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Inbound marketing for brand awareness: Four up-to-date ways to do it

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30-second summary:

  • You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.
  • How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing?
  • Ali Faagba discusses the challenges of inbound marketing and the how-to solve them

The first rule in the 22 Immutable Laws of Marketing is to be the first. But what do you do when you are not?

You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.

Inbound marketing or outbound marketing: Which one will work for you best? How?

This piece discusses the challenges and the how-to of solving them.

Proprietary eponym! You may never have heard of it, but it is the bane of new brands trying to create brand awareness or make headways into industries dominated by big guns.

Imagine someone in the soft drink industry. The competition is with Coca-Cola, yet, most consumers will ask for a coke when hanging out in a cafe.

In industries where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game.

Big names use their longevity, time-tested popularity, and a fat purse to create a monopoly and call the market shot — and having earned proprietary eponyms, they push low-budget upcoming competitors into the abyss.

You are not paranoid. They are really out to get you.

But this is an internet marketing world, and you are willing to try against all the odds, knowing fully well that creating a proprietary eponym of your own is, in all likelihood, impossible. Yet, you want your brand to gain traction and make a dent, in spite of the dominant brands.

Where do you start? Do you pay social media companies to disrupt the attention of an innocent user who is already loyal to one brand or, do you try creating content that brings your prospects to you through an organic search?

Say you already make an offer that surpasses your big competitors – beating them to solve a problem your prospects would like solved or building into your product a new experience you know they will want to have, let’s look into what you should do.

Inbound marketing or outbound marketing: Which one is better in creating brand awareness?

First, let’s deal with this question with some data. Numbers don’t lie, they say.

According to PPC Protect, the average person sees between 6000-7000 ads a day. From TV ads to outdoor signage to social media ads, ads are paralyzing us. 

Similar research from Small Biz Genius shows that the average person is targeted with over 1,700 ads per day but only gets to see half of them.

Statista forecasted that revenue loss due to ad-blockers would increase to 12.2 billion US dollars. 

We can go on, but even the first two stats suffice. 

So, what kind of response do you expect to get from an ad-addled brain that’s already loyal to a specific brand when a gazillion of you are vying for his attention?

When it comes to creating awareness for your business, let the need to solve a problem spur research in your prospect, get your inbound marketing arsenal ready to be the magnet of those prospects, and make your brand message lure them into a relationship. 

That way, you won’t be spending your top dollars on indifferent audiences. How much further do you need to know to be sure inbound marketing can do a better job of brand awareness for you than outbound marketing?

What are the top inbound marketing strategies you can use to build brand awareness?

1. Start with a scalable guest post strategy

I’m not trying to put the cart before the horse here. And if it appears that way, hear me out first.

For every serious entrepreneur, there is a fountain of energy that never runs dry in doing things. Still, this fountain runs low whenever something depends on the third party.

Don’t be surprised I mentioned guest post as the first thing you should pay attention to; after all, for guest post campaigns to truly succeed, you need a landing page people can refer to or a blog post that is rewarded with backlinks from your guest post efforts.

The problem, though, is that despite doing your due diligence in keyword research, putting content on your blog site, and optimizing them for search engines, one problem you will encounter is that no one may ever get to see them.

Even if you have a large follower base on social media, organic reach on social platforms is in a steady decline. You can’t blame the social media companies for this, they are entrepreneurs too, and their profit depends on the money you take away from them when your post reaches too far.

Hence, my choice of guest post strategy as a starting point in using inbound marketing to build brand awareness and visibility.

But don’t take my word for it. Ample examples exist to prove the effectiveness of guest posting in gaining brand visibility.

Suppose you have been in the content marketing space for a while. In that case, you might have heard of Aaron Orendorf, a philosophy teacher, who used guest posting to catapult himself into prominence in the marketing world. 

Through guest posting, he rose from an obscure online writer to become the editor-in-chief at Shopify Plus and became one of the most sought after content marketers in the world.

What you can do

When you guest post to share a stand-out message and authenticity, you establish yourself as an industry leader and make people want to look more into what you do.

Take Neil Patel and the growth of Ubersuggest. While this is not a quintessential example of brand awareness through guest posting, it is a classical example of product growth tied with the popularity of the product owner.

If guest posting can bring one popularity, then it can create brand awareness. 

But the pain area remains, whether your guest post gets published or not, it is solely in the discretion of the publisher/editor of your target publications which is why you should think deep and long about three things:

  1. What publication do you want to get featured in?
  2. Do they align with your brand identity?
  3. What do they want from you?
  4. What do you want to achieve with your guest post campaign (thought leadership, backlinks, referral traffic, and other such parameters)?
  5. Will you need help to achieve that?
  6. Or, can you pay them for a brand mention, and is this best for you?

2. Content that solves a problem: Complete, lucid, and actionable

Let’s not forget: for all its buzz, content marketing works because of a single streak: it gives. It gives for free. It gives it all. Unsparingly. 

Big companies use content — in terms of blog posts, whitepapers, Infographics, ebooks, etc. — in a well-knitted series of strategies to attract prospects who are looking to solve a problem, and then hook them into a sales funnel.

When it comes to content marketing, trust is the key. And how do you gain trust?

It is by giving; by posting a problem-solving kind of content that leaves your visitor saying, “That’s what I’m looking for”, then promising them more in exchange for their email address.

This works like magic every time. Let’s run a little exercise on Google.

Now I’m searching on Google to look for how to create a logo.

Inbound marketing exercise - Google "create a logo"

Some random SEO optimized website showed up, and I clicked on it, leading me here:

Landing on website for "creating a logo" keyword

And after inserting the name of my brand and clicking on the Get Started button, I found myself here:

After adding brand name

Once I have chosen an option, I was led to another page where I can now save my new logo:

Inbound marketing through website: Save logo

As I attempted to save my logo, below is what I got:

Using website touch points to providing a free service and get first-party data like email ids

That’s it. Attracting leads with inbound marketing is not so complicated.

While the name of this logo design company is Free Logo Design, you may notice that I wasn’t searching for a specific company in my Google search.

I was only looking for a generic term that helps me to solve my most immediate problem, which is to create a logo.

By searching, I found someone who has provided a solution for it, and now they are asking me for my contact should I want more. 

Perhaps I do, maybe I don’t just have the money yet. Maybe soon. Or perhaps I just haven’t decided to pay. Or maybe I don’t know they have a feature that I’m looking for. 

Now they have an opportunity to show me all they’ve got since they now have my contact, and I am now familiar with their brand.

Don’t forget you don’t have to give a freemium to get a lead; a problem-solving content will suffice in most cases, so long as your prospect is out to solve a problem. And I bet it’s the one that wants to solve a problem you are looking for.

3. Webinar and other education platforms

In the peak period of the “shelter in place” in response to COVID-19, On24, a webinar hosting platform, saw an eight percent jump in the number of marketing-centric webinars hosted on its platform.

But even more impressive is how educational webinars have exploded in comparison, On24 reports. It also reported that training and continuing education jumped by 11% and 22%, respectively. 

At the same time, Massive Open Online Courses (MOOC) are rising year on year. It is not just the stay at home order of the pandemic that brought about the upward trend in e-learning. The comfort and flexibility of learning online have always been of attraction to long-life learners.

Hence, smart corporate institutions and businesses use online course platforms to provide learning opportunities for willing learners and also turn them to leads.

In 2020 alone, Neil Patel has launched no less than two online courses. If you had attended any of them, you would understand that they are a pure lead generation strategy tailor-made to boost visibility and adoption of his Ubersuggest. 

Today, as the marketing options are getting narrower based on the disproportionate number of ads run online, learning webinars and online classes are where people go out of their own volition.

For marketers, this means an opportunity to sell to a group of prospects who aren’t just passive readers or random social media users but active listeners who are willing to end the day having learned and encountered something new.

If you are willing to use inbound marketing as your key awareness-building option, launching webinars and free online courses should be among your first-in-lines.

Podcasting should not be left out

In all marketing kinds, attention matters a lot. In the past, passive awareness never sold things. Today, passive awareness never sells anything.

And eBay knows this better than anyone else. Imagine the popularity of eBay. Still, the company launched a podcast show dubbed “Open for Business.” Albeit frank about its aim to build more brand awareness, 85% of the show’s time teaches, for free, how to build a business to success.

“From the hiring, to pricing, to financing and customer service, Open for Business is a must for anyone looking to succeed in business,” an introduction on its podcast landing page reads. 

HubSpot says in 2018, 18% of marketers were looking to add podcasting to their strategy. If you checked now, the number must have gone above that.

Conclusion

If you have been looking to Google for an answer about what’s best for building brand awareness, and you have interest in inbound marketing, or it is your budget that confines you, you may have found, as I have found, that most articles are generic and state the obvious.

Most annoyingly, they state no reasons as to why their strategy works. They walk you through most of the inbound marketing strategies but take no cognizance of what stage you are and whether you have the capacity to implement them.

Imagine an article that wants you to gain awareness but tells you to use email marketing, not even minding whether you have an email list in the first place or not. 

If you are just starting out, this article is, by no means, exhaustive, but consider it a nudge in the right direction and a playbook to help you set about building your brand recognition the right way.

Ali Faagba is a copywriter, content marketer, and a tech freelance writer. He’s been featured in Entrepreneur, Thrive Global and others. He can be found on Twitter @contentmints.

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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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