CategorySEO

Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

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Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site owners should consider the purpose of a page and the user...

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

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The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward to tell their stories...

Google My Business Adds New Seasonal Business Guidelines

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Google My Business has updated its guidelines with new rules and regulations for seasonal businesses. The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of. Temporarily Closed During Off-Season Months If you manage a listing for a seasonal business, it’s now important to have it...

Building an attribution strategy – Search Engine Land

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Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the...

Google Ads to Provide Users With More Assistance After Ad Disapprovals

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Google Ads is introducing a better solution for letting users know when ads are removed for policy violations. The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals. In some cases, Google may even be able to detect policy violations during the ad creation process. The following changes will be rolling out to Google Ads in April...

DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?

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Google has reportedly introduced new options into the list of potential “default” search engines available to Chrome users. Most notably, DuckDuckGo has now become one of those options in 60 markets around the world. DDG joins the list. In the past users were always free to manually add alternatives to the existing choices, which included Google, Bing, Yahoo, Ask and AOL in the U.S. However, the...

Facebook is Changing How it Measures Ad Relevance

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Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics. There will also be changes to how Facebook calculates the potential reach of ads. Lastly, some lesser used metrics are being removed from Facebook’s ad reporting. Here’s a more detailed look at everything that was announced today. Three new ways of reporting relevance Facebook’s ad...

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

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Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 to 2 in 2019. Edison found roughly the same thing. Room for...

Google Updates Travel Searches to Help Users Find Budget-Friendly Options

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Google is rolling out new travel search features to help users find better prices on flights and hotels. Price Insights for Flight Searches Google will now display a price insight for most trips, which shows whether the prices you’re seeing are high, typical or low. Price insights will also indicate whether the current price won’t get any lower, or if it’s expected to increase soon. Previously...

How retailers can survive Amazon’s stronghold in Google search

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Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share. It’s in the Google Auction Insights report for shopping and paid search campaigns. Impression share is the percentage of impressions your ads received divided by the estimated number of impressions the ads were eligible to receive. Google determines...