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7 Popular Link Tactics that Might Not Work

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There are eight kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible. 1. Historical Data Link Trap This a mistake that anyone can make. There is a patent from many years ago that is about taking note of changes to a web page, including inbound...

5 New Features Coming to Google Search Console (and 7 That Are Getting Removed)

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Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console. Here’s an overview of all the changes that are on the way. New Features in Search Console Google says the following new features will be fully implemented in Search Console toward the end of...

4 building blocks to help your brand’s SEO strategy succeed

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In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy...

11 SEO Tips & Tricks to Improve Indexation

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Once a site is live or has advanced past a certain age, most webmasters don’t really concern themselves with their crawl budget anymore. As long as you keep linking to new blog posts at some point in your website, it should simply show up in Google or Bing’s index and start ranking. Only, after time, you notice that your site is starting to lose keyword rankings and none of your new posts are...

5 Things I Wish I Knew Before Hiring an SEO Vendor

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As part of my job at the company where I work, I basically “taught myself” how to do SEO. It wasn’t easy and it didn’t happen overnight. I don’t claim to be an absolute SEO expert, but I have learned a few tricks and shortcuts – I’m talking about ethical, effective, SEO strategies and tactics – not the sleazy and self-defeating kind that gets your site banned by Google.  Unfortunately, I gained...

SMX West is next week

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Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off on-site rates! Join us to: Discover how to create high-performing campaigns that boost awareness, traffic, and conversions with actionable tactics from 25+ expert-led sessions...

Accelerated mobile pages: Are they worth it?

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Google’s mobile-first index has officially been unveiled and you may have received a notification from Google Search Console that some of your websites are officially being enrolled in the index. The mobile first index takes precedence over Google’s traditional desktop index and will serve the most appropriate results based on the device being searched on. This further incentivizes the need for...

Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored

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Google’s John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript. In a Reddit thread, the SEO writes: “For thousands of pages on the site Google is ignoring the canonical link and selecting their own, the issue is the page Google is selecting is incorrect.” Mueller responded saying, when it comes to canonicals, Google asks itself: “Are...

140 Top SEO Experts You Should Be Following in 2019

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Want to learn more about search engine optimization (SEO)? Then you should learn from the top SEO experts. Reading the top SEO blogs and publications is a good start. So is attending SEO conferences. But don’t stop there. SEO is such a giving community. We share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog...