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SEO year in review 2019: Zero-click searches, BERT, local spam and more

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Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more disruptive than it gets credit for. We said goodbye to Google+, the company’s biggest (and doomed) push into social media. And, after 21 years, Google co-founders Larry Page and Sergey Brin stepped down and appointed Google CEO Sundar Pichai to lead Alphabet.

From algorithm updates to emerging trends, here we look back at the big SEO stories of 2019 that will shape search for years to come.

Search updates

Google Search algorithm updates. In 2019, Google became a bit more forthcoming about big core updates. On top of confirming the March core update, the company introduced a naming convention (sure, they’re not as fun as the names SEOs came up with, but at least we all have a common language around them now). And, at long last, starting with June, Google began giving SEOs and site owners a heads-up before rolling out core updates. It did the same with September’s core update.

The company also made other, more specific updates, including one to givemore weight to signals that indicate expertise, authority and trustworthiness (E-A-T) for Your Money or Your Life (YMYL) queries. A diversity update aimed to limit listings from a single domain to two results for a given query. In August, a recency update emphasized more timely featured snippets and another, introduced in September, was designed to give more preference to original reporting. Most significantly, Microsoft and Google both introduced improved natural language understanding via BERT.

For a deeper dive, see our roundup of the big 2019 Google search algorithm updates.

The search results. Searches ending without a click to website content hit an all-time high this year, now constituting more than 50% of Google searches, according to Jumpshot data. 

The decline of organic clicks has been brought on by UI changes on the search results page. For example, rich answers, which often eliminate the need for users to click through on a result, have more than doubled in mobile search results since 2018, a Perficient Digital study found. The introduction of support for FAQ and how-to structured data drew mixed reactions from marketers for its potential to increase their visibility on the search results but at the cost of possibly disincentivizing the click.

The prevalence of rich results has affected the way people navigate search features, giving rise to what the Nielsen Norman Group refers to as the “pinball pattern,” in which users bounce their attention between elements in a nonlinear fashion. If their study is representative of the way users interact with the search results page, there is a clear incentive for brands to optimize for Google’s ever-growing number of search features.

Google’s new black “Ad” label (right) and its green predecessor (left).

Google rolled out a mobile search result redesign with black “Ad” labels for paid listings and favicons for organic results. Some members of the SEO community pointed out that the redesign was likely to lead users to further mistake ads for organic results.

Search Quality Evaluator Guidelines. Google employs human contractors to evaluate its search results and, although they do not directly influence rankings, those evaluators provide feedback that helps Google improve its algorithms. In 2019, the guidelines that those evaluators are instructed to follow were updated three times.

In May, the guidelines were refreshed with more explicit references to E-A-T and provided directions on evaluating interstitial pages and content creator expertise.

The September guideline revisions added more emphasis on vetting sources, particularly for news and Your Money or Your Life (YMYL) content. It also added the potential to spread hate as one of the grounds for which a rater might apply the lowest content rating.

Google attempted to encourage impartiality with its December update to the guidelines, in which it reminded evaluators that users come from diverse backgrounds and that ratings should not be based on “personal opinions, preferences, religious beliefs, or political views.”

Crawling, indexing and ranking

Mobile-first from now on. All sites previously unknown to Google prior to July 1 are now indexed using mobile-first indexing. However, older sites are still being moved over to mobile-first indexing when Google deems them ready.

The bots go evergreen. In May, Google launched the evergreen version of its web crawler, Googlebot, meaning that the crawler will stay up-to-date with the latest version of Chromium. Bingbot also went evergreen as Bing adopted the Chromium-based Edge browser to render pages and run JavaScript.

Although some limitations still exist, evergreen web crawlers based on the same Chromium platform mean more of our content can be seen by Bing and Google, and fewer instances of troubleshooting for a particular crawler.

No longer directives. As of September 1, Google withdrew support for unpublished rules within the Robots Exclusion Protocol, putting an end to noindex as a directive within the robots.txt file.

New link attributes. Google introduced rel=”sponsored” and rel=”ugc” to indicate paid and user-generated content, respectively. On the heels of that announcement, it also said that it would be treating all link attributes, including rel=”nofollow,” as a hint for ranking purposes rather than a directive. The “hint” treatment and the optional nature of the new attributes had many SEOs contemplating who was likely to gain from their adoption and the value in implementing them at all.

Farewell, rel=prev/next. In March, we received a belated confirmation from Google’s John Mueller that it had stopped supporting rel=prev/next, a pagination markup that the company itself launched in 2011.

Inferred headings. In October, Google revealed that multiple H1 tags on a page, or even the lack thereof, would not trip up Google’s systems.

Similar to the reaction to the rel=prev/next announcement, many in the SEO community pointed out that the tag’s application is broader than SEO and that employing proper headings provides a better user experience, regardless of how Google treats it.

The Google Assistant

This year, the Assistant’s growing capabilities were bolstered by moving speech processing from the cloud directly to the device, which delivers answers up to 10 times faster, Google said. In July, another important transition occurred when Google swapped out voice search in favor of the Assistant on Android devices. 

Food ordering via the Assistant arrived in May. Source: Google.

Google’s AI-powered appointment booking system, Duplex (first demoed in 2018), brought automated restaurant reservations and movie ticket purchases to the Assistant this year. It also rolled out more widely to both Android and iPhone users. 

Local search

For local business owners. Google My Business added more tools for business owners, namely bulk review management, a new screening program called Google Screened and searchable shortnames.

Yelp launched paid profile upgrades, including verified licenses for local providers, business highlights and a portfolio section.

Local rankings. Members of the SEO community witnessed local rankings volatility in early November.

Joy Hawkins, owner of Sterling Sky Inc. and the Local Search Forum, suggested that the changes were mainly related to relevance and that Google seemed to be doing a better job of understanding a broader set of search terms as they might be applied to a single business. Contributor Craig Mount, founder of Classy Brain, said that the update doubled-down on proximity signals.

Google confirmed the update in early December, referring to it as the “Nov. 2019 Local Search Update,” following the naming convention it uses for core search updates. In its announcement, the company stated that update was related to neural matching, which would help it understand when a query contains local search intent. This update has rolled out to all countries and languages worldwide. 

The bane and lifeblood of local businesses. Local listings are a valuable channel for many businesses, but the system is far from perfect and many are concerned by the direction that Google seems to be headed.

In April, the company sent out a survey to local businesses asking how much they’d be willing to pay for some of the features they were already receiving for free. Local SEO practitioners’ responses ranged from excitement at the prospect of better customer support to criticism for abusing its position in the search market.

Competitor ads began appearing on local profiles in August, reminding businesses that Google is the true owner of their My Business listings. The option to remove these ads has not been made available.

Businesses in need of immediate help with their Google My Business listings found themselves with one less resource when the company shut down its toll-free customer support line in November. Anyone wishing to speak directly to a support specialist must now fill out a form to request a call back.

In addition to the changes in Google’s local service offerings, spam listings have plagued local results. Local SEOs have been keen to point out that Google stands to gain even with the spam problem, as legitimate businesses may be driven towards paid ads to regain visibility. Google has highlighted its spam-fighting efforts, but they have done little to alleviate concerns from the SEO community and business owners.

Travel vertical

Google became an even larger force in the travel sector by launching hotel search in March and adding vacation rentals to it shortly after. Google Hotels features much of the same functionality and tools as other booking sites like Expedia or Kayak; however, one of its biggest advantages is Maps and Search integration.

Source: Google.

Maps and Google’s other travel offerings became even more tightly integrated when the company launched Trips in May, combining flight and hotel search, destination research and a timeline of reservations into a single web interface.

Bing also made more inroads into the travel vertical by adding real-time data and direct integrations with airlines to strengthen its flight search capabilities. These moves by Google and Bing may hurt traffic to online travel agencies as users get used to planning their trips from the search results page.

The rise of visual search

Google Lens received a wide array of feature additions this year, including live translations, the ability to scan and research menu items and “style ideas” that leverage its image recognition capabilities for e-commerce.

Pinterest has made headway with visual search by enabling users to isolate items in pins to search for similar objects. In September, the company strengthened its e-commerce offerings by bringing shoppable pins to visual search for home and fashion products.

Microsoft also brought Bing Visual Search to the Windows search bar, enabling users to take a full or partial screenshot to search right from their desktops.

Antitrust and privacy at home and abroad

State attorneys generals from across the U.S. announced investigations into Google (and Facebook) in September over alleged anti-competitive behavior. The multistate investigation will be conducted with the cooperation of federal authorities and focus on the degree of control Google exercises over the digital advertising sector and whether it acquired companies to stifle competition.

Google continues to face regulatory scrutiny in Europe. In March, the company was fined $1.7 billion over “abusive” AdSense publisher contracts, pushing the total fines from three antitrust complaints spanning 2017–2019 to $9.3 billion.

In November, EU antitrust regulators announced that they were investigating Google’s collection and use of data, with a focus on “data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” Around the same time, complaints against Google from rival shopping comparison engines also caught the attention of the European Commission.

As part of one of its earlier settlements with the European Commission, Google will be prompting Android users in the EU to select a default search provider beginning in 2020. The bidding process it’s using to select which competitors will appear on the search engine choice screen has drawn complaints from critics.

Finally, looking ahead, with CCPA taking effect January 1, 2020, tech platforms, brands, agencies and publishers must be prepared for further privacy and data management restrictions to come stateside.


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.



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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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