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How to Successfully Do SEO for Zero-Click Searches

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The phenomenon of zero-click searches is growing.

For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through.

That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary.

So, what’s an SEO professional to do when Page 1 terminates such searches by providing answers directly?

In fact, this SERP phenomenon not only affects SEO pros, but also brands and content creators.

Content in such industries is receiving fewer impressions, lower CTRs (click-through rates), and much less organic traffic — even when ranking in the top organic positions!

So, here’s my question to you:

Is your online business or agency ready for the zero-click search hurricane headed your way?

If not, read on to learn all about what the zero-click world will look like, as you begin to fight back and begin using strategies to win those increasingly prized featured snippet spots.

What Are Zero-Click Searches Exactly?

A zero-click SERP is one where the answer is displayed directly at the top of a Google search result.

The search intent of the user is satisfied without having to click any actual search result links.

How to Successfully Do SEO for Zero-Click Searches

Zero-click searches are common on mobile and voice searches now because users are usually looking for short and practical answers to specific questions on such devices.

Examples of zero-click searches include:

  • Database-style searches: Search queries around dates, time and time zones, currency conversions, age and names of people and products, etc.
  • Dictionary and encyclopedia-style searches: Search queries around “what is”, “definition of”, etc.
  • Map direction-style searches: Local search queries like “near me”, “vegan restaurant”, etc.

Today, 34.4 percent of all desktop searches result in no click. On mobile, 62.5 percent of users never click on search results.

If those statistics surprise you, brace yourself, because both have been trending up over the last two years.

How to Successfully Do SEO for Zero-Click Searches

Ultimately, the new SERP elements (including featured snippets) at the root of all this is just a result of Google adapting to new search behaviors and mobile usage constraints.

Often, many zero-click searches are answered by a simple featured snippet or knowledge card.

A featured snippet works by pulling a short answer directly into the SERPs, thus removing the need for the user to click on an organic search result.

Similar features, like Knowledge panels or Google Instant Answers, are just database entries featuring facts and data.

While this makes the search experience better for users who receive their answers with less effort and time spent, it creates problems for content creators and SEOs who rely on organic traffic to run their online businesses.

And as you may have guessed, featured snippets can be more common and volatile for certain search queries than others.

To show you what I mean, below is an analysis done by Ahrefs from May 2017, predicting which type of search queries appear destined to become featured snippets in the near future:

How to Successfully Do SEO for Zero-Click Searches

Featured snippets aren’t just affecting simple database-style searches, but also more complex queries like “apple pie recipe”.

How to Successfully Do SEO for Zero-Click Searches

How to Receive Clicks in 2019

In order to be competitive in SERPs dominated by these new zero-click SERP features, SEO professionals and content creators must adapt by using different tactics.

Remember that the main goal of SEO hasn’t changed: take up as much as prime digital real estate on Page 1 as possible and win the top positions.

There are three main strategies that will help you to be successful in this:

  • Start using click metrics when making decisions for target keywords.
  • Start a holistic On-SERP strategy to win more elements on page 1.
  • Optimize your content to win featured snippets.

Why You Need to Factor in Click-Through Rates

Most SEO tools offer a CTR (click-through-rate) metric these days.

Moz provides an organic CTR score, while Ahrefs differentiates search volume by searches with clicks and searches without clicks using their CPS (clicks per search) metric.

And they offer these metrics for good reason: CPS should become one of the core metrics you include in your keyword research from now on to better identify which target keywords will provide the highest potential traffic ROI (return on investment).

In the past, SEO pros accounted for search volume, keyword difficulty, and current rankings when making decisions on which keywords to pursue, but today, CPS should also be firmly grounded in your keyword research process as well.

CPS has become a more accurate way to estimate traffic potential than just simple search traffic volumes alone.

How to Optimize for Featured Snippets

Featured snippets are important to win because they allow you — at least in theory — to gain more organic traffic without creating new content or backlinks.

That being said, featured snippets are usually won by those pages that are already ranking on Page 1. So, that means improving upon your previous ranking success is still important.

In fact, it might even be crucial because, according to Ahrefs, Google now displays featured snippets for a whopping 12 percent of all their search queries!

How to Successfully Do SEO for Zero-Click Searches

So, in order to rank for featured snippets, we will first identify high-potential opportunities and then create a step-by-step plan on how to update your relevant pages to win them.

To find quality opportunities, just follow these three steps:

  • Pull a ranking report for relevant keywords.
  • Filter by those keywords that are currently ranking between positions 1 and 10.
  • Filter by those keywords that are already displaying featured snippets.

Boom! What’s left are your high potentials for winning the featured snippet.

Sometimes, it’s a good idea to double-check these findings, and you can use Google’s site: operator to type site:yourdomain.com “target keyword” into the search bar (remember to use an incognito window!). The first position is the page Google finds most relevant to that keyword.

And due to their growing importance in SEO, most rank tracking tools do track SERP features today.

Remember that a SERP feature can be anything that is not a traditional organic result: images, videos, paid results — or featured snippets — so make sure to turn this function on in whatever tool you’re using.

If you find that you already own a few featured snippets for some of your keywords, that also provides a good chance to sense check and carefully update them.

The Practical Approach to Optimize for Featured Snippets

Once you’ve determined which of your keywords currently:

  • Display featured snippets.
  • And have one of those keywords within the top 10 result position…

…you’ll want to rework your page to make it more likely to appear as the featured snippet.

We basically want to rework the page, so it contains a short and precise answer to the relevant question query you want to win.

The wording of your questions can be taken from:

  • Existing snippets.
  • The “people also ask” box.
  • The related queries section at the bottom of the SERP.

AnswerThePublic can also help you find common questions that people ask on the web.

If you export the list of related questions for a search term it provides you with and then run them through your keyword tool, you may identify some with good search volume that would then be smart to also target.

Essentially, what you’re aiming to create is a headline that includes your target keywords with a corresponding paragraph answering the targeted search question.

Your answer should be around 54-58 words.

How to Win Definitions & Explanations

If your target keyword is a definition, you will want to start your explanation text with: “X is a…”.

That’s because you want to make sure that your page starts with a concise answer like this. Of course, you can add a more in-depth introduction and more storytelling beneath it on your page, but essentially, it’s a good idea to follow the inverted pyramid structure that journalists use.

This strategy works best for winning “what is” queries looking for encyclopedia-type answers.

Also, keep in mind that broad queries like “digital marketing” are often hidden “what” queries, since people are ultimately searching for “what is digital marketing.”

To double-check your intuition, check the existing Page 1 and note the dominant style of pages it features.

How to Win Lists & Tables

If the existing featured snippet displays a list (ordered or unordered), you will want to replicate this structure, too.

List style posts and pages work well to win “how to” and “why” queries looking to find step-by-step guides.

Tables are best for comparison queries.

Integrate Structured Data in Your Content Update

It’s also a good idea to mark up your answers using schema (for structured data).

Although doing so doesn’t seem to increase your chances of ranking, it can make it easier for Google to understand what your content and facts you’re displaying are about.

How to Win the Image

You might have noticed that the text and the image of the featured snippet are usually pulled from different websites.

In order to make your image appear, add an image directly under your paragraph, list, or table.

In order to win the image, use an image alt tag that is a variation of the headline you used to intro your featured snippet paragraph.

Bing. Done. Easy.

Dominating SEO in a Zero-Click Future

Luckily, featured snippets are not as volatile (yet) as they are sometimes portrayed.

The good news is that if you follow the optimization strategies laid out for you in this article, there’s a good chance if it wins you a featured SERP, you’ll keep it for weeks to months at a time:

How to Successfully Do SEO for Zero-Click Searches

With user behavior changing, mobile device browsing overtaking desktops, and with time spent on voice search becoming more mainstream, Google will continue adapting to the new search reality — just like SEO professionals should be doing.

Most likely, there’s no going back to times when Page 1 meant 10 organic positions — and at least one click.

But by implementing these featured snippet content upgrades to your keyword research and content creation process, you can update an SEO strategy that’s optimized for the Google of today.

And Now It’s Your Turn

Find a page on your client’s website that could be optimized for a featured snippet.

More Resources:


Image Credits

All screenshots taken by author, January 2019

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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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