CategorySEO

Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts

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On the heels of its Local Ranking Factors survey, Moz has released a “State of Local SEO” report. The findings are based on the responses of roughly 1,400 local marketers, segmented by marketer type (agency vs. in-house) and company size. Confusion and fragmentation of effort. The report contains a lot of interesting findings about marketers’ local SEO knowledge and practices. In general...

7 ways to use dynamic content and multiply your conversions

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Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete. In this free...

Did you know you can report Google Maps-related spam calls and other violations to Google?

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Did you know that if a third party is violating any of the Google My Business policies — spamming you or repeatedly calling to solicit your business, for example — you can report them via this special form? The form has been around since May of this year according to the WayBack Machine, but it seems many in the local SEO community are not aware of it. David Mihm, a respected local SEO, posted...

Facebook confirms searches performed off the platform do not influence Facebook search results

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Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in a blog post Friday. Factors that influence Facebook search results. According to Lee, Facebook search results are guided by...

Here’s how to monitor for negative SEO

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Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be. There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO...

6 Old School SEO Habits That Never Grow Old

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There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank better, helped them earn more and kept them from getting banned. I’d like to share some of these practices because they are still useful. 1. Discretion One of the most important habits old school SEOs was discretion. Never talk about...

Google My Business API v4.3 has been released

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Google released an update to the Google My Business API, the method developers can use to obtain data from Google My Business. The new version is numbered 4.3 and brings the addition of Q&A APIs so you can retrieve questions, post answers, and provide FAQs. It also lets you read reviews in bulk, identify unclaimed locations, report location issues and much more. Here is a full list of what is...

Google Shows Zero Search Results for Some Direct Answer Queries

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Google has begun hiding full search results for certain types of queries and providing only direct answers instead. This change appears to be affecting queries that involve time in different cities, math calculations, and unit conversions. For example, searching for “time in India” will provide a SERP like the one below: Here’s an example of a math calculation: Lastly, here’s an example of a unit...

Bing competes with Google’s Gboard with SwiftKey partnership

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SwiftKey, a keyboard application for Android, announced integration with Bing search directly in its keyboard. SwiftKey is a subsidiary of Microsoft, which also owns Bing. With the latest version of SwiftKey for Android, you can now search from your toolbar. In addition, you can quickly capture, crop and send a screenshot or share the URL from the SwiftKey keyboard. What’s new? There are new...