An essential part of online success is using search engine optimization to compete effectively with other sites in the search results. Today, search engines are a vital part of online commerce, helping people find the products and services that they need. Your site is sure to start increasing in rankings if you decide to follow the great advice offered in the paragraphs below.
When adding SEO to your page during setup, having some short articles on your topic is better than a single very long article. Shorter pages end up ranking higher than long ones. Also, you’ll find that most of your visitors don’t want to look at something that is multiple pages.
Don’t use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. This confuses search engines a great deal, so be mindful and establish relevant names for all your URLs.
Focus as much on keeping people on your site as you do to get them there. This will, in turn, assist in your PageRank numbers. You can measure your visits to your site by using things like Quantcast Scores. This could have a bearing on your PageRank. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.
If you are making an effort in search engine optimization, each page on your site should incorporate meta-description tags. These description tags are important, as they show up below the title of your page in search engine results. The meta tag should be brief and relevant. By doing this you will bring in a large audience, and you may even get more visitors than websites ranked higher than you on search engines.
Don’t try using Flash when you’re using a website for SEO purposes. Flash is slow to load and is unreadable by search engine crawlers, so Flash file text is not going to be indexed. To optimize a website, your content needs to be visible and crawlable by search engines.
You need to have a list of all of your site content if you want the most out of search engine optimization. If you have a site map a search engine can find you easily. Extremely large sites may require more than just one site map. You should generally limit the number of links on any given site map to 100.
Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. The content in this area shouldn’t exceed 30 words. The entire page should not be more than one hundred KB.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.