This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor’s own.
A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools.
Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink audit tools. But Cocolyze isn’t offering a new “all-in-one” solution.
This newcomer actually reveals some quite surprising and practical surprises that haven’t been seen before.
1. Do You Know Why You Lost a Rank Yesterday?
Who hasn’t asked themselves this question on a Friday night in panic after noticing a ranking drop on a keyword with no obvious explanation?
Backlinks problem? Internal website problem? Google update? A competitor change?
Everything has been gone over with a fine tooth comb and we often still have that bitter taste of doubt and certainty.
It’s a major progress in SEO: Cocolyze tracks and monitors all ranked pages on a keyword, their positions, their backlinks, and their optimization. Every single day.
A real comparative of strengths and weaknesses, the solution simplifies our lives by registering every detected change.
It also makes it a lot easier to understand if a competitor has just benefited from a better ranking thanks to its newly added pages if the rank fluctuation is due to an error on your site or a competitor’s.
This huge amount of data reproduced in a really simple interface is essential for each of the strategic keywords that you target.
We’re wondering why we haven’t seen a solution offering this functionality before!
2. Do You Know What Your Competitors Optimized a Week Ago?
What an interesting question!
You’ve probably never asked it yourself, simply because you know it’s impossible to easily get the answer.
Every strategy must include the competitor sphere and this audit is generally done from time to time. But in this context where SEO is continually changing, it’s no longer enough to just track your competitors once a year.
Imagine knowing what your competitors changed on their page over the past three weeks to achieve this rank. It’s only by having this information that you can know which optimizations to work on.
Cocolyze offers us daily tracking of your competitors ranked pages, completely automatic and in such unusual simplicity!
This solution registers each change made by a neighboring page in the SERP every day: change to a page title, content keywords, design change, loading time – basically all aspects that impact your SEO.
We can only imagine the amount of data analyzed every day by the tool and yet the simple and refined interface allows us to easily navigate in the pages’ history.
3. You Track Your Ranks but Do You Know What Keywords Need the Most Attention?
Any good SEO project manager monitors their SEO rank tracking nearly every day.
Lots of rank tracking solutions have been developed due to the limitations of Google Search Console.
These tools alert you of a change in position, generally with a classic performance indicator: the average rank.
If you have several hundred keywords this can quickly become unnecessarily complicated where we’ll get lost in the table rows.
Cocolyze surprises us again here by introducing an interesting key performance indicator: SEO Value.
This indicator calculated by the tool ranks the positions in order of importance.
In other words, it’s able to tell you that your position 4 on keyword x is more important than your position 1 on keyword y.
The SEO Value of Cocolyze proves to be impressively effective when it comes to sorting out the keywords in order of return on investment, and this is already in the pipeline for the solution.
Cocolyze actually filters the keywords in order of value to gain, this is the value that you can gain on your SEO by increasing your ranks on a keyword vis-à-vis another keyword.
I think consultants and SEO project managers will love this indicator to prioritize their daily tasks and reporting!
4. You Crawl Your Site but Are You Analyzing the Right Pages?
Using crawl tools, tools that scan all the pages of your website to test the exploration, is indispensable.
Again, the problem comes from the sometimes ridiculous amount of suggested errors to correct: “You have 32,439 errors” (I can imagine what that to-do list looks like).
The Cocolyze solution innovates in this sector by not offering the scanning of the site from the links, but the scanning of the site from the ranked pages.
It’s thanks to this knack that the tool only analyzes the pages with high potential and automatically gets rid of the useless pages (such as the terms of service if they aren’t pertinent for you).
Of course, the SEO solution still analyzes pages that aren’t yet ranked in the case when you want to work on the ranking of a new page.
It’s therefore quite easy for Cocolyze to propose a list of strategic pages, prioritized by importance to optimize rather than the traditional crawl reports with thousands of errors that you have to sort through.
Again, a great innovation which simplifies your SEO work and has never been offered by other tools.
5. Do You Know Which Backlinks You’ve Lost and How to Get Them Back?
Cocolyze isn’t limited to Google rank and page analysis. The solution also includes a full backlinks monitoring tool, which is both powerful and fun at the same time.
You probably carry out (I hope anyway!) backlink audits. In most cases, you’ll get your best backlinks and the toxic backlinks to disavow.
As you know, getting quality backlinks is complex.
It’s for this reason that Cocolyze.com provides us with an interesting solution to retrieve the lost quality backlinks, as it’s also simpler to retrieve lost backlinks than to get new ones.
The solution tracks and analyzes your backlinks every day, providing quite interesting different scores:
The domain influence and the page influence, which measures the popularity of a page.
The Spam Rating, which measures the level of the quality of the link (a backlink referring to a popular page but of poor quality).
Thanks to these scores, the tool fetches the toxic links to disavow, new links but also, and especially, lost links, every day.
This data is very reliable.
We decided to use Majestic for the backlinks database (rather than creating our own or using another one) for a simple reason: it has the biggest database in the world, with more than 8 trillion links.
We added our own layer of analysis thanks to our algorithms of backlink scores to make it manipulable and interpret it. The solution, therefore, goes way beyond some alternatives, such as SEMrush and others.
6. How Long Do You Spend Looking for Optimizations to Do?
The answer: never enough!
Unfortunately, this is the observation that we make after discovering new mysteries, analysis after analysis.
Generally, an SEO consultant uses up to 12 different SEO tools regularly – and just as many invoices!
Cocolyze offers all the features, which allows it to offer complete dashboards and time-saving at its best.
Cocolyze offers all the features that you need, and some more. For specific needs, you can use complementary tools, but generally Cocolyze is enough to meet nearly all of your needs.
Even if this solution is autonomous (no need to link your account with Google Search Console, the data comes directly from Cocolyze), and almost meets all needs, it’s always interesting to use another complementary tool on the side to compare the data of different tools.
In terms of pricing, Cocolyze is an affordable solution – especially considering all the functionalities it offers.
Remember: Cocolyze is the first SEO solution that:
Tracks the rankings of your website and of your competitors.
Analyzes your ranked pages and backlinks.
Registers every change in order to provide one of the most complete SEO history reports in the market, for a more than affordable price for the average person.
The solution offers a 30-day free trial without a credit card, which will delight most new buffs.
Featured Image: Image by Cocolyze. Used with permission. In-Post Photos: Images by Cocolyze. Used with permission.
BrightLocal has launched a new free tool called “Local RankFlux,” designed to alert marketers to changes in local search rankings across multiple industries.
Exclusively focused on the Google local algorithm, it offers tracking for 26 verticals. The ranking fluctuations of individual industries can then be compared to the overall sample.
Tracking over 14,000 keywords. Local RankFlux tracks roughly 560 keywords per industry vertical in 20 cities, according to BrightLocal’s blog post. It “plots the ranking position of each business in the top 20 search results and compares that ranking to the previous day’s position to determine the daily change.”
Changes in higher SERP positions (e.g., 1 – 2) are weighted more heavily and are treated as more significant than changes in lower rankings (e.g., 19 – 20) in its scoring. “Local RankFlux then multiplies the change in position between today’s and yesterday’s rankings by the weighting to create a total daily fluctuation. This total is then converted into an average based on the number of keywords that returned meaningful results^ and a score produced for All Industries and for each individual industry.”
Scores above 6 suggest an update. BrightLocal explains that scores between 0 – 3 indicate nothing meaningful has happened – given that there are regular, even daily fluctuations going on. Scores of more than 3 but less than 6 indicate a minor change in the algorithm, according to BrightLocal, while scores of 6 to 10 suggest a local algorithm update. The spike in the chart below (industry average of 6.1) on August 8 suggests a meaningful change in the algorithm.
Local RankFlux score: legal category vs industry average
In early August Google made a core algorithm update. But the last time there was a significant local impact was in August of last year (and possibly in June, 2019 after another core update). In August 2018, SterlingSky’s Joy Hawkins detailed the ways in which her small business customers were impacted by that 2018 core algorithm update.
Why we should care. This free tool will be a useful way for local SEOs to reality check against broader industry benchmarks, to confirm whether there was indeed a local algorithm update. Informally, a number of local SEOs praised the tool based on early exposure.
Take a look and provide feedback on whether it aligns with your observations and experiences. And be sure not to miss SMX East’s full–day track on local SEO and location-based marketing for brands.
About The Author
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.
In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.
Here is the question that was submitted:
“Is it possible to insert JSON structured data at the bottom of theinstead of the? It seems to work fine for many websites.”
In response, Mueller says “yes.” JSON-LD structured data can absolutely be inserted in either the head or body of the page. Just as the person who submitted the question assumed – it will work fine either way.
What’s the Difference Between JSON-LD and Other Structured Data Types?
Before answering the question, Mueller gave a brief explanation of each type of structured data and how they’re different from each other.
There are two other types of structured data in addition to JSON-LD. Here are the differences between each of them.
Microdata: An open-community HTML mspecification used to nest structured data within HTML content.
RDFA: An HTML5 extension that supports link data through additional attributes added to existing HTML tags on the page.
Although all of these types of structured data are acceptable to use, Mueller has gone on record saying Google prefers the use of JSON-LD.
ConsumerAffairs provides buying guides for everything from mattresses to home warranties. But they also direct consumers on purchasing hearing aids, dentures, diabetic supplies, and even lasik surgery. Many have questioned the legitimacy of ConsumerAffairs buying guides, largely because top-rated brands often have financial relationships with the organization. ConsumerAffairs’ health content has been hit in the post-medic world, but now it seems they’ve found a way to circumvent the algorithm update by hosting slightly modified versions of their buying guides on local news websites around the country. Google “hearing aids in Phoenix” and you’ll discover just how well this strategy is working. Local ABC affiliate station ABC15 hosts all of ConsumerAffairs’ buying guides, including those in the health category, on their new “reviews” subdomain. So far, I’ve counted almost 100 of these ConsumerAffairs content mirrors. Despite cracking down on low-authority medical advice and subdomain leasing, Google seems to be missing this huge hack on their ranking algorithm.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author
Abram Bailey, AuD is a Doctor of Audiology and the founder of HearingTracker.com, the leading independent resource for informed hearing aid consumers.