- The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies.
- In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more.
- We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology.
- PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics.
- Read on to discover insights on how PUBLC serves a more equally distributed web economy using blockchain and token economics, generating a new and native revenue stream for online publishers.
The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies, these remain some key problems of today’s digital space:
- Digital ad revenue has taken a hit due to ad blockers.
- Online publishers struggle to find a native revenue model as an alternative to ad-based models, which only grows bigger now with the COVID-19 impact on the advertising industry. Digital ad revenue is declining, as use of adblockers is increasing
- Google and Facebook duopoly dominate over 60% of global ad revenue.
We caught up with Lior Davidovitch, the founder of PUBLC, a search engine that aims to reward the entire web ecosystem by creating an innovative, more equally distributed web economy using blockchain and token economics, generating a new and native revenue stream for online publishers.
Q1. Can you tell us about your background and journey towards becoming the founder of PUBLC?
I was always one of those kids that constantly thought of different business ideas and tried to invent things. The original idea for PUBLC started over 15 years ago when I was frustrated with the existing search engines. I always thought that people know best and there should be a way to add the human element to search for a better-organized web. Back then I had mocked up a few presentations and a family friend even connected me to a VC, but I was so young and had no idea what I was doing. Later in university, I wasn’t keen on academia and dropped out to start my journey as a start-up entrepreneur. In the beginning, I was just playing around with different ideas, and eventually, I saw that I’m always going back to the same original idea of creating a new search engine. I started completely from scratch, learning everything in the process, making mistakes, learning again, and building PUBLC layer by layer.
Q2. What was the biggest challenge you faced while setting up PUBLC? How did you solve it?
Just saying that you want to create a new search engine is a huge challenge by itself, doing it the way PUBLC does, creating a new search engine that completely reinvents the user experience and technology with a token-based business model is an even bigger challenge! If you add new and complicated technologies like blockchain and AI to the mix, the challenge becomes even bigger. Plus, the fact that you’re doing it as a small self-funded startup makes it almost impossible! But eventually, we did it step by step, layer by layer and built this platform that’s backed with AI and a blockchain financial infrastructure.
Q3. Can you give us a brief insight into PUBLC and your token economy?
PUBLC is a new type of search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. You can think of PUBLC as a mix between Google and Wikipedia, where we combine human intelligence with artificial intelligence (AI) enabling users to categorize the content and “teach” PUBLC how to better organize the web, creating a new search experience, while also rewarding the users for participating in the process.
With regards to the token economics, on the one hand, our token, PUBLX, is granted by PUBLC as a reward to its community that contributes to PUBLC. On the other hand, the tokens are used as the only form of payment for PUBLC’s business services used by advertisers on the platform. This balance between supply and demand is what establishes the token value.
Token earners, be it publishers, brands, influencers, or content categorizers, can either use their token rewards to pay for any of our business services or exchange them on cryptocurrency exchanges, where the tokens can be bought by advertisers. So, we encourage everyone to checkout PUBLC and discover how they could earn PUBLX tokens.
Q5. How can businesses use PUBLC? Any tips on how they can get started with PUBLC?
PUBLC was built with all the different actors of the web ecosystem in mind, as we believe PUBLC is a platform that is meant to serve everyone and reward them for the value they create. Businesses as online publishers, brands, and celebrities benefit from PUBLC as it gives them exposure to new audiences, drives traffic to their websites, and earns them revenue for every time a user clicks on their content and views it. Businesses can get started on PUBLC by submitting their website, categorizing their content, and curating their pages. Our job is to support all those people and help them better achieve their goals, so feel free to reach out to us, we would love to hear from you!
Q6. Would video content be sourced from platforms like YouTube?
Yes! PUBLC curates and displays video content that users upload on YouTube and other such sites. You’ll be surprised to know that we even reward sites like YouTube as they also provide value to the ecosystem for hosting all that content.
Q7. What are your future plans for PUBLC? Will you venture into the digital advertising aspect as well? If yes, we’re assuming it will be in-ecosystem currency of PUBLX tokens?
Besides inventing a new user experience and technology we also had to invent a new revenue model connected to our token economy – and that’s crucial to the success of the platform – having those PUBLX tokens that are given to everyone for their contribution have real-life value. In order to do that we built a new set of business services such as, promoted content, brand awareness, ecommerce, and more, which offer advertisers a new way to enhance their brand awareness or conversions in a native and organic way within the platform without compromising PUBLC’s user experience for the users.
Our business services work differently than the way it’s done on traditional search engines, and it rethinks this traditional advertising model of just promoting ads over search queries. The usual method is good but it could be different. We put more focus on content and the user experience because when you get ads, whether it’s on Google, Facebook, or any other platform – as a user that harms your experience. We aim to deliver our business services in a very native and organic way that doesn’t harm the user experience. For example, PUBLC offers promoted content that is real, in the form of videos, articles, and other multimedia. These could be campaigns that not only provide advertisers with the worth of their money but also engage and add value for the users. Furthermore, we incorporate PUBLC’s community in the approval of ads, having them take part in flagging spam and fraud, and helping shape PUBLC revenue model.
Q8. Do you use citations? How does the web validate your resources?
We’re focused more on the human element of search. People add domains and content URLs which are then approved by our community, and only then are indexed and crawled, making our sources more credible. There are many parameters that our algorithm evaluates in order to rank content, to give you a better idea I’ll share the three main key elements:
- Relevancy: How the content is relevant to the search query or the topic that is searched
- Popularity: How many PUBLC users saw and clicked on the content
- Content age: How old is it, when was it published
Users are the first gatekeepers of which content gets indexed on the PUBLC search engine.
Q9. How does PUBLC’s search engine combine human intelligence and AI? Is it curated by people? How do you counter aspects of “subjectivity” and “bias”?
As I’ve mentioned before, I strongly believe that people know best. They would know best about what topic(s) the is content related to or which search queries best describe the content. This is unlike how typical search engines work by mainly analyzing the text of the content. Having users add and categorize content on PUBLC works on a micro-scale for that specific content. However, when you add machine learning and AI to that you can adapt on a much larger scale, learn better about content categorization and indexing in a more precise, user-friendly, and genuine manner. Our search engine intends to broaden users’ horizons by reaching new content that they didn’t even know existed.
Yes, giving too much power to people could bring bias. But I’d like to refer to PUBLC on the lines of Wikipedia where you have a large group of people editing a specific piece of content that could be very controversial, and they still find a way to do it. On PUBLC we have an entire system of a reputation for users and publishers so they’re always building their own reputation simultaneously.
For example, a user could build their reputation on the PUBLC platform for any niche, let’s assume, blockchain. Now if this user claims something about blockchain, the system considers their subject matter expertise and deems their claim right for crawling, categorizing, and indexing.
We have everything validated by the users of the community. I think users very quickly know spam when they see it, so they wouldn’t approve spam-like content with the risk of lowering their reputation. We built this set of rules to incentivize people to do good and if they don’t play by the rules, they’re just going to lose.
Q10. Could you give us a small brief on how you’re dealing with privacy? Is there anything else that you’d like people to know about in terms of data privacy?
Privacy is one of PUBLC’s core, crucial elements. In fact, that’s the big problem with the web that we also saw fit to address. Platforms like Facebook and the others make their business out of the users’ data, and in a way compromises their privacy. That’s why there’s a huge loss of trust for users. One of our ambitions and aims is to use blockchain to enable users to have the best, most personal user experience while having 100% privacy. We are now building this element, and plan to have all of our users’ personal data stored on the blockchain and accessed only by them ensuring them with complete control over their data that’s also kept anonymous.
Users would have their own PUBLC IDs but there would be no way that I, the platform, or any of us could access that information. If a user personally chooses to share their information with advertisers and publishers to help them understand the user profile or engagement with their content – that too would be completely anonymized.
Since it’s still the users’ data giving value to a business they would also be rewarded for it. This way we help users earn some of the revenue made through that data. But again, it would be completely anonymized data ensuring that businesses can’t trace a user to their real-life entity. That’s one of the great potentials that blockchain gives is the bandwidth to build platforms that are more focused on the privacy elements.
Q11. What are your predictions for search and SEO in 2020?
As I’m sure you can already guess, I believe search and SEO will be more focused on the human element, and that we will continue to see improvements in understanding the user’s intent. I think we will also see SEO become more accessible to the creators, and more straightforward, without harming the creativity and user experience of the content. Doing so by making tools to create the best optimization and content categorization. One of the biggest problems I see today is that creative content creators are forced to focus their efforts on SEO rather than on creating better content. I hope that with PUBLC, creators could focus on creating creative content while having the tools to actively influence their content’s SEO, without having the two contradict one another. For me, the prediction would be – better user experience, better content, and hopefully a better web.
Top 10 Best Los Angeles SEO Companies: Gotch SEO Catch 2020
Looking for the best Los Angeles SEO company for 2020? Keep reading because we’ve compiled a list based on real data.
SEO is an essential marketing tool in 2020, so it makes sense that you would want the best possible company behind your campaign.
The trouble is that with so many emerging SEO companies on the scene, it can feel impossible to find ‘the one’. There are just too many fish in that search engine sea!
But, all hope is not lost, and we’ve taken the time to delve into those Los Angeles waters to find the best ten catches so that you don’t have to.
Simply keep reading to find out what each contender has to offer.
Top 10 SEO Companies in Los Angeles
- Coalition Technologies (32 points)
- Wpromote (29 points)
- Thrive Internet Marketing Agency (29 points)
- SEO Noble Agency (27 points)
- Spinx Digital (27 points)
- Over the Top SEO (26 points)
- On the Map, Inc. (25 points)
- True North Social (24 points)
- Los Angeles SEO Inc. (24 points)
- Social SEO (23 points)
1. Coalition Technologies: SEO Agency Based in Los Angeles
Coalition Technologies is a #1 ranking Google search optimization company that seems to impress consumers across the review site board, and it isn’t too difficult to see why.
These world-renowned SEO professionals hold the impressive accolade of being a certified Google Ads Premier Partner and have developed a custom software in-house that, according to all evidence, truly does bring results.
This is a fact that they primarily achieve with a scientific-based SEO approach that uses data to get right to the heart of any business. In fact, they’re so confident in their practices that they claim they’ll be able to increase your sales by an impressive 436% in the first two years. And, you know what? We believe them.
You should too, considering that their advanced agency software alone allows them to hire only the top 1% of applicants, as well as offering 130+ university-level training courses to take those skills even further. Then, they’ll put you in touch with those tailor-made experts who genuinely stand to take your search engine marketing to the next level.
2. Wpromote – Silver Winner of the Top SEO Companies in Los Angeles
Coming in at a pretty close second we have Wpromote, founded by Michael Mothner back in 2001. Again a Google Premier Partner and part of Bing Elite Agency, these guys pride themselves on ever-evolving tactics and certainly seem to know what it takes to boost organic rankings.
Their integrated teams of well-versed SEO managers promise impactful results whether you’re a small business or an established industry giant. And, if past clients like Mariott and Zenni are anything to go by, it’s a goal they achieve with gusto.
Wpromote’s unique selling point on the SEO market is their focus on building sustainable traffic that also leads to conversions using in-depth audits, competitor research, on-page focuses, and even mobile optimization.
Their team is made up of an impressive 425+ employees across eight offices, each of whom has an impressive and varied SEO background, including Mothner himself, who is a previous recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award, as well as a columnist for Inc. Magazine, and a regular speaking at leading industry events.
3. Thrive Internet Marketing Agency – Full Service Digital Marketing
Thrive Internet Marketing Agency have some pretty impressive accolades, including being listed as SEOblog’s top LA agency of 2020 and winning UpCity’s local excellence award last year. As of this year, they’re also an official member of Forbes Agency Council. In other words, this agency comes well recommended, a fact that seems deserved when you consider they offer +664% increases in organic traffic, +155% organic leads, and a whole lot besides.
Founded as a one-man division by president Matt Bowman back in 2005, this full-service digital marketing agency now offers solutions to businesses in 25 cities, including Atlanta and Miami. They’ve even gone cross-continental with B2B solutions in everything from plumbing to finance as far as Germany and Hong Kong.
Of course, never do Thrive thrive more than within LA, where they’re consistently named as front-runners, and offer custom SEO solutions to LA’s best which include keyword research, content writing, and technical SEO.
4. SEO Noble Agency
Read2Learn company SEO Noble offers professional B2B SEO services that focus on strategies across the search engine landscape. Established in 2008 by Kent Mauresmo, the company began life developing reading materials to help businesses perfect marketing strategies before realizing that they, themselves, had some SEO prowess to offer.
Now, as well as providing quality reading materials, the Beverly Hills-based team of 12 varied professionals offer a range of fantastic SEO services, including everything from Google submission to press releases.
Overall, their marketing services are priced depending on location and competition. For instance –
$1,000 – $1,500/month: Local area
$2,500 – $6000/month: Big city or county
$10,000 + per month: All 50 states
This makes for a tailor-made package that works for big and small businesses alike, a fact that, alongside comprehensive SEO services, is quickly securing SEO Noble their place in top spots like these.
5. Spinx Digital – Full-Service Digital Marketing
Out of their cutting-edge LA offices, Spinx Digital interactive B2B and B2C web design agency aim to help companies find engaging and exciting ways to engage with audiences. And, it’s a goal that previous client portfolios including Quinn Emanuel, Amazon, and many more show that they’re managing to achieve.
Founder and president Sukesh Jakharia has used his vision and innovative strategies to project the company into an impressively high growth-trajectory. And, that’s a trajectory that doesn’t look set to slow anytime soon, with Spinx Digital’s big ideas and innovative approaches adding new and impressive clients to their portfolio every single day.
Perhaps the most notable benefit of Spinx Digital from an SEO point of view is that of their technological know-how, with Jakharia himself holding a computer science degree, and various other members of the team able to provide innovative processes such as mobile applications, digital experiences, and more. In other words, Spinx Digital have gone above and beyond to deliver everything a modern company could wish for from an SEO company, all from their modern and inviting LA offices.
6. Over the Top SEO – Data-Driven Approach
With a 96% client retention rate and an incredible 73 SEO awards to their name, we couldn’t not include Over the Top SEO and their leader, Guy Sheetrit. With a solid track record, targeted resources, and unique ranking abilities, OTT has generated $970,802,171 in SEO revenue alone since their beginnings. For this reason and more, Sheetrit is becoming a staple face in the world of SEO and has already earned himself a place on Inc.’s Top SEO Experts list, as well as boasting one of the fastest-growing agencies in the world right now.
The most notable benefit of OTT SEO is the fact that they don’t work with businesses as such. Instead, they form long-term partnerships based on respect, trust, and the faith that those partners will follow their lead. So far, it’s worked well, with existing partners that include Fortune 500 companies, best-selling authors, and various world-famous names.
With this partnership focus in mind, OTT screens every business that comes their way and invests only in the best, or those who have hit a plateau that they can’t overcome themselves. They then apply a few basic success principles and develop working relationships that allow them to truly understand the best SEO approaches moving forward.
7. On the Map Inc. Your Search Optimization Premier Partner
Brain-child of founder Rick Hoskins, Premier Google Partner. On the Map Inc, aims to ‘positively impact the world, one person, one business, one dollar at a time.’
This is a goal they work towards with SEO services that are, for all purposes, largely dominating the LA market right now. Already, they’ve seen countless companies to top ranking search positions, and that momentum doesn’t look set to slow anytime soon.
With over ten years of experience in the industry and a team of diverse digital marketing specialists, the dynamic solutions on offer from this standout company are well worth attention. In fact, the businesses that On The Map Inc. already have on their books provide a pretty broad scope of experience and expertise in everything from dentistry and photography, right through to night clubs and attorneys. This Los Angeles digital marketing agency offers SEO, PPC, social media, web design, email marketing, and more to improve your overall ranking factors.
While their main offices are in Miami, where a team of 50 trustworthy SEO veterans works on perfecting campaigns, these guys can also be found within offices across LA, Raleigh, Tempa, and other such key city locations to serve businesses across the US and beyond.
8. True North Social: Results-Driven Search Engine Optimization
Boutique digital marketing agency True North Social takes the saying ‘quality, not quantity’ to the next level with a small client base that enjoys significant SEO results indeed. Unlike other companies mentioned who work with various businesses big and small, True North Social, therefore, ensures that they can offer quality results and focused SEO campaigns to every company that comes through their doors.
This fit for your business approach was the brain-child of founders Kellis Landrum and Kenny Bost, both of whom have previously enjoyed successful creative careers with technology-led focuses. This is the experience that they now put to good use creating SEO stories surrounding a quality client list that includes NBC and Hard Rock Hotel, among others.
Despite an incredibly tailored approach, True North Social can offer competitive rates on their various SEO services, which include keyword research, blog posts outreach, result-driven SEO strategies, web development, social media marketing, PPC, and many, many more. This marketing services company can help grow your business and take it to the next level.
Companies do, of course, need to bear in mind that a boutique service means that True North Social won’t take any old company onto their books. But, if your vision captures their creative style, then you could soon start enjoying SEO makeovers more suited to your company’s needs than you would likely find elsewhere.
9. Los Angeles SEO, Inc. Search Engine Optimization & Web Design
The aptly named Los Angeles SEO Inc also had to appear on this list. Founded by president Sasan Raeisi back in 2011, the professional team behind this enterprise prides themselves in treating every client website as if it were their own. This has led to full-service internet solutions, including specialist SEO, PPC, social media marketing, web design, e-commerce, and conversion optimization solutions.
Whether companies are looking for social media packages, SEO audits, or other such services, they needn’t look any further than the extensively experienced Los Angeles SEO Inc. team. Even better, all marketing services are available alongside a free site analysis tool to help you and the experts on hand understand precisely where your current SEO approaches need attention.
As if their digital marketing efforts alone weren’t enough to put Los Angeles SEO Inc. out on top, this is a digital marketing agency that doesn’t shy away from proving themselves with a wide range of accreditations that include being Google Partners, Bing Ads accredited professionals, Microsoft Partners, and more.
10. SocialSEO: Digital Marketing Agency in Los Angeles
Last but definitely not least, we have SocialSEO, a Dave Ramsey-endorsed business that is proud Google Partners and Forbes Agency Council members, as well as being BBB accredited and one of Inc. 5000’s fastest-growing private companies.
Those are impressive claims, but they aren’t altogether surprising given the fact that founder Greg Walthour has an impressive 20 years of digital marketing experience behind him. Experience which he’s now putting towards hiring ‘only good folks’ that share his passion.
Driven by a leading initiative to take care of their customers and deliver results, the SocialSEO team has worked with some of the best-known companies of our times, including Jaguar, too, in their own words ‘crush the competition.’ Aside from search engine optimization, keyword research, and link building, this digital marketing agency offers social media marketing, web design, pay per click, and conversion rate optimization.
From local to national SEO and beyond, small and large businesses alike are sure to benefit from letting SocialSEO take care of their LA SEO needs for them.
Our ranking system when considering LA’s best took into account things like SSL certificates, rankings, loading speed, and mobile responsiveness. And, as we’re sure you’ll agree, it’s led us to a pretty good crop of SEO services for you to choose from.
While this list is written in ranked order, there’s very little separating each of these companies, but they do all offer something different. So, now that you’ve seen the contenders, it’s time to consider your unique SEO preferences and pair them with the one company that can make all your dreams come true at last. Here are other amazing SEO companies if you want to continue your research.
Q&A with Moz’s Sarah Bird
- Hyperlocal SEO will help struggling communities salvage their local businesses.
- Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses.
- Five under-rated yet crucial parameters marketers need to stay on top of.
- Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints.
- The best things you can do for landing pages is….?
- Dive in for these golden nuggets and a lot more.
2020 has hit the reset button for the world in many ways adding more wheels to digital marketers’ and brands’ “car of struggles” for success. SEO is somewhat looked at as a game of Russian roulette where you win some and you lose some, and COVID-19 hasn’t made this any easier. To help you hit bull’s eye and add an extra push to your digital strategies, we caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and more!
Q. What technologies, tools, and audience behaviors do you see shape up as 2020 progresses. If you were to draw a line between the temporary and ones that are here to stay, what would it be?
Sarah Bird: Hyperlocal search has been important for years. 2020 has only increased its merit.
COVID-19 has made active local business listings management more vital than ever before. Communities struggling to keep themselves supplied and cared for in changed conditions must depend on the internet as a crucial resource, and when business listings can quickly communicate to them what’s available, where, when, and how, that’s truly important.
With Google rolling out new features that allow business owners to share updates about curbside pickup, home delivery, or special hours for vulnerable populations directly on their listings, customers can access convenient information with a simple search. We surveyed over 1,400 local business marketers and more than half said they plan to implement such services permanently. Aside from being absolutely necessary this year, businesses recognize that the investment in ecommerce should not simply be for the short-term, but should be able to accommodate their business and customers in the long-term.
Q. If you were to pick the hero of Moz’s local and international SEO strategy for the rest of 2020, what would it be?
Sarah Bird: Reputation management will be crucial for local SEO strategy during 2020. We offer reputation management features through Moz Local that we urge users to leverage.
Some of the most valuable features of Moz Local at this time are review alerts that allow you to quickly facilitate complaint resolution and response rating for quality control. During hectic times, customers are more emotional — this can either work for or against you. Should you receive a poor review during this time, it’s imperative that you respond quickly and empathetically.
Moz Local also offers a sentiment analysis feature that shows the most commonly used words for each of your star ratings. This can be useful in deciphering exactly what customers are finding important during this time.
Q. What five under-rated yet crucial parameters do marketers need to stay on top of to ensure that their brand has positively influenced their customers/target audiences?
- Keywords: Understanding your own keywords and those of your competitors ensures marketers have a plan in place to secure visibility on a brand’s offerings or content.
- External links: These are an important source of ranking power in a SERP.
- Differentiation: Framing content correctly is key to reaching target audiences. Sometimes that means presenting contrarian ideas, as described by Caroline Forsey of HubSpot.
- Omnichannel communication: Not all of your readers are going to read and engage via laptop or mobile, but be sure to consider how SEO is involved in your social media strategy.
- Outcome alignment: SEO goals don’t always have to focus on clicks. Ensure your marketing team is aligned on how content or a topic should be engaged, as it could mean that your ideal outcome is answering your customer’s question directly within the SERP.
Q. What are the best ways to use entities that can leverage BERT, add more dimensions to keyword strategy, content, and the overall digital presence?
Sarah Bird: I don’t encourage SEOs or marketers to optimize for BERT. There are too many variables to develop an effective strategy toward this model.
Instead, marketers should continue the focus on the overarching goal of creating excellent content that holistically understands and meets the intent of users. This is no small feat and requires an intense understanding of your business, your audience, and how the two intertwine. Creating world-class content that’s data-driven, timely, and empathetic to the audience will prove to be far more effective than focusing on this specific component of an algorithmic change from Google.
Q. Tips to optimize audience engagement at marketing touchpoints like emails, landing pages, and social media?
Sarah Bird: Each of these touchpoints are important for a business’s SEO strategy. These aren’t tactics that can be tacked on — they all have a powerful impact.
Email marketing delivers some of the highest ROI, generating $38 for every $1 spent. When it comes to emails, call-to-actions must be clear. Consider which landing pages you’re sending people to and whether they’re appropriate to improve bounce rates.
Social shares of a brand’s content have a high correlation to ranking (as described by our own Cyrus Shepard.) As with everything in SEO, a focus should be put on the keywords used as well as the medium of the content being put out and whether or not it’s optimized.
High-converting landing pages may lead to high bounce rates, which could negatively impact SEO. Rand Fishkin actually addressed this exact issue in a Whiteboard Friday. The best things you can do for landing pages is – focus on high-conversion long-tail keywords and to provide keyword-based content.
Feel free to share your thoughts on our interview and the emerging trends, drop a comment!
Top 10 Best Austin SEO Companies: Gotch SEO Choice 2020
If you’re looking for an unbiased data-driven list of the best SEO companies in Austin for 2020, you’re in the right place.
In this post, we rank local outfits in the famous Texas town according to objective criteria that strip out personal prejudice. The companies in this list got there because of merit, not because their executives enjoy a cushy relationship with us.
What’s more, we base all our rankings on public-available information about each agency, so you can easily cross-check our scores. So, without further ado, let’s get into the rankings.
Top 10 SEO Companies in Austin, Texas
- Thrive Internet Marketing Agency (32 points)
- Complete SEO (31 points)
- TastyPlacement SEO (30 points)
- OgreLogic Solutions LLC (26 points)
- Digitech Web Design Austin (25 points)
- WEBii.net (23 points)
- MARION Integrated Marketing (23 points)
- Regex SEO (22 points)
- Big Gorilla Design (22 points)
- Geek Powered Studios (21 points)
1. Thrive: Top Austin SEO Company
Thrive comes in first place in our list of the top SEO agencies in Austin, Texas. Established in 2005 in Arlington, this company has stood the test of time, and it now employs over a hundred people, working with clients all over the world.
Thrive excelled across all our test criteria and performed admirably on the website performance front. It earned the maximum score owing to its rapid loading speed and mobile-friendliness. It was also the top dog for website traffic, gaining more visits than the other nine agencies in this list combined.
At root, the firm is a full-service digital marketing agency. They offer search engine optimization, link building, web design, social media marketing. This marketing agency adopts what it calls a “big-picture” approach to its thinking, helping its clients with both the nitty-gritty technical side of gaining online visibility, as well as high-level strategy. It currently boasts customers in places as far-flung as Hong Kong and Germany.
2. Complete SEO: Award-Winning Marketing Experts
Complete SEO is a locally-owned agency in Austin that provides enormous value for its clients. The firm takes a fundamentally different approach from other agencies in the industry. Instead of using outdated templates, it takes into consideration its clients’ budgets, goals, competition, and values, and then uses this information to construct a unique plan of action. On these criteria, this agency in Austine builds high-quality SEO campaigns.
In today’s market, that approach is most welcome. It may explain why the firm managed to achieve a 5 out of 5 review score across 25 Google Reviews.
Right now, Complete SEO offers free consultations, so clients can find out whether the service is a match for their needs or goals without having to hand over any money. It is particularly popular among outlets that have tried other digital marketing companies in the past but were disappointed. And it publicly posts its case studies to back up its performance claims.
3. Tasty Placements: Google Partner for Your Marketing Services.
TastyPlacement SEO is now more than ten years old, making it one of the more experienced agencies on this list. Founded during the financial crisis of 2008, the company has a list of impressive accolades, including unrivaled Google certifications, regular speaking engagements, and even books on the latest SEO practices.
The agency earned the maximum points on our SEO best-practices score and, like Complete SEO, received a perfect 5 out of 5 on for its average Google Review score too. To grow your business this SEO agency offers a variety of internet marketing: social media, SEO, PPC, content marketing and so on.
The firm likes to brand itself as a “thought leader,” owing to its academic achievements in the search engine arena. Its ebook WordPress Search Engine Optimization is a full-length treatise on everything you need to know on how to get your site to rank higher. The agency first published it in 2012, and it has seen multiple editions since.
4. OgreLogic: Full-Service Web Development
OgreLogic comes in a solid fourth place based on our objective points system. The company is famous in the Austin area for defining itself not as a digital marketing agency, but as a “global software development partner.”
This terminology is deliberate. OgreLogic sees its work as more encompassing than mere digital marketing. It creates software from the ground up designed to help firms realize their visions and attract more clients. Both SEO consultants and web design developers at the outfit work together to solve the real problems that their clients face.
There are no templates here – just a passionate focus on maximizing the usefulness of digital technology to maximize your return on investments.
OgreLogic believes that it offers a competitive advantage across a range of domains. For instance, it never shies away from sharing the results of its work. Instead, it proves its transparency by offering clients data on service performance at regular intervals. This SEO company in Austine, TX provides email marketing, link building, on-page search engine optimization, local SEO to help big and small businesses grow.
It does well on the promptness front too, delivering SEO campaigns that respect its clients’ timetables and immediate business needs. There’s a lot to like here.
5. Digitech: Search Engine Optimization in Austine, TX
Digitech came in fifth overall, owing to its excellent website experience and positive, third-party client feedback. The company is the brainchild of Darryl Stevens, a naturally creative visionary. Like so many great SEOs, he is entirely self-taught. He mastered web design and search engine optimization by serving clients in the online marketplace back in the heyday of digital marketing. This marketing company in Austin, TX offers PPC, SEO, graphic design, social media marketing to make sure their marketing strategy helps with your business growth.
Now, he is a contributor to top online publications, such as Entrepreneur and Forbes magazine, thanks to his deep expertise.
Digitech takes a philosophical view of its work, believing that “inside every impossible is a possible just trying to get out.” Darryl and the team are a group of creative thinkers who want to help brands solve their most intractable online outreach problems. Services include design, development, marketing, fractional CMO, and exclusive SEO.
Notable clients include Universal Music Group, Election Science, and the American Heart Association.
6. WEBii: Web Development with Search Engines on Mind
WEBii was one of the most impressive agencies on our Austin SEO shortlist but fell out of the top five because of the relative obscurity of its website.
The company is an old hand in the Austin area. The founders set up the firm in 1996 with a mission to bring better customer service to the web hosting industry. Since then, it has evolved, expanding its operations into custom web development, domain name registration service, and search engine optimization.
The long experience of the company makes it something of a jack-of-all-trades. Its team offers WordPress web development, server administration, graphic design, project management, and custom web design. All the people who work for the firm pride themselves on their communication skills and prioritize staying in regular contact with customers, keeping them apprised of developments.
Companies requiring a full-stack solution should consider this agency.
7. Marion: Graphic Design & Full Service SEO
Marion did well under our scoring system, primarily due to the positive user experience. The driving force behind this is the company’s unique mix of creative, technical, and strategic assistance. It doesn’t just adopt a cookie-cutter approach but instead learns all of its clients inside out before beginning work.
Each customer gets a virtual CMO – somebody who works with them to understand their business goals turn them into an SEO roadmap. They then get access to a host of services, including logo design, assistance with catalogs, and illustrations. Each account holder receives expert account management, assisted by professional digital marketing specialists, content creators, and web designers.
Over the years, the firm has won several awards, including Gold Winner at the 2020 AVA Digital Awards, 2019 MarCom Gold Winner, and 2017 Silver Awards Winner at the Davey Awards. Carey Balzer, Jon Anger, and Robert Dihu – the three founding partners – offer either full-service digital marketing services or supplement in-house marketing teams.
8. Regex SEO: Digital Marketing in Austine, TX
Regex SEO is another small-time Austin SEO company with massive marketing agency potential and interesting history.
The founders of the company were sick of standard SEO industry marketing approaches. For years, the digital marketing industry over-promised and under-delivered. It hyped pre-packaged plans but failed to generate results for clients. The team behind Regex SEO decided to do something about it. They rejected the subterfuge and shoddy work provided by many agencies and set up their own agency instead. This Austin SEO services company helps you grow your business with pay per click, content marketing, social media marketing, graphic design, and email marketing campaigns.
Regex SEO has won a host of awards and earned widespread online marketing industry recognition. In 2017, it was a Marketer of the Year finalist and later won numerous UpCity, MarCom, and AVA digital awards. The firm’s current clients include the likes of Service Corporation International, Dignity Memorial, and Maison Luisant.
Our scoring system ranked it eighth. Like many of the other boutique agencies on this list, it offers excellent service but fell down because of relatively lackluster website traffic performance. We expect this one to rise in the future.
9. Big Gorilla Design: Brand Awareness in Search Results
Coming in at the ninth place of the top SEO companies is the somewhat hilariously named Big Gorilla Design. The outfit concentrates on legitimate SEO tactics – not just keyword stuffing. Their list of services covers just about everything you could imagine, including content marketing, email marketing, graphic design, eCommerce site development, and print design.
Big Gorilla Design marketing agency sees itself as an SEO services educator, rather like Tasty Placements, and works hard with clients to discover their actual needs before recommending services. It’s not just about rankings. It is also about building brands.
Big Gorilla Design did well on our test in most areas. But, as with so many other agencies, lack of traffic to its website and inbound links dragged its score down.
With that said, the agency offers clients a unique “out-of-the-box” approach to internet marketing and a lot of flexibility. They provide a vast range of options, including choice over the underlying platforms for the websites they create – such as WordPress or static HTML.
The company has a good sense of humor. The road to success is, according to their marketing, “paved with bananas (and other cool things).”
10. Geek Powered Studio: Search Engine Optimization & Content Marketing
Geek Powered Studios rounds out our list of the top SEO companies in Austin, TX in 2020. SEO specialist Guillermo Ortiz founded the digital marketing agency in 2009 during the depths of the financial slump, drawing on his experience of web design. What began as a small side project in San Antonio, flourished into a full-scale digital marketing agency, employing over a dozen people and serving an ever-growing list of clients. They offer the whole spectrum of online marketing: from social media marketing, pay per click advertising, email marketing to maximize your return on investments.
Geek Powered Studios has won several awards, including the 2014 BBB Torch Award and the 2016 US Search Awards. The company has also featured on Mashable, American Express Open, and Tech Cocktail.
Why did it come tenth in our objective test? The main culprit was the failure of the company’s website to respond rapidly to user input. If it hadn’t been for that, it would have received a much higher score. Also, the company’s website ranked well outside of the top ten, which seems to undermine its promise to deliver on its SEO promises.
How We Score
So there you have it: our top 10 best SEO companies in Austin. Remember, we don’t rank companies in our lists according to mere opinion or solely based on what Google says. Instead, we use an objective in-house scoring system that allows us to compare companies objectively, based on a wide range of parameters.
Our scoring system takes into consideration the following criteria:
- Average user review scores
- The total number of Google Reviews
- Total website traffic
- The number of linking domains
- The domain ranking
- If the agency ranks in the top ten
- Website experience parameters, including loading speed, mobile-friendliness, and SSL certification
We then assign a score, up to a maximum value of 5 for each of the above criteria, depending on the relative performance of the agency. Companies with a lot of reviews, for instance, will score 5, while those with relatively few will earn 1. We then sum all of the individual components to arrive at a final score out of 35 for every firm.
The top-scoring SEO agency in this was Thrive Internet Marketing on 32, followed closely by Complete SEO on 31 and Tasty Placements SEO on 30. The rest clustered between 26 and 21, and a whole host of other Austin agencies never made it onto the list.
You can take a look at our raw scoring data here.
Enquire With Us Today
The purpose of this guide was to provide you with a comprehensive insight into the types of companies offering SEO services in Austin, Texas. While there are some technical differences between the firms, the above SEO agencies represent the cream of the crop. You should, therefore, choose the one from the list of top Austin SEO companies that offers the best services for your particular niche.
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