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The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]

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It’s almost the season to be jolly.

And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon?

With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos, “New Year, new you” messaging, and pumpkin spice lattes.

Consider this your ultimate holiday marketing calendar for 2020. Many of the holidays listed here are classics; some are feel-good holidays, and some are made up by brand themselves.

Trust me, you’ll want to bookmark this.

If you’d like to gain more inspiration, take a look at the 2019 and 2018 holiday marketing calendars.

Sidebar: If you would like me to add more holidays, topics, or just have feedback please fill out 👉 this form. I review all the feedback and comments before building 2021 marketing calendar. Thank you!

2020 Free Marketing Calendar Templates

Whether you’re the kind of marketer who starts feeling festive in July or you’re the wait-until-Christmas-break type, there’s no doubt that prepping your 2020 holiday marketing comes with a cornucopia of stressors.

The good news is that I’ve started the planning process for you.

Ahead, I’ve shared my two holiday marketing calendar templates for 2020 including a Google calendar and spreadsheet. That will help you get through the season like a boss.

Yep – these holiday marketing calendar templates may be the best gift you’ve ever received.

2020 Marketing Calendar

Here is the marketing calendar for 2020.

2020 Marketing Calendar

The tab titled “All Holidays + Google Calendar” can be used to upload to Google Calendar.

Your 2020 marketing calendar is going to be above and beyond – all with a seasonal twist. Let’s keep it going with a breakdown of all the holidays, big events, and inspiration campaigns.

Your 2020 Holiday Marketing Calendar

I’ve separated this calendar by month, so you can jump to a certain month with one click below:

January

Right now, there’s a good chance that your target audience is getting bombarded by winter sales and gym workouts on Instagram.

The thing is, January is the time to experience a refresh. Along with this rejuvenation, comes college football games, SAG awards, and Elvis’s birthday.

If you’re not sure where to begin when crafting your January marketing campaigns, ahead are holidays, sporting events, birthdays, and more to celebrate in January.

Monthly Observances

Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins

Weekly Observances

January 1-7 – Diet Resolution Week
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week

Days

January 1 – New Year’s Day
January 1 – National Hangover Day
January 1 – Outback Bowl
January 1 – Rose Bowl
January 1 – NHL Winter Classic
January 1-5 – PGA Tournament of Champions
January 2 – Science Fiction Day
January 3 – Festival of Sleep Day
January 4 – Trivia Day
January 5 – Golden Globes
January 5 – National Bird Day
January 6 – National Bean Day
January 6 – Cuddle Up Day
January 8 – Elvis’s Birthday
January 9 – National Take the Stairs Day
January 10 – Girl Scout Cookie Pre-Sales Begin
January 10 – National Bittersweet Chocolate Day
January 10 – Houseplant Appreciation Day
January 11 – National Human Trafficking Awareness Day
January 13 – College Football Playoff National Championship
January 13 – Oscar nominations announced
January 13 – National Sticker Day
January 14 – Dress Up Your Pet Day
January 14 – National Clean Off Your Desk Day
January 15 – National Hat Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Get To Know Your Customer’s Day
January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
January 19 – National Popcorn Day
January 20 – Penguin Awareness Day
January 20 – National Cheese Lover’s Day
January 21 – Martin Luther King, Jr. Day
January 21 – National Hugging Day
January 23 – Sundance Film Festival begins
January 23-26 – Winter X Games
January 23 – National Pie Day
January 24 – Compliment Day
January 24 – National Peanut Butter Day
January 25 – Opposite Day
January 25 – Chinese New Year
January 26 – SAG Awards
January 26 – Grammy’s
January 26 – Spouse’s Day
January 26 – National Hockey League All-Star Game
January 27 – Chocolate Cake Day
January 28 – Fun at Work Day
January 28 – Community Manager Appreciation Day #CMAD
January 28 – Data Privacy Day
January 29 – National Puzzle Day
January 31 – Backward Day

Popular hashtags for January:

Examples of January holiday marketing campaigns for brands:

February

February is extra special this year. It’s not all about Valentine’s Day, Fashion Week, or Super Bowl Sunday (okay, maybe it is).

This year, February packs a punch with an extra day because it’s a leap year. February 29 happens every four years to keep us aligned with orbit around the sun.

So, what’s a marketer to do in February to target the right audience?

First, wish for spring to begin. And, second, keep scrolling for all the inspiration you need to make February a high-performing month for your business.

Monthly Observances

Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month

Weekly Observances

February 1-7 Eating Disorder Awareness Week
February 6-13 – New York Fashion Week
February 10-16 – Freelance Writers Appreciation Week
February 13-19 – International Flirting Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 14-18 – London Fashion Week
February 18-24 – Milan Fashion Week
February 24-March 4 – Paris Fashion Week

Days

February 1 – National Freedom Day
February 2 – Groundhog Day
February 2 – Bubble Gum Day
February 2 – Super Bowl Sunday
February 3-9 – AT&T Pebble Beach Pro-Am
February 4 – World Cancer Day
February 5 – World Nutella Day
February 5 – National Weatherperson’s Day
February 6 – National Chopsticks Day
February 7 – Wear Red Day
February 7 – Give Kids a Smile Day
February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
February 8 – Boy Scout’s Day
February 9 – National Pizza Day
February 9 – Oscars Ceremony
February 10 – Umbrella Day
February 11 – Make a Friend Day
February 12 – Lincoln’s Birthday
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 15 – Singles Awareness Day
February 17 – Random Acts of Kindness Day
February 18 – Drink Wine Day
February 18 – Presidents Day
February 20 – Love Your Pet Day
February 22 – Washington’s Birthday
February 22 – Margarita Day
February 22 – Walk Your Dog Day
February 24 – National Tortilla Chip Day
February 25 – Mardi Gras/Fat Tuesday
February 26 – National Pistachio Day
February 26 – Ash Wednesday
February 28 – Floral Design Day
February 28 – Girl Scout Cookie Booth Sales Begin

Popular hashtags for February:

Examples of February holiday marketing campaigns for brands:

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]Field Notes – Valentine’s Day Offer
The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]Google Pixel – President’s Day Offer
VerizonVerizon: AllOurThanks.com
Celebrate Black History Month: TargetTarget: Celebrate Black History Month

March

Just when you are finally out of your holiday winter slump, Daylight Saving Time catches us all longing for a nap.

Although there’s no amount of coffee that can help you prepare for the upcoming month, I did share a few marketing campaign ideas below to get you started.

From the World Wildlife Day to International Women’s Day, March has a lot to offer.

Monthly Observances

Women’s History Month
Nutrition Month
Peanut Month
Music in Our Schools Month
Craft Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup

Weekly Observances

March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week

Days

March 1 – Employee Appreciation Day
March 1 – Peanut Butter Lover’s Day
March 2 – National Read Across America Day (Dr. Seuss Day)
March 2-8 – Arnold Palmer Invitational PGA
March 3 – Day of Unplugging
March 3 – World Wildlife Day
March 4 – Grammar Day
March 6 – Dentist’s Day
March 6 – Oreo Day
March 6 – Shaq’s Birthday
March 7 – Cereal Day
March 8 – Popcorn Lover’s Day
March 8 – Girl Scout Day
March 8 – International Women’s Day
March 8 – Daylight Savings
March 10-15 – The Players Championship PGA
March 11 – Napping Day
March 13 – Jewel Day
March 14 – Pi Day
March 15 – The Ides of March
March 16-22 – SXSW
March 16 – World Sleep Day
March 17 – St. Patrick’s Day
March 18 –Awkward Moments Day
March 19 – First Day of Spring
March 20 – Agriculture Day
March 20 – World Down Syndrome Day
March 21 – International Day for the Elimination of Racial Discrimination
March 22 – World Water Day
March 23 – Puppy Day
March 24 – American Diabetes Association Alert Day
March 26 – Purple Day for Epilepsy Awareness
March 26 – Baseball Opening Day
March 29 – Mom & Pop Business Owners Day
March 30 – National Doctor’s Day
March 30 – Earth Hour Day
March 31 – Crayon Day
March 31 – Transgender Day of Visibility

Popular hashtags for March:

Examples of March holiday marketing campaigns for brands:

Brawny's - #StrengthHasNoGender

Brawny: #StrengthHasNoGender

April

“April showers bring May flowers,” makes April sound like…well…a real bummer.

April deserves silent golf clap because April is bringing us National Denim Day, World Autism Day, the Master’s PGA tournament, and so much more.

And, to top it all off, springtime drops (hello, spring cleaning and pretty Peeps).

Monthly Observances

Earth Month
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month

Weekly Observances

April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week

Days

April 1 – April Fool’s Day
April 2 – World Autism Awareness Day
April 2 – National Peanut Butter and Jelly Day
April 3 – Don’t Go To Work Unless it’s Fun Day
April 3 – Find a Rainbow Day
April 3 – National Walking Day
April 4 – School Librarian Day
April 5 – Palm Sunday
April 6-12 – Masters Tournament PGA
April 7 – World Health Day
April 7 – National Beer Day
April 9 – Winston Churchill Day
April 9 – Equal Pay Day
April 10 – Good Friday
April 10 – Free Cone Day (Ben & Jerry’s)
April 10 – Golfer’s Day
April 10-19 – Coachella Music Festival
April 11 – National Pet Day
April 12 – Easter Sunday
April 12 – National Grilled Cheese Day
April 15 – National Titanic Remembrance Day
April 15 – Tax Day
April 15 – National High-Five Day
April 20 – Lookalike Day
April 20 – Boston Marathon
April 22 – Earth Day
April 22 – Administrative Professionals Day
April 23 – Take Your Daughter and/or Son to Work Day
April 24 – Denim Day
April 27 – Arbor Day
April 28 – National Superhero Day
April 30 – National Honesty Day
April 30 – National Adopt a Shelter Pet Day

Popular hashtags for April:

Examples of April holiday marketing campaigns for brands:

National Geographic's Partner Content for the North FaceNational Geographic: Partner Content for the North Face
Burger King: The King's Fool's ChallengeBurger King: The King’s Fool’s Challenge
Packlane – Easter OfferPacklane – Easter Offer

May

May is here which means the nights are only getting hotter and longer.

That also means that it’s time for #MayThe4thBeWithYou hashtags, tequila, big hats, and BBQ.

May doesn’t just celebrate the start of summer with a day OOO, it also kicks off our summer marketing campaigns.

Monthly Observances

ALS Awareness
Asthma Awareness
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month

Weekly Observances

Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week

Days

May 1 – Red Nose Day (date for 2020 not announced yet)
May 1 – May Day
May 1 – Mother Goose Day
May 2 – World Password Day
May 2 – Kentucky Derby
May 2 – Thank A Teacher Day
May 4 – Star Wars Day
May 4 – International Firefighters Day
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 8 – World Red Cross and Red Crescent Day
May 8 – National Teacher’s Day
May 9 – National Receptionists Day
May 10 – Military Spouse Appreciation Day
May 11 – Eat What You Want Day
May 12 – World Fair Trade Day
May 12 – Mother’s Day
May 14-17 – PGA Championship
May 15 – National Chocolate Chip Day
May 16 – Love a Tree Day
May 18 – Armed Forces Day
May 18 – National Bike to Work Day
May 18 – NASCAR Day
May 18-Jun 7 – French Open
May 19 – Armed Forces Day
May 22 – Indianapolis 500
May 20 – Be a Millionaire Day
May 24 – Victoria Day (Canada)
May 25 – Memorial Day
May 25 – Geek Pride Day
May 25 – National Wine Day
May 26 – Sally Ride Day
May 31 – World No-Tobacco Day

Popular hashtags for May:

Examples of May holiday marketing for brands:

#NoGuacNoCinco#NoGuacNoCinco

June

Brace yourself, we’re halfway through the year. That means heat waves, #RadDadsSquad pics, rainbow flags in shop windows, and summer getaways.

So while you’re dusting off the BBQ or hitting the links, now is the time to create shareable marketing campaigns like the ALS ice bucket challenge or the IHOP’s IHOb campaign.

Because if you don’t share it on social, did it really happen?

Monthly Observances

Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
Aquarium Month
Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week

Days

June 1 – National Donut Day
June 2 – National Rocky Road Day
June 4 – Hug Your Cat Day
June 4 – National Cheese Day
June 5 – World Environment Day
June 7 – National Chocolate Ice Cream Day
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Iced Tea Day
June 11-14 – Bonnaroo Music Festival
June 13 – National Weed Your Garden Day
June 14 – Flag Day
June 16 – Father’s Day
June 16 – World Juggler’s Day
June 18 – National Splurge Day
June 18-21 –U.S. Open PGA
June 19 – National Kissing Day
June 20 – First Day of Summer / Summer Solstice
June 21 – National Selfie Day
June 22 – National Take a Dog to Work Day
June 27 – National Handshake Day
June 27-July 19 – Tour de France
June 29 – Camera Day
June 29-July 5 – World Golf Championships-FedEx St. Jude Invitational
June 29-July 12 – Wimbledon
June 30 – Social Media Day

Popular hashtags for June:

Examples of June holiday marketing for brands:

Life’s Good, Get Dirty

If we can clean up 65,000 fun-loving festival goers at #Bonnaroo, we can take care of your mess too with our long-lasting, durable washers. #LifesGood #GetDirty

Posted by LG Electronics USA on Thursday, June 21, 2018

July

July is more than just another summer month. It’s also a chance to celebrate America’s independence, order too much stuff on Prime Day, share your favorite emojis, and watch golf.

When it comes to marketing in July, there are tons of opportunities to engage with your customers – from pet safety tips during the 4th of July to free shipping.

Monthly Observances

Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month

Weekly Observances

July 15-21 – Capture the Sunset Week
July 16-22 – Independent Retailers Week

Days

July 1 – National Postal Worker Day
July 1 – International Joke Day
July 2 – World UFO Day
July 4 – Independence Day
July 4 – Nathan’s Hot Dog Eating Contest
July 5 – National Bikini Day
July 7 – Chocolate Day
July 8 – Video Games Day
July 11 – National 7-Eleven Day
July 12 – Pecan Pie Day
July 13 – Rock Worldwide Day
July 13 – French Fry Day
July 15 – National Ice Cream Day
July 16 – World Snake Day
July 16-19 – Summer X Games
July 17 – World Emoji Day
July 18 – World Hepatitis Day
July 18 – Hot Dog Day
July 18 – Amazon Prime Day
July 19 – National Daiquiri Day
July 20 – National Moon Day
July 21 – #NoMakeUp Day
July 24 – Amelia Earhart Day
July 26 – Aunt and Uncle Day
July 28 – Parents’ Day
July 30 – Father-in-Law Day
July 30 – International Day of Friendship

Popular hashtags for July:

Examples of July holiday marketing for brands:

Smirnoff: 4th of July Party PitchSmirnoff: 4th of July Party Pitch
Amazon Prime Day DealsAmazon: Prime Day Deals

August

Let’s be honest: The reality is that August signals that summer will be over before we know it. It’s back-to-school season and every girl has a PSL on their Instagram feed.

So, whether your audience is heading off to experience dorm life for the first time, kicking back with a cold one for NFL preseason, or just Netflix and chill with your dog, August has something for every brand.

Monthly Observances

Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
Peach Month

Weekly Observances

August 6-12 – National Farmers’ Market Week
August 13-19 – National Motorcycle Week
August 13-19 – Feeding Pets of the Homeless Week

Days

August 1 – World Lumberjack Championships (2020 date TBD)
August 1 – NFL Preseason begins (2020 date TBD)
August 1 – National Girlfriends Day
August 2 – International Beer Day
August 2 – National Ice Cream Sandwich Day
August 5 – International Friendship Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 10 – National S’mores Day
August 12 – Middle Child’s Day (Go Jan Brady!)
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 18 – Bad Poetry Day
August 19 – World Photo Day
August 19 – World Humanitarian Day
August 20 – National Lemonade Day
August 21 – Senior Citizens Day
August 26 – National Dog Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 31 – National Trail Mix Day

Popular hashtags for August:

Examples of August holiday marketing for brands:

Staples for Students Scholarship SweepstakesStaples for Students Scholarship Sweepstakes

Enter our #DormBattlestation Giveaway for a chance to win the ultimate college setup, including gear from MSI Gaming,…

Posted by Newegg on Friday, July 20, 2018

Target Run with the Stauffer Family

Back-to-school season is here! Follow Papa Buz, Mila and Emma from Kcstauffer on their #TargetRun. ✏️ 🗒️ Start your list here: http://tgt.biz/742yu

Posted by Target on Monday, July 23, 2018

September

Break out those bathing suits and sunglasses one last time as September brings the first signs of fall.

I’m the kind of marketer who overplans. So, to help keep things on track, I have to narrow in on what the brands I work with really need.

With this list of popular holidays in September, you can decide if you want to skip Talk Like A Pirate Day (but, I mean, why would you?), or maybe you’re ready to cheers to the start of Oktoberfest.

Everything about September should be easy and breezy – your marketing budget included.

Monthly Observances

Wilderness Month
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month
Little League Month
Better Breakfast Month

Weekly Observances

September 9-15 – National Suicide Prevention Week
September 18-24 – Pollution Prevention Week
September 17-23 – National Indoor Plant Week
September 24-30 – National Dog Week

Days

September 1 – International Bacon Day
September 2 – Labor Day
September 5 – Cheese Pizza Day
September 5 – International Day of Charity
September 6 – Read a Book Day
September 8 – Grandparents Day
September 11 – 9/11
September 11 – Patriot’s Day
September 12 – National Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 16 – Wife Appreciation Day
September 15 – Boys’ and Girls’ Club Day for Kids
September 17 – Constitution Day
September 17 – Citizenship Day
September 18 – Rosh Hashanah
September 19 – International Talk Like a Pirate
September 19 – Oktoberfest Begins
September 21 – International Day of Peace
September 22 – First Day of Fall
September 22 – Car-free Day
September 23 – Checkers Day
September 25– National Voter Registration Day
September 27 – World Tourism Day
September 27-28 – Yom Kippur
September 28 – Native American Day
September 28 – World Rabies Day
September 28 – National Good Neighbor Day
September 29 – Coffee Day
September 29 – World Heart Day
September 30 – International Podcast Day

Popular hashtags for September:

Examples of September holiday marketing for brands:

Whole Foods - International Bacon DayWhole Foods: International Bacon Day

October

For some, October is about watching Hocus Pocus on repeat, pumpkin beer, and orange-stuff Oreos. Then, there are those of us marketers who see October a chance to promote your brand like the Dunkin Dress Up Contest, or Lush’s Halloween Collection.

If you’re planning to work overtime to deliver a scary good marketing campaign for October 2020, this list of October holidays will help you climb uphill to holiday marketing domination. Unpleasant dreams! 👋👋

Monthly Observances

Breast Cancer Awareness Month
AIDS Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Celiac Disease Awareness Month
Financial Planning Month
National Pizza Month
Allergy Appreciation Month

Weekly Observances

October 1-7 – Great Books Week
October 1-7 – National Work From Home Week
October 15-21 – Mediation Week
October 15-21 – National Business Women’s Week
October 22-28 – National Red Ribbon Week

Days

October 1 – MLB World Series begins (date TBD)
October 1 – World Vegetarian Day
October 2 – Name Your Car Day
October 2 – Brow Day
October 3 – National Techies Day
October 3 – National Boyfriends Day
October 4 – National Taco Day
October 4 – Oktoberfest Ends
October 4 – National Kale Day
October 5 – World Teacher’s Day
October 6 – World Smile Day
October 9 – Columbus Day
October 9 – Leif Erikson Day
October 10 – World Mental Health Day
October 11 – It’s My Party Day
October 14 – Columbus Day
October 13 – World Egg Day
October 16 – World Food Day
October 16 – Boss’s Day
October 18 – Spirit Day (anti-bullying)
October 19 – Sweetest Day
October 24 – United Nations Day
October 27 – Make a Difference Day
October 30 – Mischief Night
October 30 – Checklist Day
October 31 – Day of the Dead Begins
October 31 – Halloween

Popular hashtags for October:

Examples of October holiday marketing for brands:

You win some, you lose some.

Posted by M&M’S USA on Friday, October 12, 2018

November

November sparks the fact that the year is almost over. November creeps its way into our marketing campaigns with the official introduction of the holiday season.

And, that means holiday-themed marketing campaigns like HotelTonight’s humorous holiday ads or Oreo’s #colorfilled packaging.

So, in honor of those marketing comrades-in-arms who are planning their 2020 marketing calendar with you, I’ve shared some memorable holidays to make your calendar even more palatable than last year’s old dried-out turkey.

Monthly Observances

Movember
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month

Weekly Observances

November 13-19 – World Kindness Week
November 13-17 – American Education Week

Days

November 1 – All Saint’s Day
November 1 – Daylight Savings Time ends
November 1 – World Vegan Day
November 2 – Day of the Dead Ends
November 3 – Sandwich Day
November 3 – King Tut Day
November 8 – Cappuccino Day
November 8 – Science, Technology, Engineering, and Medicine (STEM) Day
November 10 – Marine Corp Birthday
November 11 – Veterans Day
November 12 – Chicken Soup for the Soul Day
November 13 – World Kindness Day
November 13 – Sadie Hawkins Day
November 14 – World Diabetes Day
November 15 – America Recycles Day
November 16 – International Tolerance Day
November 17 – Homemade Bread Day
November 19 – National Entrepreneurs Day
November 26 – Thanksgiving Day
November 27 – Black Friday
November 28 – Small Business Saturday
November 30 – Cyber Monday

Popular hashtags for November:

Examples of November holiday marketing for brands:

In honor of Veterans Day, we’re offering 50% off when you upgrade your membership—for one day only.

Posted by Ancestry on Friday, November 10, 2017

Discover's Black Friday Deals - Shopping Survival GuideDiscover’s Black Friday Deals: Shopping Survival Guide

December

For some, December can be one of the merriest times of the year. For us marketers, it can be the busiest time of year.

From Google’s Santa Tracker and Office Depot’s Elf Yourself to Starbucks Give Good campaign and REI’s #OptOutside push, there’s something in it for every marketer and brand.

So, marketers, this list is for you to make the holidays a little merrier.

Monthly Observances

National Human Rights Month
Operation Santa Paws
Bingo Month

Weekly Observances

December 2-10 – Chanukah
December 26-January 1 – Kwanzaa

Days

December 1 – Presidents Cup PGA (Dates TBD)
December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 1 – Giving Tuesday
December 3 – International Day of Persons with Disabilities
December 4 – Cookie Day
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 12 – Poinsettia Day
December 14 – Roast Chestnuts Day
December 15 – Bill of Rights Day
December 15 – Free Shipping Day
December 18 – Bake Cookies Day
December 19 – National Ugly Christmas Sweater Day
December 20 – Go Caroling Day
December 21 – First Day of Winter / Winter Solstice
December 23-30 – Chanukah/Hanukkah begins
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 26 – Boxing Day
December 27 – National Fruitcake Day
December 31 – New Year’s Eve

Popular hashtags for December:

Examples of December holiday marketing for brands:

Food52 - Cookies of the WorldFood52: Cookies of the World
UPS - Wishes DeliveredUPS: Wishes Delivered
Cards Against Humanity Saves AmericaCards Against Humanity Saves America
Leesa – Giving Tuesday offerLeesa – Giving Tuesday offer

What’s in Your Marketing Strategy for 2020?

What are your marketing goals for 2020? And, what marketing campaigns do you have planned?

I’d love to hear about your marketing goals for 2020. And, any campaigns you loved from 2019. Tweet us at @sejournal or @annaleacrowe to share your thoughts!


Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author



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Grow Your YouTube Channel FAST

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YouTube is the second biggest search engine worldwide, but it might be one of the hardest platforms to crack in terms of content rankings, so if you’re struggling to work out how to optimize each video you post, it might be time to consider TubeBuddy.

TubeBuddy is a great way to streamline your video uploads, manage your comments, and generate search-optimized content all in one place.

It’s one free extension for YouTube that offers all this in one handy dropdown.

We’re going to run through the free TubeBuddy extension in this guide so you’ll know:

  • How TubeBuddy optimizes your YouTube videos
  • Essential functions and how it works
  • Whether TubeBuddy is worth it
  • How much TubeBuddy licenses cost

How TubeBuddy Optimizes Your YouTube Videos

TubeBuddy is a free browser extension and iOS mobile app that integrates with your YouTube. It is fully compatible with Chrome, Firefox, and Safari.

TubeBuddy acts as an enhanced YouTube extension to help you streamline and manage your YouTube content easily. It enables you to optimize content by viewing key analytics on tags and titles so you can improve the searchability of your content.

TubeBuddy is particularly useful if you’re looking for ways to grow your YouTube channel by using trending topics for your titles and tags.

TubeBuddy Key Functions

The free extension of TubeBuddy has multiple functions that you can use to manage your content. To register with TubeBuddy, you will need to install the extension directly from their website.

The TubeBuddy navigator will appear on the top right-hand side of your YouTube page as a black drop-down menu. To ensure it is fully integrated with your YouTube channel, you need to register on the TubeBuddy website and add your YouTube channel to the online portal.

You will then need to sign in to your YouTube channel from YouTube to get the above drop-down menu to appear.

The TubeBuddy drop-down allows you to navigate across YouTube to your dashboard, videos, playlists, comments, and real-time analytics easily and quickly. It also optimizes your existing YouTube capabilities in the ways listed below.

Save Time With Video Uploads and Playlists

TubeBuddy allows you to upload multiple videos at once, with integrated templates for tags and titles to save time when publishing. You can create template cards to quickly upload videos in one go (particularly useful for uploading a series) and add videos to a playlist quickly during upload to encourage your subscribers to binge-watch multiple videos.

You can simply click ‘Add Card Templates’ to apply your templates to multiple video uploads. You can also update your tags and descriptions individually or in bulk for existing videos using the Videos link on the TubeBuddy menu.

Engage With Your Audience Comment Management

TubeBuddy enhances the existing YouTube comments function as it allows you to filter comments into a higher number of categories, including:

  • Comments you haven’t responded to
  • Comments from new subscribers
  • Comments from your Patreons
  • Comments that need a follow-up

It allows you to manage interactions with your subscribers comprehensively, so you’re prioritizing and engaging with the members of the audience you need to. You can also create canned responses to save time when responding to messages.

Generate SEO-Friendly Ideas With Keyword Explorer

Perhaps the best function of TubeBuddy is allowing you to quickly see what is trending on YouTube with the Keyword Explorer function.

Say you were looking to get your first 1,000 YouTube subscribers with valuable content. If you want to generate trend-hitting content tags type a keyword into the Explorer search bar:

And it will also suggest other popular keywords as you type them in (like ’TubeBuddy review’ or ‘TubeBuddy for youtube’). Once you’ve typed in your keyword, a list of analytics will appear for that keyword search you’ve just completed:

As you can see here, you do have to upgrade to a Pro license to see more than three frequent video searches or video tags. It is, however, beneficial for assessing how SEO-friendly your keywords are.

Here, for instance, TubeBuddy is too large a search term, so we can narrow down our success in the search rankings by changing the title to something closer to How To Use TubeBuddy.

Let’s analyze how successful this title is: ‘How To Use TubeBuddy for YouTube 2020.’

As you can see this is far more successful as an overall keyword score. This tool is particularly useful if you’re new to YouTube and not quite sure how to begin growing your subscriber base.

Analyze The Competition With Videolytics And Channelytics

With Keyword Explorer, you can also browse the results on YouTube to see what sorts of videos appear. Click on the Results tab next to the Summary pane, just below the keyword search bar.

Currently, the following videos are available:

If you click on the top video, you can also receive the stats for that specific video, which is an excellent way to track your YouTube competitors’ success. If you click through to their video, on the right-hand side you will see their ‘Videolytics’ for this video’s metrics and you can also click through to view their ‘Channelytics’ which gives you the stats for their channel specifically:

If you’re trying to mimic the success of a competitor, you can see which tags they are frequently using, and even copy them to save for use later.

Keyword Explorer is by far the most useful tool for generating SEO-friendly content ideas for your own YouTube videos.

Is TubeBuddy Worth It?

TubeBuddy is a free extension and is worth it. Many users feel that it saves them time and helps them generate successful content without the need to upgrade to Pro.

It might be slightly frustrating to have limited Keyword Explorer viewing options (only three items appear at a time outside of Pro). Still, given that it is entirely free, it’s worth installing.

TubeBuddy is also easy to cancel from the TubeBuddy website once you log in:

To date, there have also been no security breaches reported through using TubeBuddy, and many creators use it daily to upload and manage their content. It is also YouTube certified.

The biggest drawbacks of TubeBuddy are that it only works on one channel at a time, so you’ll have to buy a subscription for multiple channels. Also, many of the features like scheduled uploads are only available with the Pro content.

The app is currently not available on Android.

How Much Do TubeBuddy Licenses Cost?

There are three packages available with TubeBuddy: Pro, Star, and Legend.

  • Pro: For $9 a month, you get access to most of the productivity and video optimization tools. You do not have the option to schedule content and complete bulk actions for large video uploads.
  • Star: For $19 a month, you’re granted access to all of the bulk processing options available for video management, like scheduling bulk uploads and managing when content publishes.
  • Legend: $49 a month grants you access to all the tools, like cross-channel SEO optimization, translation tools, and further competitor analysis.

The larger packages are only worth it if you have a large subscriber base, or are looking to make money from your channel. Non-profits, annual purchasers, and those with less than 1,000 subscribers also receive certain discounts across certain packages.

Final Musings On TubeBuddy

TubeBuddy is essentially a free upgrade for YouTube, so you can template your uploads, manage your comments, and generate SEO-friendly content ideas. For a free browser extension, it’s one of the best out there and worth checking out.

Keyword Explorer makes it completely worthwhile, and with a Pro package discount, it is worth investing in if you want to grow your channel and have less than 1,000 subscribers.

The more expensive TubeBuddy packages? We’ll leave you to decide.

Try TubeBuddy today to grow your YouTube channel fast.

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VidIQ Chrome Extension Review (+ How to Use It)

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Have you heard about the VidIQ Chrome extension? Read further to learn more.

YouTube is an excellent marketing tool and way to engage and connect with your audience and followers. The visual and educational appeal is like no other platform out there.

However, if you want to get the results you desire, then you have to invest your time in improving and growing your channel.

You may want to consider using the VidIQ Chrome Extension if you want to optimize and manage your YouTube Channels better. The purpose of using it is to help you grow your channel and succeed.

Take the time to learn more about it and what it can do for you and how to use it properly.

What is VidIQ?

VidIQ is a SaaS product and Chrome Extension that is designed to help you manage and optimize your YouTube channels. It can help you grow your channel by providing YouTube analytics and powerful insights so that you can make better decisions.

VidIQ is an enterprise-level tool that you can freely use for basic features and pro features for a nominal price. The tool has a robust YouTube SEO feature set that helps you create SEO-friendly titles, descriptions, and tags.

As a YouTube creator, you’ll be able to find topics and keywords more easily for your videos. A few of the key features include:

  • YouTube keyword research
  • VidIQ analytics
  • Best time to post
  • Top playlists
  • Embed URLs
  • Videos
  • Subscriber analysis
  • Competitors

With the VidIQ Competitors Tool, you’ll get a unique peek behind the scenes at what your competitors are doing to rank highly and attract views and subscribers. You can instantly track the video creators who are important to your channel, whether they are big influencers setting trends in your space, or channels smaller than you having breakthrough content.

The tool allows you to follow the competition and leverage what they do right for your own YouTube strategy.

It’s the first YouTube audience development and management suite that helps brands and agencies grow their views and subscribers. It’s considered an end-to-end solution that assists YouTube marketers like yourself at every step of your workflow.

It includes uploading videos at the best time of day, connecting brands with top influencers, YouTube SEO, monitoring viewer, and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan page syndication.

VidIQ can save you time by making it easy to see what to optimize in your YouTube channels. You can export data to help show the effects of your work.

How to Use VidIQ

There’s three D’s when it comes to YouTube:

    • Discoverability
    • Deliverability
    • Distribution

The VidIQ Chrome Extension is best for an individual publisher or digital marketing agency that manages a YouTube channel for clients. When used correctly, it can provide you with more visibility of your channel.

VidIQ is a video analytics and marketing tool for YouTube publishers that analyzes your YouTube account and gives you meaningful insights that help you to make actionable decisions. The video analytics help you learn more about how users are interacting with users.

Getting started with it is easy, as all you do is connect it with your YouTube account. It will import all the videos to your dashboard, so you can start using all the features.

Sort any column based on views, shares, likes, and other parameters to give you a telling overview of popular videos from your channel.

You can then click on any of the videos to make changes to descriptions, tags, and the title. Tagging your videos will allow you to get more views.

You can also learn more about and play with additional features. However, for the time being, you can create an account on VidIQ and import your channel for free to start optimizing all your uploaded YouTube videos.

Drive traffic to any of your landing pages by using the description campaign feature. How about you add a few lines of text with a link on all of your video description?

Clicking on Stop campaign will automatically remove your campaign text and links from all videos.

Does VidIQ Work?

If you commit to learning how to use the awesome features you need to help you win, the answer is yes.

Pros

You may genuinely enjoy the extra things it adds to your YouTube experience (like subscriber counts in comments, the toolbar quick stats, like to dislike ratio on every video, and views per hour stats).

One of the best features of this tool is video analysis. For any given video, you can see more information about the stats in a sidebar.

This works on any video, and you are able to see some additional information on your own videos.

Take a look at the Channel Audit tool on the left-hand menu, which does exactly what it says it can do. You’re making videos, but you need to know what’s really working for you and what isn’t.

This is where the Channel Audit tool comes into play, as it’s going to give you an exorbitant amount of information.

It’s awesome that the program tracks online trends and research buzzwords and phrases for clients. This not only saves time, but it can help influencers bypass the annoying trial and error phase.

It’s an easy and interactive platform that allows you to create your own marketing once you get the hang of how it works.

VidIQ will definitely help you reach your desired audience group organically. The best type of traffic to your YouTube channel is the organic one.

Paying for paid reaches and ads can only do so much. Without organic reach to your targeted audience, the chance for your channel to break through the sea of content on YouTube nowadays is really slim.

Cons

One downside is that the complete package is going to be too expensive for most solo entrepreneurs and small businesses. It’s really meant for agencies and large brands.

It’s ideal for seasoned YouTubers and not necessarily for beginners.

The software is only available for Chrome and not for another browser.

Despite being a very useful piece of software for any content creator, it has below-average performance, is unresponsive sometimes, and has a confusing UI.

Is VidIQ Legit?

VidIQ is a YouTube Certified tool and perfectly legal. A few additional pieces of information you may want to know include:

  • They’re a certified YouTube service provider.
  • They work with over 600k+ authorized YouTube channels.
  • Their customer data is their customer data, and they don’t share it with others.
  • They’re financially backed by top investors, including Mark Cuban, Chris Sacca.
  • Top brands trust them, including Red Bull, Buzzfeed, AOL, etc.

Is VidIQ Safe?

VidIQ uses the YouTube API, which is provided by YouTube themselves. Using this plugin is in no way a violation of YouTube’s TOS.

There are a few reasons in particular why VidIQ is considered safe, such as:

  • YouTube Certification of VidIQ
  • Responsive customer support
  • Population
  • A massive organization
  • VidIQ’s YouTube Channel
  • VidIQ’s website

VidIQ is being used by top-rated YouTubers having millions of subscribers. It’s a huge organization of hundreds of employees who work on the back-end.

Their website is another legitimate source you can consider to help you determine if it’s safe. Their website is an authority website having a domain score of 77, and their organic traffic is 184k which is a substantial amount.

Is VidIQ Accurate?

They are as accurate as any analytics program can be without being directly on the server itself, it gets the data reported by YouTube and then reformats it and sends it to you.

Regarding ranking tags, VidIQ seems fairly realistic.

Consumers seem to be satisfied with the quality of this software overall. Even those who opt for the free version find that they have a variety of useful functions.

One of the areas where this service seems to shine is its data analysis.

How to Install VidIQ

You can use VidIQ to unleash your video marketing potential and build a loyal audience of consumers with tools that ignite your fan base, and strategy to keep you on track. The tool has reinvented the way that brands engage consumers using video.

Go online to install VidIQ and get started using it today.

Final Thoughts

VidIQ Chrome Extension is a beneficial, free tool that YouTubers can use to get an overview of how they’re performing to grow their channel. Many would say it’s the best tool for YouTube creators for analysis of the keyword and also to find the topic to make videos that are trending in the market.

The features it offers will undeniably help you tweak and improve your channel so you can drive more traffic and interest and grow your channel over time.

It’s a unique tool that has helped and continues to help YouTube publishers meet and exceed their goals.  There’s a free and paid option for getting started and it can give tons of valuable information.

Head over to VidIQ and judge for yourself.

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Which is Best for YouTube in 2020?

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We’ve already discussed both tools individually, so now, we will be doing a VidIQ vs TubeBuddy comparison. Which tool do you think wins the battle?

If you’re looking to boost your YouTube SEO, then using the right tools can help. VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, allowing you to add data to your YouTube content that will make it easier for you to take care of your SEO and help grow your channel.

When it comes to choosing online tools and applications, you want to make sure that the one you choose is the right one for you. Both VidIQ and TubeBuddy come with a cost for their premium features, so if you’re going to invest time and money in something, you need to make sure you’ve made the right choice.

So here it is, VidIQ vs TubeBuddy. Here we’ll talk you through both platforms to help you decide which is the right one for you.

Making the most of free browser extensions to improve YouTube SEO

Using free browser extensions can help you boost your content and take advantage of additional features you won’t get through YouTube alone. What’s great about both VidIQ and TubeBuddy is that they provide free browser extensions to introduce some new tools to your work.

It’s worth noting that while TubeBuddy has an extension that works on Safari, Firefox, and Chrome, VidIQs browser extension is only available for Chrome users.

It’s easy to get started with both extensions, and clicking the following links will take you directly to their setup pages.

You’ll need to set up user accounts to be able to use the extensions.

The following videos provide basic overviews of each platform’s features:

Which is better: VidIQ vs TubeBuddy?

When it comes to choosing VidIQ or TubeBuddy, it’s difficult to know which one to choose. Both have their strengths, particularly in the free versions, but it’s worth looking at each platform’s features in more detail to help understand how each one can work for you.

Search sidebar

While YouTube has its own search bar, both VidIQ and TubeBuddy contain their own in-built search bars which add further functionality to YouTube.

Both tools feature some useful information about videos and content, providing keyword information and score, as well as some related search suggestions. However, both tools become more detailed and beneficial when upgrading to the premium option.

What’s great about VidIQ here is that you get recommendations for further keywords which can help you make some positive changes to your SEO.

Both tools have their strengths here, and while VidIQ seems to feature more detailed insights, TubeBuddy can give you a clearer idea of how your video would perform in a search. While you could use both tools, the number of features that come with VidIQ makes it much more beneficial.

Video analysis

The video analysis tools of both VidIQ and TubeBuddy are fantastic. They provide detailed information about videos (and not just your own), giving you some useful statistics that can help you see the performance of your own videos, as well as that of your competition.

Both tools provide some excellent insight into video performance. As well as sharing views information, you can see social share info, video tags, channel statistics, and more. You’ll also see detailed YouTube rankings which lets you see how well your video is performing compared to others. While TubeBuddy allows you to copy tags to a tag list, VidIQ is the stand-out here thanks to more detailed statistics for both videos and channels.

View your channel statistics

VidIQ and TubeBuddy provide you with valuable insights into the performance of your channel.

Here’s VidIQ:

And TubeBuddy:

While both tools show you your Channel Tags, each platform offers its own unique features to help you view the performance of your channel.

VidIQ provides insights such as total numbers of views, global YouTube ranking, subscribers gained, number of videos uploaded over the last month, etc. And you can easily see your channel’s trending videos to help you see the content that is resonating well with audiences, helping you inform your content strategy.

Meanwhile, TubeBuddy shows a live subscriber count, while also allowing you to see the performance of your channel compared to another.

Used wisely, these tools can give you some useful data to help you develop and grow your channel, and work out what your best content is in the eyes of your audience.

Video upload

Each platform provides you with options for adding suggested tags, while also including upload checklists to make sure you’re covering all basis with your upload data.

With TubeBuddy, you get the option to create profiles to apply to your different types of videos, as well as helping you add extra features to your video in the form of end cards, thumbnail generator, etc.

VidIQ’s uploader takes a little more getting used to, with many of its key features such as description copy suggestions only available in the premium version.

Each tool has its strengths, although TubeBuddy has more features to provide additional functionality when uploading to YouTube.

Other key features

As well as the features that help improve the way you use your videos and channel. Both VidIQ and TubeBuddy have some additional features that make them valuable to your ongoing platform strategy.

When it comes to comment management, VidIQ allows you to see subscriber counts for comments, which can be filtered to reflect only those with a certain number of subscribers. You can also filter into comments that contain a question, helping you to easily respond to those comments first.

VidIQ also stands out with the way it shows a like/dislike ratio, and its quick stats tool, helping provide some useful insights for those looking to monetize their channel.

 

One area where TeamBuddy outperforms VidIQ is that TeamBuddy provides a mobile app, whereas VidIQ doesn’t. It’s not a deal-breaker for YouTube as the bulk of your account management will happen via a browser, but it can be useful for those wanting to check their stats on the go.

Each platform’s free extensions provide a variety of features, which are useful if you’re looking to dip your toe in the water before diving into a subscription. They can each show you valuable insights about your channel, although VidIQ is the clear winner in terms of in-depth features.

Can VidIQ and TubeBuddy be used at the same time?

Could you use both VidIQ and TubeBuddy at the same time? You could, but it will make for a very cluttered interface. Both platforms allow you to adjust which features are available – TubeBuddy through your account settings, and VidIQ through your Chrome Extension settings.

 

Disabling different functions can help you pick and choose, although it is recommended that you just focus on one.

Using Premium versions of VidIQ and TubeBuddy

While the free versions of each platform provide some beneficial features to users, there are some benefits to upgrading to at least the basic premium accounts. You’ll be able to access more detailed statistics for keyword research and other tools that make them worthwhile investments.

You can choose multiple subscription models depending on how heavy of a user you are.

There are options to cancel your subscriptions easily, allowing you to test out both platforms to see which is better for you. You could find that there are free features in one that you enjoy while wishing to benefit from the paid features in another. It partly comes down to cost and how much you want to invest in your channel, as well as how important certain features are to you.

So which is better?

While both platforms have their individual strengths, it’s VidIQ that is the overall winner here.

VidIQ can help you delve into your competitor’s data, helping you to up your game when it comes to your own content and continuously measure your performance. TeamBuddy has some great features, particularly in the paid-for version, but there are many features you’ll be unlikely to use to make it worth your while.

With different tiers of plans to explore, you could decide over time to change the platform you use – which makes sense as your channel grows. For simple functionality and useful, insightful data, VidIQ works well for both the free and premium versions, helping you make more insightful choices when it comes to your content and devise a solid strategy for growth.

If your aim is to get 4,000 watch hours on YouTube, and therefore benefit from the monetization features of YouTube, then going it alone isn’t going to cut it. With tools like VidIQ and TubeBuddy, you’ve got smart tools working at your side to help you grow your channel and turn it into a success story.

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