Connect with us

SEO

Google Search Console launches new removals tool

Published

on


Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter.

How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.” You can also go to https://search.google.com/search-console/removals to access the tool and then select a property.

Temporarily remove URLs. Google allows you to remove URLs from showing in Google search quickly via Google Search Console. This was a feature in the old Search Console but now is available in the new version. Temporarily removals do not actually delete your URL from Google’s index, instead, it just hides the URL for about six-months from showing up in the search results. You will still need to permanently block the URL in the future, such as using a 404, robots.txt or another method to block the URL.

Google gives you two types of removals:

  • Temporary remove URL will hide the URL from Google Search results for about six months and clear the cached copy of the page.
  • Clear cache URL clears the cached page and wipes out the page description snippet in Search results until the page is crawled again.

Here is what the screen looks like:

Here is what the request removal looks like in the new interface:

Outdated content. The outdated content section provides information on removal requests made through the public Remove Outdated Content tool, which can be used by anyone to update search results showing information that is no longer present on a page, Google said. You can see a history of all requests to update or remove outdated Google Search results for your site that were made using the Remove Outdated Content tool in the past 6 months.

Here is a screenshot:

SafeSearch filtering. This section shows you which of your content was reported as adult content. Google users can report specific URLs as adult-only to Google using the SafeSearch suggestion tool. URLs submitted using this tool are reviewed, and if Google feels that this content should be filtered from SafeSearch results, these URLs are tagged as adult content.

Often it is hard for SEOs and webmasters to know which of their content was removed due to SafeSearch. So this tool should help communicate that.

Here is a screenshot of this tool.

Why we care. This tool gives SEOs, webmasters, site owners and others access to not just quickly remove content from Google search but also see why some content was removed due to third-party requests. From there you can take action to try to not just unblock content removal requests you made but also third-party requests due to outdated content or SafeSearch filtering.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.



Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEO

Google Search Console now lets you export more data

Published

on


Search Console users can now download complete information (instead of just specific table views) from almost all reports, Google announced Wednesday. Data can be exported as a Google Sheet, Excel or .CSV file.

Source: Google.

Why we care

Being able to export your Google Search Console reports makes it easier to analyze and manipulate the data using other tools. It also provides you with the option to join datasets, perform more advanced analyses or just visualize the data a different way.

More on the news

  • Downloaded Enhancement reports include the list of issues and their affected pages, a daily breakdown of your pages, their status and impressions from Google search. When downloading a specific drill-down view, details describing the view are also included in the exported file.
  • All Performance data tabs (Queries, Pages, Countries, Devices, Search appearances and Dates) can now be downloaded with one click. The data will include an extra “Filters” tab that shows which filters were applied when you exported the file.

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.



Continue Reading

SEO

Google Images to replace dimensions overlay on image thumbnails

Published

on


Google Images will soon replace the dimensions information you see in the image search results, as you overlay your mouse cursor over a specific image thumbnail. Google will replace the dimensions information with product, recipe, video, and soon, licensable labels based on the query.

What is changing? Here is a screenshot highlighting the dimensions section of the image thumbnail in Google Image search:

By the end of this week, a Google spokesperson told Search Engine Land, the image size dimensions will be replaced with product, recipe, video, and soon, licensable labels.

Google was unable to share a screenshot of the new change. We will update this story when we see the new labels show up in Google Image Search.

Why the change? Google said this will help searchers find visual ideas and get more done directly from the image thumbnail. Images that are licensable, will likely show the license label in that overlay. Images that come from videos, will show a video label. Recipe photos will show the recipe label and so on.

Why we care. If this does indeed work as Google expects, more engaged searchers will help increase clicks on your images and hopefully traffic to your web site. This gives us even more reason to make sure to add the various markups to our images when applicable.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.



Continue Reading

SEO

What happens if you stop doing SEO?

Published

on


Often, businesses want to stop and start SEO. 

Some feel that taking a break won’t cause any issues. 

But when a client suggests taking a break, you can explain the details of what will happen.

If you stop posting content correctly 

When you stop publishing content, the following things happen:

  1. You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic. 
  2. You stop creating new pages that can be linked to, and the number of links you earn goes down.
  3. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list.
  4. You stop generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
  5. You stop generating content that gets shared on social media, and thus, generates social media shares and traffic.
  6. You stop encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.

Overall, if you stop creating content, it says to Google that your website is no longer as active as it was and thus beginning the process of dying a slow death.

If you don’t watch for technical issues 

Those without web experience often don’t understand that from a technical perspective, things often break for no real reason.

I’ve never seen a website that did not have at least a handful of technical SEO issues.

If you don’t monitor the technical aspects of your site, issues such as the following could arise:

  1. You block your website with robots.txt.
  2. You generate duplicate content.
  3. You accidentally push your development site into the index. 

You can read more about common technical issues here.

When you don’t monitor these things and fix them consistently, they start to add up. Think of it as a garden – it takes maintenance, or it starts to become overgrown.

It is incredibly important to stay technically correct, especially with new developments such as mobile usability, page speed, AMP and more.

If you don’t, you are sure to have an error at some point that will cost you down the line. Similarly, your tech stack will become so out of date that you can no longer compete in the market.

If you stop refreshing pages

When you refresh a page correctly, traffic will generally increase to that page 10% to 30%, sometimes more.

The reason for this is because Google sees the new text and the value it provides and wants to rank it higher.

Now, there are many ways to go about doing refreshes. Some of those include:

  1. Adding FAQs to the page
  2. Adding links to other articles
  3. Updating facts
  4. Updating dates 
  5. Making the text longer 
  6. Adding schema
  7. Changing a page template 
  8. Etc.

Lately, the most important thing to look for when refreshing a page is whether or not it matches search intent, and if the page in question is better than the #1 ranking page.

My process includes doing a search, categorizing the query based on intent, analyzing the top pages, creating a new strategy for the page we are trying to get ranked, and refreshing as a result of that.

If you stop building new pages 

Building new pages are harder for some industries than others.

For example, when I worked with a few firms in the outsources accounting space, the lower funnel terms were minimal. If you compare that to a large e-commerce site like Amazon, its terms are endless.

While that is the case, I believe websites should always be targeting new terms and organizing them by segment. Those segments should be prioritized based on business goals and tracked in a dashboard.

But if you stop building new pages, you’ll lose keyword growth momentum.

I highly recommend creating these pages for SEO, but additionally, these new pages can be excellent landing pages for paid search and paid media, in general.

As a website grows, it’s a great idea to create more landing pages that target specific keywords and audiences. This will improve quality score on the page side and conversion rates all around.

If you stop this process, you’ll lose your competitive advantage. The people who win in the future of the web will be the ones converting traffic for less.  

If you stop watching out for bad links

If you stop doing SEO, your backlink profile can get out of control.

Lately, spammy links are worse than ever before.

When you watch your backlinks, you will see the following happen:

  1. People scrape your website content and keep the links in by accident. 
  2. You get Google alerts from sites hacked by malware. 
  3. Competitors try to do negative SEO on your site.

If you don’t update your disavow file once a month, you are putting your website rankings at risk. Lately, we have been doing it weekly for clients in competitive spaces.

If you stop watching out for stolen content 

Go to your top landing page on your website right now.

Copy a block of text about three sentences long.

Put that text in quotes and search for it in Google. What do you see?

I’ll bet some of you will see other websites coming up for that content. Some might have even stolen from your website.

Now, think about the impact that can have if it happens across multiple pages on your site. Honestly, it can be devastating. Many times we find others have wholly duplicated a website, stolen key pages, or taken individual sections of a page.

When this happens, you need to address it.

  1. Rewrite the content on your site.
  2. Ask the other site to take it down. 
  3. File a DMCA on them if needed.
  4. Consider sending them a cease and desist.
  5. Sometimes, you can contact the hosting company and ask them to remove the site.

Regardless, if you stop watching for stolen content, it could have an extremely negative effect on your business and rankings. This is something you need to catch right away.

Bottom line: Why you should not stop doing SEO

Obviously, you’re not going to stop doing SEO. We all know it is an amazing asset to improve search ranking and help your business grow. The work you do to create and update content along with the technical issues that are easily solved if they’re on your radar, all improve your bottom line. But you also need to ensure you are compliant with privacy regulations if you wish to remain on top.

The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction. I am a firm believer that all things online should be scaled as the business grows, SEO included.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

John Lincoln is CEO of Ignite Visibility, a digital marketing agency and an Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been a recipient of the Search Engine Land “Search Marketer of the Year” award, named the #1 SEO consultant in the US by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing.



Continue Reading

Trending

Copyright © 2019 Plolu.