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Top 10 Best Los Angeles SEO Companies: Gotch SEO Catch 2020

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Free SEO Training – 2x your organic traffic in the next 90 days.

Looking for the best Los Angeles SEO company for 2020? Keep reading because we’ve compiled a list based on real data.

SEO is an essential marketing tool in 2020, so it makes sense that you would want the best possible company behind your campaign.

The trouble is that with so many emerging SEO companies on the scene, it can feel impossible to find ‘the one’. There are just too many fish in that search engine sea!

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.

But, all hope is not lost, and we’ve taken the time to delve into those Los Angeles waters to find the best ten catches so that you don’t have to.

Simply keep reading to find out what each contender has to offer.

Top 10 SEO Companies in Los Angeles

  1. Coalition Technologies (32 points)
  2. Wpromote (29 points)
  3. Thrive Internet Marketing Agency (29 points)
  4. SEO Noble Agency (27 points)
  5. Spinx Digital (27 points)
  6. Over the Top SEO (26 points)
  7. On the Map, Inc. (25 points)
  8. True North Social (24 points)
  9. Los Angeles SEO Inc. (24 points)
  10. Social SEO (23 points)

1. Coalition Technologies: SEO Agency Based in Los Angeles

Coalition Technologies is a #1 ranking Google search optimization company that seems to impress consumers across the review site board, and it isn’t too difficult to see why.

These world-renowned SEO professionals hold the impressive accolade of being a certified Google Ads Premier Partner and have developed a custom software in-house that, according to all evidence, truly does bring results.

This is a fact that they primarily achieve with a scientific-based SEO approach that uses data to get right to the heart of any business. In fact, they’re so confident in their practices that they claim they’ll be able to increase your sales by an impressive 436% in the first two years. And, you know what? We believe them.

You should too, considering that their advanced agency software alone allows them to hire only the top 1% of applicants, as well as offering 130+ university-level training courses to take those skills even further. Then, they’ll put you in touch with those tailor-made experts who genuinely stand to take your search engine marketing to the next level.

2. Wpromote – Silver Winner of the Top SEO Companies in Los Angeles

Coming in at a pretty close second we have Wpromote, founded by Michael Mothner back in 2001. Again a Google Premier Partner and part of Bing Elite Agency, these guys pride themselves on ever-evolving tactics and certainly seem to know what it takes to boost organic rankings.

Their integrated teams of well-versed SEO managers promise impactful results whether you’re a small business or an established industry giant. And, if past clients like Mariott and Zenni are anything to go by, it’s a goal they achieve with gusto.

Wpromote’s unique selling point on the SEO market is their focus on building sustainable traffic that also leads to conversions using in-depth audits, competitor research, on-page focuses, and even mobile optimization.

Their team is made up of an impressive 425+ employees across eight offices, each of whom has an impressive and varied SEO background, including Mothner himself, who is a previous recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award, as well as a columnist for Inc. Magazine, and a regular speaking at leading industry events.

3. Thrive Internet Marketing Agency – Full Service Digital Marketing

Thrive Internet Marketing Agency have some pretty impressive accolades, including being listed as SEOblog’s top LA agency of 2020 and winning UpCity’s local excellence award last year. As of this year, they’re also an official member of Forbes Agency Council. In other words, this agency comes well recommended, a fact that seems deserved when you consider they offer +664% increases in organic traffic, +155% organic leads, and a whole lot besides.

Founded as a one-man division by president Matt Bowman back in 2005, this full-service digital marketing agency now offers solutions to businesses in 25 cities, including Atlanta and Miami. They’ve even gone cross-continental with B2B solutions in everything from plumbing to finance as far as Germany and Hong Kong.

Of course, never do Thrive thrive more than within LA, where they’re consistently named as front-runners, and offer custom SEO solutions to LA’s best which include keyword research, content writing, and technical SEO.

4. SEO Noble Agency

Read2Learn company SEO Noble offers professional B2B SEO services that focus on strategies across the search engine landscape. Established in 2008 by Kent Mauresmo, the company began life developing reading materials to help businesses perfect marketing strategies before realizing that they, themselves, had some SEO prowess to offer.

Now, as well as providing quality reading materials, the Beverly Hills-based team of 12 varied professionals offer a range of fantastic SEO services, including everything from Google submission to press releases.

Overall, their marketing services are priced depending on location and competition. For instance –

$1,000 – $1,500/month: Local area
$2,500 – $6000/month: Big city or county
$10,000 + per month: All 50 states

This makes for a tailor-made package that works for big and small businesses alike, a fact that, alongside comprehensive SEO services, is quickly securing SEO Noble their place in top spots like these.

5. Spinx Digital – Full-Service Digital Marketing

Out of their cutting-edge LA offices, Spinx Digital interactive B2B and B2C web design agency aim to help companies find engaging and exciting ways to engage with audiences. And, it’s a goal that previous client portfolios including Quinn Emanuel, Amazon, and many more show that they’re managing to achieve.

Founder and president Sukesh Jakharia has used his vision and innovative strategies to project the company into an impressively high growth-trajectory. And, that’s a trajectory that doesn’t look set to slow anytime soon, with Spinx Digital’s big ideas and innovative approaches adding new and impressive clients to their portfolio every single day.

Perhaps the most notable benefit of Spinx Digital from an SEO point of view is that of their technological know-how, with Jakharia himself holding a computer science degree, and various other members of the team able to provide innovative processes such as mobile applications, digital experiences, and more. In other words, Spinx Digital have gone above and beyond to deliver everything a modern company could wish for from an SEO company, all from their modern and inviting LA offices.

6. Over the Top SEO – Data-Driven Approach

With a 96% client retention rate and an incredible 73 SEO awards to their name, we couldn’t not include Over the Top SEO and their leader, Guy Sheetrit. With a solid track record, targeted resources, and unique ranking abilities, OTT has generated $970,802,171 in SEO revenue alone since their beginnings. For this reason and more, Sheetrit is becoming a staple face in the world of SEO and has already earned himself a place on Inc.’s Top SEO Experts list, as well as boasting one of the fastest-growing agencies in the world right now.

The most notable benefit of OTT SEO is the fact that they don’t work with businesses as such. Instead, they form long-term partnerships based on respect, trust, and the faith that those partners will follow their lead. So far, it’s worked well, with existing partners that include Fortune 500 companies, best-selling authors, and various world-famous names.

With this partnership focus in mind, OTT screens every business that comes their way and invests only in the best, or those who have hit a plateau that they can’t overcome themselves. They then apply a few basic success principles and develop working relationships that allow them to truly understand the best SEO approaches moving forward.

7. On the Map Inc. Your Search Optimization Premier Partner

Brain-child of founder Rick Hoskins, Premier Google Partner. On the Map Inc, aims to ‘positively impact the world, one person, one business, one dollar at a time.’

This is a goal they work towards with SEO services that are, for all purposes, largely dominating the LA market right now. Already, they’ve seen countless companies to top ranking search positions, and that momentum doesn’t look set to slow anytime soon.

With over ten years of experience in the industry and a team of diverse digital marketing specialists, the dynamic solutions on offer from this standout company are well worth attention. In fact, the businesses that On The Map Inc. already have on their books provide a pretty broad scope of experience and expertise in everything from dentistry and photography, right through to night clubs and attorneys. This Los Angeles digital marketing agency offers SEO, PPC, social media, web design, email marketing, and more to improve your overall ranking factors.

While their main offices are in Miami, where a team of 50 trustworthy SEO veterans works on perfecting campaigns, these guys can also be found within offices across LA, Raleigh, Tempa, and other such key city locations to serve businesses across the US and beyond.

8. True North Social: Results-Driven Search Engine Optimization

Boutique digital marketing agency True North Social takes the saying ‘quality, not quantity’ to the next level with a small client base that enjoys significant SEO results indeed. Unlike other companies mentioned who work with various businesses big and small, True North Social, therefore, ensures that they can offer quality results and focused SEO campaigns to every company that comes through their doors.

This fit for your business approach was the brain-child of founders Kellis Landrum and Kenny Bost, both of whom have previously enjoyed successful creative careers with technology-led focuses. This is the experience that they now put to good use creating SEO stories surrounding a quality client list that includes NBC and Hard Rock Hotel, among others.

Despite an incredibly tailored approach, True North Social can offer competitive rates on their various SEO services, which include keyword research, blog posts outreach, result-driven SEO strategies,  web development, social media marketing, PPC, and many, many more. This marketing services company can help grow your business and take it to the next level.

Companies do, of course, need to bear in mind that a boutique service means that True North Social won’t take any old company onto their books. But, if your vision captures their creative style, then you could soon start enjoying SEO makeovers more suited to your company’s needs than you would likely find elsewhere.

9. Los Angeles SEO, Inc. Search Engine Optimization & Web Design

The aptly named Los Angeles SEO Inc also had to appear on this list. Founded by president Sasan Raeisi back in 2011, the professional team behind this enterprise prides themselves in treating every client website as if it were their own. This has led to full-service internet solutions, including specialist SEO, PPC, social media marketing, web design, e-commerce, and conversion optimization solutions.

Whether companies are looking for social media packages, SEO audits, or other such services, they needn’t look any further than the extensively experienced Los Angeles SEO Inc. team. Even better, all marketing services are available alongside a free site analysis tool to help you and the experts on hand understand precisely where your current SEO approaches need attention.

As if their digital marketing efforts alone weren’t enough to put Los Angeles SEO Inc. out on top, this is a digital marketing agency that doesn’t shy away from proving themselves with a wide range of accreditations that include being Google Partners, Bing Ads accredited professionals, Microsoft Partners, and more.

10. SocialSEO: Digital Marketing Agency in Los Angeles

Last but definitely not least, we have SocialSEO, a Dave Ramsey-endorsed business that is proud Google Partners and Forbes Agency Council members, as well as being BBB accredited and one of Inc. 5000’s fastest-growing private companies.

Those are impressive claims, but they aren’t altogether surprising given the fact that founder Greg Walthour has an impressive 20 years of digital marketing experience behind him. Experience which he’s now putting towards hiring ‘only good folks’ that share his passion.

Driven by a leading initiative to take care of their customers and deliver results, the SocialSEO team has worked with some of the best-known companies of our times, including Jaguar, too, in their own words ‘crush the competition.’ Aside from search engine optimization, keyword research, and link building, this digital marketing agency offers social media marketing, web design, pay per click, and conversion rate optimization.

From local to national SEO and beyond, small and large businesses alike are sure to benefit from letting SocialSEO take care of their LA SEO needs for them.

Conclusion

Our ranking system when considering LA’s best took into account things like SSL certificates, rankings, loading speed, and mobile responsiveness. And, as we’re sure you’ll agree, it’s led us to a pretty good crop of SEO services for you to choose from.

While this list is written in ranked order, there’s very little separating each of these companies, but they do all offer something different. So, now that you’ve seen the contenders, it’s time to consider your unique SEO preferences and pair them with the one company that can make all your dreams come true at last. Here are other amazing SEO companies if you want to continue your research.

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40 + AMAZING Email Marketing Statistics (for 2020)

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Do you want to get an overview of what is happening in email marketing right now? Do you yearn to discover what types of emails are most successful, and what the future holds for this marketing type?

Well, then you have come to the right place. Indeed, below you will find statistics on each of the following categories:

  • Email marketing and customer engagement
  • The impact of emails on conversion rates
  • The use of emails in customer support
  • Whether customers prefer email to other forms of communications
  • The future of email marketing

You’ll also find a brief introduction and summary on each section and a final summing up at the end. So what are you waiting for? Roll your sleeves up, crack your brain open, and get into some seriously sexy email stats!

1. Email Usage & Engagement

Anyone telling you that social media has killed off email marketing is sorely mistaken. Indeed, with so much potential to nurture relationships with customers and acquire new ones, email marketing is most definitely still alive and kicking.

Oh, and did you know that email marking is one of the most cost-effective kinds there is? Something that makes it pretty much vital to any successful and on-budget marketing campaign. Yep, that’s right email most definitely still holds its own in the world of marketing, and you can see there are plenty of stats to prove it below:

  1. 3.9 billion globally used email in 2019 (Statista).
  2. Global email users will grow to 4.3 billion by 2023 (Statista).
  3. In only 2019, 293.6 billion emails were sent and received per day. (Statista).
  4. It is expected that the number of sent and received emails will grow to over 347.3 billion daily emails in 2022 (Statista).
  5. Welcome emails get opened 82% on average (GetResponse).
  6. You can boost orders by 69% by sending three abandoned cart emails. (Omnisend).
  7. 35% of marketers send customers between 3-5 emails every week. (Not Another State of Marketing)
  8. Over the last year, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020)
  9. 31% of B2B marketers report email newsletters are the top way to nurture leads. (Content Marketing Institute, 2020)
  10. Over 350 million dollars was spent on email advertising in the US in 2019. (Statista, 2019)

2. Email & Customer Support

There is plenty of noise about live chat and chatbots in the customer service sector right now. However, before you swap all of your customer service provision across to these tools, it may be worth taking a pause. The reason being that the stats show users still want to communicate, interact, and solve their problems via email. Indeed, email is an essential part of the customer service process. Just check out the stats below that prove it!

  1. Email remains the most used digital customer service channel, with 54% of customers using email customer service in 2019. (Forrester) 
  2. Response within the hour is what customers expect when they send an email to a business. (Toister Performance Solution).
  3. 62% of customers want to use email to communicate with a business. Beating phone, live chat, and contact forms (HubSpot Research)
  4. 57% of customers prefer to contact companies via digital media such as email or social media rather than use voice-based customer support. (Ameyo)
  5. 45% of executives with web or mobile self-service capabilities report noticeable reductions in phone inquiries, and 39% report less email traffic. (Information Today)
  6. 81% of retail businesses say reply on email for customer acquisition (Emarsys)
  7. 80% of retail businesses depend on email for customer retention. (Emarsys)

3. Email & Conversion Rates

While conversion rates for email marketing may not be quite as high as in 2018, the figures and the ROIs show that the email approach is still successful, a great deal of the time. Of course, a more targeted approach is preferable here, with triggered and segmented emails doing best.

  1. The average email conversion rate was highest in 2018 at 18.49%. (Barilliance)
  2. In 2020, the average email conversion rate remains high at 15.11% conversion in 2020. (Barilliance)
  3. Emails accounted for 19.8% of all transactions. Only paid search (19.9%) and organic traffic (21.8%) did better. (Custora E-Commerce Pulse)
  4. 306% higher click-through rate is what you can expect from Triggered Email Campaigns– vs. non-triggered emails. (Barilliance)
  5. 36% of total email revenue comes from segmented emails. (Barilliance)
  6. For every $1 invested, you can expect an average email ROI of $38. That is a 3,800% increase. (Barilliance)
  7. B2C marketers using automation have seen conversion rates as high as 50%. – (eMarketer)
  8. Conversion rates are used by 60% of marketers to evaluate an email’s effectiveness. – (DMA)
  9. Click-through rates can be raised by an average of 14% (and conversions by an average of 10%) by using personalized email messages – (Aberdeen.)
  10. Email has the highest conversion rate (66%) for purchases made as a result of receiving a marketing message – (DMA)
  11. Conversion rates rise by 28% when a call to action button rather than a text link is included in an email. (Campaign Monitor)

4.Consumer Preferences With Email

Do customers like emails from your business? That is the critical question here. After all, you won’t want to send them if they will do more harm than good. Of course, the stats show that emails are still a very welcome form of communication from the users’ point of view and that they are associated with a range of other benefits as well, as you can see from the info below.

  1. 80% of respondents said email marketing drives customer acquisition and retention. (eMarketer)
  2. The type of email with the best customer response rate is Email My Cart at 22.64%. (Barilliance)
  3. 43% of consumers will choose whether to open an email based on who sends it. (MailChimp)
  4. 43% of email users will report spam if they don’t recognize the senders’ name or email address. (MailChimp)
  5. First thing in the morning is the most popular time for consumers to check their emails, with a whopping 58% doing so. (Optinmonster)
  6. 60% of consumers prefer email over any other promotional channel. (Optinmonster)
  7. Users check their emails for deals from brands at a rate of 44%. (Optinmonster)
  8. After receiving a marketing email, 60% of consumers have made a purchase. (Optinmonster)
  9. Consumers hope for rewards when signing up for marketing emails at a rate of 85%. (Disruptive Advertising)
  10.  Users open 40% of all cart abandonment (SaleCycle)

5. Email Forecasts & Predictions

What does the future hold for email marketing? Well, the answer, as you can see from the numbers below, is many things, including an overall rise in email daily usage. More personalization and better targeting are likely too. At the same time, marketers are likely to show more respect for customer privacy. Perhaps most notably, email marketing shows the potential further to increase business ROI by a massive 22%!

  1. By the end of 2022, over 347 billion emails per day will be sent and received. by the end of 2022. (Statista)
  2. By 2023 global email use is predicted to reach 4.4 billion. (Statista)
  3. By 2021 email clients such as Gmail will readily accept video, and it will be commonly used for email marketing. (Jarrang)
  4. Expect to see an increase of personalized images in emails in 2021, such as live-data weather reports. (Jarrang)
  5. Hyper-targeted emails will become the norm. (Campaignmonitor)
  6. Interactivity and animation are set to become the next significant trend in email marketing. Designmodo
  7. In the coming years, marketers will focus more on subscribers’ privacy, embracing privacy laws like GDPR or CCPA (Litmus)
  8. In 2020 and beyond, email personalization and segmentation will be increased and boost ROI up to 22%. (Litmus)

Final Thoughts

Despite the rise of newer forms of marketing, emails still have an essential role to play. Indeed, they continue to promote engagement in healthy numbers. Not to mention that they help to foster quality connections with potential customers.

Customers also prefer email contact when it comes to customer service, which is, of course, a massively important aspect of customer retention that shouldn’t be ignored. Indeed, providing the most positive experience for your customers by communicating with them in the form they choose is just good business. The reason being that you are much more likely to be able to present them with additional buying opportunities later on.

Target and segmented email continue to show excellent promise for high rates of conversions too. This means that if it’s an effective marketing strategy you are looking for, email is the answer.

Customers also continue to like emails over most other forms of communications. That they continue to open and respond to them, and they enjoy deals and rewards delivered via email. However, privacy is a significant concern for most users, and businesses need to respect this if they are to optimize their email marketing results.

Finally, things seem bright regarding what we can expect from email marketing in the future. Indeed, we can expect developments such as integrated video and personalized images to be commonplace, which will only make email marketing even more effective than it already is!

Latest posts by Nathan Gotch (see all)



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Role of featured snippets in website traffic boost

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30-second summary:

  • Featured snippets account for a 35.1% share of all clicks.
  • The featured snippet and knowledge panel SERP give a better click-through rate together.
  • Users click on featured snippets that seem “informative”.
  • Users who prefer the regular search results listings don’t click on featured snippets.
  • “People also ask” boxes are an unpopular choice showing the lowest amount of clicks.
  • 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it.

Featured snippets are probably the first thing people see when they perform a search query. Acquiring the position ‘zero’ on the SERPs, the featured snippets dominate the page and immediately capture the attention of the viewer. 

However, does it make an impact on the visitor? Do the featured snippets get more clicks when compared to the top results? How does the audience perceive them?

To answer these questions and more, we at Engine Scout recently conducted a study and analyzed how featured snippets influence searchers’ behavior and overall experience. 

The methodology applied for the featured snippet study

In our study on featured snippets, we collected data from 3552 testers, who were asked to look at four different SERPs with snippets. They were required to make a search on Google related to a specific keyword and make a selection from the results.

To collect an unbiased opinion, featured snippets were not mentioned anywhere in the survey.

There were three choices for the testers to choose from: Ads, featured snippets, and regular result listing.

They were later asked which section they clicked on to estimate the Click-through rate (CTR). 

Featured snippets - sections

What is a featured snippet and how does it boost website traffic?

The featured snippet is a summarized extract from a post that answers the user’s ‘search query‘ most accurately. It is placed above all the Google search result listings, occupying position zero.

This means no matter what your website’s ranking for a certain post if Google chooses a featured snippet from your post, it will appear on the top.

According to Ahrefs, it is 99.58% true that Google will only consider your content for a featured snippet if it is already ranking on Page #1. The other 0.42% pages that Google considers account for their ‘People also ask’ box SERP feature. This feature only receives a total of 6% click shares, for the same reason.

The ‘concise and direct‘ nature of these featured snippets motivates users to click on them. According to our study, they account for 35.1% of all clicks which translates to getting ‘extra traffic‘ to your website. 

Optimizing a post to rank for a featured snippet can be tricky. Any content can be worthy of becoming a ‘Featured-Snippet,’ including a paragraph, a list, table, or even a video.

Try these three quick strategies to win more featured snippets that get clicks to your website.

1. Include direct answers to a search query in a paragraph snippet

Paragraph snippets account for 82% of the total featured snippets.

These snippets give the most relevant response to a query in a paragraph form. They usually also display a pertinent image alongside or above the text.

Here is an example of how Google shows a paragraph snippet when asked about ‘What is SERP?

2. Make the best use of keywords in your paragraph

Attaining the first rank in Google for a keyword requires quite an effort. 

Enriching your optimized content for featured snippets with the right keywords increases your chances of that ‘Position Zero‘ in the SERP.

Try to include question-oriented keywords in your content. People find search results with keywords resonating with their question as “trustworthy” and “informative.” This is the primary reason why they prefer a featured snippet over all other organic results.

Take a close look at your competitor’s featured snippets for some inspiration. Make a list of keywords that have triggered a featured snippet for them, and make your content surrounded by these keywords.

Several online tools can lessen your workload by retrieving information and keywords from the competition’s snippets. You can use them if you find it time-consuming to manually optimize your content for featured snippets.

3. Include a knowledge panel in your content marketing strategy

A box with information relevant to a search query appearing on SERP’s right panel is called a Knowledge Panel

It only appears when the search is about an entity, for example, business, person, or location. The information inside this box lets the reader know about the entity and gives them a way to reach out to it.

Featured snippet alone offers a close competition to the organic listing for the total click share. 

But pages ranking for both the featured snippet and the knowledge panel outperform the organic listings for the CTR. A double featured snippet leaves behind the CTR of organic listings, getting 42.1% of the total click share.

Therefore, it is an added benefit if you strategize your featured snippet to trigger a knowledge panel. 

For reference, check out this post to see how Gennaro Cuofano structured his featured snippet with his Amazon author page reference. Google considered this reference and used it to display a knowledge panel alongside his featured snippet.

The other side of the story

Featured snippets can sometimes work opposite to their intent.

According to our study, 24% of users confuse featured snippets for Ads.

Featured snippets and how people confuse them for an ad

Therefore, merely optimizing content to target the featured snippet doesn’t ensure a high CTR.

Google keeps altering its interface to make the Ad label on the paid search results barely noticeable. 

As featured snippets also acquire the top position on SERPs, it is very natural for someone to get confused and not click them.

According to Dr. Pete Meyers, the Marketing Scientist at Moz:

“The lesson for SEOs is that we can’t just target a feature — we need to understand query intent, what our buyers expect from that feature, and how they perceive that feature.”

Try to make your content look like a straightforward, quick answer to a query with images for references to appear very different from an ad.

Wrap up

Google introduced the featured snippet to make it easy for searchers to find relevant answers quickly. With voice search technology becoming a common search tool for half of the smartphone users,  featured snippets catered to the trend and enabled users to read the answer out loud.

To make Google identify your content worthy to pick snippets from, you have to optimize your content so it’s relevant and appropriate for voice search SEO, so it helps to bring in more traffic to your site. 

Jonathan Gorham is Co-Founder at Engine Scout Digital Marketing. He can be found on LinkedIn.



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What you need to know and five steps to prepare for 2021

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30-second summary:

  • Google page experience metric goes live in 2021.
  • Rewarding pages that offer a better user experience.
  • The signal measures a site’s performance, security, and mobile-friendliness.
  • To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.).
  • Avoid pop-ups and whole screen banners that restrict the visitors’ access to content.

The newest search ranking benchmark that’s cooking in Google’s development lab is the Google page experience metric. 

In short, this upcoming metric aims to measure (and rank) the overall responsiveness and user experience of websites that show up in Google’s search results.

Google plans to introduce this metric alongside the current ranking factors. However, there isn’t an exact date announced when this metric goes live.

As Google’s developers officially state in their blog:

“The ranking changes [Google page experience] described in this post will not happen before next year [2021], and we will provide at least six months notice before they’re rolled out.”

You still have plenty of time to react. However, we suggest planning ahead and implementing some of the best practices as soon as possible.

Let’s take a look at what you can expect from this ranking update and how you can prepare your site from the Search Engine Optimization (SEO) perspective.

Elements of the Google page experience metric

Google is mainly building the new metric upon the Core Web Vitals that their Chrome team launched earlier this year.

The overall goal with Google’s page experience metric is to ensure the Google Search users are getting a mobile-friendly, safe, and straightforward browsing experience.

Let’s look at each element that contributes to the page experience metric.

1. Core Web Vitals

Google developed the Core Web Vitals because the average user enjoys fast and seamless web surfing. They also created a Chrome User Experience Report, which you can use to evaluate your site’s current performance according to these signals.

Google page experience metrics

Source

The Core Web Vitals consist of three separate signals:

  • Largest Contentful Paint (LCP) – quickness of the largest content piece’s loading time.
  • First Input Delay (FID) – responsiveness to the user’s clicking, scrolling, and typing.
  • Cumulative Layout Shift (CLS) – visual stability of the page.

To tick a box in each of these signals, your pages’ LCP should be below 2.5 seconds, FID below 100ms and the CLS score less than 0.1.

2. Mobile-friendly site

Google already favors sites that are optimized for mobile users, and rightfully so.

Research conducted by Statista reveals that there are an estimated 3.5 billion smartphone users this year, with this number growing to 3.8 billion in 2021. It’s safe to say that sites that aren’t mobile-optimized will miss a lot of traffic. 

Therefore, it makes sense that Google only wants their search to display mobile-friendly sites.

3. Safe-browsing

Google puts a lot of emphasis on security and weeding out potentially harmful sites from their search results. After all, if the top search results harm users, it won’t look good on Google at all.

One of the signals with the upcoming page experience metric concludes if the indexed site contains any malicious or deceptive content. Some straightforward examples are malware, spyware, social engineering scams, and false information.

To get a sense of how this works, check out Google’s Security Issues report. You can also scan your website to see if any issues pop up at this time.

4. HTTPS

Following the security topic, Google also prefers secure sites with a Secure Sockets Layer (SSL) certificate. Visibly, the difference is between http:// and https:// (where the latter is SSL secured) in the website’s URL.

The SSL certificate’s job is to encrypt any data that travels between the user and the servers. Even if a cyber attack occurs, the hackers are unlikely to make sense of the data.

If you’ve used the Chrome browser, then you might have come across a security warning with a suggestion that the connection is not secure. This is mainly due to the site missing an SSL certificate.

HTTPS - Google page experience

Source

5. No intrusive interstitials

Last but not least, Google aims to punish sites that aggressively keep the visitors away from quickly accessing the content they are looking for in the first place.

The main culprits here are the pop-ups that cover the entire screen, are difficult to dismiss, or keep popping up while consuming the content.

However, disclaimers, cookie usage information, age-sensitive content confirmations, login dialogs, and reasonably sized banners aren’t going to affect your ranking.

Google page experience - Remove interstitials

Source

Five steps to optimize your site for 2021

Google’s new page experience metric isn’t going to substitute the current ranking elements. It becomes an additional ranking factor, but the most essential part from an SEO perspective is still the quality of the content.

Still, since the page experience metric IS going to affect the ranking results, it’s a great idea to know what you can do to prepare.

Here are a few steps you can take to get your site ready for 2021.

1. Get an excellent web hosting service

Your site’s performance is already one of the key ranking factors today. Either you have a server in-house or using a hosting service, it’s wise to make sure your site is fast and responsive.

You can analyze your site’s responsiveness with Google’s PageSpeed Insights tool or use a website performance monitoring tool such as Pingdom.

Additionally, you can check out sites that gather and share performance data on web hosting providers.

Example website performance data

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2. Keep your page’s size lite

Images go hand-in-hand with today’s websites. However, overstuffing your web pages with visual content is going to make your site slow.

There are a few ways to approach this problem, depending on the nature of your site.

You can optimize your images and make them weigh less by using an image compressor such as ImageOptim. If your page is already content-heavy, consider spreading the largest items to multiple pages within your site.

Alternatively, you can use a Content Delivery Network (CDN) such as CloudFlare to cache your content closer to the visitor’s access point.

3. Optimize your site for mobile

As we proved earlier, the world is heading rapidly to mobile. It’s not enough for your users to access your content with their smartphones; they also expect your site to adjust to the smaller screens.

Therefore, your site needs to be mobile-optimized. 

The good news is that most modern website creation platforms, such as WordPress, already have mobile-friendly templates that don’t require extra coding efforts.

You can quickly test if your site is mobile-responsive by using Google’s Mobile-Friendly testing tool.

4. Install security measures

Website security definitely deserves a separate article to cover all the bases, but let’s only focus on Google’s perspective.

First, don’t knowingly add any malicious scripts or deceptive content to your website.

Secondly, protect your site from malware and other hacking attempts by adding a firewall. While it’s not clear yet if Google will check your site for a firewall, you should have one in place either way.

And finally, install an SSL certificate that encrypts your data since Google is already keeping tabs on if a site is secure or not. However, most of the modern hosting services already include an SSL certificate with their plans.

Overall, investing in website security is worth it for peace of mind and from the SEO perspective.

5. Tone down or remove large pop-up banners

Google considers anything that keeps its users from accessing the content they search for as a nuisance.

Therefore, a piece of straightforward advice – don’t put a giant banner on your site. Make the promotion more subtle, and you won’t have any problems with Google.

As a reminder, cookie information, age-restriction policies, and login dialogs are the exceptions. Although, please don’t go overboard with these either for the sake of user experience.

Google page experience - Remove large pop up banners

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In conclusion

Google’s page experience metric will become one of the search ranking signals in 2021, but there isn’t an exact launch date yet.

Still, you can start preparing your site for the upcoming changes. Even if it’s unclear how much weight this new metric has on the search results, offering your visitors a great user experience is a substantial value on its own.

Start by testing your site’s performance, security, and mobile-friendliness. The results give you a pretty good idea of what to tweak and add to your site.

However, remember that the most important ranking factor is still the quality of the content.

Gert Svaiko is a professional copywriter and mainly works with digital marketing companies in the US and EU. You can reach him on LinkedIn.



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