CategoryVideo Marketing

The 20 Best Chrome Extensions for Marketing

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Chrome is the most popular browser around the globe, with around 70% of Desktop market share worldwide. But, did you know it’s also an incredibly useful tool for marketers? Extensions are beneficial for users because they allow you to create a browsing experience that’s tailored to your specific needs and the way you like to work. When you take more control over Chrome’s functionality, you create...

The Road Map to Becoming a More Video-Focused Brand

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Do you say “Kleenex” when you want a tissue or “Band-Aid” when you need an adhesive bandage? Yeah, us too. Even just uttering these names probably stirs up memories of childhood scrapes or times when a friend helped wipe away tears. And that’s because building a brand people love sort of feels like magic — it’s the secret recipe for a successful (and memorable) business. These days, video is a...

The Benefits of a Long-Form Video Strategy

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“Short and sweet is a safe strategy.” That’s a direct quote from a blog post we wrote back in 2016. In it, we argued that 2 minutes was the sweet spot for maximum engagement with video content online. And we stand by it, except we also stand by something else: You should be making long-form videos for your business. So, what gives? Why the sudden (three years in the making) change of heart...

Got a Boring Business? Here’s How to Find the Right Stories to Tell

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You may believe your company doesn’t have a story worth sharing with the world–as a SaaS company ourselves, we’re no stranger to the “boring” business stigma that exists out there. When you aren’t selling a physical product, it can be a struggle to actually show what makes your product and brand so special. Luckily, your product isn’t the only story your company can tell with video. In this post...

Why “Time Watched” Is the Best Metric to Measure the Value of Video

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So the adage goes, you get what you measure. And if you don’t measure your investment in video marketing properly, very quickly it’s going to look like a bad use of time and money, which means you’ll stop investing. I think the reason why many companies are underinvesting in video, is because they are treating the wrong metrics as KPIs, and thereby under-reporting on the value video is providing...

5 Ideas for Your Next Wistia Channel

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When we first set out to make our very own original series last year, we knew it’d have to live on its own page — it needed context, copy, and even a little bit of design flair. We also knew we wanted to showcase all four episodes of the series in one place so that viewers could make their way through the content with ease. We didn’t have a solution for this problem at the time, so we built...

Why All B2B Brands Will Be Media Companies in the Next 5 Years

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Up until recent history, mainstream media was responsible for dictating the content our country consumed en masse. From books and television to movies and magazines — trends came and went in what felt like huge waves. While this is still partially true, our culture has shifted dramatically over the past decade. Today, our culture is dictated by the Internet. Mainstream media is no longer solely...

Why You Should Build Your Brand with Video

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Over the years, making business more human has been at the heart of everything we do here at Wistia. From the very start, we’ve tried to get this message across by making our own videos in our office, often on a shoestring budget. Just look at this get-to-know-us video we made way back in 2011: Compared to our latest video endeavor this feels somewhat amateur, but what that video showed in 2011...

Learn Why Captions and Transcripts are Great for Business

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According to Forbes, the average user spends 88% more time on a website with video than without. But, this should really come as no surprise — these days, there’s a video hanging out on just about every corner of the internet. Naturally, businesses big and small have jumped on this trend and are using video to share unique brand stories and build engaged audiences. However, when it comes to...

The Wistia Guide to Social Media Video

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Picture this: It’s Saturday morning and you’ve already watched a video on social media before crawling out of bed. Sound familiar? If it does, you’re not alone. After all, video accounts for a staggering 75% of all internet traffic, and 6o% of people actually prefer online video platforms to live TV — go figure! So, while scrolling through your social feeds before even brushing your teeth in the...