We already have heard something about SEO from somewhere, because in the past few years the boom or you can say the growth that happened in the case of digital marketing is beyond expectation. According to the forecast, the digital marketing industry is expected to grow at a CAGR of 12.8 percent and reach a market value of around $ 330-340 billion by 2020.
So exploring things about digital marketing would be an exciting thing because we all are curious about the immense growth of this industry and what exactly happens in it.
ok….. we are not going to discuss the all terms or things of digital marketing but the going to discuss the most talked and heard thing in digital marketing- “SEO”.
SEO (search engine optimization) is a process that ensures that a site or content is ranked high in the web search list among all the results returned by search engines like Google, and appears in the first 3 posts to search for a specific keyword. This helps to attract more visitors to the website and makes the site or content more popular. SEO is one of the most effective marketing strategies as it helps to build the visibility of a product or business and to build a company image. The SEO approach is gaining traction among many organizations as it provides loyalty to the business organization and offers high returns on marketing and advertising. Small Medium Enterprises (SMEs) and large organizations have large SEO departments dedicated to monitoring and managing traffic. SEO software is basically the right solution for any business and allows you to see, and edit keywords, plan strategies to improve search rankings, and get site traffic.
Well, this SEO thing is very fascinating and we have got amazing tools to do the SEO tasks which will help you to know about the overall process of Search engine optimization of any website. There are lots of tools available in the market like Moz, google analytics, ahref, ubersuggest, etc.
We have shortlisted some tools/software for your understanding-
(**Note:- You will come across various paid and free tools all over the internet. according to your goal you can choose either a paid or free one. getting a task done is what everyone wants…. so choose according to your necessity.)
Neil Patel’s tool is a great tool to start your digital marketing journey or to get hands-on experience. For beginners or newcomers, it’s like a magic potion. It’s very easy to understand and you can use it free of cost( its premium features are paid). It’s quite easy to understand and you can use it at a beginner’s level.
Google Analytics in online marketing is like a stalwart among ordinary people. You can’t live without it or you can say somewhere is like a mandatory thing for a digital marketer or an SEO expert. If you have not yet used Google Analytics, I recommend that you start doing so as soon as possible. There is no other data source that provides high-quality data and data like Google Analytics.
MozBar helps you find the right things at a glance.
The MozBar button stays right in your browser’s toolbar – the place where all the action is performed. Click on MozBar, and create a quick report on the website you are visiting. The real power of MozBar is available to subscribers, and it is a costly service. If you are in the start-up phase, however, the people of Moz are kind enough to offer this solid version of their tool for free.
Another biggie tool in the market. This one is my favorite. this tool has lots of features and the best thing about is its feature of providing keyword research for 10 search engines including Google, YouTube Amazon Bing Yahoo… you can try its free trial version(7-days trial version)
Another best thing from google. You can say it a google analytics sibling or it’s easy to use form.
The Google Search Console provides the same information as Analytics but in a simpler and more straightforward way. There is a small reduction you can make with numbers, but easy access to them.
Well, this article is all about providing a basic overview of SEO software and tools. If you want to read and know about the SEO software and the latest trends in the SEO software market you can read it on Marketresearch.biz