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The importance of understanding intent for SEO

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Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies and ongoing learning to be successful. However, we can’t become so wrapped up in chasing new strategies and advanced tactics that we...

Google’s Site Quality Algorithm Patent

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A Google patent describes a method of classifying sites as low quality by ranking the links. The algorithm patent is called, Classifying Sites as Low Quality Sites.  The patent names specific factors for identifying low quality sites. It’s worthwhile to learn these factors and consider them. There’s no way to know if they are in use. But the factors themselves can help improve SEO practices...