Latest stories

Here’s how to monitor for negative SEO

H

Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be. There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO...

6 Old School SEO Habits That Never Grow Old

6

There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank better, helped them earn more and kept them from getting banned. I’d like to share some of these practices because they are still useful. 1. Discretion One of the most important habits old school SEOs was discretion. Never talk about...

Google My Business API v4.3 has been released

G

Google released an update to the Google My Business API, the method developers can use to obtain data from Google My Business. The new version is numbered 4.3 and brings the addition of Q&A APIs so you can retrieve questions, post answers, and provide FAQs. It also lets you read reviews in bulk, identify unclaimed locations, report location issues and much more. Here is a full list of what is...

Google Shows Zero Search Results for Some Direct Answer Queries

G

Google has begun hiding full search results for certain types of queries and providing only direct answers instead. This change appears to be affecting queries that involve time in different cities, math calculations, and unit conversions. For example, searching for “time in India” will provide a SERP like the one below: Here’s an example of a math calculation: Lastly, here’s an example of a unit...

Bing competes with Google’s Gboard with SwiftKey partnership

B

SwiftKey, a keyboard application for Android, announced integration with Bing search directly in its keyboard. SwiftKey is a subsidiary of Microsoft, which also owns Bing. With the latest version of SwiftKey for Android, you can now search from your toolbar. In addition, you can quickly capture, crop and send a screenshot or share the URL from the SwiftKey keyboard. What’s new? There are new...

How to Tell Google Your Content Has Been Updated

H

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!  Welcome to another edition of Ask an SEO! Here’s today’s question: For an already existing content, if it is updated, how can we indicate to Google that it has been revised? We have seen that in...

Google keyword match type tournament: Place your bets on Exact

G

Deciding which match type works per keyword is an age-old Google Ads question. After the latest exact match update, it’s in every paid search marketer’s interest to answer it. So we did. On Sept. 6, Google informed the search community that the meaning of “exact match” would be open for interpretation from search engines. Ginny Marvin reported on the update explaining that aside from close...

10 Types of Client Behavior That Drive Every SEO Professional Insane

1

As an SEO professional, you probably have a catalog of horror stories you could tell. Each business is unique, and every client that comes through your door is different than the one before. Most of the time, these clients have a genuine interest in learning how the right approach to SEO can help their brand grow. Still, there are certain things that clients do or say that can make your job a...

Bing teams up with Intent Lab to add deeper AI-powered insights to search

B

Marketers using Bing Ads can now learn what customers are thinking at each stage of their online journey through a new strategic partnership between Microsoft and Intent Lab. Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications that studies the motivations behind consumer purchasing behaviors...

Google May Support Other Types of Structured Data if it’s Used by More Sites

G

Google’s John Mueller has revealed that the search engine may support additional structured data types depending on how many websites are using it. When Google thinks about what type of structured data to support next, it looks to see how many sites are actually using it. If an unsupported structured data type is widely implemented then Google may decide to support it in search results...