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How to recognize a lost cause in SEO projects and request for proposals (RFPs)

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Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such as recipes – because I know how technically challenging they can be.

Even a second-page listing pleases me. People often feel that not being on the first page of search results is a bad thing. I don’t. Reason? I’ve seen plenty of sites get great conversions with listings on the second page of search results. Serious, knowledgeable searchers know to dig deeper into search results when they want reliable, timely, and accurate information.

And this brings me to this article’s topic: lost causes or no-win situations in SEO. I am not perfect. I make mistakes. Sometimes, I get involved with an SEO project without initially knowing that I’m proverbially walking into a lost-cause situation.

I hope that sharing my experiences will help my fellow SEOs.

Content management system doesn’t support SEO

First, I do not agree with some of Google’s statements about BERT. You see, BERT is all about words, writing, linguistics, keywords (yes, I said it) and context.

When searchers arrive at a site via a web search engine, they usually do not arrive via the site’s home page. They tend to land on the page in the middle of a site. This concept is known as Inceptor’s Pyramid.

Figure 1: Inceptor’s Pyramid. The inverted pyramid illustrates that most entries into a website are not via the home page.

Searchers want to know that they arrived on the right page and the right website. For these reasons, communicating aboutness on web pages near the top of the screen is extremely important. Validating information scent is also important for individuals performing search queries. They want to see their keywords, or query words, on the page.

In other words, the landing page should validate and support searcher mental models. If websites can achieve these three items, they normally receive qualified search engine traffic over time.

In summary, any content management system should support the following items:

  • Inceptor’s Pyramid
  • Aboutness
  • Information scent
  • User/searcher mental models

Question: If a CMS does not support these four items, is this SEO situation a lost cause?

Answer: Maybe.

The aforementioned four items are SEO principles. They are not flavor-of-the-month SEO concepts. They were fundamental concepts 20 years ago. They are fundamental concepts now.

I understand that search engine algorithms change. Before BERT, there was RankBrain. How many Google updates have we seen over the years? Medic, Panda, Penguin, Top Heavy, Hummingbird, Pirate, Pigeon – to name a few. Even with all of these changes, these four SEO principles still apply to all types of web documents.

After I sign a non-disclosure agreement (NDA), I will want to know if a prospect’s CMS will support our firm’s SEO recommendations.

What I look for is willingness to:

  • Modify the existing CMS to be more search-engine friendly,
  • Purchase a different (and less expensive) CMS that better accommodates searchers and search engines, or
  • Create a custom CMS that is 100% tailored for website owners, their target audience(s), and technology.

I do not give away specific recommendations in a proposal. I simply want to know whether or not: (a) implementing our recommendations is possible and (b) client teams will support our recommendations.

Website design doesn’t support SEO

This type of situation is a tricky one. Many organizations use pre-formatted design templates. Website owners might like a particular design. They might like the “cool features” on them that they believe will elevate their site in terms of UX (user experience). In the usability industry, aesthetic design refers to the aesthetic-usability effect:

Definition: The aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they aren’t actually more effective or efficient.

In addition, many design-template sellers make the claim that their designs are search-engine friendly. I find that claim to be somewhat misleading. Most of the time, it simply means that the design template creates URLs (web addresses) that search engines can crawl.

Search-engine friendly design involves far more than a URL structure. Color matters. How text is formatted and placed is important. A visual hierarchy that supports task completion is critical for both SEO and usability. And 10 design templates are reasonable for a small site. An enterprise site should have considerably more design templates.

Question: If website owners are too attached to a site design that you know is not completely search-engine friendly, is this SEO situation a lost cause?

Answer: It depends on the site design.

Some design elements are easy to modify via cascading style sheets (CSS), such as modifying the color, font/typeface, alignment and other formatting.

Some design elements are more difficult to modify, such as navigation elements that appear in the wrong place…where users/searchers do not expect to see them. Some navigation elements are not in the design at all, like location-based breadcrumb links and fat footers.

My answer to this question is similar to the answer I gave for an allegedly search-engine friendly CMS. After I sign a non-disclosure agreement (NDA), I will want to know if a prospect is willing to modify and/or add design templates

What I look for is willingness to:

  • Modify the existing design to be more search-engine friendly,
  • Purchase a different (and less expensive) site design that better accommodates searchers and search engines, or
  • Create a custom design that is 100% tailored for website owners, their target audience(s), and technology.

I do not give away specific design recommendations in a proposal. Again, I want to know whether or not implementing client teams will support our design recommendations. Sometimes, I use one example of design modification to measure how intense (or not) the pushback is. I can do this during pre-bid phone calls.

Let’s use location-based breadcrumb links as an example. Reason? Even now, I constantly encounter resistance to: (a) their usage, and (b) the way they should be formatted.

My firm is very much in favor of location-based breadcrumb links because one to two lines of text communicates a lot of very important information to both human users and technology. Furthermore, when implemented properly, they communicate context…something that is important for the BERT algorithm.

Do you know what I’ve heard the most complaints? From designers. The most common complaint? “They ruin our design.”

Well, that is not exactly true. The issue isn’t the presence of breadcrumb links. The issue is their design.

Breadcrumb links can be formatted in multiple ways. (But if you want them to appear in search listings, you will have to follow breadcrumb structured data guidelines.) It’s the design team’s job to make them look good and to follow usability, UX, and search engines’ guidelines.

If the design team is unwilling to modify content to make it more user-friendly and search-engine friendly? And if other teams kowtow to the design team’s decisions? In all likelihood, the proposal will be a lost cause until all teams learn to work together to accomplish common goals.

Information architecture doesn’t support SEO

According to the former Information Architecture Institute, information architecture (IA) is organizing and labeling content so that it is: (a) easier to use, and (b) easier to find.

Ideally, information architecture should PRECEDE (come before) website design and development. Many web design and development issues arise because the content isn’t organized well in the first place. Furthermore, a website’s labeling system won’t be as effective because the content isn’t organized properly.

I am an educated, trained, and experienced information architect. I can practically look at a website and tell if its information architecture and corresponding navigation system is problematic. What I want to know before I submit a proposal are two questions.

Questions: Are website owners willing to modify information architecture? Will there be one or more executive and/or managerial champions to ensure that recommendations will be implemented by design, development and content teams?

Answer: Both answers should be a resounding YES.

I once had a client with a successful e-commerce site. However, search traffic had leveled off and was beginning to decrease.

What was great about working with this large organization is that they had very talented UX/usability staff. This group knew when to use specific tests to solve specific problems. They knew how to use qualitative data to understand quantitative data in context.

For example, they learned that a faceted classification scheme was the best IA for organizing the major portion of their website. They even minimized duplicate content delivery to both human users and search engines.

Figure 2:facet taxonomy allows an item to be assigned to multiple taxonomies (sets of attributes), enabling the classification to be ordered in multiple ways, rather than in a single, predetermined order (as in a strict hierarchy). This definition is from one of my favorite books: Introduction to Cataloging and Classification by Arlene G. Taylor.

The problem? The web development team took it upon themselves to mix in a facet that had little to do with the classification system. You could even observe the confused expressions on users’ faces (test sessions were videotaped) after the facet was added.

The solution was simpler than anticipated. The unusual facet should be removed. Instead, the facet links should be modified as contextual navigation (upsells, in particular). We could even show the search-traffic decrease corresponding with the addition of the confusing facet.

We were able to present this solution to all of the company’s teams (marketing, content, design, development, UX, etc.) I admit I was surprised when we dealt with the development team. They did not argue. They did not debate or ask for further clarification. It seemed as if they were in agreement.

Boy was I wrong. The answer came to me in an email. “We don’t believe you.”

Nothing I said to this team mattered despite my years of experience. To them, I didn’t know what I was talking about. Other teams agreed with our solution…just not the development team.

Was this particular SEO situation a lost cause? Yes, it was. This company clearly needed an executive champion and a development manager to ensure that all tickets from the UX/usability team were implemented properly.

Until that happened, there was little else we could do for this company. The problem was the architecture. The solution was to fix the architecture.

I understand that many SEO firms specialize in link development. Websites can get instantaneous, allegedly high-quality link development in a short amount of time. That solution sounds attractive to many design, development, and architecture teams. Team members don’t have to admit that there might be issues with how they implemented findability best practices.

A website is a form of communication to both human users and technology. On large sites, teams should work together to ensure they are communicating clear and consistent messages to human and technology users. There’s usually give-and-take on all sides.

Overall, though, I hope all readers understand that we are all on the same team, even outside consultants. We want what’s best for the users of your site.

Shari Thurlow will be speaking at the SMX East session, “Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods” on Nov. 13.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).



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Grow Your YouTube Channel FAST

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YouTube is the second biggest search engine worldwide, but it might be one of the hardest platforms to crack in terms of content rankings, so if you’re struggling to work out how to optimize each video you post, it might be time to consider TubeBuddy.

TubeBuddy is a great way to streamline your video uploads, manage your comments, and generate search-optimized content all in one place.

It’s one free extension for YouTube that offers all this in one handy dropdown.

We’re going to run through the free TubeBuddy extension in this guide so you’ll know:

  • How TubeBuddy optimizes your YouTube videos
  • Essential functions and how it works
  • Whether TubeBuddy is worth it
  • How much TubeBuddy licenses cost

How TubeBuddy Optimizes Your YouTube Videos

TubeBuddy is a free browser extension and iOS mobile app that integrates with your YouTube. It is fully compatible with Chrome, Firefox, and Safari.

TubeBuddy acts as an enhanced YouTube extension to help you streamline and manage your YouTube content easily. It enables you to optimize content by viewing key analytics on tags and titles so you can improve the searchability of your content.

TubeBuddy is particularly useful if you’re looking for ways to grow your YouTube channel by using trending topics for your titles and tags.

TubeBuddy Key Functions

The free extension of TubeBuddy has multiple functions that you can use to manage your content. To register with TubeBuddy, you will need to install the extension directly from their website.

The TubeBuddy navigator will appear on the top right-hand side of your YouTube page as a black drop-down menu. To ensure it is fully integrated with your YouTube channel, you need to register on the TubeBuddy website and add your YouTube channel to the online portal.

You will then need to sign in to your YouTube channel from YouTube to get the above drop-down menu to appear.

The TubeBuddy drop-down allows you to navigate across YouTube to your dashboard, videos, playlists, comments, and real-time analytics easily and quickly. It also optimizes your existing YouTube capabilities in the ways listed below.

Save Time With Video Uploads and Playlists

TubeBuddy allows you to upload multiple videos at once, with integrated templates for tags and titles to save time when publishing. You can create template cards to quickly upload videos in one go (particularly useful for uploading a series) and add videos to a playlist quickly during upload to encourage your subscribers to binge-watch multiple videos.

You can simply click ‘Add Card Templates’ to apply your templates to multiple video uploads. You can also update your tags and descriptions individually or in bulk for existing videos using the Videos link on the TubeBuddy menu.

Engage With Your Audience Comment Management

TubeBuddy enhances the existing YouTube comments function as it allows you to filter comments into a higher number of categories, including:

  • Comments you haven’t responded to
  • Comments from new subscribers
  • Comments from your Patreons
  • Comments that need a follow-up

It allows you to manage interactions with your subscribers comprehensively, so you’re prioritizing and engaging with the members of the audience you need to. You can also create canned responses to save time when responding to messages.

Generate SEO-Friendly Ideas With Keyword Explorer

Perhaps the best function of TubeBuddy is allowing you to quickly see what is trending on YouTube with the Keyword Explorer function.

Say you were looking to get your first 1,000 YouTube subscribers with valuable content. If you want to generate trend-hitting content tags type a keyword into the Explorer search bar:

And it will also suggest other popular keywords as you type them in (like ’TubeBuddy review’ or ‘TubeBuddy for youtube’). Once you’ve typed in your keyword, a list of analytics will appear for that keyword search you’ve just completed:

As you can see here, you do have to upgrade to a Pro license to see more than three frequent video searches or video tags. It is, however, beneficial for assessing how SEO-friendly your keywords are.

Here, for instance, TubeBuddy is too large a search term, so we can narrow down our success in the search rankings by changing the title to something closer to How To Use TubeBuddy.

Let’s analyze how successful this title is: ‘How To Use TubeBuddy for YouTube 2020.’

As you can see this is far more successful as an overall keyword score. This tool is particularly useful if you’re new to YouTube and not quite sure how to begin growing your subscriber base.

Analyze The Competition With Videolytics And Channelytics

With Keyword Explorer, you can also browse the results on YouTube to see what sorts of videos appear. Click on the Results tab next to the Summary pane, just below the keyword search bar.

Currently, the following videos are available:

If you click on the top video, you can also receive the stats for that specific video, which is an excellent way to track your YouTube competitors’ success. If you click through to their video, on the right-hand side you will see their ‘Videolytics’ for this video’s metrics and you can also click through to view their ‘Channelytics’ which gives you the stats for their channel specifically:

If you’re trying to mimic the success of a competitor, you can see which tags they are frequently using, and even copy them to save for use later.

Keyword Explorer is by far the most useful tool for generating SEO-friendly content ideas for your own YouTube videos.

Is TubeBuddy Worth It?

TubeBuddy is a free extension and is worth it. Many users feel that it saves them time and helps them generate successful content without the need to upgrade to Pro.

It might be slightly frustrating to have limited Keyword Explorer viewing options (only three items appear at a time outside of Pro). Still, given that it is entirely free, it’s worth installing.

TubeBuddy is also easy to cancel from the TubeBuddy website once you log in:

To date, there have also been no security breaches reported through using TubeBuddy, and many creators use it daily to upload and manage their content. It is also YouTube certified.

The biggest drawbacks of TubeBuddy are that it only works on one channel at a time, so you’ll have to buy a subscription for multiple channels. Also, many of the features like scheduled uploads are only available with the Pro content.

The app is currently not available on Android.

How Much Do TubeBuddy Licenses Cost?

There are three packages available with TubeBuddy: Pro, Star, and Legend.

  • Pro: For $9 a month, you get access to most of the productivity and video optimization tools. You do not have the option to schedule content and complete bulk actions for large video uploads.
  • Star: For $19 a month, you’re granted access to all of the bulk processing options available for video management, like scheduling bulk uploads and managing when content publishes.
  • Legend: $49 a month grants you access to all the tools, like cross-channel SEO optimization, translation tools, and further competitor analysis.

The larger packages are only worth it if you have a large subscriber base, or are looking to make money from your channel. Non-profits, annual purchasers, and those with less than 1,000 subscribers also receive certain discounts across certain packages.

Final Musings On TubeBuddy

TubeBuddy is essentially a free upgrade for YouTube, so you can template your uploads, manage your comments, and generate SEO-friendly content ideas. For a free browser extension, it’s one of the best out there and worth checking out.

Keyword Explorer makes it completely worthwhile, and with a Pro package discount, it is worth investing in if you want to grow your channel and have less than 1,000 subscribers.

The more expensive TubeBuddy packages? We’ll leave you to decide.

Try TubeBuddy today to grow your YouTube channel fast.

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VidIQ Chrome Extension Review (+ How to Use It)

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Have you heard about the VidIQ Chrome extension? Read further to learn more.

YouTube is an excellent marketing tool and way to engage and connect with your audience and followers. The visual and educational appeal is like no other platform out there.

However, if you want to get the results you desire, then you have to invest your time in improving and growing your channel.

You may want to consider using the VidIQ Chrome Extension if you want to optimize and manage your YouTube Channels better. The purpose of using it is to help you grow your channel and succeed.

Take the time to learn more about it and what it can do for you and how to use it properly.

What is VidIQ?

VidIQ is a SaaS product and Chrome Extension that is designed to help you manage and optimize your YouTube channels. It can help you grow your channel by providing YouTube analytics and powerful insights so that you can make better decisions.

VidIQ is an enterprise-level tool that you can freely use for basic features and pro features for a nominal price. The tool has a robust YouTube SEO feature set that helps you create SEO-friendly titles, descriptions, and tags.

As a YouTube creator, you’ll be able to find topics and keywords more easily for your videos. A few of the key features include:

  • YouTube keyword research
  • VidIQ analytics
  • Best time to post
  • Top playlists
  • Embed URLs
  • Videos
  • Subscriber analysis
  • Competitors

With the VidIQ Competitors Tool, you’ll get a unique peek behind the scenes at what your competitors are doing to rank highly and attract views and subscribers. You can instantly track the video creators who are important to your channel, whether they are big influencers setting trends in your space, or channels smaller than you having breakthrough content.

The tool allows you to follow the competition and leverage what they do right for your own YouTube strategy.

It’s the first YouTube audience development and management suite that helps brands and agencies grow their views and subscribers. It’s considered an end-to-end solution that assists YouTube marketers like yourself at every step of your workflow.

It includes uploading videos at the best time of day, connecting brands with top influencers, YouTube SEO, monitoring viewer, and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan page syndication.

VidIQ can save you time by making it easy to see what to optimize in your YouTube channels. You can export data to help show the effects of your work.

How to Use VidIQ

There’s three D’s when it comes to YouTube:

    • Discoverability
    • Deliverability
    • Distribution

The VidIQ Chrome Extension is best for an individual publisher or digital marketing agency that manages a YouTube channel for clients. When used correctly, it can provide you with more visibility of your channel.

VidIQ is a video analytics and marketing tool for YouTube publishers that analyzes your YouTube account and gives you meaningful insights that help you to make actionable decisions. The video analytics help you learn more about how users are interacting with users.

Getting started with it is easy, as all you do is connect it with your YouTube account. It will import all the videos to your dashboard, so you can start using all the features.

Sort any column based on views, shares, likes, and other parameters to give you a telling overview of popular videos from your channel.

You can then click on any of the videos to make changes to descriptions, tags, and the title. Tagging your videos will allow you to get more views.

You can also learn more about and play with additional features. However, for the time being, you can create an account on VidIQ and import your channel for free to start optimizing all your uploaded YouTube videos.

Drive traffic to any of your landing pages by using the description campaign feature. How about you add a few lines of text with a link on all of your video description?

Clicking on Stop campaign will automatically remove your campaign text and links from all videos.

Does VidIQ Work?

If you commit to learning how to use the awesome features you need to help you win, the answer is yes.

Pros

You may genuinely enjoy the extra things it adds to your YouTube experience (like subscriber counts in comments, the toolbar quick stats, like to dislike ratio on every video, and views per hour stats).

One of the best features of this tool is video analysis. For any given video, you can see more information about the stats in a sidebar.

This works on any video, and you are able to see some additional information on your own videos.

Take a look at the Channel Audit tool on the left-hand menu, which does exactly what it says it can do. You’re making videos, but you need to know what’s really working for you and what isn’t.

This is where the Channel Audit tool comes into play, as it’s going to give you an exorbitant amount of information.

It’s awesome that the program tracks online trends and research buzzwords and phrases for clients. This not only saves time, but it can help influencers bypass the annoying trial and error phase.

It’s an easy and interactive platform that allows you to create your own marketing once you get the hang of how it works.

VidIQ will definitely help you reach your desired audience group organically. The best type of traffic to your YouTube channel is the organic one.

Paying for paid reaches and ads can only do so much. Without organic reach to your targeted audience, the chance for your channel to break through the sea of content on YouTube nowadays is really slim.

Cons

One downside is that the complete package is going to be too expensive for most solo entrepreneurs and small businesses. It’s really meant for agencies and large brands.

It’s ideal for seasoned YouTubers and not necessarily for beginners.

The software is only available for Chrome and not for another browser.

Despite being a very useful piece of software for any content creator, it has below-average performance, is unresponsive sometimes, and has a confusing UI.

Is VidIQ Legit?

VidIQ is a YouTube Certified tool and perfectly legal. A few additional pieces of information you may want to know include:

  • They’re a certified YouTube service provider.
  • They work with over 600k+ authorized YouTube channels.
  • Their customer data is their customer data, and they don’t share it with others.
  • They’re financially backed by top investors, including Mark Cuban, Chris Sacca.
  • Top brands trust them, including Red Bull, Buzzfeed, AOL, etc.

Is VidIQ Safe?

VidIQ uses the YouTube API, which is provided by YouTube themselves. Using this plugin is in no way a violation of YouTube’s TOS.

There are a few reasons in particular why VidIQ is considered safe, such as:

  • YouTube Certification of VidIQ
  • Responsive customer support
  • Population
  • A massive organization
  • VidIQ’s YouTube Channel
  • VidIQ’s website

VidIQ is being used by top-rated YouTubers having millions of subscribers. It’s a huge organization of hundreds of employees who work on the back-end.

Their website is another legitimate source you can consider to help you determine if it’s safe. Their website is an authority website having a domain score of 77, and their organic traffic is 184k which is a substantial amount.

Is VidIQ Accurate?

They are as accurate as any analytics program can be without being directly on the server itself, it gets the data reported by YouTube and then reformats it and sends it to you.

Regarding ranking tags, VidIQ seems fairly realistic.

Consumers seem to be satisfied with the quality of this software overall. Even those who opt for the free version find that they have a variety of useful functions.

One of the areas where this service seems to shine is its data analysis.

How to Install VidIQ

You can use VidIQ to unleash your video marketing potential and build a loyal audience of consumers with tools that ignite your fan base, and strategy to keep you on track. The tool has reinvented the way that brands engage consumers using video.

Go online to install VidIQ and get started using it today.

Final Thoughts

VidIQ Chrome Extension is a beneficial, free tool that YouTubers can use to get an overview of how they’re performing to grow their channel. Many would say it’s the best tool for YouTube creators for analysis of the keyword and also to find the topic to make videos that are trending in the market.

The features it offers will undeniably help you tweak and improve your channel so you can drive more traffic and interest and grow your channel over time.

It’s a unique tool that has helped and continues to help YouTube publishers meet and exceed their goals.  There’s a free and paid option for getting started and it can give tons of valuable information.

Head over to VidIQ and judge for yourself.

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Which is Best for YouTube in 2020?

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We’ve already discussed both tools individually, so now, we will be doing a VidIQ vs TubeBuddy comparison. Which tool do you think wins the battle?

If you’re looking to boost your YouTube SEO, then using the right tools can help. VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, allowing you to add data to your YouTube content that will make it easier for you to take care of your SEO and help grow your channel.

When it comes to choosing online tools and applications, you want to make sure that the one you choose is the right one for you. Both VidIQ and TubeBuddy come with a cost for their premium features, so if you’re going to invest time and money in something, you need to make sure you’ve made the right choice.

So here it is, VidIQ vs TubeBuddy. Here we’ll talk you through both platforms to help you decide which is the right one for you.

Making the most of free browser extensions to improve YouTube SEO

Using free browser extensions can help you boost your content and take advantage of additional features you won’t get through YouTube alone. What’s great about both VidIQ and TubeBuddy is that they provide free browser extensions to introduce some new tools to your work.

It’s worth noting that while TubeBuddy has an extension that works on Safari, Firefox, and Chrome, VidIQs browser extension is only available for Chrome users.

It’s easy to get started with both extensions, and clicking the following links will take you directly to their setup pages.

You’ll need to set up user accounts to be able to use the extensions.

The following videos provide basic overviews of each platform’s features:

Which is better: VidIQ vs TubeBuddy?

When it comes to choosing VidIQ or TubeBuddy, it’s difficult to know which one to choose. Both have their strengths, particularly in the free versions, but it’s worth looking at each platform’s features in more detail to help understand how each one can work for you.

Search sidebar

While YouTube has its own search bar, both VidIQ and TubeBuddy contain their own in-built search bars which add further functionality to YouTube.

Both tools feature some useful information about videos and content, providing keyword information and score, as well as some related search suggestions. However, both tools become more detailed and beneficial when upgrading to the premium option.

What’s great about VidIQ here is that you get recommendations for further keywords which can help you make some positive changes to your SEO.

Both tools have their strengths here, and while VidIQ seems to feature more detailed insights, TubeBuddy can give you a clearer idea of how your video would perform in a search. While you could use both tools, the number of features that come with VidIQ makes it much more beneficial.

Video analysis

The video analysis tools of both VidIQ and TubeBuddy are fantastic. They provide detailed information about videos (and not just your own), giving you some useful statistics that can help you see the performance of your own videos, as well as that of your competition.

Both tools provide some excellent insight into video performance. As well as sharing views information, you can see social share info, video tags, channel statistics, and more. You’ll also see detailed YouTube rankings which lets you see how well your video is performing compared to others. While TubeBuddy allows you to copy tags to a tag list, VidIQ is the stand-out here thanks to more detailed statistics for both videos and channels.

View your channel statistics

VidIQ and TubeBuddy provide you with valuable insights into the performance of your channel.

Here’s VidIQ:

And TubeBuddy:

While both tools show you your Channel Tags, each platform offers its own unique features to help you view the performance of your channel.

VidIQ provides insights such as total numbers of views, global YouTube ranking, subscribers gained, number of videos uploaded over the last month, etc. And you can easily see your channel’s trending videos to help you see the content that is resonating well with audiences, helping you inform your content strategy.

Meanwhile, TubeBuddy shows a live subscriber count, while also allowing you to see the performance of your channel compared to another.

Used wisely, these tools can give you some useful data to help you develop and grow your channel, and work out what your best content is in the eyes of your audience.

Video upload

Each platform provides you with options for adding suggested tags, while also including upload checklists to make sure you’re covering all basis with your upload data.

With TubeBuddy, you get the option to create profiles to apply to your different types of videos, as well as helping you add extra features to your video in the form of end cards, thumbnail generator, etc.

VidIQ’s uploader takes a little more getting used to, with many of its key features such as description copy suggestions only available in the premium version.

Each tool has its strengths, although TubeBuddy has more features to provide additional functionality when uploading to YouTube.

Other key features

As well as the features that help improve the way you use your videos and channel. Both VidIQ and TubeBuddy have some additional features that make them valuable to your ongoing platform strategy.

When it comes to comment management, VidIQ allows you to see subscriber counts for comments, which can be filtered to reflect only those with a certain number of subscribers. You can also filter into comments that contain a question, helping you to easily respond to those comments first.

VidIQ also stands out with the way it shows a like/dislike ratio, and its quick stats tool, helping provide some useful insights for those looking to monetize their channel.

 

One area where TeamBuddy outperforms VidIQ is that TeamBuddy provides a mobile app, whereas VidIQ doesn’t. It’s not a deal-breaker for YouTube as the bulk of your account management will happen via a browser, but it can be useful for those wanting to check their stats on the go.

Each platform’s free extensions provide a variety of features, which are useful if you’re looking to dip your toe in the water before diving into a subscription. They can each show you valuable insights about your channel, although VidIQ is the clear winner in terms of in-depth features.

Can VidIQ and TubeBuddy be used at the same time?

Could you use both VidIQ and TubeBuddy at the same time? You could, but it will make for a very cluttered interface. Both platforms allow you to adjust which features are available – TubeBuddy through your account settings, and VidIQ through your Chrome Extension settings.

 

Disabling different functions can help you pick and choose, although it is recommended that you just focus on one.

Using Premium versions of VidIQ and TubeBuddy

While the free versions of each platform provide some beneficial features to users, there are some benefits to upgrading to at least the basic premium accounts. You’ll be able to access more detailed statistics for keyword research and other tools that make them worthwhile investments.

You can choose multiple subscription models depending on how heavy of a user you are.

There are options to cancel your subscriptions easily, allowing you to test out both platforms to see which is better for you. You could find that there are free features in one that you enjoy while wishing to benefit from the paid features in another. It partly comes down to cost and how much you want to invest in your channel, as well as how important certain features are to you.

So which is better?

While both platforms have their individual strengths, it’s VidIQ that is the overall winner here.

VidIQ can help you delve into your competitor’s data, helping you to up your game when it comes to your own content and continuously measure your performance. TeamBuddy has some great features, particularly in the paid-for version, but there are many features you’ll be unlikely to use to make it worth your while.

With different tiers of plans to explore, you could decide over time to change the platform you use – which makes sense as your channel grows. For simple functionality and useful, insightful data, VidIQ works well for both the free and premium versions, helping you make more insightful choices when it comes to your content and devise a solid strategy for growth.

If your aim is to get 4,000 watch hours on YouTube, and therefore benefit from the monetization features of YouTube, then going it alone isn’t going to cut it. With tools like VidIQ and TubeBuddy, you’ve got smart tools working at your side to help you grow your channel and turn it into a success story.

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