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The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]

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It’s almost the season to be jolly.

And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon?

With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos, “New Year, new you” messaging, and pumpkin spice lattes.

Consider this your ultimate holiday marketing calendar for 2020. Many of the holidays listed here are classics; some are feel-good holidays, and some are made up by brand themselves.

Trust me, you’ll want to bookmark this.

If you’d like to gain more inspiration, take a look at the 2019 and 2018 holiday marketing calendars.

Sidebar: If you would like me to add more holidays, topics, or just have feedback please fill out 👉 this form. I review all the feedback and comments before building 2021 marketing calendar. Thank you!

2020 Free Marketing Calendar Templates

Whether you’re the kind of marketer who starts feeling festive in July or you’re the wait-until-Christmas-break type, there’s no doubt that prepping your 2020 holiday marketing comes with a cornucopia of stressors.

The good news is that I’ve started the planning process for you.

Ahead, I’ve shared my two holiday marketing calendar templates for 2020 including a Google calendar and spreadsheet. That will help you get through the season like a boss.

Yep – these holiday marketing calendar templates may be the best gift you’ve ever received.

2020 Marketing Calendar

Here is the marketing calendar for 2020.

2020 Marketing Calendar

The tab titled “All Holidays + Google Calendar” can be used to upload to Google Calendar.

Your 2020 marketing calendar is going to be above and beyond – all with a seasonal twist. Let’s keep it going with a breakdown of all the holidays, big events, and inspiration campaigns.

Your 2020 Holiday Marketing Calendar

I’ve separated this calendar by month, so you can jump to a certain month with one click below:

January

Right now, there’s a good chance that your target audience is getting bombarded by winter sales and gym workouts on Instagram.

The thing is, January is the time to experience a refresh. Along with this rejuvenation, comes college football games, SAG awards, and Elvis’s birthday.

If you’re not sure where to begin when crafting your January marketing campaigns, ahead are holidays, sporting events, birthdays, and more to celebrate in January.

Monthly Observances

Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins

Weekly Observances

January 1-7 – Diet Resolution Week
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week

Days

January 1 – New Year’s Day
January 1 – National Hangover Day
January 1 – Outback Bowl
January 1 – Rose Bowl
January 1 – NHL Winter Classic
January 1-5 – PGA Tournament of Champions
January 2 – Science Fiction Day
January 3 – Festival of Sleep Day
January 4 – Trivia Day
January 5 – Golden Globes
January 5 – National Bird Day
January 6 – National Bean Day
January 6 – Cuddle Up Day
January 8 – Elvis’s Birthday
January 9 – National Take the Stairs Day
January 10 – Girl Scout Cookie Pre-Sales Begin
January 10 – National Bittersweet Chocolate Day
January 10 – Houseplant Appreciation Day
January 11 – National Human Trafficking Awareness Day
January 13 – College Football Playoff National Championship
January 13 – Oscar nominations announced
January 13 – National Sticker Day
January 14 – Dress Up Your Pet Day
January 14 – National Clean Off Your Desk Day
January 15 – National Hat Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Get To Know Your Customer’s Day
January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
January 19 – National Popcorn Day
January 20 – Penguin Awareness Day
January 20 – National Cheese Lover’s Day
January 21 – Martin Luther King, Jr. Day
January 21 – National Hugging Day
January 23 – Sundance Film Festival begins
January 23-26 – Winter X Games
January 23 – National Pie Day
January 24 – Compliment Day
January 24 – National Peanut Butter Day
January 25 – Opposite Day
January 25 – Chinese New Year
January 26 – SAG Awards
January 26 – Grammy’s
January 26 – Spouse’s Day
January 26 – National Hockey League All-Star Game
January 27 – Chocolate Cake Day
January 28 – Fun at Work Day
January 28 – Community Manager Appreciation Day #CMAD
January 28 – Data Privacy Day
January 29 – National Puzzle Day
January 31 – Backward Day

Popular hashtags for January:

Examples of January holiday marketing campaigns for brands:

February

February is extra special this year. It’s not all about Valentine’s Day, Fashion Week, or Super Bowl Sunday (okay, maybe it is).

This year, February packs a punch with an extra day because it’s a leap year. February 29 happens every four years to keep us aligned with orbit around the sun.

So, what’s a marketer to do in February to target the right audience?

First, wish for spring to begin. And, second, keep scrolling for all the inspiration you need to make February a high-performing month for your business.

Monthly Observances

Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month

Weekly Observances

February 1-7 Eating Disorder Awareness Week
February 6-13 – New York Fashion Week
February 10-16 – Freelance Writers Appreciation Week
February 13-19 – International Flirting Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 14-18 – London Fashion Week
February 18-24 – Milan Fashion Week
February 24-March 4 – Paris Fashion Week

Days

February 1 – National Freedom Day
February 2 – Groundhog Day
February 2 – Bubble Gum Day
February 2 – Super Bowl Sunday
February 3-9 – AT&T Pebble Beach Pro-Am
February 4 – World Cancer Day
February 5 – World Nutella Day
February 5 – National Weatherperson’s Day
February 6 – National Chopsticks Day
February 7 – Wear Red Day
February 7 – Give Kids a Smile Day
February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
February 8 – Boy Scout’s Day
February 9 – National Pizza Day
February 9 – Oscars Ceremony
February 10 – Umbrella Day
February 11 – Make a Friend Day
February 12 – Lincoln’s Birthday
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 15 – Singles Awareness Day
February 17 – Random Acts of Kindness Day
February 18 – Drink Wine Day
February 18 – Presidents Day
February 20 – Love Your Pet Day
February 22 – Washington’s Birthday
February 22 – Margarita Day
February 22 – Walk Your Dog Day
February 24 – National Tortilla Chip Day
February 25 – Mardi Gras/Fat Tuesday
February 26 – National Pistachio Day
February 26 – Ash Wednesday
February 28 – Floral Design Day
February 28 – Girl Scout Cookie Booth Sales Begin

Popular hashtags for February:

Examples of February holiday marketing campaigns for brands:

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]Field Notes – Valentine’s Day Offer
The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]Google Pixel – President’s Day Offer
VerizonVerizon: AllOurThanks.com
Celebrate Black History Month: TargetTarget: Celebrate Black History Month

March

Just when you are finally out of your holiday winter slump, Daylight Saving Time catches us all longing for a nap.

Although there’s no amount of coffee that can help you prepare for the upcoming month, I did share a few marketing campaign ideas below to get you started.

From the World Wildlife Day to International Women’s Day, March has a lot to offer.

Monthly Observances

Women’s History Month
Nutrition Month
Peanut Month
Music in Our Schools Month
Craft Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup

Weekly Observances

March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week

Days

March 1 – Employee Appreciation Day
March 1 – Peanut Butter Lover’s Day
March 2 – National Read Across America Day (Dr. Seuss Day)
March 2-8 – Arnold Palmer Invitational PGA
March 3 – Day of Unplugging
March 3 – World Wildlife Day
March 4 – Grammar Day
March 6 – Dentist’s Day
March 6 – Oreo Day
March 6 – Shaq’s Birthday
March 7 – Cereal Day
March 8 – Popcorn Lover’s Day
March 8 – Girl Scout Day
March 8 – International Women’s Day
March 8 – Daylight Savings
March 10-15 – The Players Championship PGA
March 11 – Napping Day
March 13 – Jewel Day
March 14 – Pi Day
March 15 – The Ides of March
March 16-22 – SXSW
March 16 – World Sleep Day
March 17 – St. Patrick’s Day
March 18 –Awkward Moments Day
March 19 – First Day of Spring
March 20 – Agriculture Day
March 20 – World Down Syndrome Day
March 21 – International Day for the Elimination of Racial Discrimination
March 22 – World Water Day
March 23 – Puppy Day
March 24 – American Diabetes Association Alert Day
March 26 – Purple Day for Epilepsy Awareness
March 26 – Baseball Opening Day
March 29 – Mom & Pop Business Owners Day
March 30 – National Doctor’s Day
March 30 – Earth Hour Day
March 31 – Crayon Day
March 31 – Transgender Day of Visibility

Popular hashtags for March:

Examples of March holiday marketing campaigns for brands:

Brawny's - #StrengthHasNoGender

Brawny: #StrengthHasNoGender

April

“April showers bring May flowers,” makes April sound like…well…a real bummer.

April deserves silent golf clap because April is bringing us National Denim Day, World Autism Day, the Master’s PGA tournament, and so much more.

And, to top it all off, springtime drops (hello, spring cleaning and pretty Peeps).

Monthly Observances

Earth Month
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month

Weekly Observances

April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week

Days

April 1 – April Fool’s Day
April 2 – World Autism Awareness Day
April 2 – National Peanut Butter and Jelly Day
April 3 – Don’t Go To Work Unless it’s Fun Day
April 3 – Find a Rainbow Day
April 3 – National Walking Day
April 4 – School Librarian Day
April 5 – Palm Sunday
April 6-12 – Masters Tournament PGA
April 7 – World Health Day
April 7 – National Beer Day
April 9 – Winston Churchill Day
April 9 – Equal Pay Day
April 10 – Good Friday
April 10 – Free Cone Day (Ben & Jerry’s)
April 10 – Golfer’s Day
April 10-19 – Coachella Music Festival
April 11 – National Pet Day
April 12 – Easter Sunday
April 12 – National Grilled Cheese Day
April 15 – National Titanic Remembrance Day
April 15 – Tax Day
April 15 – National High-Five Day
April 20 – Lookalike Day
April 20 – Boston Marathon
April 22 – Earth Day
April 22 – Administrative Professionals Day
April 23 – Take Your Daughter and/or Son to Work Day
April 24 – Denim Day
April 27 – Arbor Day
April 28 – National Superhero Day
April 30 – National Honesty Day
April 30 – National Adopt a Shelter Pet Day

Popular hashtags for April:

Examples of April holiday marketing campaigns for brands:

National Geographic's Partner Content for the North FaceNational Geographic: Partner Content for the North Face
Burger King: The King's Fool's ChallengeBurger King: The King’s Fool’s Challenge
Packlane – Easter OfferPacklane – Easter Offer

May

May is here which means the nights are only getting hotter and longer.

That also means that it’s time for #MayThe4thBeWithYou hashtags, tequila, big hats, and BBQ.

May doesn’t just celebrate the start of summer with a day OOO, it also kicks off our summer marketing campaigns.

Monthly Observances

ALS Awareness
Asthma Awareness
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month

Weekly Observances

Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week

Days

May 1 – Red Nose Day (date for 2020 not announced yet)
May 1 – May Day
May 1 – Mother Goose Day
May 2 – World Password Day
May 2 – Kentucky Derby
May 2 – Thank A Teacher Day
May 4 – Star Wars Day
May 4 – International Firefighters Day
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 8 – World Red Cross and Red Crescent Day
May 8 – National Teacher’s Day
May 9 – National Receptionists Day
May 10 – Military Spouse Appreciation Day
May 11 – Eat What You Want Day
May 12 – World Fair Trade Day
May 12 – Mother’s Day
May 14-17 – PGA Championship
May 15 – National Chocolate Chip Day
May 16 – Love a Tree Day
May 18 – Armed Forces Day
May 18 – National Bike to Work Day
May 18 – NASCAR Day
May 18-Jun 7 – French Open
May 19 – Armed Forces Day
May 22 – Indianapolis 500
May 20 – Be a Millionaire Day
May 24 – Victoria Day (Canada)
May 25 – Memorial Day
May 25 – Geek Pride Day
May 25 – National Wine Day
May 26 – Sally Ride Day
May 31 – World No-Tobacco Day

Popular hashtags for May:

Examples of May holiday marketing for brands:

#NoGuacNoCinco#NoGuacNoCinco

June

Brace yourself, we’re halfway through the year. That means heat waves, #RadDadsSquad pics, rainbow flags in shop windows, and summer getaways.

So while you’re dusting off the BBQ or hitting the links, now is the time to create shareable marketing campaigns like the ALS ice bucket challenge or the IHOP’s IHOb campaign.

Because if you don’t share it on social, did it really happen?

Monthly Observances

Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
Aquarium Month
Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week

Days

June 1 – National Donut Day
June 2 – National Rocky Road Day
June 4 – Hug Your Cat Day
June 4 – National Cheese Day
June 5 – World Environment Day
June 7 – National Chocolate Ice Cream Day
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Iced Tea Day
June 11-14 – Bonnaroo Music Festival
June 13 – National Weed Your Garden Day
June 14 – Flag Day
June 16 – Father’s Day
June 16 – World Juggler’s Day
June 18 – National Splurge Day
June 18-21 –U.S. Open PGA
June 19 – National Kissing Day
June 20 – First Day of Summer / Summer Solstice
June 21 – National Selfie Day
June 22 – National Take a Dog to Work Day
June 27 – National Handshake Day
June 27-July 19 – Tour de France
June 29 – Camera Day
June 29-July 5 – World Golf Championships-FedEx St. Jude Invitational
June 29-July 12 – Wimbledon
June 30 – Social Media Day

Popular hashtags for June:

Examples of June holiday marketing for brands:

Life’s Good, Get Dirty

If we can clean up 65,000 fun-loving festival goers at #Bonnaroo, we can take care of your mess too with our long-lasting, durable washers. #LifesGood #GetDirty

Posted by LG Electronics USA on Thursday, June 21, 2018

July

July is more than just another summer month. It’s also a chance to celebrate America’s independence, order too much stuff on Prime Day, share your favorite emojis, and watch golf.

When it comes to marketing in July, there are tons of opportunities to engage with your customers – from pet safety tips during the 4th of July to free shipping.

Monthly Observances

Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month

Weekly Observances

July 15-21 – Capture the Sunset Week
July 16-22 – Independent Retailers Week

Days

July 1 – National Postal Worker Day
July 1 – International Joke Day
July 2 – World UFO Day
July 4 – Independence Day
July 4 – Nathan’s Hot Dog Eating Contest
July 5 – National Bikini Day
July 7 – Chocolate Day
July 8 – Video Games Day
July 11 – National 7-Eleven Day
July 12 – Pecan Pie Day
July 13 – Rock Worldwide Day
July 13 – French Fry Day
July 15 – National Ice Cream Day
July 16 – World Snake Day
July 16-19 – Summer X Games
July 17 – World Emoji Day
July 18 – World Hepatitis Day
July 18 – Hot Dog Day
July 18 – Amazon Prime Day
July 19 – National Daiquiri Day
July 20 – National Moon Day
July 21 – #NoMakeUp Day
July 24 – Amelia Earhart Day
July 26 – Aunt and Uncle Day
July 28 – Parents’ Day
July 30 – Father-in-Law Day
July 30 – International Day of Friendship

Popular hashtags for July:

Examples of July holiday marketing for brands:

Smirnoff: 4th of July Party PitchSmirnoff: 4th of July Party Pitch
Amazon Prime Day DealsAmazon: Prime Day Deals

August

Let’s be honest: The reality is that August signals that summer will be over before we know it. It’s back-to-school season and every girl has a PSL on their Instagram feed.

So, whether your audience is heading off to experience dorm life for the first time, kicking back with a cold one for NFL preseason, or just Netflix and chill with your dog, August has something for every brand.

Monthly Observances

Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
Peach Month

Weekly Observances

August 6-12 – National Farmers’ Market Week
August 13-19 – National Motorcycle Week
August 13-19 – Feeding Pets of the Homeless Week

Days

August 1 – World Lumberjack Championships (2020 date TBD)
August 1 – NFL Preseason begins (2020 date TBD)
August 1 – National Girlfriends Day
August 2 – International Beer Day
August 2 – National Ice Cream Sandwich Day
August 5 – International Friendship Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 10 – National S’mores Day
August 12 – Middle Child’s Day (Go Jan Brady!)
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 18 – Bad Poetry Day
August 19 – World Photo Day
August 19 – World Humanitarian Day
August 20 – National Lemonade Day
August 21 – Senior Citizens Day
August 26 – National Dog Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 31 – National Trail Mix Day

Popular hashtags for August:

Examples of August holiday marketing for brands:

Staples for Students Scholarship SweepstakesStaples for Students Scholarship Sweepstakes

Enter our #DormBattlestation Giveaway for a chance to win the ultimate college setup, including gear from MSI Gaming,…

Posted by Newegg on Friday, July 20, 2018

Target Run with the Stauffer Family

Back-to-school season is here! Follow Papa Buz, Mila and Emma from Kcstauffer on their #TargetRun. ✏️ 🗒️ Start your list here: http://tgt.biz/742yu

Posted by Target on Monday, July 23, 2018

September

Break out those bathing suits and sunglasses one last time as September brings the first signs of fall.

I’m the kind of marketer who overplans. So, to help keep things on track, I have to narrow in on what the brands I work with really need.

With this list of popular holidays in September, you can decide if you want to skip Talk Like A Pirate Day (but, I mean, why would you?), or maybe you’re ready to cheers to the start of Oktoberfest.

Everything about September should be easy and breezy – your marketing budget included.

Monthly Observances

Wilderness Month
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month
Little League Month
Better Breakfast Month

Weekly Observances

September 9-15 – National Suicide Prevention Week
September 18-24 – Pollution Prevention Week
September 17-23 – National Indoor Plant Week
September 24-30 – National Dog Week

Days

September 1 – International Bacon Day
September 2 – Labor Day
September 5 – Cheese Pizza Day
September 5 – International Day of Charity
September 6 – Read a Book Day
September 8 – Grandparents Day
September 11 – 9/11
September 11 – Patriot’s Day
September 12 – National Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 16 – Wife Appreciation Day
September 15 – Boys’ and Girls’ Club Day for Kids
September 17 – Constitution Day
September 17 – Citizenship Day
September 18 – Rosh Hashanah
September 19 – International Talk Like a Pirate
September 19 – Oktoberfest Begins
September 21 – International Day of Peace
September 22 – First Day of Fall
September 22 – Car-free Day
September 23 – Checkers Day
September 25– National Voter Registration Day
September 27 – World Tourism Day
September 27-28 – Yom Kippur
September 28 – Native American Day
September 28 – World Rabies Day
September 28 – National Good Neighbor Day
September 29 – Coffee Day
September 29 – World Heart Day
September 30 – International Podcast Day

Popular hashtags for September:

Examples of September holiday marketing for brands:

Whole Foods - International Bacon DayWhole Foods: International Bacon Day

October

For some, October is about watching Hocus Pocus on repeat, pumpkin beer, and orange-stuff Oreos. Then, there are those of us marketers who see October a chance to promote your brand like the Dunkin Dress Up Contest, or Lush’s Halloween Collection.

If you’re planning to work overtime to deliver a scary good marketing campaign for October 2020, this list of October holidays will help you climb uphill to holiday marketing domination. Unpleasant dreams! 👋👋

Monthly Observances

Breast Cancer Awareness Month
AIDS Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Celiac Disease Awareness Month
Financial Planning Month
National Pizza Month
Allergy Appreciation Month

Weekly Observances

October 1-7 – Great Books Week
October 1-7 – National Work From Home Week
October 15-21 – Mediation Week
October 15-21 – National Business Women’s Week
October 22-28 – National Red Ribbon Week

Days

October 1 – MLB World Series begins (date TBD)
October 1 – World Vegetarian Day
October 2 – Name Your Car Day
October 2 – Brow Day
October 3 – National Techies Day
October 3 – National Boyfriends Day
October 4 – National Taco Day
October 4 – Oktoberfest Ends
October 4 – National Kale Day
October 5 – World Teacher’s Day
October 6 – World Smile Day
October 9 – Columbus Day
October 9 – Leif Erikson Day
October 10 – World Mental Health Day
October 11 – It’s My Party Day
October 14 – Columbus Day
October 13 – World Egg Day
October 16 – World Food Day
October 16 – Boss’s Day
October 18 – Spirit Day (anti-bullying)
October 19 – Sweetest Day
October 24 – United Nations Day
October 27 – Make a Difference Day
October 30 – Mischief Night
October 30 – Checklist Day
October 31 – Day of the Dead Begins
October 31 – Halloween

Popular hashtags for October:

Examples of October holiday marketing for brands:

You win some, you lose some.

Posted by M&M’S USA on Friday, October 12, 2018

November

November sparks the fact that the year is almost over. November creeps its way into our marketing campaigns with the official introduction of the holiday season.

And, that means holiday-themed marketing campaigns like HotelTonight’s humorous holiday ads or Oreo’s #colorfilled packaging.

So, in honor of those marketing comrades-in-arms who are planning their 2020 marketing calendar with you, I’ve shared some memorable holidays to make your calendar even more palatable than last year’s old dried-out turkey.

Monthly Observances

Movember
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month

Weekly Observances

November 13-19 – World Kindness Week
November 13-17 – American Education Week

Days

November 1 – All Saint’s Day
November 1 – Daylight Savings Time ends
November 1 – World Vegan Day
November 2 – Day of the Dead Ends
November 3 – Sandwich Day
November 3 – King Tut Day
November 8 – Cappuccino Day
November 8 – Science, Technology, Engineering, and Medicine (STEM) Day
November 10 – Marine Corp Birthday
November 11 – Veterans Day
November 12 – Chicken Soup for the Soul Day
November 13 – World Kindness Day
November 13 – Sadie Hawkins Day
November 14 – World Diabetes Day
November 15 – America Recycles Day
November 16 – International Tolerance Day
November 17 – Homemade Bread Day
November 19 – National Entrepreneurs Day
November 26 – Thanksgiving Day
November 27 – Black Friday
November 28 – Small Business Saturday
November 30 – Cyber Monday

Popular hashtags for November:

Examples of November holiday marketing for brands:

In honor of Veterans Day, we’re offering 50% off when you upgrade your membership—for one day only.

Posted by Ancestry on Friday, November 10, 2017

Discover's Black Friday Deals - Shopping Survival GuideDiscover’s Black Friday Deals: Shopping Survival Guide

December

For some, December can be one of the merriest times of the year. For us marketers, it can be the busiest time of year.

From Google’s Santa Tracker and Office Depot’s Elf Yourself to Starbucks Give Good campaign and REI’s #OptOutside push, there’s something in it for every marketer and brand.

So, marketers, this list is for you to make the holidays a little merrier.

Monthly Observances

National Human Rights Month
Operation Santa Paws
Bingo Month

Weekly Observances

December 2-10 – Chanukah
December 26-January 1 – Kwanzaa

Days

December 1 – Presidents Cup PGA (Dates TBD)
December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 1 – Giving Tuesday
December 3 – International Day of Persons with Disabilities
December 4 – Cookie Day
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 12 – Poinsettia Day
December 14 – Roast Chestnuts Day
December 15 – Bill of Rights Day
December 15 – Free Shipping Day
December 18 – Bake Cookies Day
December 19 – National Ugly Christmas Sweater Day
December 20 – Go Caroling Day
December 21 – First Day of Winter / Winter Solstice
December 23-30 – Chanukah/Hanukkah begins
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 26 – Boxing Day
December 27 – National Fruitcake Day
December 31 – New Year’s Eve

Popular hashtags for December:

Examples of December holiday marketing for brands:

Food52 - Cookies of the WorldFood52: Cookies of the World
UPS - Wishes DeliveredUPS: Wishes Delivered
Cards Against Humanity Saves AmericaCards Against Humanity Saves America
Leesa – Giving Tuesday offerLeesa – Giving Tuesday offer

What’s in Your Marketing Strategy for 2020?

What are your marketing goals for 2020? And, what marketing campaigns do you have planned?

I’d love to hear about your marketing goals for 2020. And, any campaigns you loved from 2019. Tweet us at @sejournal or @annaleacrowe to share your thoughts!


Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author



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As well as providing search engine optimization this digital marketing agency, pay per click Google ads, Facebook ads, social media marketing, and web development. Main Street ROI has an educational element to its SEO strategy too. You can enroll in courses, read eBooks, view webinars, and take part in masterclasses if you want to learn more about using digital marketing to help your business succeed.

Committed to helping small businesses triumph, monthly SEO fees start at $500, although you can opt for a one-off SEO audit for $300. With custom strategies and budgets this New York SEO firm wants to make sure, businesses across all industries can find valuable guidance and support in search results with Main Street ROI.

2. SEO Services New York, NY

Founded in 2009, SEO Services New York has 113 SEO campaigns to its name and has attracted interest from Clutch, Agency Spotter, and TDA, amongst others. Having received an array of awards, it’s no surprise to see them securing the #2 spot in our rankings.

Despite having a relatively low number of do-follow links pointing towards the site, their stellar reviews and impressive total traffic figures ensure SEO Services New York remains one of the best SEO companies in New York City.

Delivering PPC, SEO, content marketing, and consultancy and training, you can outsource your digital marketing services to their in-house team or request that they share their expertise with your own staff. Ideal for businesses of any size, SEO Services New York is based in the City but works with local, national, and international brands.

3. Mimvi SEO LLC – Years of Experience to Boost Conversion Rates

Delivering ‘SEO That Works’, Mimvi SEO features highly in our rankings due to the combination of moderately high domain authority, a decent number of do-follow links, fast page speeds, excellent site security, and positive feedback from their clients.

Potential clients can benefit from an SEO audit, so it’s a great opportunity to gain feedback from their in-house team and decide whether their strategies are right for you. Guiding clients through website design, SEO, pay per click ad campaigns, and online reputation management, they offer a comprehensive range of services that can benefit any business.

With a heavy emphasis on local SEO, Mimvi SEO positions themselves as specialists within the NYC and Long Island regions. For brands based within these areas or businesses that want to target these geographical locations, Mimvi could be the ideal growth partner. If you are a business owner looking for an effective marketing strategy or web development, or e-commerce SEO campaign click the “contact us” link on their website.

4. Ironpaper Marketing – Online Presence in Organic Search Results

Specializing in SEO, Ironpaper Marketing is a full-service agency that can complement effective SEO with a range of other services. From content marketing and lead generation to web design and conversion optimization, you can access everything you need to grow your business under one roof.

Their in-house team of marketers, analysts, engineers, and writers focus on Analytics, Agility, and Action to secure results on behalf of clients. Finessing the customer’s journey by aligning sales and marketing strategies, a data-driven approach is behind every decision made and every action taken.

Founded by Jonathan Franchell in 2003, the team now consists of over 30 in-house specialists working from two locations: NYC and Charlotte. Having achieved a 3000% lead increase for a B2B company, a 716% quarter on quarter increase in qualified leads for a telecom management firm, and a 500% increase in sales for a non-profit organization, it’s clear Ironpaper Marketing offers impressive results across a range of sectors.

Clocking in with the highest domain authority in our top 10, a high rate of traffic, and a staggering number of do-follow links, they’ve certainly earned the right to be classed as one of the best SEO companies in New York City.

5. Path Interactive – Premier New York SEO Services

If you’re looking for an SEO company with credentials, Path Interactive will catch your eye. As well as being a Google Premier Partner, the firm is a Bing Ads Accredited Professional and a Facebook Marketing Partner, as well as being accredited with Salesforce, Marin Software, and Conductor.

Furthermore, members of their management team deliver industry-leading education via the New York University School of Continuing and Professional Studies. In addition to this, Path Interactive delivers corporate training programs in social media and SEO, so you can ensure your own in-house team shares their skills, talents, and expertise.

With so many strings to their bow, it’s easy to see why Path Interactive is recognized as one of the best SEO companies in New York City. As a full-service firm, they offer SEO; paid search; display and digital media; social media; creative strategy, design and development; analytics, and Amazon marketing services.

6. Sure Oak – SEO Expert Help & Organic Search Results

Also securing their place in the rankings with 22 points, Sure Oak positions themselves as ‘A New York SEO Agency for Bold Dreamers’. Located in the Flatiron District, Sure Oak offers a wide range of SEO services. From technical audits and advanced keyword research to competitor analysis, content optimization, and link building; everything you need to improve your Google rankings if offered in-house as part of their SEO package.

With case studies reporting 582% growth in organic traffic via link building and on-site optimization, page 1 rankings for 17 competitive terms for one client, and a 538% increase in organic traffic in just two months, new clients can look forward to the same level of service and comparable results.

However, you don’t have to become a fully paid-up customer to see what Sure Oak can offer. The feature free SEO tools on their website, so you can analyze your web pages, check your domain authority, and generate meta tags to gain more insight into your current rankings and what you need to do to improve them.

7. Mindsaw – Marketing Efforts for Your Brand Awareness 

Another agency that achieved 22 points in our unbiased rankings is Mindsaw. Committed to ‘Helping Your Business Grow’ Mindsaw fall somewhere between a bespoke SEO agency and a full-service firm. In addition to their top-level SEO services, you can rely on their in-house team for logo design, video marketing, website design, and social media marketing.

In addition to this, Mindsaw offers dedicated local SEO services and packages aimed at small businesses. If you want to grow your company or are targeting particular geographical locations, these specialisms could help you to achieve your goals in a relatively short amount of time.

In terms of our own rankings, Mindsaw earned its place with stellar on-site SEO, respectably high domain authority, and an array of outstanding client reviews. If you’re eager to see why so many clients rate them highly, they offer a free telephone consultation, so you can find out more without being put under any pressure.

8. Top Notch Dezigns – New York City-Based Marketing Agency

Taking a multi-channel approach to digital marketing, Top Notch Dezigns is a full-service agency that aims to optimize conversions and gain brand loyalty. Using SEO, social media marketing, email marketing, link building, user experience optimization, pay per click, and content marketing, their work is carefully monitored, measured, and analyzed to keep every business owner updated every step of the way.

Founded in 2004, the firm has over 15 years’ experience in the industry and has expanded its services to provide top quality digital marketing to a range of clients. Hailed as a Top Web Designer by Clutch in 2018 and receiving three awards from Design Rush in the same year, Top Notch Dezigns has also been a winning recipient as the Davey Awards.

Whether you’re looking for branding, app and web development, web design, or pure SEO, their range of services ensures they’re well-placed to provide the expertise, tools, and talent your business needs.

9. Four Dots – Search Engine Optimization in New York, NY

Receiving 21 points in our rankings, Four Dots specializes in helping small to medium-sized businesses attract wider audiences and increase their online exposure. With over 60 in-house specialists, the agency has content creators, strategists, and technical experts on hand to create effective campaigns on behalf of their clients.

Their SEO services include blogger outreach engagement, backlink analysis, and Google penalty removal. This is complemented by a range of additional services, including online reputation management, PPC ad management, website design, and content creation.

Offering free SEM tools and their very own Academy, Four Dots don’t just provide you with great results; they give you the knowledge, tools, and expertise you need to achieve them yourself.

10. HTML Pro – Web design and New York SEO Services

As HTML Pro slides into our top 10 also receiving 21 points, it’s clear just how much competition there is amongst the best SEO companies in New York City 2020. As the name suggests, HTML Pro is predominantly a web design and development agency, although they’ve broadened their specialties to include a range of other services.

In addition to SEO, they provide social media marketing, paid advertising, graphic design, app development, and a range of IT solutions. If you’re looking for an agency who can design, create, and maintain your website, they might be a good fit for you.

As well as being an accredited Google Partner, HTML Pro is an UpCity Certified Partner and Shopify Partner, so you can rely on their credentials when it comes to boosting your Google rankings and performance.
With dedicated services for small businesses and a range of on and off-page SEO tools at their disposal, HMTL Pro offers all the web, IT, and SEO solutions a company could need.

Scoring Criteria

To ensure our rankings are independent, unbiased, and verifiable, we use data that are available to the public to collate a score for each company. Assessing elements that have an impact on rankings, we look at six broad categories and give each company a score of 1-5 for each category.

The elements used within each category include:

  • Loading speeds
  • Domain authority
  • Number of Google reviews
  • Average Google review score
  • Site security
  • Whether the website is mobile-friendly
  • Total traffic to the site
  • Number of do-follow links pointing to the site

Once each element has been analyzed and every category is given a score, companies can achieve a possible total of 30 points. As you can see, our top SEO company in New York City soared to the top of our rankings with an impressive 28 out of 30 points.

Start sending inquiries today

If you’re looking for the best SEO companies in New York City, this list gives you a great place to start. In a digital era, finding the right partner to increase your online profile is essential. With so many companies claiming to deliver great results, it’s crucial to find an SEO agency that can do what it claims.

To find the best fit for your brand, take a look at what each company offers, review their case studies, and get in touch to determine which ones can offer your business the best results.

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Top 10 Best Los Angeles SEO Companies: Gotch SEO Catch 2020

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Free SEO Training – 2x your organic traffic in the next 90 days.

Looking for the best Los Angeles SEO company for 2020? Keep reading because we’ve compiled a list based on real data.

SEO is an essential marketing tool in 2020, so it makes sense that you would want the best possible company behind your campaign.

The trouble is that with so many emerging SEO companies on the scene, it can feel impossible to find ‘the one’. There are just too many fish in that search engine sea!

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.

But, all hope is not lost, and we’ve taken the time to delve into those Los Angeles waters to find the best ten catches so that you don’t have to.

Simply keep reading to find out what each contender has to offer.

Top 10 SEO Companies in Los Angeles

  1. Coalition Technologies (32 points)
  2. Wpromote (29 points)
  3. Thrive Internet Marketing Agency (29 points)
  4. SEO Noble Agency (27 points)
  5. Spinx Digital (27 points)
  6. Over the Top SEO (26 points)
  7. On the Map, Inc. (25 points)
  8. True North Social (24 points)
  9. Los Angeles SEO Inc. (24 points)
  10. Social SEO (23 points)

1. Coalition Technologies: SEO Agency Based in Los Angeles

Coalition Technologies is a #1 ranking Google search optimization company that seems to impress consumers across the review site board, and it isn’t too difficult to see why.

These world-renowned SEO professionals hold the impressive accolade of being a certified Google Ads Premier Partner and have developed a custom software in-house that, according to all evidence, truly does bring results.

This is a fact that they primarily achieve with a scientific-based SEO approach that uses data to get right to the heart of any business. In fact, they’re so confident in their practices that they claim they’ll be able to increase your sales by an impressive 436% in the first two years. And, you know what? We believe them.

You should too, considering that their advanced agency software alone allows them to hire only the top 1% of applicants, as well as offering 130+ university-level training courses to take those skills even further. Then, they’ll put you in touch with those tailor-made experts who genuinely stand to take your search engine marketing to the next level.

2. Wpromote – Silver Winner of the Top SEO Companies in Los Angeles

Coming in at a pretty close second we have Wpromote, founded by Michael Mothner back in 2001. Again a Google Premier Partner and part of Bing Elite Agency, these guys pride themselves on ever-evolving tactics and certainly seem to know what it takes to boost organic rankings.

Their integrated teams of well-versed SEO managers promise impactful results whether you’re a small business or an established industry giant. And, if past clients like Mariott and Zenni are anything to go by, it’s a goal they achieve with gusto.

Wpromote’s unique selling point on the SEO market is their focus on building sustainable traffic that also leads to conversions using in-depth audits, competitor research, on-page focuses, and even mobile optimization.

Their team is made up of an impressive 425+ employees across eight offices, each of whom has an impressive and varied SEO background, including Mothner himself, who is a previous recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award, as well as a columnist for Inc. Magazine, and a regular speaking at leading industry events.

3. Thrive Internet Marketing Agency – Full Service Digital Marketing

Thrive Internet Marketing Agency have some pretty impressive accolades, including being listed as SEOblog’s top LA agency of 2020 and winning UpCity’s local excellence award last year. As of this year, they’re also an official member of Forbes Agency Council. In other words, this agency comes well recommended, a fact that seems deserved when you consider they offer +664% increases in organic traffic, +155% organic leads, and a whole lot besides.

Founded as a one-man division by president Matt Bowman back in 2005, this full-service digital marketing agency now offers solutions to businesses in 25 cities, including Atlanta and Miami. They’ve even gone cross-continental with B2B solutions in everything from plumbing to finance as far as Germany and Hong Kong.

Of course, never do Thrive thrive more than within LA, where they’re consistently named as front-runners, and offer custom SEO solutions to LA’s best which include keyword research, content writing, and technical SEO.

4. SEO Noble Agency

Read2Learn company SEO Noble offers professional B2B SEO services that focus on strategies across the search engine landscape. Established in 2008 by Kent Mauresmo, the company began life developing reading materials to help businesses perfect marketing strategies before realizing that they, themselves, had some SEO prowess to offer.

Now, as well as providing quality reading materials, the Beverly Hills-based team of 12 varied professionals offer a range of fantastic SEO services, including everything from Google submission to press releases.

Overall, their marketing services are priced depending on location and competition. For instance –

$1,000 – $1,500/month: Local area
$2,500 – $6000/month: Big city or county
$10,000 + per month: All 50 states

This makes for a tailor-made package that works for big and small businesses alike, a fact that, alongside comprehensive SEO services, is quickly securing SEO Noble their place in top spots like these.

5. Spinx Digital – Full-Service Digital Marketing

Out of their cutting-edge LA offices, Spinx Digital interactive B2B and B2C web design agency aim to help companies find engaging and exciting ways to engage with audiences. And, it’s a goal that previous client portfolios including Quinn Emanuel, Amazon, and many more show that they’re managing to achieve.

Founder and president Sukesh Jakharia has used his vision and innovative strategies to project the company into an impressively high growth-trajectory. And, that’s a trajectory that doesn’t look set to slow anytime soon, with Spinx Digital’s big ideas and innovative approaches adding new and impressive clients to their portfolio every single day.

Perhaps the most notable benefit of Spinx Digital from an SEO point of view is that of their technological know-how, with Jakharia himself holding a computer science degree, and various other members of the team able to provide innovative processes such as mobile applications, digital experiences, and more. In other words, Spinx Digital have gone above and beyond to deliver everything a modern company could wish for from an SEO company, all from their modern and inviting LA offices.

6. Over the Top SEO – Data-Driven Approach

With a 96% client retention rate and an incredible 73 SEO awards to their name, we couldn’t not include Over the Top SEO and their leader, Guy Sheetrit. With a solid track record, targeted resources, and unique ranking abilities, OTT has generated $970,802,171 in SEO revenue alone since their beginnings. For this reason and more, Sheetrit is becoming a staple face in the world of SEO and has already earned himself a place on Inc.’s Top SEO Experts list, as well as boasting one of the fastest-growing agencies in the world right now.

The most notable benefit of OTT SEO is the fact that they don’t work with businesses as such. Instead, they form long-term partnerships based on respect, trust, and the faith that those partners will follow their lead. So far, it’s worked well, with existing partners that include Fortune 500 companies, best-selling authors, and various world-famous names.

With this partnership focus in mind, OTT screens every business that comes their way and invests only in the best, or those who have hit a plateau that they can’t overcome themselves. They then apply a few basic success principles and develop working relationships that allow them to truly understand the best SEO approaches moving forward.

7. On the Map Inc. Your Search Optimization Premier Partner

Brain-child of founder Rick Hoskins, Premier Google Partner. On the Map Inc, aims to ‘positively impact the world, one person, one business, one dollar at a time.’

This is a goal they work towards with SEO services that are, for all purposes, largely dominating the LA market right now. Already, they’ve seen countless companies to top ranking search positions, and that momentum doesn’t look set to slow anytime soon.

With over ten years of experience in the industry and a team of diverse digital marketing specialists, the dynamic solutions on offer from this standout company are well worth attention. In fact, the businesses that On The Map Inc. already have on their books provide a pretty broad scope of experience and expertise in everything from dentistry and photography, right through to night clubs and attorneys. This Los Angeles digital marketing agency offers SEO, PPC, social media, web design, email marketing, and more to improve your overall ranking factors.

While their main offices are in Miami, where a team of 50 trustworthy SEO veterans works on perfecting campaigns, these guys can also be found within offices across LA, Raleigh, Tempa, and other such key city locations to serve businesses across the US and beyond.

8. True North Social: Results-Driven Search Engine Optimization

Boutique digital marketing agency True North Social takes the saying ‘quality, not quantity’ to the next level with a small client base that enjoys significant SEO results indeed. Unlike other companies mentioned who work with various businesses big and small, True North Social, therefore, ensures that they can offer quality results and focused SEO campaigns to every company that comes through their doors.

This fit for your business approach was the brain-child of founders Kellis Landrum and Kenny Bost, both of whom have previously enjoyed successful creative careers with technology-led focuses. This is the experience that they now put to good use creating SEO stories surrounding a quality client list that includes NBC and Hard Rock Hotel, among others.

Despite an incredibly tailored approach, True North Social can offer competitive rates on their various SEO services, which include keyword research, blog posts outreach, result-driven SEO strategies,  web development, social media marketing, PPC, and many, many more. This marketing services company can help grow your business and take it to the next level.

Companies do, of course, need to bear in mind that a boutique service means that True North Social won’t take any old company onto their books. But, if your vision captures their creative style, then you could soon start enjoying SEO makeovers more suited to your company’s needs than you would likely find elsewhere.

9. Los Angeles SEO, Inc. Search Engine Optimization & Web Design

The aptly named Los Angeles SEO Inc also had to appear on this list. Founded by president Sasan Raeisi back in 2011, the professional team behind this enterprise prides themselves in treating every client website as if it were their own. This has led to full-service internet solutions, including specialist SEO, PPC, social media marketing, web design, e-commerce, and conversion optimization solutions.

Whether companies are looking for social media packages, SEO audits, or other such services, they needn’t look any further than the extensively experienced Los Angeles SEO Inc. team. Even better, all marketing services are available alongside a free site analysis tool to help you and the experts on hand understand precisely where your current SEO approaches need attention.

As if their digital marketing efforts alone weren’t enough to put Los Angeles SEO Inc. out on top, this is a digital marketing agency that doesn’t shy away from proving themselves with a wide range of accreditations that include being Google Partners, Bing Ads accredited professionals, Microsoft Partners, and more.

10. SocialSEO: Digital Marketing Agency in Los Angeles

Last but definitely not least, we have SocialSEO, a Dave Ramsey-endorsed business that is proud Google Partners and Forbes Agency Council members, as well as being BBB accredited and one of Inc. 5000’s fastest-growing private companies.

Those are impressive claims, but they aren’t altogether surprising given the fact that founder Greg Walthour has an impressive 20 years of digital marketing experience behind him. Experience which he’s now putting towards hiring ‘only good folks’ that share his passion.

Driven by a leading initiative to take care of their customers and deliver results, the SocialSEO team has worked with some of the best-known companies of our times, including Jaguar, too, in their own words ‘crush the competition.’ Aside from search engine optimization, keyword research, and link building, this digital marketing agency offers social media marketing, web design, pay per click, and conversion rate optimization.

From local to national SEO and beyond, small and large businesses alike are sure to benefit from letting SocialSEO take care of their LA SEO needs for them.

Conclusion

Our ranking system when considering LA’s best took into account things like SSL certificates, rankings, loading speed, and mobile responsiveness. And, as we’re sure you’ll agree, it’s led us to a pretty good crop of SEO services for you to choose from.

While this list is written in ranked order, there’s very little separating each of these companies, but they do all offer something different. So, now that you’ve seen the contenders, it’s time to consider your unique SEO preferences and pair them with the one company that can make all your dreams come true at last. Here are other amazing SEO companies if you want to continue your research.

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Q&A with Moz’s Sarah Bird

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30-second summary:

  • Hyperlocal SEO will help struggling communities salvage their local businesses.
  • Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses.
  • Five under-rated yet crucial parameters marketers need to stay on top of.
  • Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints.
  • The best things you can do for landing pages is….?
  • Dive in for these golden nuggets and a lot more.

2020 has hit the reset button for the world in many ways adding more wheels to digital marketers’ and brands’ “car of struggles” for success. SEO is somewhat looked at as a game of Russian roulette where you win some and you lose some, and COVID-19 hasn’t made this any easier. To help you hit bull’s eye and add an extra push to your digital strategies, we caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and more!

Sarah Bird Q&A on emerging SEO and industry trends 2020
Sarah Bird, CEO of Moz

Q. What technologies, tools, and audience behaviors do you see shape up as 2020 progresses. If you were to draw a line between the temporary and ones that are here to stay, what would it be? 

Sarah Bird: Hyperlocal search has been important for years. 2020 has only increased its merit.

COVID-19 has made active local business listings management more vital than ever before. Communities struggling to keep themselves supplied and cared for in changed conditions must depend on the internet as a crucial resource, and when business listings can quickly communicate to them what’s available, where, when, and how, that’s truly important.

With Google rolling out new features that allow business owners to share updates about curbside pickup, home delivery, or special hours for vulnerable populations directly on their listings, customers can access convenient information with a simple search. We surveyed over 1,400 local business marketers and more than half said they plan to implement such services permanently. Aside from being absolutely necessary this year, businesses recognize that the investment in ecommerce should not simply be for the short-term, but should be able to accommodate their business and customers in the long-term.

Q. If you were to pick the hero of Moz’s local and international SEO strategy for the rest of 2020, what would it be? 

Sarah Bird: Reputation management will be crucial for local SEO strategy during 2020. We offer reputation management features through Moz Local that we urge users to leverage. 

Some of the most valuable features of Moz Local at this time are review alerts that allow you to quickly facilitate complaint resolution and response rating for quality control. During hectic times, customers are more emotional — this can either work for or against you. Should you receive a poor review during this time, it’s imperative that you respond quickly and empathetically.

Moz Local also offers a sentiment analysis feature that shows the most commonly used words for each of your star ratings. This can be useful in deciphering exactly what customers are finding important during this time.

Q. What five under-rated yet crucial parameters do marketers need to stay on top of to ensure that their brand has positively influenced their customers/target audiences?

  1. Keywords: Understanding your own keywords and those of your competitors ensures marketers have a plan in place to secure visibility on a brand’s offerings or content. 
  2. External links: These are an important source of ranking power in a SERP.
  3. Differentiation: Framing content correctly is key to reaching target audiences. Sometimes that means presenting contrarian ideas, as described by Caroline Forsey of HubSpot. 
  4. Omnichannel communication: Not all of your readers are going to read and engage via laptop or mobile, but be sure to consider how SEO is involved in your social media strategy.
  5. Outcome alignment: SEO goals don’t always have to focus on clicks. Ensure your marketing team is aligned on how content or a topic should be engaged, as it could mean that your ideal outcome is answering your customer’s question directly within the SERP. 

Q. What are the best ways to use entities that can leverage BERT, add more dimensions to keyword strategy, content, and the overall digital presence? 

Sarah Bird: I don’t encourage SEOs or marketers to optimize for BERT. There are too many variables to develop an effective strategy toward this model.

Instead, marketers should continue the focus on the overarching goal of creating excellent content that holistically understands and meets the intent of users. This is no small feat and requires an intense understanding of your business, your audience, and how the two intertwine. Creating world-class content that’s data-driven, timely, and empathetic to the audience will prove to be far more effective than focusing on this specific component of an algorithmic change from Google.

Q. Tips to optimize audience engagement at marketing touchpoints like emails, landing pages, and social media?

Sarah Bird: Each of these touchpoints are important for a business’s SEO strategy. These aren’t tactics that can be tacked on — they all have a powerful impact. 

Email marketing delivers some of the highest ROI, generating $38 for every $1 spent. When it comes to emails, call-to-actions must be clear. Consider which landing pages you’re sending people to and whether they’re appropriate to improve bounce rates.

Social shares of a brand’s content have a high correlation to ranking (as described by our own Cyrus Shepard.) As with everything in SEO, a focus should be put on the keywords used as well as the medium of the content being put out and whether or not it’s optimized.

High-converting landing pages may lead to high bounce rates, which could negatively impact SEO. Rand Fishkin actually addressed this exact issue in a Whiteboard Friday. The best things you can do for landing pages is – focus on high-conversion long-tail keywords and to provide keyword-based content.

Feel free to share your thoughts on our interview and the emerging trends, drop a comment!



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