There are many free tools available for site auditing tests. These free SEO Site Auditing tools provide data that is complementary to paid site auditing tools. These SEO tools are well worth bookmarking regardless of whether you pay for a site auditing tools or not. Download here: Xenu Link Sleuth
Free SEO Website Crawler
Xenu Link Sleuth is the top choice for a free site crawler. It’s billed as a broken link checker. However Xenu can also output a report that gives you an overview of page titles, orphaned pages, redirects and pages that are not found. Xenu also does what it’s supposed to do, which is to check for both internal and external broken links.
Xenu Link Sleuth free website crawler and broken link checker
Free Mobile SEO Tools
Mobile SEO is incredibly important. That’s why it’s important to be able to test what a search engine results page (SERPs) looks like in virtually any city in the world.
It’s also useful to be able to check what your web page looks like in the most popular mobile phones. Pages that look great tend to convert better.
Mobile Moxie provides a fully functional Mobile SEO Tools.
The Mobile Moxie SERPs checker shows you what the rankings looks like in a huge selection of mobile phone screens.
What makes this tool especially helpful is that it can localize to any city in the world. Thus, you can test what the mobile rankings are for someone located in any city in the world. This is great for local SEO or for client work where you’re not located in the client’s area.
There is also a Mobile Web Page Checker that can show you what your web page looks like in virtually any mobile phone. This will help you optimize your web page so that it converts the best across a wide range of mobile phones.
The Mobile SERPs Tester shows side by side comparison of what your SERPs looks like in virtually any mobile phone. You can also scroll through the local SERPs for any city in the world in virtually any language of your choosing.
Free Website Security Audit Tools
Many SEOs don’t consider security as part of an SEO audit. Security only becomes an issue after a site’s been hacked and the rankings dropped.
In my opinion, website security should be a component of an SEO audit. A secure website is a major part of how well it ranks and encourages sales. That’s why I include a thorough security audit with every site audit I perform.
Free Blacklist Checker
Ultra Tools Blacklist Checker This tool checks if your website is listed on any blacklists. Being blacklisted can be an indication that your website is or was compromised. Being blacklisted can have a negative impact on the deliverability of your emails. That in turn impacts your email marketing and link building outreach.
If your site is no longer compromised, knowing that the site is blacklisted will help you contact the blacklist to have your site removed.
Free WordPress Vulnerability Scanner
WPScans WordPress Vulnerability Scanner This free vulnerability scanner offers a quick but comprehensive scan of potential issues. Create the report then research whether or not your site has issues that need fixing. WPScans.com is a useful tool for beginning a security audit.
Free HTTPS Validator Tool
SSL Labs Security Checker The SSL Labs Security tool will spot misconfigurations and security holes in your HTTPS certificate implementation. Adding a server security certificate is touted as being easy. But that’s not always the case. This useful tool will help you diagnose hidden issues.
Siteliner is a good tool that can catch thin pages. Because the scanner counts navigation and footer content, a thin page will be highlighted by the tool. If a thin page exists, Siteliner will find it for you.
The scanner is limited to 250 pages. Nevertheless, it is useful to alert you to a possible problem with thin pages.
Google offers many SEO related tools. I wrote an article about the top Google SEO Tools. Here is a brief listing. The Google Search Console is very important and is worth mentioning. Here is a partial list of other useful tools provided by Google for auditing and inspecting web pages and websites.
Web.dev checks performance, accessibility, best practices and indexing issues (labeled as SEO).
Free SEO Tools Are Useful
There are many paid SEO tools that are useful. None of these tools are comparable to paid services and software. However, these free SEO Audit tools complement the paid options nicely and are every bit as useful. Complete your journey toward becoming an SEO rockstar with these free SEO tools.
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Price extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop search results.
Why we should care
Now you can manage those extensions in Microsoft Advertising Editor. That means you can manage them in bulk and much more quickly.
From the Shared LIbrary in Editor, you will be able to add headers, descriptions and prices, including currency.
To associate price extensions with ad groups in your campaigns in Editor, select an ad group and use the “Choose price extension” dialogue box.
More on the news
Some helpful reminders for price extensions:
The prices must be included on the landing page.
They are charged the same CPC as a click on an ad headline.
They can link to third-party retailers.
Do not duplicate the same copy in the header and description of a price extension.
About The Author
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Google posted a notice that between the dates of June 5 through June 7, it was unable to capture data around image search traffic. This is just a reporting bug and did not impact actual search traffic, but the Search Console performance report may show drops in image search traffic in that date range.
The notice. The notice read, “June 5-7: Some image search statistics were not captured during this period due to an internal issue. Because of this, you may see a drop in your image search statistics during this period. The change did not affect user Search results, only the data reporting.”
How do I see this? If you login to Google Search Console, click into your performance report and then filter by clicking on the “search type” filter. You can then select image from the filters.
Here is a screen shot of this filter:
Why we should care. If your site gets a lot of Google Image search traffic, you may notice a dip in your traffic reporting within Google Search Console. You may have not noticed a similar dip in your other analytics tools. That being said, Google said this is only a reporting glitch within Google Search Console and did not impact your actual traffic to your web site.
About The Author
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.