CategoryWordPress

A WordPress safety plan for SEOs and developers

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WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site...

Top 36 Web Accessibility Resources for Digital Marketing Companies

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Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits. Where do they find accessibility resources and testing tools? Why should marketers care about website accessibility? Who is responsible for the accessibility of websites and apps? “When we say we want to build for...

How to Submit Websites & Pages to Search Engines: A Simple Guide

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Knowing how to submit websites and individual pages to search engines is an essential skill for SEO professionals and webmasters alike. Whether you’re building a new website or simply adding new content, knowing the ins and outs of indexation is key. What You’ll Need Before Submitting First, you’ll need access to edit your website. Some people may refute this and claim backend web access is not...

100+ Awesome Women Marketers to Follow in 2019

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As many other industries, digital marketing keeps improving on gender diversity. Not least thanks to the companies like Moz, that are really working on supporting women and giving them the chance to speak at the leading industry events. However, there’s still a lot of work to do. No need to go far to confirm that this problem of unequal gender representation is real: here’s a list of the best SEO...

AMP user experience updates include video, lists, more

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Google announced the AMP (Accelerated Mobile Pages) project to improve the user experience on mobile devices in 2015. Since then, the web publishing framework has advanced significantly to support a large array of on-page elements and options including support for ads, analytics, interactive elements, dynamic geo-targeting and more. This week, the team released an overview of the updates that...

The Super Bowl of Unrealistic SEO Expectations

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There’s a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest Showman”, PT Barnum. “I don’t care what the newspapers say about me, as long as they spell my name right.” On Super Bowl Sunday, many in the SEO community had the opportunity to agree or disagree with this sentiment. For those that missed...

Google Serves 11X More AMPHTML Ads Compared to Last Year

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The number of AMPHTML ads served by Google has grown 11x year-over-year. As of January this year, 12% of all display ads served by Google are now AMPHTML ads, compared to 1% in January 2018. Over 35% of ads served on AMP pages are AMPHTML ads. This data was revealed by Google in a blog post touting the impact of AMPHTML ads. AMPHTML ads are display ads created using the AMP framework. They offer...

How to Keep Writers on Track with Military-Grade Planning

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Have you ever assigned an article to a writer, and despite giving them what you thought were clear instructions, they completely missed the mark? Some people seem to be naturally gifted writers. They appear to effortlessly and articulately arrange words in a way that informs, engages, and persuades readers. Others require more effort to achieve the same results. And sometimes they miss the mark...

A Guide to FREE SEO Training Courses

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SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO...

Bing to publishers: Start using new Bing URL submission process for indexing now

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Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is now allowing webmasters, publishers and site owners to submit 10,000 URLs per day to its search engine for crawling and indexing. It was a 1,000x increase in the previous quota Bing had for this tool. But there is a reason for that increase, Bing said in the announcement “We believe that...