The vast majority of people use browsers to access the web. But most SEO professionals take it a step further and use those same browsers to do a lot more. In fact, some of the most important tools in my arsenal are my browser and its extensions. So, let’s dive right in and see what we can do with them. And the best part is, all of them are free. 1. Ghost Browser Ghost Browser is built on Chrome so …
Category: SEO
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DuckDuckGo has hit a new record of 30 million daily direct searches. That represents a 50% increase from last year’s daily direct record of 20 million searches. Being an advocate of transparency, DuckDuckGo makes its traffic data publicly available. As you can see in the chart below, DuckDuckGo hit its new record traffic day on Monday, October 10th. For what it’s worth, October 10th was just days after news came out about Google’s failure to disclose a security breach that …
Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change what shows up in the search results for either their personal or business brand doesn’t always mean that they are unethical, dishonest, or trying to …
Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Many SEOs and site owners have observed significant spikes and drops in search traffic over the past several weeks. This has led to much speculation as to what might be going on with Google’s algorithms. Google has finally set the record straight. Here is a summary of what Sullivan tweeted. Google releases updates every day Google usually releases one or more updates each …
Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic will be videos. People are already watching more video on Facebook than YouTube, the world’s second largest search engine. Wait, there’s more. Let’s start with …
There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep growing. 1. Mobile Paradigm Affects Traffic Mobile is changing search habits. More businesses are noticing that search patterns are changing. This is because we are in the midst of an important change in how people search for services and products. …
Google’s AI Blog published an article discussing how Dataset Search works and what signals it uses to rank datasets. Google is already showing dataset rich results and may begin showing more as publishers add the Schema.org markup. Understanding what datasets are and how to rank them is important because it can become a new source of traffic. Google is already adding Dataset information in rich results. Google’s dataset developers page was updated in May 2018 to note that dataset rich …
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today’s question comes from Kevin. He asks: I handle the online marketing/website development for a B2B consulting company. After overhauling our homepage, and cleaning up much of the content, my boss tells me that he wants the homepage …
Bad SEO content is comparable to a bunch of cockroaches invading a house. They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. And, if you let the problem get out of hand… Well, let’s not go there. Take a look at a few important facets influencing modern SEO: We’re far past Google’s Hummingbird update. Voice search is ubiquitous to the …
The complicated, multifaceted nature of SEO should be self-evident to most marketers. Even on a small website, you still need to get the technical basics right, analyze how your audience searches for your products, create great content, then promote your brand. Amidst all of these moving parts is the need to track progress against business objectives and monitor competitor activity. If we scale that challenge to enterprise level, where thousands (sometimes millions) of keywords are at stake, across territories and …
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