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How to structure a local SEO strategy for your business

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30-second summary:

  • Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.
  • Optimize for high converting local keywords, establish a local content schedule, and more.
  • Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local SEO strategy.

For many companies, an effective SEO strategy for local business is the key factor for increasing revenue from high converting traffic. Local SEO can mean the difference in outranking authority websites for vital keywords within your city.

Along with the overall benefits of SEO, optimizing to compete locally improves your search visibility for keyword searches made from your location. 

Many aspects of local SEO have remained the same over the last few years however, the weight of local ranking factors has shifted creating new priorities for local businesses.  

One aspect that remains the prime focus for every local business is the significance of Google My Business. 

1. Gain instant visibility with GMB

Google My Business has been instrumental in driving customers to a local business. Considering the search engine market share that Google holds, you’re literally losing money by not having a GMB listing. 

As of June 2020, Google tops the charts for search engine market share boasting 86% of desktop and 95% of total mobile searches.  

mobile market share

It should be clear that failing to prioritize your presence in GMB can cost your company thousands of dollars. 

One of the many advantages that Google My Busines allows is instant search visibility for a business operating in a locality. Rather than going through the process of ranking your own domain, your website receives instant search visibility from local searches within close proximity.   

The Possum update made proximity a primary ranking factor for achieving a top position in the Local Pack. Your company can appear on the first page of results based on the distance between your location and the location of a user.  

In 2020, according to the State Of Local SEO Industry Report, proximity has fallen to the third most influential ranking factor behind on-page optimization and reviews. The general consensus among those surveyed is that optimizing your listing is the top priority for ranking in the Local Pack. 

2. Optimize your GMB profile

Optimize your GMB listing just as you would your website in terms of providing as much information to search engines as possible. The more detail you can provide in your profile, the more information search engines have to reference your business for keyword related searches. 

NAP details

Fill in every option available to maximize your opportunities to appear in the Local Pack. Name, address, and phone number (NAP details) are extremely important to have spelled correctly. 

Obviously, this is important for users to receive the correct information. Search engines will also verify your business details with third party citations. 

Explore all category options

One of the biggest mistakes small business owners make is failing to include the correct categories. There has been a countless number of clients that have been able to rank in the Local Pack by simply adding the correct category for their business. 

Google updates the list of eligible categories your business can fall under. It’s advisable to check periodically for new categories that would enhance the accuracy of your listing. 

One way to explore any options you may have missed is to search Google for the local keywords you’re targeting. Check the Local Finder for the categories that your competition is using to rank in the top positions.  

Keyword optimization

It should be noted that on-page optimization is proving to be the strongest ranking factor for ranking in the Local Pack. This can be a source of frustration for those who operate under Google guidelines since Google has allowed keyword stuffing to trump other ranking factors.

If you’re adhering to Google’s guidelines, the name of your business should be the only thing in your GMB listing. What should be happening and what is actually working are two different things that have created somewhat of a loophole and a grey area for SEO. 

The fact is that using the keyword in the name of your business will get you results. It’s as simple as that. 

If you’re starting a business that operates in a specific city it’s highly effective to incorporate your main keyword in the name of your business. It’s been so effective that it’s led to keyword stuffing-which, in theory, should be penalized-but seems to be left unregulated. 

Here is an example of successful keyword manipulation for the phrase “bespoke suits Toronto”. Each of these sites outranks other sites based on the name used in the GMB profile. 

local SEO example - Bespoke suits Toronto

 It’s hard to say what will prevail in the long run because the evidence points to the fact that this is working to rank sites. After monitoring this listing for over 6 months, it continues to rank and undoubtedly reaps the benefits of local traffic from a prime placement in the local pack. 

3. Build your local presence with citations

Structured citations an essential element in local SEO despite the reduced effectiveness they once had as a ranking factor. Their purpose serves two functions; to validate your business information for search engines; to provide additional targeted traffic. 

List your business in well-known directories

List your business in the largest and most relevant directories for your city or region to get the most coverage from relevant citations. Some of the most obvious are Bing and Yahoo since they both have local business listings.  

Major directories will typically serve as a source of information for much smaller, but relevant websites. Your business information is essentially distributed to dozens of other directories that will help to establish the validity and credibility of your business. 

The major directories from each country and region can vary so it’s important to establish which sites will have the most impact with the least effort. 

In Canada, posting your business on Yellow Pages results in a wide distribution of sites that are relevant to Canada. Moz provides an excellent visual as an example of the distribution network Yellow Pages provides. 

local SEO guide - Canada citation ecosystem

Source: Moz

Here’s an example of the U.S. local ecosystem provided by Moz (keep in mind these images are now a few years old). According to this illustration below, there are many major directories that can have a large impact on your search visibility in the U.S. 

US local search ecosystem

Search for niche and local directories

Enhance the profile of your citations and improve your sources of traffic by searching for directories that are niche-specific and location-specific. 

Getting a few links from directories that are in your niche and location will improve the relevance of your site in both areas. Look for relevant directories by using the following in a search: 

[Your niche] + directories 

[Your location] + directories 

Qualify each directory

Make sure the sites you choose to place your business have a decent amount of traffic and authority. Even if a directory is unique in your city, if it has a high spam score (use Mozbar to filter these sites), or has extremely low domain authority it may do more harm than good. 

Local SEO strategy = Toronto directory options

SEMRush is also a good tool to use for a quick reference on the amount of traffic a website receives. If the organic search traffic is a bust, don’t list your company website on it. 

SEMrush organic traffic

You don’t need a lot of these sites to complete an effective citation profile. Google won’t give a whole lot of credit for acquiring easy links. The goal of this endeavor is to create significant ties to your city and industry and position your company on sites that get relevant traffic. 

4. Establish your content strategy

Your website is only as good as the content you publish. Create content to serve as a resource for clients. Educational content produces three times as many leads as paid ads. Keep in mind you will need to publish both educational content as well as local SEO content for more localized search result appearances. 

The initial stages of your content strategy should be to create the most important pages with local service areas in mind. Is your business focused on one location only, or will you service multiple areas? This determines whether you will be publishing location pages for multiple cities or have a central location. 

Single location businesses

If your business is focused on one location, you can incorporate geo-modifiers in your URLs and titles. Optimize your service/product pages to appear in city-specific searches using your location as part of your keywords. 

Businesses with multiple service areas 

For multiple service areas, you will need to publish location pages to target the areas you want your business to appear for in city-specific searches. Location pages should have unique content for each city and include the NAP details of each location. 

Publish content for each level of the marketing funnel 

The most important pages of your site are the bottom of the funnel pages that urge visitors to make a purchase. Focus your initial content strategy on publishing mid-funnel content that targets long-tail keywords. 

The sweet spot for identifying target keywords is low competition, high volume keywords. What determines “high volume” can vary depending on the industry. Aim to beat your competition with long-tail keywords that convert at a higher rate. 

Publish local content

Your local SEO content strategy can include a variety of options to increase the relevance to your location. Your content can include city-specific events that you’re company is involved in, or events that are related to your industry. 

Your local content strategy should include regular posts on Google My Business. Approximately 17% of businesses post to GMB on a weekly basis. Create a competitive advantage by sticking to a bi-weekly posting schedule. 

local SEO strategy: GMB posting

The posts don’t need to be extensive, persuasive essays to get the job done. They can even be excerpts from blog posts to lead users to the actual article on your site. Posting to GMB creates more entry poPosting images can attract a lot of search views and get people to your site as well. Images of products or finished projects will grab the attention of users to help drive more traffic to your site.ints to your website and promotes more user engagement through your business’s knowledge card. 

Local SEO strategy: GMB posts help with Knowledge cards

GMB has a category to post special offers, updates, and important information about your company. Capitalize on the areas that other companies are not doing well by including GMB posts in your local content strategy. 

Posting images can attract a lot of search views and get people to your site as well. Images of products or finished projects will grab the attention of users to help drive more traffic to your site.  

Post more images than competition

5. Local link building

The majority of local businesses have a backlink profile that is primarily made up of directory links and profile links. An effective link building strategy for a local business is one that appears natural and above all, demonstrates evidence of relevance to your industry and city. 

Build domain authority with linkable assets

The blog of every local business can be used to build authority in your industry. Publish linkable assets and insightful resources for both clients and amplifiers. 

Amplifiers, as explained by Rand Fishkin, have a significant impact on the backlinks you acquire since they are the people most likely to link to your site. Creating content for amplifiers gives your site more reasons to acquire links and increase the domain authority of your site.   

audience for content

Linkable, shareable content makes link building much easier. You can publish guest posts, submit press releases, and reach out to authority sites in your niche to link to the inner pages of your website to increase domain authority. 

Increase local ranking power with local links

Local links are considered the most powerful when it comes to localized search results as well as appearing in the Local Pack. Local links are also considered unstructured citations. Local links can come from local businesses, local newspapers, local chambers of commerce, and local event sites. 

Form a local business alliance

Finding businesses within your industry is ideal for creating a local alliance and boosting your ranking ability. For example, if you’re a hot tub retailer some of your best links would come from local businesses that sell swimming pools. 

 As long as you don’t compete for the same products, a local business in your industry or a close vertical is the most ideal source of links. 

Resource link building targeting vendors and client sites

You can improve the likelihood of obtaining local links by using your own network of resources. Companies you already do business with make for ideal link prospects. 

For example, a restaurant can ask the baker who supplies their bread rolls to link from their site.  

A plumber can ask his equipment suppliers and vice versa. 

Ideally, you want to target business owners with whom you already have an existing relationship.  

6. Review management

The reviews your business receives have the power to influence a user’s decision on whether or not to choose your company. Review management remains a top priority for local businesses to improve search visibility and maintain a good reputation. 

A review strategy should include a way to get more Google reviews as well as reviews on review sites that get search visibility for related keywords. If customers are reviewing your business on sites that are niche-specific it will impact search visibility as well as promote positive ranking signals. 

Identify the most important review sites in your industry 

There is a major review site for every industry. It’s important to identify what review sites get a lot of traffic and reviews to position your site to receive quality prospective clients. 

For example, people use Yelp or Trip Advisor to find a good restaurant in a city they’re no familiar with. People read the reviews and experiences of previous customers before making a final decision.  

If you’re in the home goods business Homestars would be important sites to ask a few clients to write you a review. Here’s a 10/10 review left for Canadian Home Leisure, a hot tub retailer in Whitby, ON. 

Homestars client review

Look at the domain metrics for a site like Homestars. Not only can you get a quality backlink, but there is a ton of traffic that goes through their site. 

Homestars traffic

If you’re not sure which review sites play an impact on search visibility, search for: 

best + [your keyword] + [your city] 

The intent of most searches that use best at the start indicates that users are looking for options, which trigger the major reviews and directory sites in your niche. Here’s a search for best suits in Toronto: 

Each of these sites could be an additional way for customers to find you. Yelp looks like it’s the only review site that you can manage for free.  

In fact, Yelp ranks #3 and #4. If you’re in the business of selling suits in Toronto, Yelp is definitely a site to put effort into building a detailed profile and customer reviews.  

In many cases, keywords that you’re targeting will display a few directory and review sites in the search result. These are indications that those sites are not only relevant to enhance your optimization, but they will drive traffic to your site as well. 

best suits in Toronto

Establish your review acquisition strategy

This doesn’t need to be a major operation but you should have a plan in place that consistently gets you reviews. Avoid mass emails or anything that would look spammy such as a review station at your location. Too many reviews from the same IP could cause red flags and result in your reviews being ignored and discounted. 

You can influence five-star reviews on the major review sites for your business by asking customers that you’re sure has had a good experience with your company. You can do this in a few ways: 

  • Train employees to ask for a review after the completion of a sale. 
  • Email satisfied customers thanking them for their business with links to a few different review sites. 
  • Hand out instructions on how to review your business along with a receipt. 

Respond to as many reviews as possible

Make it a point to respond to both negative and positive reviews. Approach each response as a form of advertising for your company and a chance to showcase your customer service. 

Customers will appreciate a thank you when they’ve taken the time to give you a good review.  

Negative reviews demand immediate responses in order to neutralize the damage that is being done to your reputation. Show every reader how you deal with a disgruntled customer by offering to fix the problem.  

People will understand when mistakes are made and offering a free service, free product or free meal can be the best form of advertising for your company. 

A local SEO strategy is worth the investment

Small businesses can’t afford to miss out on the opportunities that a local SEO strategy has to offer. Following these guidelines and best practices, you can outrank authority sites (who aren’t local) and capitalize on high converting traffic. 

As competition intensifies so does the need to specialize in your area of expertise. Use your location to leverage more opportunities and promote long-term growth in your industry. 

Christian Carere is an SEO consultant in Toronto and the founder of Digital Ducats Inc. specializing in traffic and lead generation. He can be found on Twitter @digitalducats.





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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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