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Top 10 Best Miami SEO Companies for 2020 [100% Unbiased]

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Are you searching for the best SEO companies in Miami? There are many SEO experts out there, but how do you know which digital marketing agency does the best search engine optimization job to boost your Google rankings and drive more organic traffic to your site? Lucky for you, we’ve put together the top 10 Miami SEO experts in the area! I hope this list of search engine optimization companies saves your business time, so you can start getting new clients sooner. You can use any of these digital marketing agencies for your SEO campaign, social media, and other business needs.

These Miami based SEO experts know how search engines work. You can count on them to help your business increase search engine rankings. Digital marketing experts know the way to get a boosted conversion rate and take your website to the next level. Miami search engine optimization experts will build an effective marketing strategy, keeping your long-term goals in mind.

This list is completely unbiased, and we haven’t received any payment from companies looking to be put on this SEO list. The rankings were created based on a series of criteria that we explain at the end of this post.

So, strap yourself in and check out the Miami SEO list below:

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.


Top 10 SEO Companies in Miami

  1. WEBRIS Agency (34 points)
  2. On the Map Inc. (30 points)
  3. The Miami SEO Company (23 points)
  4. Egochi (22 points)
  5. Wegacha (22 points)
  6. OptFirst Internet Marketing (21 points)
  7. Pacific54 (20 points)
  8. Alphametic (20 points)
  9. Link2City (19 points)
  10. Vortex Communications (19 points)

WEBRIS Agency: Bilingual Digital Marketing in Miami, FL

WEBRIS Agency, Miami, FL is one of the best fully bi-lingual marketing companies offering SEO services in both English and Spanish. They proudly promote white hat SEO services through their website and can call upon over 50 years of SEO expert experience. WEBRIS team offers a lot of excellent high-quality SEO campaigns for your Miami business. They handle various SEO services to get improved search results– both on and off-page. On their site, they claim to offer consistent long term results for clients, rather than just one month of great results and a dip back down again. The WEBRIS SEO team is also very diverse, with a great blend of technical and creative experts.

During our research, we found that they came out on top in just about every single category. The only one they came second in was the Domain Rating, but they made up for that with over 1200 reference domains. Their website dominates the total search engine traffic stat, and most importantly, they have the most Google Reviews. To go alongside this, we found the average Google rating was five stars. That’s as good as it gets, making them well worthy of the top spot in our rankings. You should consider them for high-quality link building services, thoughtful keyword research, and smart content optimization.

Whether you need a local SEO campaign or general search engine optimization strategy, this digital marketing team is ready to help with organic search. Miami SEO experts will make sure your keywords are up to date, optimize your website, advise on the web design. Customers mention that the results speak for themselves and highly recommend this internet marketing agency.

On the Map Inc. Free Instant SEO Analyzer

On the Map, Inc. agency is aptly named as they hope to get your business on the map by improving your web presence through SEO. They provide proven local SEO results, as shown by the numerous case studies on their website. You can clearly see they deliver on promises to drive traffic and can get your business to the number one spot. On top of that, they offer a free consultation. Whether your goal is Local SEO or you target the entire world, it’s vital to check on your website health often. It allows you to solve any problems on time, and provide the highest quality user experience.

Again, you get an extensive marketing service that begins with SEO website analysis to find your KPIs. This is highly important to build search results speak strategy to help your business grow. Everything is covered by their team, from keyword research all the way down to customized content and custom reporting. With over ten years of experience in this industry and multiple awards to their name, this is a fine Miami SEO agency to choose from. Our rankings criteria found that they competed with the top spot throughout the search engine optimization process. In fact, they were the top-rated website for Domain Rating, earning 75 compared to 66 in second place.

All of their work is done in-house, which helps to avoid any delays for your company. A great feature that we found on the website is that they have services for common Miami industries. Their clients’ SEO campaign list includes Dentist SEO, Photographer SEO, and so on. Customers love them on social media and emphasize their search engine optimization marketing strategies. They will design an effective SEO strategy business owners will love. Miami SEO experts working out a way to take your project to the next level. They can save your company time to generate search engine organic traffic by building a strategy that covers on-page search engine optimization, off-page link building services, social media signals, email marketing content strategies.

The Miami SEO Company: Search Engine Optimization That Works for Your Business.

As soon as you visit the website, there’s something you’ll enjoy – an offer for a free online website consultation. Who doesn’t like to get free things, right? Sergio Aicardi and Jason Hawkins started The Miami SEO Company because they felt the majority of SEO agencies were rip-offs. They’ve grown the business of Miami SEO services into an impressively sized digital marketing team with digital marketing experts in multiple internet marketing services – from content writing to link building to PPC. These Miami SEO experts will cover all your online marketing needs. They help websites increase organic search results, social media growth, and other business marketing needs.

The company is a Google Partner, which gives confidence they’re certified, online marketing professionals with all rights reserved. They offer a complete SEO package tailored to your business, they also provide web design services if your business needs them. Through our digital research, we found their website performed admirably across most metrics, with a 4.7 average Google rating being the standout. One slight blot on the page was the website taking over 3 seconds to load, but they still did enough to get third place on our list.

Egochi: Your Web Partner Towards Online Success

Egochi is a bright and forward-thinking Miami SEO agency that can help with your search engine optimization needs. It’s evident that search engine optimization professionals know what they’re talking about and go into great focus when discussing SEO ranking traffic factors and marketing strategy techniques. There’s a full range of digital marketing services available, and this Miami SEO company states that it can make your website content visible in search engines to your target audience through its Miami SEO expert service. Every aspect of your websites’ SEO is considered, including web design, social media signals, current search engines rankings ability to correct any existing errors that have been holding you back.

Egochi ranked really highly in the ‘ranks in top 10’ and average Google Reviews rating in marketing agencies categories. However, their average rating of five-stars should be taken with a pinch of salt as they only had ten online customer reviews. Regardless, there’s a lot to like about this Miami search engine optimization company, and we noticed how they let you set your online marketing budget and build a marketing campaign around it. Their Miami SEO services will increase your search engine rankings, improve your web content to generate more traffic, and pick the best conversion rate keywords. This internet marketing has been working with search engine optimization for years, they know Google algorithms, users’ intents, and their clients’ needs.

Wegacha: Creates Your Dreamed Web Or Ecommerce

Another Miami search engine optimization company with a somewhat whacky name. Wegacha is a relatively young digital agency that offers a selection of different search engine optimization packages to help you reach your goals. They’ve only been up and running for 4 years, since 2016, but have already taken three different internet marketing awards in the last two years alone! Impressive stuff made all the more impressive by the host of strong reviews across multiple platforms. They passed all of our SEO best practice scores with an SSL Certificate, a mobile-friendly website, and an under three seconds loading speed.

What can really help, Wegacha gives you a choice. You can choose pre-packaged SEO services at a fixed price, or you can focus on their a-la-carte menu. This choice is great as it provides more options for big and small businesses in the area. Customers get premier search engine optimization service, web site design improvement, high-speed page loading, and enhanced user engagement. High-quality link building that is included in SEO campaigns increases website authority so you get more traffic. If you are looking for an SEO expert in Miami, FL, you should definitely click the “contact us” button ” on their site, or reach out on social media.

OptFirst Internet Marketing: Strategies that Maximize Campaign Efforts on all Digital Platforms

You will find internet marketing company  OptFirst in the Miami Shores region, and it’s been in Miami SEO since 2001. LinkedIn seems to indicate a small team of around fifteen employees, but this doesn’t mean you get a small-time search engine optimization service.

We were impressed with how well this small business stacked up against some of the bigger ones. The company is full of Miami FL SEO experts that have been in the search engine optimization industry for decades. The OptFirst methodology follows an eight-step plan to improve your website SEO. They outline a marketing strategy on their website, which gives you some transparency into how they and search engines will work for you. Again, they also let you build your own package service based on what you think is most important to use for your website. They can create one-off search engine optimization campaigns or provide an ongoing service for your business – the choice is yours!

Pacific54: a Diverse Team of Experts, Providing Premium Digital Marketing Services

Coming in at number seven, we have the crisp and modern Pacific54 search engine optimization team. Founded by Avi Cohen, the company has been navigating the digital SEO field for over ten years. They’ve become Google Partners, have an average review rating of 4.9, and boast a small business team that includes two dogs and a cat.

Based in the heart of Wynwood, Miami FL, they are working with a friendly approach to search engine optimization. The smallness of the team means that each client gets dedicated attention all the time. The customer service is great as well, you can use their handy web chat to get answers for any burning marketing questions you want. All customers need to do is find the “contact us” link on the page of their website.

The website SEO services work based around a simple concept of evaluating content and links and increase its quality. They create an effective keywords database and follow Google algorithms to help win more traffic for every web page. The Miami SEO team promises to study your website and continuously make improvements to help you stand out from the crowd. They improve your web design, the online presence, deliver effective search engine optimization strategies to increase your internet traffic. If you want you can find other business services they focus on. For example, combine SEO service with the web design process and email marketing. Customers love the strategy when they can win over Google traffic with the target keywords, improve user experience, and increase the number of new prospects at the same time.

Alphametic: Your Next Search Marketing Agency

Next on the list of the best Miami SEO marketing companies is Alphametic, who claim to optimize your website digital conversions using SEO focus and a variety of other search marketing exploits. They’ve been featured in some pretty big publications over the press and internet, including Entrepreneur and Inc.

The USP of Alphametic is probably their 90-day SEO makeover service. It sounds like a moderately interesting reality TV show. But it’s actually working well for you to see vital changes in just a few months. While they don’t explicitly name any clients on social, they do include stats that claim they were able to increase Google search traffic and website visibility by 246% and helped business break 100k website online visits per month. So, the stats seem a great way to suggest they know what they’re talking about.

Alphametic was founded by Matthew Capala and has worked with a series of major brands like L’Oreal, Novartis, and Shopkeep. They must have enjoyed a lot of recent success as they’re just moved to a new address in Downtown Miami in the central business district. Their search engine optimization (SEO) strategy has great social proof on the internet. Customers often emphasize their marketing service with long Google reviews.

The penultimate Miami SEO company on our list is Link2City. They scored 19 points, tying them with the company in tenth place. It’s a marketing agency with a lot of web experience, and this is reflected in the long number of case studies you can see on the website. They have over 2,000 clients across multiple industries, so they must know what they’re doing.

Danny Sibai started Link2City in 1999, which is a very early time to have an SEO business. As the years have progressed, the company has grown and developed new skills and strengths to match the changing times and demands of the marketing industry.

Like most industries, the marketing industry is always changing to match the technological advancement of the current day. Since Link2city has been able to remain at the top all of these years, it adds great credibility to the company. You’ll notice they have won multiple awards in the last decade, including one for Top SEO Services Company in Miami 2018.

They offer an SEO service with a focus on Google marketing. The team handles all the on and off-page SEO specifics, including building links and content optimization for websites. Their website states that clients have seen a 42% bounce rate decrease, an 83% organic traffic increase, and a 38% average visit duration increase through this service. If you have a great project that requires the help of marketing gurus, and you need to be confident in the results take your chances and click the link above. It will take you to the right web page.

Web-users recommend them on social. If you need to read about this company’s marketing achievements, go to their website. You can also look through search engines results, and find links to the websites they work with. It’s a great way to evaluate their web page content, marketing results to decide if this firm can help with your online project.

Vortex Communications: Make Sure Your Brand Messaging Reaches The Target.

Rounding off the top 10 SEO companies in Miami is Vortex Communications. Now, their primary focus is website design, but they also specialize in SEO services, including efficient keyword research. By combining the two marketing efforts: web design and content optimization clients can get better marketing long term results they need. This agency can help users to find your websites online with your target keyword. They also focus on building a personalized user experience that will take your business to the next level. It will especially help if you need results with your new online retail campaign. This includes users’ recommendations, web remarketing, and discovering new prospects.

They won the Best Branding Agencies in Miami 2019 award, and we found an average rating of five-stars from their 25 Google reviews. Thomas Weinkle is the founder, and this company actually dates all the way back to 1984. It didn’t offer SEO or digital marketing services back then, but it was a full-scale design firm. From there, it evolved into the agency you see today. It boasts a small yet creative team, and they claim to have provided help and amazing results for over 13,000 happy clients across the web.

Scoring Criteria: In-depth Metrics You Can Trust

The easy way to create a list of the top SEO companies in Miami is to run a Google search and focus on the top 10 results! However, we don’t believe the ranking spots of a company tell the full story.

As such, we take lots of different things into account to help see the real picture. SEO performance is still very important, but there are deeper website issues and data that need to be considered as well. We spent a lot of time coming up with the ranking criteria, and we settled on the following:

  • Does the website have an SSL certificate?
  • Is the site mobile-friendly?
  • Does the site load within 3 seconds?
  • Does the site rank in the top 10?
  • What is the Domain Rating?
  • How many referring domains are present?
  • What is the total traffic to the site?
  • How many Google Reviews does each company have?
  • What is the average review score of each?

We scored every company out of five for all the different categories. We added them up, ranking them based on the total score. WEBRIS Agency came out on top with 34 points, followed by On the Map Inc. with a very respectable 30 points.

The remaining eight companies all scored between 23 and 19 points. So, there was just as big of a gap between all of them as there was between the top two. If you’re interested in seeing the entire rankings breakdown, then click here.

Hire an SEO company in Miami, FL today

If you want help from an SEO agency in Miami, then use this guide to start your search. We’ve done a lot of the groundwork for you, ranking the top ten sites in the area. The complete list of the top SEO companies in Miami was created to help your business increase organic rankings in the United States or worldwide. We have evaluated multiple SEO firms and narrowed it down to the top 10 agencies. You can trust our scoring system as we take the responsibility of providing in-depth research as we would do for our own. The effectiveness of your business is your priority, and we want to share our industry knowledge to make things a little easier.

Our findings are based on actual data, not just someone’s opinion. We take a lot of things into account and provide full transparency by offering a breakdown of the results. The truth is that every business on this list can provide excellent SEO services in Miami. Each business is different, and one company we have mentioned would probably fit your vision and goals better than the other. In reality, the decision is yours to make!

Use our guide to help, but be sure to focus on further research and call upon your own judgment to hire the best SEO company for your Miami-based business.

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Role of featured snippets in website traffic boost

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30-second summary:

  • Featured snippets account for a 35.1% share of all clicks.
  • The featured snippet and knowledge panel SERP give a better click-through rate together.
  • Users click on featured snippets that seem “informative”.
  • Users who prefer the regular search results listings don’t click on featured snippets.
  • “People also ask” boxes are an unpopular choice showing the lowest amount of clicks.
  • 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it.

Featured snippets are probably the first thing people see when they perform a search query. Acquiring the position ‘zero’ on the SERPs, the featured snippets dominate the page and immediately capture the attention of the viewer. 

However, does it make an impact on the visitor? Do the featured snippets get more clicks when compared to the top results? How does the audience perceive them?

To answer these questions and more, we at Engine Scout recently conducted a study and analyzed how featured snippets influence searchers’ behavior and overall experience. 

The methodology applied for the featured snippet study

In our study on featured snippets, we collected data from 3552 testers, who were asked to look at four different SERPs with snippets. They were required to make a search on Google related to a specific keyword and make a selection from the results.

To collect an unbiased opinion, featured snippets were not mentioned anywhere in the survey.

There were three choices for the testers to choose from: Ads, featured snippets, and regular result listing.

They were later asked which section they clicked on to estimate the Click-through rate (CTR). 

Featured snippets - sections

What is a featured snippet and how does it boost website traffic?

The featured snippet is a summarized extract from a post that answers the user’s ‘search query‘ most accurately. It is placed above all the Google search result listings, occupying position zero.

This means no matter what your website’s ranking for a certain post if Google chooses a featured snippet from your post, it will appear on the top.

According to Ahrefs, it is 99.58% true that Google will only consider your content for a featured snippet if it is already ranking on Page #1. The other 0.42% pages that Google considers account for their ‘People also ask’ box SERP feature. This feature only receives a total of 6% click shares, for the same reason.

The ‘concise and direct‘ nature of these featured snippets motivates users to click on them. According to our study, they account for 35.1% of all clicks which translates to getting ‘extra traffic‘ to your website. 

Optimizing a post to rank for a featured snippet can be tricky. Any content can be worthy of becoming a ‘Featured-Snippet,’ including a paragraph, a list, table, or even a video.

Try these three quick strategies to win more featured snippets that get clicks to your website.

1. Include direct answers to a search query in a paragraph snippet

Paragraph snippets account for 82% of the total featured snippets.

These snippets give the most relevant response to a query in a paragraph form. They usually also display a pertinent image alongside or above the text.

Here is an example of how Google shows a paragraph snippet when asked about ‘What is SERP?

2. Make the best use of keywords in your paragraph

Attaining the first rank in Google for a keyword requires quite an effort. 

Enriching your optimized content for featured snippets with the right keywords increases your chances of that ‘Position Zero‘ in the SERP.

Try to include question-oriented keywords in your content. People find search results with keywords resonating with their question as “trustworthy” and “informative.” This is the primary reason why they prefer a featured snippet over all other organic results.

Take a close look at your competitor’s featured snippets for some inspiration. Make a list of keywords that have triggered a featured snippet for them, and make your content surrounded by these keywords.

Several online tools can lessen your workload by retrieving information and keywords from the competition’s snippets. You can use them if you find it time-consuming to manually optimize your content for featured snippets.

3. Include a knowledge panel in your content marketing strategy

A box with information relevant to a search query appearing on SERP’s right panel is called a Knowledge Panel

It only appears when the search is about an entity, for example, business, person, or location. The information inside this box lets the reader know about the entity and gives them a way to reach out to it.

Featured snippet alone offers a close competition to the organic listing for the total click share. 

But pages ranking for both the featured snippet and the knowledge panel outperform the organic listings for the CTR. A double featured snippet leaves behind the CTR of organic listings, getting 42.1% of the total click share.

Therefore, it is an added benefit if you strategize your featured snippet to trigger a knowledge panel. 

For reference, check out this post to see how Gennaro Cuofano structured his featured snippet with his Amazon author page reference. Google considered this reference and used it to display a knowledge panel alongside his featured snippet.

The other side of the story

Featured snippets can sometimes work opposite to their intent.

According to our study, 24% of users confuse featured snippets for Ads.

Featured snippets and how people confuse them for an ad

Therefore, merely optimizing content to target the featured snippet doesn’t ensure a high CTR.

Google keeps altering its interface to make the Ad label on the paid search results barely noticeable. 

As featured snippets also acquire the top position on SERPs, it is very natural for someone to get confused and not click them.

According to Dr. Pete Meyers, the Marketing Scientist at Moz:

“The lesson for SEOs is that we can’t just target a feature — we need to understand query intent, what our buyers expect from that feature, and how they perceive that feature.”

Try to make your content look like a straightforward, quick answer to a query with images for references to appear very different from an ad.

Wrap up

Google introduced the featured snippet to make it easy for searchers to find relevant answers quickly. With voice search technology becoming a common search tool for half of the smartphone users,  featured snippets catered to the trend and enabled users to read the answer out loud.

To make Google identify your content worthy to pick snippets from, you have to optimize your content so it’s relevant and appropriate for voice search SEO, so it helps to bring in more traffic to your site. 

Jonathan Gorham is Co-Founder at Engine Scout Digital Marketing. He can be found on LinkedIn.



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What you need to know and five steps to prepare for 2021

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30-second summary:

  • Google page experience metric goes live in 2021.
  • Rewarding pages that offer a better user experience.
  • The signal measures a site’s performance, security, and mobile-friendliness.
  • To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.).
  • Avoid pop-ups and whole screen banners that restrict the visitors’ access to content.

The newest search ranking benchmark that’s cooking in Google’s development lab is the Google page experience metric. 

In short, this upcoming metric aims to measure (and rank) the overall responsiveness and user experience of websites that show up in Google’s search results.

Google plans to introduce this metric alongside the current ranking factors. However, there isn’t an exact date announced when this metric goes live.

As Google’s developers officially state in their blog:

“The ranking changes [Google page experience] described in this post will not happen before next year [2021], and we will provide at least six months notice before they’re rolled out.”

You still have plenty of time to react. However, we suggest planning ahead and implementing some of the best practices as soon as possible.

Let’s take a look at what you can expect from this ranking update and how you can prepare your site from the Search Engine Optimization (SEO) perspective.

Elements of the Google page experience metric

Google is mainly building the new metric upon the Core Web Vitals that their Chrome team launched earlier this year.

The overall goal with Google’s page experience metric is to ensure the Google Search users are getting a mobile-friendly, safe, and straightforward browsing experience.

Let’s look at each element that contributes to the page experience metric.

1. Core Web Vitals

Google developed the Core Web Vitals because the average user enjoys fast and seamless web surfing. They also created a Chrome User Experience Report, which you can use to evaluate your site’s current performance according to these signals.

Google page experience metrics

Source

The Core Web Vitals consist of three separate signals:

  • Largest Contentful Paint (LCP) – quickness of the largest content piece’s loading time.
  • First Input Delay (FID) – responsiveness to the user’s clicking, scrolling, and typing.
  • Cumulative Layout Shift (CLS) – visual stability of the page.

To tick a box in each of these signals, your pages’ LCP should be below 2.5 seconds, FID below 100ms and the CLS score less than 0.1.

2. Mobile-friendly site

Google already favors sites that are optimized for mobile users, and rightfully so.

Research conducted by Statista reveals that there are an estimated 3.5 billion smartphone users this year, with this number growing to 3.8 billion in 2021. It’s safe to say that sites that aren’t mobile-optimized will miss a lot of traffic. 

Therefore, it makes sense that Google only wants their search to display mobile-friendly sites.

3. Safe-browsing

Google puts a lot of emphasis on security and weeding out potentially harmful sites from their search results. After all, if the top search results harm users, it won’t look good on Google at all.

One of the signals with the upcoming page experience metric concludes if the indexed site contains any malicious or deceptive content. Some straightforward examples are malware, spyware, social engineering scams, and false information.

To get a sense of how this works, check out Google’s Security Issues report. You can also scan your website to see if any issues pop up at this time.

4. HTTPS

Following the security topic, Google also prefers secure sites with a Secure Sockets Layer (SSL) certificate. Visibly, the difference is between http:// and https:// (where the latter is SSL secured) in the website’s URL.

The SSL certificate’s job is to encrypt any data that travels between the user and the servers. Even if a cyber attack occurs, the hackers are unlikely to make sense of the data.

If you’ve used the Chrome browser, then you might have come across a security warning with a suggestion that the connection is not secure. This is mainly due to the site missing an SSL certificate.

HTTPS - Google page experience

Source

5. No intrusive interstitials

Last but not least, Google aims to punish sites that aggressively keep the visitors away from quickly accessing the content they are looking for in the first place.

The main culprits here are the pop-ups that cover the entire screen, are difficult to dismiss, or keep popping up while consuming the content.

However, disclaimers, cookie usage information, age-sensitive content confirmations, login dialogs, and reasonably sized banners aren’t going to affect your ranking.

Google page experience - Remove interstitials

Source

Five steps to optimize your site for 2021

Google’s new page experience metric isn’t going to substitute the current ranking elements. It becomes an additional ranking factor, but the most essential part from an SEO perspective is still the quality of the content.

Still, since the page experience metric IS going to affect the ranking results, it’s a great idea to know what you can do to prepare.

Here are a few steps you can take to get your site ready for 2021.

1. Get an excellent web hosting service

Your site’s performance is already one of the key ranking factors today. Either you have a server in-house or using a hosting service, it’s wise to make sure your site is fast and responsive.

You can analyze your site’s responsiveness with Google’s PageSpeed Insights tool or use a website performance monitoring tool such as Pingdom.

Additionally, you can check out sites that gather and share performance data on web hosting providers.

Example website performance data

Source

2. Keep your page’s size lite

Images go hand-in-hand with today’s websites. However, overstuffing your web pages with visual content is going to make your site slow.

There are a few ways to approach this problem, depending on the nature of your site.

You can optimize your images and make them weigh less by using an image compressor such as ImageOptim. If your page is already content-heavy, consider spreading the largest items to multiple pages within your site.

Alternatively, you can use a Content Delivery Network (CDN) such as CloudFlare to cache your content closer to the visitor’s access point.

3. Optimize your site for mobile

As we proved earlier, the world is heading rapidly to mobile. It’s not enough for your users to access your content with their smartphones; they also expect your site to adjust to the smaller screens.

Therefore, your site needs to be mobile-optimized. 

The good news is that most modern website creation platforms, such as WordPress, already have mobile-friendly templates that don’t require extra coding efforts.

You can quickly test if your site is mobile-responsive by using Google’s Mobile-Friendly testing tool.

4. Install security measures

Website security definitely deserves a separate article to cover all the bases, but let’s only focus on Google’s perspective.

First, don’t knowingly add any malicious scripts or deceptive content to your website.

Secondly, protect your site from malware and other hacking attempts by adding a firewall. While it’s not clear yet if Google will check your site for a firewall, you should have one in place either way.

And finally, install an SSL certificate that encrypts your data since Google is already keeping tabs on if a site is secure or not. However, most of the modern hosting services already include an SSL certificate with their plans.

Overall, investing in website security is worth it for peace of mind and from the SEO perspective.

5. Tone down or remove large pop-up banners

Google considers anything that keeps its users from accessing the content they search for as a nuisance.

Therefore, a piece of straightforward advice – don’t put a giant banner on your site. Make the promotion more subtle, and you won’t have any problems with Google.

As a reminder, cookie information, age-restriction policies, and login dialogs are the exceptions. Although, please don’t go overboard with these either for the sake of user experience.

Google page experience - Remove large pop up banners

Source

In conclusion

Google’s page experience metric will become one of the search ranking signals in 2021, but there isn’t an exact launch date yet.

Still, you can start preparing your site for the upcoming changes. Even if it’s unclear how much weight this new metric has on the search results, offering your visitors a great user experience is a substantial value on its own.

Start by testing your site’s performance, security, and mobile-friendliness. The results give you a pretty good idea of what to tweak and add to your site.

However, remember that the most important ranking factor is still the quality of the content.

Gert Svaiko is a professional copywriter and mainly works with digital marketing companies in the US and EU. You can reach him on LinkedIn.



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Seven most popular types of blog posts guaranteed to boost traffic

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30-second summary:

  • Optimizing your content for search results requires search intent.
  • Understanding search intent will help you generate effective content.
  • Target search intent by examining high ranking search results.
  • How-to and listicles are the most shared blog post ideas.
  • Focusing on key on-page SEO elements drives higher search visibility.

When it comes to blog posts, not all content formats are created equal.

What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand out amidst the noise. 

For a blog to be successful these days, it takes more than just shareable images or enticing headlines. While these elements are undoubtedly important, writing blog posts that attract the right kind of reader requires careful ideation, optimization, and outreach.

Fortunately, SEO content is not rocket science. Whether you’re struggling with content ideas or looking to monetize your ideas better, below are the seven most popular types of posts that will help your blog gain better traction and drive traffic to your site.

Why understanding search intent matters

Before I identify the blog post types already proven to deliver results, we must first talk about search intent. If you don’t know what search intent is, search intent is the why behind a specific search.   

Each type of search falls into one (or several) intention types:

1. Informational intent

The search user wants to learn something. While this type of search typically includes words like “how-to,” “what is,” or “who,” not all informational searches are posed as questions (for example, JFK International Airport directions).

2. Navigational intent

The search user wants to visit a specific site. People would rather ask a search engine than type the full web address in the URL bar because they may be unsure of the exact website. Examples include “Facebook” or “WestIn contact number.”

3. Transactional intent

The search user wants to purchase something. A transactional intent typically means the search user is wallet-ready. They’re merely looking for a website to make a purchase. Typical search queries include “buy iPhone 12,” “spa package,” and “MacBook air cheap.”

4. Commercial investigation

The search user has the intention to buy but is still at the research stage. People performing these types of searches require more information about the product or service that they have an interest in buying. 

They search for terms like “top restaurant in New York” or “best android phone” to compare a specific product or service.

By understanding the specific intent behind a search, you can optimize your blog post for the right search terms. And when the correct type of searcher finds your content, your blog can generate relevant and targeted traffic.

How to target search intent with your blog 

With Google’s perpetual goal focused on providing the most relevant information for a search query, aligning your content with your audience’s search intent allows your blog to rank high for relevant search results.

For SEO success, relevance is a core tenet not to be overlooked.

So how can you infer search intent and create content that drives significant traffic potential?

The answer lies in the search query itself.

Let’s look at the search term “how to bake a cake,” for example. For those keywords alone, it may appear like the search has informational intent. But, don’t just guess search intent. A quick way to confirm the specific intent of a search is by performing a Google search.

By inputting your keywords into Google’s search, which in this case is “how to bake a cake,” it’s clear from the results that users are looking for cake recipe ideas and baking guides. To rank competitively high for this type of search intent, you should focus your content around a how-to post or a list article. 

Now that we have a better grasp of search intent and its role in content creation, let’s look at the most popular blog post ideas that you can use today to start producing high-quality content.

Seven blog post ideas that deliver valuable, engaging content

Ready to put virtual pen to paper? Take the guesswork out of content ideation with these top-ranked content ideas.

1. How-tos and tutorials

With 80% of all Google searches being informational, how-to and tutorial posts are a staple for any blog, no matter your niche or industry. Since the goal of a how-to guide or tutorial is to solve a problem, readers of your article will be more inclined to invest in your product or service.

And as you’re an authority in your business, how-to type articles are simple ways to connect with your audience and establish credibility while showcasing your expertise.

To maximize the effectiveness of these types of post ideas, be sure to include visuals like images and videos in your articles. Not only do visuals enrich the content, but they also help readers comprehend the information provided better.

Readers are also more willing to take action when content is easy to process.

A great example of how-to content is Ann Smarty’s blog post, “Google’s featured snippets: How to get your YouTube video featured in Google.” 

2. Listicles

Another content powerhouse, list articles (listicles) help to streamline information. Just how powerful are list articles? 

In a comparison between list-based articles and non-list articles, SEMrush found that the presence of lists resulted in 4x more traffic and 2x more social shares. What’s more, 36% of readers are more likely to click on an article with list headlines. 

With content typically formatted as a numbered list, readers can quickly consume the content of your list posts. It being easily digestible also helps readers better share the post and act on the information.

Like how-to guides, list-style articles can be a useful tool for informational intent, as well as transactional intent and commercial investigation.

As an example, here’s an excellent list-based post on web development tools

3. Case studies

A case study post is a highly valuable marketing and brand promotional tool. In B2B marketing, case studies can provide the following five benefits:

  • Showcase the tangible value of your product and capabilities
  • Highlights how your product resolves customer pain points
  • Establish credibility with real customers
  • Provide social proof for prospective customers
  • Uncover your brand evangelists 

In several content marketing surveys, B2B marketers identified customer testimonials (89%) and case studies (88%) as being the most effective content marketing tools for lead generation. And three-quarters of B2B marketers found case studies accelerated leads through latter stages of the funnel quicker than any other content marketing format. 

To realize the power of case studies, structure your process from challenge or problem to potential solutions and, finally, the results and conclusion. Here’s a great SEO case study example showing off this structure without being dull or boring.

4. Predictions and trends

The brilliance of writing posts on future trends is that you’re able to display your expertise and industry knowledge. What’s more, as people are always looking for advice or information about the next market trend (commercial investigation), prediction posts can generate great responses, and even spark debates.

Statistics by Hubspot found that few people who regularly read blogs do so to learn about a brand’s products. Instead, people commonly read blogs for three reasons:

  • To learn something new
  • To be entertained
  • To learn about news or trends in their industry

And when it comes to content formats, 47% of bloggers have found trend pieces to be highly popular among their readers. Prediction and trend post ideas are only outpaced by lists (57%) and how-to articles (77%). 

5. Ultimate guides 

Ultimate guides are the most definitive blog posts you can write. These types of long-form post ideas typically exceed 3,000 words. Some guides can even take as many as 10,000+ words to write effectively. 

So why would you want to commit to writing a detailed, comprehensive blog post? Here are a few benefits to ultimate guides:

  • Produce evergreen content that produces traffic year-round
  • Positions you and your brand as a subject matter expert
  • Indicator of relevance, which is vital to search intent
  • Provides your brand with marketing campaign assets
  • Receives more social shares, increasing content engagement
  • Expands keyword opportunities

Regardless of the topic or niche, long-form content outperforms shorter blog posts. In a study done by Brian Dean, blog posts longer than 3,000 words had 77.2% more referring domains than short-form content. And thanks to Google’s RankBrain, long-form content gets rewarded with higher-ranking positions. 

Bloggers who work on long reads experience 54% better results and receive 3x more traffic than blogs who only write up short content.

6. Interviews

Interview posts are a great addition to any blog as it diversifies your site’s blog content and relieves some pressure to content creation. Interviews allow your brand to:

  • Expand its influence
  • Broaden its network
  • Generate more quality backlinks
  • Increase its authority
  • Diversify its blog content

As an influencer outreach tool, interviews are undeniably powerful. With 69% of consumers distrusting traditional advertising, collaborative content like interviews enables your brand to reach and connect with audiences in a more natural way.   

First Round Capital, a seed-stage venture firm, knows all too well the transformative power of interviews. A single interview about Slack’s launch strategy earned First Round Capital a total of 2,243 backlinks from major publication sites like Fast Company and Entrepreneur.

If your blog is relatively new and you’re unable to attract any influencers to interview, consider writing expert round-up posts. Influencers love participating in round-up posts as these provide them with opportunities to demonstrate their expertise.

Both post ideas can contribute to more significant blog traffic as influencers are more willing to share your content with their network.

7. Infographics

As images are more attention-grabbing than text, consider adding infographics to your blog content calendar. Infographics are not just attractive or exciting to read; they are also shared 3x more than any other type of content.

Admittedly, infographics work best when professionally designed. Fortunately, there are many online infographic tools like Canva and Piktochart that enable you to create beautiful infographics at a freemium price.

Now that you have plenty of post ideas to keep your content calendar full, let’s look at specific on-page SEO elements that will help attract the right visitors to your blog.

Three on-page SEO factors for greater searchability

Whether you’re looking to write a listicle, tutorial, or ultimate guide, include these three on-page SEO factors into your content before hitting publish.

1. Target one or two medium-tail keywords

As the primary goal for any blog is to attract an audience, keyword research is vital. After all, no content can compete in search results without keyword research. If you don’t know what your audience is searching for, how can you get your content in front of them?

With that said, though, don’t try to rank for short-head search terms like “chocolate cake.” These search terms are highly competitive, making it difficult to rank high against already established blogs. Instead, focus on medium-tail keywords like “chocolate pound cake recipe.”

Medium-tail keywords, like the previous example, are more specific than short-head terms. People using medium-tail keywords are more likely to read your content. They are also more motivated to take action, resulting in a positive interaction with your brand.

Once you’ve done your keyword research and compiled a list of medium-tail keywords, include them into these important places in your blog post:

  • Title tag
  • Headers
  • URL
  • Meta description

You can also add your keywords into the body but don’t over-optimize your content. 

Over-optimization is a form of keyword stuffing, which goes against Google’s guidelines. Just add your target keyword in the first 100 words of your article.

2. Link to important pages

Internal links are hyperlinks that point to a different web page on the same domain. Internal links are an SEO best practice because it helps search engines find and index relevant content. Visitors also use internal links to check out high-value pages, increasing site dwell time.

When linking internally, aim for two to three links. Use a descriptive anchor text with keywords that are relevant to the linked-to page. Another way to include more internal links to your blog post is by adding a related post section at the bottom of the page.

3. Optimize images for maximum shareability

Blog posts that only contain text are flat-out dull. Adding quality images to your post better explains complex information and makes your content more visually appealing. Because visuals stand out, images can improve the scannability of your post significantly.

But don’t just pop images into your post and hit publish. Images can also be optimized for SEO, allowing your visuals to rank for Google Images. When optimizing images for search, be sure to:

  • Write a descriptive alt text with your keyword.
  • Keep alt text under 125 characters.
  • Include your target keyword in the filename.
  • Compress the image for faster load times.
  • Use unique images rather than stock imagery.
  • Use the proper file extension for your image.
  • Resize your image to optimum proportions.

Putting it all together

By writing for relevant search intent and incorporating these SEO best practices to your post ideas, your blog will gain more opportunities to appear high in search results. More visibility in search means increased organic traffic to your blog.

After you’ve published your blog post, let the world know about it. Promoting your content via outreach can be done by sharing your post on social media, engaging in forums like Reddit, reaching out to influencers, and advertising through Facebook.

Karl Tablante is Inbound Marketing Manager at SEO Sherpa.



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