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SearchCap: Google SEO, Bing Ads incentives & PPC

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Below is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.

  • What makes people click on search ads?
    Jan 2, 2019 by Ginny Marvin

    There’s a reason search ads resonate with users — even when they know they’re ads.

  • Google search tests new interface for movie, TV show streaming options
    Jan 2, 2019 by Barry Schwartz

    Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.

  • Google emphasizes ‘Message this business’ in new local search test
    Jan 2, 2019 by Barry Schwartz

    Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?

  • Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues
    Jan 2, 2019 by Barry Schwartz

    Google is helping webmasters and SEOs on New Years and other holidays.

  • What you need to know about Yelp’s latest update dubbed ‘Ghost’
    Jan 2, 2019 by Craig Mount

    Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.

  • Shopping ads for the small budget: Here’s what to expect in 2019
    Jan 2, 2019 by Kirk Williams

    This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.

  • 2019 in search: Find your seamlessness
    Jan 2, 2019 by Alexis Sanders

    Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

  • ‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
    Jan 2, 2019 by Brittany Page

    Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

  • Google Shopping is largest growth opportunity for most online retailers in 2019
    Jan 2, 2019 by Andy Taylor

    Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.

  • Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
    Jan 2, 2019 by Ginny Marvin

    The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.

  • Google featured snippets can now jump to section of content it is sourcing
    Dec 31, 2018 by Barry Schwartz

    For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

  • What Amazon Advertising’s big 2018 advancements will mean for 2019
    Dec 31, 2018 by Ginny Marvin

    The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

  • 7 inspiring email templates
    Dec 28, 2018 by Digital Marketing Depot

    Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot […]

  • Mueller: Focus your SEO on Google’s status quo
    Dec 28, 2018 by Barry Schwartz

    Sometimes it is a good idea to keep it simple with your web pages.

  • Year in Review: Top 10 expert PPC columns of 2018
    Dec 27, 2018 by Wendy Almeida

    Here’s a roundup of the most read paid search columns this year.

  • Ask an SMXpert: New approaches in customization can build better analytics reports
    Dec 27, 2018 by Wendy Almeida

    Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

  • Year in Review: Top 10 SEO expert columns of 2018
    Dec 26, 2018 by Wendy Almeida

    Here’s a look at the most read columns from our SEO experts that stood above the rest this year.

  • PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
    Dec 26, 2018 by Ginny Marvin

    Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

  • Ask an SMXpert: Link prospecting and helpful tools to manage outreach
    Dec 26, 2018 by Wendy Almeida

    Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.

  • Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’
    Dec 24, 2018 by Barry Schwartz

    Should Google take concerns over their search ads blending into their organic listings seriously?

  • Why one marketer thinks smart speakers have their work cut out for them
    Dec 24, 2018 by Greg Sterling

    Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

  • SEO Year In Review: 2018 saw Google updates and a focus on mobile
    Dec 24, 2018 by Barry Schwartz

    Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.

  • Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
    Dec 24, 2018 by Wendy Almeida

    SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small business websites.

  • 20 expert predictions: Here’s what successful marketers will do in 2019
    Jan 2, 2019 by Wendy Almeida

    From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.

  • ‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
    Jan 2, 2019 by Brittany Page

    Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

  • Want to create better experiences and brand loyalty? Lean on your data
    Jan 2, 2019 by Nick Worth

    For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.

  • Shopping ads for the small budget: Here’s what to expect in 2019
    Jan 2, 2019 by Kirk Williams

    This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.

  • Paid social requires sharpening your blade in 2019
    Jan 2, 2019 by Susan Wenograd

    Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment.

  • Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
    Jan 2, 2019 by Ryan Kelly

    With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points.

  • Digital marketing in 2019: Here’s where we’re headed this year
    Jan 2, 2019 by Chris Loretto

    Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year.

  • 10 trends in digital content for 2019: Management is vital to success
    Jan 2, 2019 by Rick Jones

    Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.

  • AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
    Jan 2, 2019 by Andy Betts

    In the next 24 months CMOs should focus on the three ‘A’s of accountability to make impactful changes.

  • Email marketing trends to expect in 2019
    Jan 2, 2019 by Kyle Henderick

    This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs.

  • Hacking and phishing will increase in 2019: What digital marketers need to know
    Jan 2, 2019 by Sam Bocetta

    Mobile malware, coordinated digital assaults and caller ID spoofing are some of the many reasons to make security a priority in the new year.

  • Evolution of ad tech in 2019: Streaming services and content ownership
    Jan 2, 2019 by Rob Rasko

    By the end of 2019, growing pains will give way to maturity in the ad market.

  • 3 ways marketing AI will advance in 2019
    Jan 2, 2019 by David Dowhan

    Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.

  • 4 1/2 predictions for marketers in 2019
    Jan 2, 2019 by Ryan Phelan

    Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.

  • 2019 mobile marketing predictions from industry veterans
    Jan 2, 2019 by Aaron Strout

    What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019.

  • Voice-based AI means brands must take an omnichannel approach with consumers
    Dec 28, 2018 by Rex Briggs

    Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.

  • Build more emotionally engaging experiences with a personalized data strategy
    Dec 28, 2018 by Rakhi Patel

    Here are three audience management strategies marketers can use to supply new and captivating content.

  • Marketing tools can be leveraged by sales teams, here’s how
    Dec 28, 2018 by Lindsey Groepper

    Webinars, media coverage and video are marketing tactics that can be invaluable for sales.

  • What Amazon Advertising’s big 2018 advancements will mean for 2019
    Dec 28, 2018 by Ginny Marvin

    The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

  • Year in Review: Top 10 digital marketing expert columns of 2018
    Dec 28, 2018 by Wendy Almeida

    A roundup of the most read columns from our digital marketing experts of the year.

  • Publishers using real-time data can help their bottom line, here’s how
    Dec 27, 2018 by Jason Downie

    It’s time publishers caught up to marketers on the personalization front. These three strategies can help.

  • Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
    Dec 27, 2018 by Robin Kurzer

    Zucker-Scharff’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.

  • Compare 17 top SEO tools and platforms
    Dec 27, 2018 by Digital Marketing Depot

    Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and […]

  • Alexa’s stellar holiday season bodes well for smart speakers, connected technology
    Dec 27, 2018 by Robin Kurzer

    Customers used Alexa to order gifts 3x more than last year and bought ‘millions more Amazon devices’ than they did in 2017.

  • Social media 2018 put the spotlight on data, video, Stories
    Dec 27, 2018 by Amy Gesenhues

    A wrap up of this year’s social media advertising highlights.

  • Ask an SMXpert: New approaches in customization can build better analytics reports
    Dec 27, 2018 by Wendy Almeida

    Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

  • Instagram CPCs, CPMs drop as click-throughs continue to climb
    Dec 26, 2018 by Amy Gesenhues

    AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter.

  • Facebook’s year of apologies (to marketers)
    Dec 26, 2018 by Amy Gesenhues

    Ten notable times Facebook said — or, should have said — “We’re sorry” to marketers and advertisers in 2018.

  • Without marketing strategy, the LUMAscape is one hand clapping
    Dec 24, 2018 by Tim Burke

    Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.

  • Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
    Dec 24, 2018 by Greg Sterling

    Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’

  • 3 inspiring campaigns that remind brands to be human during the holidays
    Dec 24, 2018 by Keith Richey

    Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.

  • Merkle launches bidding platform tailored for Amazon sponsored brand ads
    Dec 24, 2018 by Ginny Marvin

    The proprietary platform was developed to meet growing client demand for bidding at scale.

  • The brand storytelling genius of the Coca-Cola Santa
    Dec 24, 2018 by Peter Minnium

    Learn how Coca-Cola developed an effective “partnership” with Santa Claus in a series of holiday ads that stretch through the better part of a century.

  • Online shopping revenues will reach $126 billion by December 31, says Adobe
    Dec 22, 2018 by Greg Sterling

    Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date.



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    Top 10 Tools to facilitate web development

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    30-second summary:

    • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
    • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
    • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

    Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

    1. Chrome DevTool

    If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

    While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

    • Elements panel
    • Console panel
    • Sources panel
    • Network panel
    • Performance panel
    • Memory panel
    • Application panel
    • Security panel

    Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

    2. VironIT

    Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

    If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

    There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

    3. React JS

    React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

    Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

    • It is faster because it performs optimization while drawing up code to JavaScript.
    • It is also error-free since all technical mistakes can be spotted during compilation.
    • It is easier to write templates, especially when you are familiar with HTML.
    • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

    4. Github

    You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

    • It helps you make changes, reviews without affecting other involved branches.
    • It offers a smooth documentation process that often complements the quality coding process.
    • It can modify pages’ content and style remotely via the web or locally on your computer

    Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

    5. Novi Builder

    You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

    The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

    Along with the above-mentioned features, here is what else Novi Builder has to offer:

    • It offers advanced code editor support.
    • It supercharges your projects just from scratch
    • It can install an app and make it live in several hours at low cost
    • It empowers and modifies your existing HTML website with additional application integration facilities

    6. BugMuncher

    The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

    Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

    7. Bootstrap

    Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

    Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

    • Extensive list of components
    • Solid guarantee of the project’s responsiveness
    • Useful icon library

    8. Notepad++

    Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

    Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

    • You can find every instance of a word and perform actions on it.
    • You can access the replace function and get a change reference for each word.
    • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

    Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

    9. Source tree

    We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

    • Bookmark windows represent database you are aligned with
    • Toolbar lets you take action without any command line
    • The sidebar is where you access the information about your current project
    • Repository history and code diffs share control to monitor previous changes

    From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

    10. Lambda Test

    Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

    Conclusion

    Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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    Why behavior analysis is important online business

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    30-second summary:

    • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
    • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
    • Developing analytical skills can help you better manage these obstacles.
    • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

    In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

    In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

    Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

    • Real-time analytics
    • Mobile analytics
    • Attribution modeling
    • Segmentation
    • Ecommerce tracking
    • Funnel analysis
    • Cohort analysis
    • Cross-device tracking
    • In-page analytics (Session recording, click tracking, heatmaps)
    • Goal conversion tracking
    • Event tracking
    • A/B testing

    Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

    What is a Cohort Analysis and why is it important?

    Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

    Cohort Analysis Example – Finding Engagement Drop

    Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

    Cohort table for behavior analysis

    The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

    Cohort Curve - Behavior analysis

    This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

    Cohort Analysis Comparison – Organic vs Direct

    The below cohort analysis indicates that organic traffic has a better retention rate than direct.

    Cohort - Organic vs Direct - Behavior analysis

     

    Visitor behavior analysis and its importance

    It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

    Screenshot - Mouseflow - Understanding visitors' behavior analysis

    If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

    Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

    Screenshot - Mouseflow_Filters

    In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

     GA Behaviour Flow

    The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

    Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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    Top 15 Chrome extensions for social media marketers

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    30-second summary:

    • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
    • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
    • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
    • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

    When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

    This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

    As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

    In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

    You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

    Chrome Productivity Extensions

    1. StayFocused: App block & website block google chrome extension

    Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

    Pricing:

    Free

    2. Momentum: Personal dashboard new tab chrome extension

    Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

    Pricing

    $3.33/month

    Research and tracking extensions

    3. Diigo Web Collector: Highlighter and bookmarker for chrome

    Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

    Pricing:

    Free

    4. Google Analytics URL Builder: Online UTM tracking

    This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

    Pricing:

    Free

    5. Ghostery: Makes web cleaner, faster, and safer

    Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

    Pricing

    $11.99 USD /month/user*

    6. SpyFu: SEO and PPC tools for professionals

    Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

    Pricing

    $33/month

    Content creation and implementation

    7. Canva: Design is all around us

    How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

    Pricing

    Free

    8. Figure it Out: Solve your time zone pain

    A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

    Pricing

    Free and paid ($3/month)

    9. WhatFont: Identify fonts on web pages

    We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

    That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

    Pricing

    Free

    10. Unsplash Instant: Beautiful photos in your new tab

    For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

    Pricing

    Free

    11. Colorzilla: Advanced colorful goodies

    Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

    Pricing

    Free

    12. Sniply: Drive conversion through content

    Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

    Pricing

    $29/month

    Digital marketing extensions

    13. IFTTT for Marketing and social media automation

    IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

    Pricing

    Free

    14. Buffer: Share content easily

    With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

    Pricing

    $85/mo

    15. LastPass: Free password manager

    By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

    Pricing

    Free

    Let’s sum it up

    Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

    Note: Details like pricing are subject to change as per the respective tool provider.

    Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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