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Facebook Changes Reach of Comments in News Feed

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Facebook announced a change to it’s algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will  be highly ranked. Low quality comment practices may result in less reach.

Comment Ranking in News Feeds

Facebook noted that not only are posts ranked in news feeds but comments are also ranked as well.

Posts with comments that have positive quality signals will be seen by more people. Posts with low quality signals will have their news feed reach reduced.

Facebook Comment-Quality Signals

Facebook noted that their updated comment algorithm has four features:

  1. Integrity signals
  2. User indicated preferences
  3. User interaction signals
  4. Moderation signals

Integrity Signals

Integrity Signals are a measure of authenticity. Comments that violate community standards or fall into engagement-bait are negative signals. Violations of community standards are said to be removed.

Engagement Bait

Facebook engagement bait is a practice that has four features:

1. React Baiting

Encouraging users to react to your post

2. Follow and Share Baiting

This is described as telling visitors to like, share or subscribe.

3. Comment Baiting

Encouraging users to comment with a letter or number are given as examples.

. Monetization Baiting

This is described as asking for “stars” in exchange for something else, which could include something trivial like “doing push ups.”

User Indicated Preferences

This is a reference to user polls that Facebook conducts in order to understand what users say they wish to see in comments.

User Interaction Signals

These are signals related to whether users interact with a post.

Moderation Signals

This is a reference to how users hide or delete comments made in their posts.

Here is how Facebook describes it:

“People can moderate the comments on their post by hiding, deleting, or engaging with comments.

Ranking is on by default for Pages and people with a a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings. (See more details here.) “

Facebook Targeting Low Quality Comments

One of the stated goals of this update is to hide low quality posts from people’s Facebook feeds and to promote high quality posts by people you might know.

This is how Facebook described it:

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or
  • The comments or reactions are from friends of the person who posted.”

Read Facebook’s announcement here: Making Public Comments More Meaningful

Images by Shutterstock, Modified by Author

 



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Want to speak at SMX West? Here’s how

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Want to showcase your knowledge of search marketing to our SMX West attendees? We’d love to hear from you, and if you wow us with your proposal we’ll invite you to speak at the conference. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

PLEASE NOTE: We have changed the pitch process. We’ve put together session titles that we plan to run at the show, and we’re looking for you to tell us what key learning objectives and takeaways you’ll offer to attendees. Detailed instructions are on the pitch form.

As you might guess, interest is high in speaking at SMX conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://marketinglandevents.com/speaker-form/) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are not specific to the session. This is the most effective ways to ensure that your pitch is ignored. And this year, we’re no longer accepting pitches written by anyone other than a proposed speaker. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

NEW: SMX Insights Sessions. What are they? 8-10 minute solo sessions that pack a punch and wow attendees with content they can’t and won’t see anywhere else. Tactical. Specific. Actionable. Speakers are challenged to deliver the goods in a limited amount of time: one must-try tactic, one nugget of sage advice, or one takeaway that makes you more productive. Have a gem to share with your colleagues? Pitch your idea and you may make it to the SMX stage!

You’ll be notified: Everyone who pitches to speak will be notified by email whether you are accepted or not.

And don’t delay—the pitch forms for each session will close as sessions are filled, with everything closing Friday, November 29.


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Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

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We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series.

In part one, we asked Danny about his early days in the industry to him ultimately deciding to retire from his role at Search Engine Land / Third Door Media. Then accepting a job a few months later to work with the Google Search team as the Google Public Liaison of Search.

Part two is more about what it is like to work at Google and how he sees things differently as a Googler than when he was working on search from outside of Google.

Here is part one:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.



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Google Ads Editor update includes support for Discovery campaigns

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Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates.

Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.)

Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.)

Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all.

New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor.

Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.



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