- The convergence of content and SEO has happened and digital is next.
- Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.
- Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.
- In B2B combined search averages 76% of traffic.
- Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer service, and product marketing.
- Jim Yu shares the top five content types that also serve SEO value.
The convergence of SEO and content has happened. Today, we’re experiencing the convergence of content with all things digital. That was evolution enough—then a pandemic swept through to really shake things up, accelerating digital transforming digital nearly overnight.
As businesses look to reopening, people are hungrier than ever for content. Media consumption is spiking as so many scour their laptops, phones, and tablets for information about which businesses are open, what products and services they can access nearby, and how businesses are adjusting to the “new normal”.
In the coming months, businesses are going to be challenged to adapt their SEO and content strategies to meet the constantly shifting needs of consumers. Now you have not only seasonal trends and personalization to contend with but different stages of business recovery and access across verticals and regions, too.
Look to SEO now for real-time customer insights
We have never before experienced a global, all-encompassing, and near-universal experience such as this. Nearly every customer has been affected in some way. Customer journey maps must be updated but moreover, it is critical now that you are set up to monitor and analyze customer data in as near to real-time as possible.
You can expect the rest of 2020 to bring dramatic shifts and swings in consumer behavior, and SEO insights are about as close to real-time voice-of-customer as you can get.
Search data is rich in customer needs and intent. Now more than ever, consumers are turning to search engines for their every need. The insights gleaned from search trends and queries, local search analytics, and on-site activity will help inform the decisions your business must make going forward. Aligning SEO and PPC strategy is becoming more critical. According to BrightEdge research in B2B combined search averages 76% of traffic.
If you didn’t have a structured method of communicating search insights to department heads and the C-level before, now is the time. Start with the questions your organization needs answered and work backward from there:
- Are consumers remaining loyal to their usual/familiar brands, or is it a mix of usual and new brands (perhaps out of necessity and due to availability)?
- Where are your customers spending their time online right now?
- What are customers saying about your brand in social media, on review sites, and elsewhere on the web—and are you in a position to engage and respond in real-time?
- How have your customers’ needs changed due to COVID-19?
- Are you seeing any surprising or unexpected behavioral changes in how people discover and consume your content?
- Are consumers using your products or services (or others similar to yours) in new or different ways?
These insights will help guide not only your marketing strategy but how the entire organization rebuilds and find opportunities for growth in the coming months.
Five content types to power your content strategy now and in future
Get ready to move fast on opportunities for prime search visibility and share of voice, as there’s a distinct advantage to being the first-mover. Choose your content types wisely to ensure you’re presenting information to customers in the best format for their needs, devices, and intent, and experience.
Make sure these five types of search-friendly content are part of your arsenal:
1. Written word
Text-based web content still drives the vast majority of search results. It can be made more interesting and engaging with the inclusion of other content types (which we’ll talk about in a minute), but a well-written article or webpage is still one of the most powerful tools in your content arsenal.
This is what Google calls “Main Content” in its Search Quality Evaluator Guidelines—“any part of the page that directly helps the page achieve its purpose”. It can be text, imagery, video, or even user-generated content, and includes the page title. The written word is often complemented by multimedia elements but usually serves as the basis on which the content piece is built.
Writing is a great way to establish thought leadership, to guide users through step-by-step processes, to share opinions and perspectives and expertise. Landing pages, glossaries, listicles, feature stories, media releases—there are countless ways to tell your company’s stories and share messages in writing.
How can you make your written content stronger and maximize its SEO value?
- Understand what Google is looking for: “…unique and original content created by highly skilled and talented artists or content creators. Such artistic content requires a high degree of skill/talent, time, and effort.”
- Avoid writing mistakes that Google says detracts from the quality of a piece: grammar and punctuation errors, paraphrasing another piece of content but introducing inaccuracies, lack of adherence to E-A-T principles, poor quality writing, meaningless statements, failing to cite sources, sharing mostly commonly known information, text broken up by large ads that disrupt the user experience.
2. Visual content types: Photos, infographics, and illustrations
Images can feature prominently in search results, depending on the query, and can really enhance the quality of a piece of written content. They can help tell the story, illustrate specific points, help a reader envision a complex idea, and more.
We know that image alt text helps Google understand an image’s relevance to the rest of the page content (and to the query, as a result). But it serves an even more important function: improving the accessibility of your content. By now, descriptive alt texts should be best practice for all content teams.
What else do we know about Google’s evaluation of image content?
- Images can be considered “Main Content” by Google. In section 4.2, Google states that quality evaluators are to look for “a satisfying amount of main content’ and list multiple product images as one example of achieving this.
- Evaluators are to consider the “skill/talent, time, and effort” it appears to have taken to create images.
- Shocking images that don’t match the main content, sexually suggestive or grotesque images, deceptive images that imply a celebrity endorsement where is none for example, and images that don’t fit the screen on mobile are all examples of image content that detract from the user experience and therefore their SEO value.
Google says that a picture truly is worth a thousand words, in some cases. Using the example of a trestle bridge, the guidelines state that “a picture may be more helpful than a text description due to the unique design of the bridge.” Keep this in mind as you create written content—if you’re writing at length to explain something, could an image help?
3. Video content types
More than 500 hours of video are being uploaded to YouTube per minute and users still can’t get enough, devouring over a billion hours of YouTube content per day. If video isn’t yet a part of your content mix, this is the time to figure out how you’re going to make it so.
Videos can also count as the main content, and they’re great for augmenting written text. Explainers, how-to guides, product or service demos, behind-the-scenes looks, expert interviews, and more are all great material for a high-quality video.
And what is Google looking for when it comes to video? Increase its SEO value by keeping in mind that:
- Google considers “a satisfying or comprehensive amount of very high-quality main content” and “High E-A-T for the purpose of the page” indicators of quality in video content.
- Other characteristics of a good quality video include that it is well-produced, subject matter expertise, uniqueness and originality.
- Things that detract from your video’s SEO value include a subject matter with no clear expertise on the topic, publishing on a network with little oversight, or an attempt to deceive audiences in some way.
Note that Google specifically instructs raters that they “must consider the reputation and E-A-T of both the website and the creators of the MC in order to assign a Page Quality rating”. Protect the reputation of your creators and your site by ensuring that these best practices are employed in every video you publish.
4. Audio content types
The explosion in popularity of voice search and content formats such as podcasts and internet radio has made audio content a key component in the marketing mix. in optimizing audio content for voice search, you want to make sure you’re using structured data, concise headlines, and descriptions that help people understand what the content is about. Google’s main concerns about voice search as far as search quality goes have to do with mobile-friendliness. When a person uses their mobile phone for a voice query, for example, it’s not a good user experience if the page they are delivered to isn’t optimized for mobile.
For audio content such as podcasts, the content you create around the episode is key. In fact, you should be considering SEO implications even as you choose your topics and structure your shows, to ensure you’re talking about things people are actually looking to hear about. Optimize your podcast title and description in the same way you do other web content, around a focused keyword. Write a blog post that helps people understand what the episode is about and share a transcript, if possible.
5. Interactive content types
Webinars, virtual events, online courses, and other similar interactive content, when put together well, offer great value for participants and therefore can be considered quality content by Google. We’re about to see an explosion in their popularity, given the potential long-term implications of the coronavirus pandemic, too.
You can improve the SEO strength of your interactive content and virtual events by creating and optimizing supportive content for each channel in which you’ll promote the event. Create graphics to promote the speakers. Shoot a quick explainer video that tells people what they’ll learn or experience if they participate.
And don’t just hold the event and forget it about it—share the recording, write a wrap-up blog post, create an infographic with the top takeaways, create an ebook, and more. Ask participants to share their best photos and feedback and share them on a dedicated page on your site.
The best content isn’t just optimized for search—it starts with search
Optimizing for search isn’t an activity you tack onto the end of the writing process or something you do to an image before publishing. How and where your audience will discover and engage with your different types of content needs to be a key consideration from the very earliest planning stages of your content strategy.
Redesigning the website? Ask how SEO needs to be involved. Writing content? Consider how it can be optimized to fit the SEO strategy. Launching a new product? Involve SEO sooner in the planning. SEO needs to be ingrained throughout every aspect of the business right now, from the very initial planning stages of any project or initiative.
As you become more intentional in strategic content planning, your data will show you which content formats work best at each stage of your unique funnel. Work on developing these measurement and attribution systems, if you do not already have them in place. They will drive your content creation, optimization, and amplification strategy across all channels throughout your COVID-19 recovery and beyond.
Jim Yu is the founder and CEO of leading enterprise SEO and content performance platform BrightEdge. He can be found on Twitter .
Grow Your YouTube Channel FAST
YouTube is the second biggest search engine worldwide, but it might be one of the hardest platforms to crack in terms of content rankings, so if you’re struggling to work out how to optimize each video you post, it might be time to consider TubeBuddy.
TubeBuddy is a great way to streamline your video uploads, manage your comments, and generate search-optimized content all in one place.
It’s one free extension for YouTube that offers all this in one handy dropdown.
We’re going to run through the free TubeBuddy extension in this guide so you’ll know:
- How TubeBuddy optimizes your YouTube videos
- Essential functions and how it works
- Whether TubeBuddy is worth it
- How much TubeBuddy licenses cost
How TubeBuddy Optimizes Your YouTube Videos
TubeBuddy is a free browser extension and iOS mobile app that integrates with your YouTube. It is fully compatible with Chrome, Firefox, and Safari.
TubeBuddy acts as an enhanced YouTube extension to help you streamline and manage your YouTube content easily. It enables you to optimize content by viewing key analytics on tags and titles so you can improve the searchability of your content.
TubeBuddy is particularly useful if you’re looking for ways to grow your YouTube channel by using trending topics for your titles and tags.
TubeBuddy Key Functions
The free extension of TubeBuddy has multiple functions that you can use to manage your content. To register with TubeBuddy, you will need to install the extension directly from their website.
The TubeBuddy navigator will appear on the top right-hand side of your YouTube page as a black drop-down menu. To ensure it is fully integrated with your YouTube channel, you need to register on the TubeBuddy website and add your YouTube channel to the online portal.
You will then need to sign in to your YouTube channel from YouTube to get the above drop-down menu to appear.
The TubeBuddy drop-down allows you to navigate across YouTube to your dashboard, videos, playlists, comments, and real-time analytics easily and quickly. It also optimizes your existing YouTube capabilities in the ways listed below.
Save Time With Video Uploads and Playlists
TubeBuddy allows you to upload multiple videos at once, with integrated templates for tags and titles to save time when publishing. You can create template cards to quickly upload videos in one go (particularly useful for uploading a series) and add videos to a playlist quickly during upload to encourage your subscribers to binge-watch multiple videos.
You can simply click ‘Add Card Templates’ to apply your templates to multiple video uploads. You can also update your tags and descriptions individually or in bulk for existing videos using the Videos link on the TubeBuddy menu.
Engage With Your Audience Comment Management
TubeBuddy enhances the existing YouTube comments function as it allows you to filter comments into a higher number of categories, including:
- Comments you haven’t responded to
- Comments from new subscribers
- Comments from your Patreons
- Comments that need a follow-up
It allows you to manage interactions with your subscribers comprehensively, so you’re prioritizing and engaging with the members of the audience you need to. You can also create canned responses to save time when responding to messages.
Generate SEO-Friendly Ideas With Keyword Explorer
Perhaps the best function of TubeBuddy is allowing you to quickly see what is trending on YouTube with the Keyword Explorer function.
Say you were looking to get your first 1,000 YouTube subscribers with valuable content. If you want to generate trend-hitting content tags type a keyword into the Explorer search bar:
And it will also suggest other popular keywords as you type them in (like ’TubeBuddy review’ or ‘TubeBuddy for youtube’). Once you’ve typed in your keyword, a list of analytics will appear for that keyword search you’ve just completed:
As you can see here, you do have to upgrade to a Pro license to see more than three frequent video searches or video tags. It is, however, beneficial for assessing how SEO-friendly your keywords are.
Here, for instance, TubeBuddy is too large a search term, so we can narrow down our success in the search rankings by changing the title to something closer to How To Use TubeBuddy.
Let’s analyze how successful this title is: ‘How To Use TubeBuddy for YouTube 2020.’
As you can see this is far more successful as an overall keyword score. This tool is particularly useful if you’re new to YouTube and not quite sure how to begin growing your subscriber base.
Analyze The Competition With Videolytics And Channelytics
With Keyword Explorer, you can also browse the results on YouTube to see what sorts of videos appear. Click on the Results tab next to the Summary pane, just below the keyword search bar.
Currently, the following videos are available:
If you click on the top video, you can also receive the stats for that specific video, which is an excellent way to track your YouTube competitors’ success. If you click through to their video, on the right-hand side you will see their ‘Videolytics’ for this video’s metrics and you can also click through to view their ‘Channelytics’ which gives you the stats for their channel specifically:
If you’re trying to mimic the success of a competitor, you can see which tags they are frequently using, and even copy them to save for use later.
Keyword Explorer is by far the most useful tool for generating SEO-friendly content ideas for your own YouTube videos.
Is TubeBuddy Worth It?
TubeBuddy is a free extension and is worth it. Many users feel that it saves them time and helps them generate successful content without the need to upgrade to Pro.
It might be slightly frustrating to have limited Keyword Explorer viewing options (only three items appear at a time outside of Pro). Still, given that it is entirely free, it’s worth installing.
TubeBuddy is also easy to cancel from the TubeBuddy website once you log in:
To date, there have also been no security breaches reported through using TubeBuddy, and many creators use it daily to upload and manage their content. It is also YouTube certified.
The biggest drawbacks of TubeBuddy are that it only works on one channel at a time, so you’ll have to buy a subscription for multiple channels. Also, many of the features like scheduled uploads are only available with the Pro content.
The app is currently not available on Android.
How Much Do TubeBuddy Licenses Cost?
There are three packages available with TubeBuddy: Pro, Star, and Legend.
- Pro: For $9 a month, you get access to most of the productivity and video optimization tools. You do not have the option to schedule content and complete bulk actions for large video uploads.
- Star: For $19 a month, you’re granted access to all of the bulk processing options available for video management, like scheduling bulk uploads and managing when content publishes.
- Legend: $49 a month grants you access to all the tools, like cross-channel SEO optimization, translation tools, and further competitor analysis.
The larger packages are only worth it if you have a large subscriber base, or are looking to make money from your channel. Non-profits, annual purchasers, and those with less than 1,000 subscribers also receive certain discounts across certain packages.
Final Musings On TubeBuddy
TubeBuddy is essentially a free upgrade for YouTube, so you can template your uploads, manage your comments, and generate SEO-friendly content ideas. For a free browser extension, it’s one of the best out there and worth checking out.
Keyword Explorer makes it completely worthwhile, and with a Pro package discount, it is worth investing in if you want to grow your channel and have less than 1,000 subscribers.
The more expensive TubeBuddy packages? We’ll leave you to decide.
VidIQ Chrome Extension Review (+ How to Use It)
Have you heard about the VidIQ Chrome extension? Read further to learn more.
YouTube is an excellent marketing tool and way to engage and connect with your audience and followers. The visual and educational appeal is like no other platform out there.
However, if you want to get the results you desire, then you have to invest your time in improving and growing your channel.
You may want to consider using the VidIQ Chrome Extension if you want to optimize and manage your YouTube Channels better. The purpose of using it is to help you grow your channel and succeed.
Take the time to learn more about it and what it can do for you and how to use it properly.
What is VidIQ?
VidIQ is a SaaS product and Chrome Extension that is designed to help you manage and optimize your YouTube channels. It can help you grow your channel by providing YouTube analytics and powerful insights so that you can make better decisions.
VidIQ is an enterprise-level tool that you can freely use for basic features and pro features for a nominal price. The tool has a robust YouTube SEO feature set that helps you create SEO-friendly titles, descriptions, and tags.
As a YouTube creator, you’ll be able to find topics and keywords more easily for your videos. A few of the key features include:
- YouTube keyword research
- VidIQ analytics
- Best time to post
- Top playlists
- Embed URLs
- Subscriber analysis
With the VidIQ Competitors Tool, you’ll get a unique peek behind the scenes at what your competitors are doing to rank highly and attract views and subscribers. You can instantly track the video creators who are important to your channel, whether they are big influencers setting trends in your space, or channels smaller than you having breakthrough content.
The tool allows you to follow the competition and leverage what they do right for your own YouTube strategy.
It’s the first YouTube audience development and management suite that helps brands and agencies grow their views and subscribers. It’s considered an end-to-end solution that assists YouTube marketers like yourself at every step of your workflow.
It includes uploading videos at the best time of day, connecting brands with top influencers, YouTube SEO, monitoring viewer, and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan page syndication.
VidIQ can save you time by making it easy to see what to optimize in your YouTube channels. You can export data to help show the effects of your work.
How to Use VidIQ
There’s three D’s when it comes to YouTube:
The VidIQ Chrome Extension is best for an individual publisher or digital marketing agency that manages a YouTube channel for clients. When used correctly, it can provide you with more visibility of your channel.
VidIQ is a video analytics and marketing tool for YouTube publishers that analyzes your YouTube account and gives you meaningful insights that help you to make actionable decisions. The video analytics help you learn more about how users are interacting with users.
Getting started with it is easy, as all you do is connect it with your YouTube account. It will import all the videos to your dashboard, so you can start using all the features.
Sort any column based on views, shares, likes, and other parameters to give you a telling overview of popular videos from your channel.
You can then click on any of the videos to make changes to descriptions, tags, and the title. Tagging your videos will allow you to get more views.
You can also learn more about and play with additional features. However, for the time being, you can create an account on VidIQ and import your channel for free to start optimizing all your uploaded YouTube videos.
Drive traffic to any of your landing pages by using the description campaign feature. How about you add a few lines of text with a link on all of your video description?
Clicking on Stop campaign will automatically remove your campaign text and links from all videos.
Does VidIQ Work?
If you commit to learning how to use the awesome features you need to help you win, the answer is yes.
You may genuinely enjoy the extra things it adds to your YouTube experience (like subscriber counts in comments, the toolbar quick stats, like to dislike ratio on every video, and views per hour stats).
One of the best features of this tool is video analysis. For any given video, you can see more information about the stats in a sidebar.
This works on any video, and you are able to see some additional information on your own videos.
Take a look at the Channel Audit tool on the left-hand menu, which does exactly what it says it can do. You’re making videos, but you need to know what’s really working for you and what isn’t.
This is where the Channel Audit tool comes into play, as it’s going to give you an exorbitant amount of information.
It’s awesome that the program tracks online trends and research buzzwords and phrases for clients. This not only saves time, but it can help influencers bypass the annoying trial and error phase.
It’s an easy and interactive platform that allows you to create your own marketing once you get the hang of how it works.
VidIQ will definitely help you reach your desired audience group organically. The best type of traffic to your YouTube channel is the organic one.
Paying for paid reaches and ads can only do so much. Without organic reach to your targeted audience, the chance for your channel to break through the sea of content on YouTube nowadays is really slim.
One downside is that the complete package is going to be too expensive for most solo entrepreneurs and small businesses. It’s really meant for agencies and large brands.
It’s ideal for seasoned YouTubers and not necessarily for beginners.
The software is only available for Chrome and not for another browser.
Despite being a very useful piece of software for any content creator, it has below-average performance, is unresponsive sometimes, and has a confusing UI.
Is VidIQ Legit?
VidIQ is a YouTube Certified tool and perfectly legal. A few additional pieces of information you may want to know include:
- They’re a certified YouTube service provider.
- They work with over 600k+ authorized YouTube channels.
- Their customer data is their customer data, and they don’t share it with others.
- They’re financially backed by top investors, including Mark Cuban, Chris Sacca.
- Top brands trust them, including Red Bull, Buzzfeed, AOL, etc.
Is VidIQ Safe?
VidIQ uses the YouTube API, which is provided by YouTube themselves. Using this plugin is in no way a violation of YouTube’s TOS.
There are a few reasons in particular why VidIQ is considered safe, such as:
- YouTube Certification of VidIQ
- Responsive customer support
- A massive organization
- VidIQ’s YouTube Channel
- VidIQ’s website
VidIQ is being used by top-rated YouTubers having millions of subscribers. It’s a huge organization of hundreds of employees who work on the back-end.
Their website is another legitimate source you can consider to help you determine if it’s safe. Their website is an authority website having a domain score of 77, and their organic traffic is 184k which is a substantial amount.
Is VidIQ Accurate?
They are as accurate as any analytics program can be without being directly on the server itself, it gets the data reported by YouTube and then reformats it and sends it to you.
Regarding ranking tags, VidIQ seems fairly realistic.
Consumers seem to be satisfied with the quality of this software overall. Even those who opt for the free version find that they have a variety of useful functions.
One of the areas where this service seems to shine is its data analysis.
How to Install VidIQ
You can use VidIQ to unleash your video marketing potential and build a loyal audience of consumers with tools that ignite your fan base, and strategy to keep you on track. The tool has reinvented the way that brands engage consumers using video.
Go online to install VidIQ and get started using it today.
VidIQ Chrome Extension is a beneficial, free tool that YouTubers can use to get an overview of how they’re performing to grow their channel. Many would say it’s the best tool for YouTube creators for analysis of the keyword and also to find the topic to make videos that are trending in the market.
The features it offers will undeniably help you tweak and improve your channel so you can drive more traffic and interest and grow your channel over time.
It’s a unique tool that has helped and continues to help YouTube publishers meet and exceed their goals. There’s a free and paid option for getting started and it can give tons of valuable information.
Which is Best for YouTube in 2020?
If you’re looking to boost your YouTube SEO, then using the right tools can help. VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, allowing you to add data to your YouTube content that will make it easier for you to take care of your SEO and help grow your channel.
When it comes to choosing online tools and applications, you want to make sure that the one you choose is the right one for you. Both VidIQ and TubeBuddy come with a cost for their premium features, so if you’re going to invest time and money in something, you need to make sure you’ve made the right choice.
So here it is, VidIQ vs TubeBuddy. Here we’ll talk you through both platforms to help you decide which is the right one for you.
Making the most of free browser extensions to improve YouTube SEO
Using free browser extensions can help you boost your content and take advantage of additional features you won’t get through YouTube alone. What’s great about both VidIQ and TubeBuddy is that they provide free browser extensions to introduce some new tools to your work.
It’s worth noting that while TubeBuddy has an extension that works on Safari, Firefox, and Chrome, VidIQs browser extension is only available for Chrome users.
It’s easy to get started with both extensions, and clicking the following links will take you directly to their setup pages.
You’ll need to set up user accounts to be able to use the extensions.
The following videos provide basic overviews of each platform’s features:
Which is better: VidIQ vs TubeBuddy?
When it comes to choosing VidIQ or TubeBuddy, it’s difficult to know which one to choose. Both have their strengths, particularly in the free versions, but it’s worth looking at each platform’s features in more detail to help understand how each one can work for you.
While YouTube has its own search bar, both VidIQ and TubeBuddy contain their own in-built search bars which add further functionality to YouTube.
Both tools feature some useful information about videos and content, providing keyword information and score, as well as some related search suggestions. However, both tools become more detailed and beneficial when upgrading to the premium option.
What’s great about VidIQ here is that you get recommendations for further keywords which can help you make some positive changes to your SEO.
Both tools have their strengths here, and while VidIQ seems to feature more detailed insights, TubeBuddy can give you a clearer idea of how your video would perform in a search. While you could use both tools, the number of features that come with VidIQ makes it much more beneficial.
The video analysis tools of both VidIQ and TubeBuddy are fantastic. They provide detailed information about videos (and not just your own), giving you some useful statistics that can help you see the performance of your own videos, as well as that of your competition.
Both tools provide some excellent insight into video performance. As well as sharing views information, you can see social share info, video tags, channel statistics, and more. You’ll also see detailed YouTube rankings which lets you see how well your video is performing compared to others. While TubeBuddy allows you to copy tags to a tag list, VidIQ is the stand-out here thanks to more detailed statistics for both videos and channels.
View your channel statistics
VidIQ and TubeBuddy provide you with valuable insights into the performance of your channel.
While both tools show you your Channel Tags, each platform offers its own unique features to help you view the performance of your channel.
VidIQ provides insights such as total numbers of views, global YouTube ranking, subscribers gained, number of videos uploaded over the last month, etc. And you can easily see your channel’s trending videos to help you see the content that is resonating well with audiences, helping you inform your content strategy.
Meanwhile, TubeBuddy shows a live subscriber count, while also allowing you to see the performance of your channel compared to another.
Used wisely, these tools can give you some useful data to help you develop and grow your channel, and work out what your best content is in the eyes of your audience.
Each platform provides you with options for adding suggested tags, while also including upload checklists to make sure you’re covering all basis with your upload data.
With TubeBuddy, you get the option to create profiles to apply to your different types of videos, as well as helping you add extra features to your video in the form of end cards, thumbnail generator, etc.
VidIQ’s uploader takes a little more getting used to, with many of its key features such as description copy suggestions only available in the premium version.
Each tool has its strengths, although TubeBuddy has more features to provide additional functionality when uploading to YouTube.
Other key features
As well as the features that help improve the way you use your videos and channel. Both VidIQ and TubeBuddy have some additional features that make them valuable to your ongoing platform strategy.
When it comes to comment management, VidIQ allows you to see subscriber counts for comments, which can be filtered to reflect only those with a certain number of subscribers. You can also filter into comments that contain a question, helping you to easily respond to those comments first.
VidIQ also stands out with the way it shows a like/dislike ratio, and its quick stats tool, helping provide some useful insights for those looking to monetize their channel.
One area where TeamBuddy outperforms VidIQ is that TeamBuddy provides a mobile app, whereas VidIQ doesn’t. It’s not a deal-breaker for YouTube as the bulk of your account management will happen via a browser, but it can be useful for those wanting to check their stats on the go.
Each platform’s free extensions provide a variety of features, which are useful if you’re looking to dip your toe in the water before diving into a subscription. They can each show you valuable insights about your channel, although VidIQ is the clear winner in terms of in-depth features.
Can VidIQ and TubeBuddy be used at the same time?
Could you use both VidIQ and TubeBuddy at the same time? You could, but it will make for a very cluttered interface. Both platforms allow you to adjust which features are available – TubeBuddy through your account settings, and VidIQ through your Chrome Extension settings.
Disabling different functions can help you pick and choose, although it is recommended that you just focus on one.
Using Premium versions of VidIQ and TubeBuddy
While the free versions of each platform provide some beneficial features to users, there are some benefits to upgrading to at least the basic premium accounts. You’ll be able to access more detailed statistics for keyword research and other tools that make them worthwhile investments.
You can choose multiple subscription models depending on how heavy of a user you are.
There are options to cancel your subscriptions easily, allowing you to test out both platforms to see which is better for you. You could find that there are free features in one that you enjoy while wishing to benefit from the paid features in another. It partly comes down to cost and how much you want to invest in your channel, as well as how important certain features are to you.
So which is better?
While both platforms have their individual strengths, it’s VidIQ that is the overall winner here.
VidIQ can help you delve into your competitor’s data, helping you to up your game when it comes to your own content and continuously measure your performance. TeamBuddy has some great features, particularly in the paid-for version, but there are many features you’ll be unlikely to use to make it worth your while.
With different tiers of plans to explore, you could decide over time to change the platform you use – which makes sense as your channel grows. For simple functionality and useful, insightful data, VidIQ works well for both the free and premium versions, helping you make more insightful choices when it comes to your content and devise a solid strategy for growth.
If your aim is to get 4,000 watch hours on YouTube, and therefore benefit from the monetization features of YouTube, then going it alone isn’t going to cut it. With tools like VidIQ and TubeBuddy, you’ve got smart tools working at your side to help you grow your channel and turn it into a success story.
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