LinkedIn pages will soon feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.
The company says this change is being made in an effort to bring even greater transparency to ads on LinkedIn.
“At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”
While viewing ads in the new tab, users can click on the ads but the advertiser will not be charged.
Ad clicks from within the ‘Ads’ tab will not impact campaign reporting either.
From a marketing perspective, I see this as being an opportunity for competitor research.
Do you know a company who is killing it with LinkedIn advertising? View their ads tab to see if you can learn from what they’re doing.
Of course, the Ads tab will only show you what their ads look like.
It won’t reveal anything about how those ads are targeted or what the company’s daily budget is. But hey, it’s something.
LinkedIn says this is the first of many updates to come as the company furthers its effort to provide users with useful information about the ads they see.
The new Ads tab is rolling out globally over the next few weeks
Google posted a notice that between the dates of June 5 through June 7, it was unable to capture data around image search traffic. This is just a reporting bug and did not impact actual search traffic, but the Search Console performance report may show drops in image search traffic in that date range.
The notice. The notice read, “June 5-7: Some image search statistics were not captured during this period due to an internal issue. Because of this, you may see a drop in your image search statistics during this period. The change did not affect user Search results, only the data reporting.”
How do I see this? If you login to Google Search Console, click into your performance report and then filter by clicking on the “search type” filter. You can then select image from the filters.
Here is a screen shot of this filter:
Why we should care. If your site gets a lot of Google Image search traffic, you may notice a dip in your traffic reporting within Google Search Console. You may have not noticed a similar dip in your other analytics tools. That being said, Google said this is only a reporting glitch within Google Search Console and did not impact your actual traffic to your web site.
About The Author
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.
Facebook announced a change to it’s algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will be highly ranked. Low quality comment practices may result in less reach.
Comment Ranking in News Feeds
Facebook noted that not only are posts ranked in news feeds but comments are also ranked as well.
Posts with comments that have positive quality signals will be seen by more people. Posts with low quality signals will have their news feed reach reduced.
Facebook Comment-Quality Signals
Facebook noted that their updated comment algorithm has four features:
User indicated preferences
User interaction signals
Integrity Signals are a measure of authenticity. Comments that violate community standards or fall into engagement-bait are negative signals. Violations of community standards are said to be removed.
Facebook engagement bait is a practice that has four features:
1. React Baiting
Encouraging users to react to your post
2. Follow and Share Baiting
This is described as telling visitors to like, share or subscribe.
3. Comment Baiting
Encouraging users to comment with a letter or number are given as examples.
. Monetization Baiting
This is described as asking for “stars” in exchange for something else, which could include something trivial like “doing push ups.”
User Indicated Preferences
This is a reference to user polls that Facebook conducts in order to understand what users say they wish to see in comments.
User Interaction Signals
These are signals related to whether users interact with a post.
This is a reference to how users hide or delete comments made in their posts.
Here is how Facebook describes it:
“People can moderate the comments on their post by hiding, deleting, or engaging with comments.
Ranking is on by default for Pages and people with a a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.
People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings. (See more details here.) “
Facebook Targeting Low Quality Comments
One of the stated goals of this update is to hide low quality posts from people’s Facebook feeds and to promote high quality posts by people you might know.
This is how Facebook described it:
“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:
The comments have interactions from the Page or person who originally posted; or
The comments or reactions are from friends of the person who posted.”
Read Facebook’s announcement here: Making Public Comments More Meaningful
Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you!
All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign.
I’m a firm believer in Single Keyword per Ad Group (SKAG) structure – it increases ad/keyword relevance and therefore improves quality score, makes CPCs cheaper, gets you a higher ad rank and a better CTR.
Sadly, building out SKAG structures is a pretty time-consuming endeavor. You can’t implement millions of keywords and ads without PPC tech powering your builds.
But if a client just needs a couple of new keywords after updating their site with new content, this script is a quick and easy solution.
And that’s exactly what I love about PPC. There’s a special place in my heart for simple scripts anyone can use to achieve tasks that are otherwise repetitive or near-impossible.
What does the script do?
This tool will save a lot of time with small-scale builds where you know exactly which keywords and ad copy you need, for example when you’re adding a few keywords to an existing campaign.
You input your campaign name, keywords, headlines, descriptions, paths and final URL, and it will output three tabs for you: one with keyword combinations, one with negatives, and ads to upload to Google Ads Editor.
It creates one exact and one broad match modifier campaign and creates a list of keywords as exact negatives in the broad campaign to make sure that search terms that match exactly will go through the exact keyword.
I’m sure you’re dying to give it a whirl, so let’s get cracking!
How do you use it?
Make a copy of this spreadsheet (note: you’ll need to authorize the script to run). You’ll find all the instructions there as a future reminder.
Once you’ve got the spreadsheet ready, input the following:
The campaign name
The campaign name delimiter to distinguish between broad and exact campaigns
Headline 1 (if this cell is not specified, then it will be the same as the keyword)
Optionally, headline 3
Optionally, description 2
Optionally, path 1 and path 2
The final URL
The keywords (you can keep going outside of the box with these!)
You’ll see a handy character counter which will go red if you exceed the character limit. Bear in mind that this tool will assume that you’re using it correctly and so you’ll need to make sure that you’re staying within the limit!
You can also optionally create a second ad variant by choosing the part of your text you want to vary (e.g., headline 2 or description 2) and inputting the copy. Otherwise, just select “None” from the dropdown menu.
Once you’re done, click the gigantic “Go!” Button, and wait for the magic to happen.
It will generate three tabs labelled “Keywords,” “Negatives” and “Ads.” If you want to run the script again with different keywords, make sure you save these tabs elsewhere or rename them to prevent the script from overriding them.
Finally, you can paste these tabs into Editor and update all the relevant settings and adjustments. Job done!
DOWNLOAD: You’ll need to authorize the script to run after you make a copy of this spreadsheet.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author
Daniel Gilbert is the CEO at Brainlabs, the best paid media agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010.