should be to increase your DR (Domain Rating).

Moz also has its metric for measuring the strength of one website.

It’s called DA (Domain Authority).

You can also look at the Majestic SEO Trust Flow metric as a way of gauging site strength.

Your goal should be to grow these metrics. The stronger your website is, the better it will rank in search engines.

You get the point by now. The data supports the idea that you need to work super hard to get more backlinks to your site. That is how you grow your website authority.

But you must also acquire website links to the actual pages you want to rank on search engines like Google.

Here’s the data to support that:

2. Powerful Pages = Better SEO Performance

It’s possible for a page to rank without a number of backlinks hitting it directly. That’s what happens when your site has established authority.

For example, when Forbes publishes a new article, they often rank on the first page (without any direct links).

That said, Forbes is the exception. Most sites will need direct backlinks to SEO-driven pages.

Here are data Ahrefs to support this idea:

“The more backlinks a page has, the more organic traffic it gets from Google.” – Ahrefs [5]

“Only one in every ~20 pages without backlinks has traffic… and the majority of these get 300 organic visits or less each month.” – Ahrefs [6]

This data point is easy to take out of context. Why?

Because it didn’t specify the quality of links. There are many pages online that have a large number of backlinks, but they have terrible search engine performance.

That’s because their backlinks are garbage.

The key isn’t to get backlinks.

The goal is to get backlinks from QUALITY sites.

Reread that ten times.

There is no nuance more critical.

Have no standards, and you will pay the price.

3. Better SEO Performance = More Backlinks

The rich get richer in SEO. Meaning, the better your SEO performance, the more backlinks you’ll acquire. I call this “The Snowball Effect.”

Backlinko’s study proved this be true:

“The #1 result in Google search has an average of 3.8x more backlinks than positions #2-#10.” – Backlinko [7]

Ahrefs found similar results:

“Top-ranking pages do tend to acquire more backlinks (and at a faster pace) than the pages that rank below them.” – Ahrefs [8]

And SEMrush’s study agreed as well:

“The higher the domain’s position on the SERP, the more referring domains it has.” – SEMRush [9]

In short, once you achieve high rankings, you’ll start to get organic links. As a result, your page strengthens and will often solidify your positions.

Keep in mind that the exception to this rule is with competitive keywords.

Here’s the truth:

Having more inbound links isn’t enough to maintain rankings for competitive SERPs.

You also have to keep your page updated and fresh.

For example, a powerful page with stale content likely won’t maintain rankings.

In short, don’t get complacent once you start ranking.

You have to battle to keep those rankings. That means consistent link growth and fresh content.

4. Your Website Needs Vote (Backlink) Diversity

“The number of domains linking to a page correlated with rankings.” – Backlinko [10]

You should aim to get backlinks from many different trustworthy sites in your industry. If we equate backlinks to votes, this makes perfect sense.

Many votes (backlinks) from different sources are more valuable than many votes from one source.

It’s hard to measure, but there are likely diminishing returns from getting backlinks from the same website.

Now would it hurt to get several backlinks from The Washington Post? No way.

Let’s say you had the choice between two links from The Washington Post or one link from fifteen different DR 20 blogs in your industry.

What would you pick?

Here’s a comparison:

The Washington Post has 730,000 referring domains.

And this example, DR 24 blog, Retailbound.com has 80 referring domains.

So let’s assume that most sites around 20 DR have ~100 referring domains. That means that 15 DR 20 sites equate to 1,500 referring domains total.

730,000 vs 1,500.

Let’s assume there is a 50% reduction of strength for the second link from The Washington Post. That’s still the strength of 365,000 domains.

Keep reducing it further, and it will continue to crush 15 backlinks from DR 20 sites.

I barely passed Algebra II, but the math is clear here:

Getting several links from one authoritative website is better than getting a bunch of weak links.

That said, it’s not always that simple, and that’s by design!

Getting backlinks from The Washington Post is difficult, so you don’t need to worry about getting too many.

5. Most Pages Don’t Get (Deserve) Backlinks

“66.31% of pages don’t have even a single backlink.” – Ahrefs [11]

“94% of all blog posts have zero external links.” – Backlinko [12]

Most pages aren’t worth linking to, so this makes perfect sense. Also, most sites aren’t engaging in link building campaigns.

The whole “build it, and they will come” mentality doesn’t work well with SEO.

You need to build and then spend 80% of your time link building. It gets easier over time.

That said, every SEO campaign requires a massive link building campaign in the beginning.

The key is to create things that are worth promoting. Now before you dive into link building, you need to first understand what quality backlinks look like.


I’ve mentioned “quality” backlinks throughout this article, but what does that mean?

Here are seven indicators you should use to prioritize your link prospects:

1. Relevance

You should spend most of your link building time trying to get links on sites in your industry. I recommend using a model I created called The Relevancy Pyramid.

The Relevancy Pyramid can help you prioritize your link prospects based on relevance.

The model is simple:

There are fewer link building opportunities that are 100% relevant to your website. You should focus on these first.

Then, once you’ve tapped those out, move down the pyramid where there will be more prospects with less relevance.

Now there are two exceptions to this prioritization strategy.

First, it’s ALWAYS okay to get links from super authority sites like the New York Times, Washington Post, or .edu/.gov sites.

Second, The Relevancy Model changes if you’re working in local SERPs.

I recommend focusing on geo-targeted opportunities first. Then move onto topically relevant prospects on the national level.

This will create the most natural and relevant link profile.

Now, of course, it’s not all about relevance. If that were the case, you could create hundreds of relevant websites yourself and link to your site.

That doesn’t work because it would be missing all the other factors that make a backlink powerful.

Bringing me to standard #2:

2. Traffic

You need to get links to your site from websites that are relevant and have organic traffic.

Think about it:

If Google is sending organic search traffic to a site, what does that say?

It means that it’s likely a trustworthy website. In general, sites that are popular in organic search are valuable link building opportunities.

You can use SEMRush to see if a website is getting organic search traffic (and to see the “value” of that traffic):

3. Authority

If a website is getting organic traffic, it likely has authority. You can use Ahrefs’ DR to prioritize link building prospects based on their site authority.

The stronger a website is, the harder it will be to get the link.

That makes those links even more valuable, so it’s worth the effort.

4. Link Quality

It is possible to manipulate third party metrics like Ahrefs’ DR or Moz’s DA.

So that’s why you need to analyze the backlink profile of all your opportunities manually.

I like to run the website through Ahrefs and filter their links by “DoFollow.”

I then sort them so that the strongest links with the highest DR are at the top.

In short, you want to see that the site is getting links from high-quality sources.

Use the same criteria from above.

5. Editorial Standards

Why are diamonds valuable?

Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it is.

The opposite is true, as well:

The easier a backlink is to get, the less valuable it is.

Focus on getting links on websites that have high editorial standards.

6. Outbound Link Quality

Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other trustworthy outbound links.

Examine every prospective website and ask:

  • How are they linking out?
  • Are the outbound links relevant?
  • Are the outbound links going to respected, trusted sites?
  • Do the outbound links look natural, or do they look like paid links?

7. Indexation

Nothing is more important than making sure you get links on indexed websites. If the site isn’t indexed in Google, then your links will be worthless.

Go to Google and search “site:example.com”.

If they don’t show up, avoid the website.

8. Bonus: Anchor Text Matters

Anchor text is the words you’ll see in a clickable hyperlink. Most people who are new to SEO don’t realize how impactful anchor text is. That applies to both how you use on your website (through internal links) and how you use it off of your website (backlinks).

In the case of internal links, you should use keyword-rich anchor text. Notice how I used “anchor text” as my anchor to link to my guide about “anchor text”. This is known as exact match anchor text. It’s safe to use with internal links.

However, you need to be super careful when it comes to backlinks. Read the guide above to learn more, but in short: exact match anchor text is a big footprint that you’re building links (which is against Google’s guidelines).

The catch 22 is that keyword-rich anchors work well. That means you need to be careful with how you use your anchor text when you’re link building.

Read this anchor text guide to learn how to use it the right way.


4 Proven Link Building Methods (For Getting Powerful Backlinks)

There are many ways to build backlinks, but not everything is worth pursuing.

Here are 4 link building techniques worth using:

1. Steal Your Competitors Backlinks

The first place you should do your backlink research is from your competitor’s backlink profile. The good news is SEO tools like Ahrefs makes this super easy. Watch this video:

2. Guest Blogging

Guest blogging is when you write content for another website in your industry. From a link building perspective, it’s an opportunity to get links on relevant websites.

But guest posts have other benefits such as getting more referral traffic and growing your brand.

The key is to focus on guest posts using the criteria above.

Check out Backlinko’s guide to land more guest posts.

3. Link Reclamation

Link reclamation is the process of reclaiming backlinks that you should likely have in the first place. Some examples include reaching out to websites that used your images, logo, or any assets without linking.

Siege Media has an impressive guide you can follow.

4. Create Link Bait

Link bait is the process of creating a content marketing asset that websites are likely to link to. Some of the best forms of link bait are data-driven content, free tools, and even paid tools. For example, examine the link profiles of SEO tools.

They’ve attracted enormous amounts of links like SEMRush:

I recommend diving into WebFX’s guide to learn this method.

Need a full-scale link building strategy? Watch this video:

TLDR: Backlinks Matter for SEO

Shocking development, I know. Here are the two big takeaways:

  • You need to acquire quality backlinks to your website as a whole so you can grow its authority.
  • You need to acquire quality links to specific SEO-driven pages you’re trying to rank.

Now go out there and start acquiring more links. If this guide was helpful, please share it. Thanks for reading.

FREE Download: Get access to 7 untapped link building techniques for 2020.

References

1. “Method for node ranking in a linked database“. Google Patents. Retrieved 25 May 2020.

2, 7, 10. “We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO“. Backlinko. 28 April 2020. Retrieved 25 May 2020.

3, 9. “Ranking Factors SEMrush Study 2.0“. SEMRush. 2020. Retrieved 25 May 2020.

4. “SEO Data Science: A Study of 112K Personal Injury Law Firms“. Rankings.io. 5 May 2020. Retrieved 25 May 2020.

5, 6, 11. “90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]“. Ahrefs. 31 March 2020. Retrieved 25 May 2020.

8. “How Many New Backlinks Do Top-ranking Pages Get Over Time [New Data by Ahrefs]“. Ahrefs. 3 April 2020. Retrieved 25 May 2020.

12. “We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing“. Backlinko. 19 February 2019. Retrieved 25 May 2020.

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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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