CategorySEO

Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored

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Google’s John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript. In a Reddit thread, the SEO writes: “For thousands of pages on the site Google is ignoring the canonical link and selecting their own, the issue is the page Google is selecting is incorrect.” Mueller responded saying, when it comes to canonicals, Google asks itself: “Are...

EU Link Tax Suffers Stunning Setback

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Eleven EU countries voted against a text of a controversial EU copyright directive that was to be voted on in May 2019. The link tax is not defeated. But it makes it unlikely to be approved in May 2019, had all countries agreed to the wording. This temporarily stops the so-called link tax and the heavy burden on web publishers represented by these proposals. This should be good news to the many...

Leveraging Amazon search ads in a time of rapid change

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Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers navigate this rapidly changing platform, Todd Bowman, senior director of Amazon and eRetail at performance agency Merkle, and Bryant Garvin, senior director...

How to Successfully Do SEO for Zero-Click Searches

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The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary. So, what’s an SEO professional...

Ideas That Will Inspire You

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It’s a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it’s time to consider your SEO goals — whether those are for you personally, as an SEO professional, or goals you have for projects. We can learn a lot from each other by hearing about our collective goals as an SEO community. Therefore, not only will you see some of my SEO goals for 2019 weaved into this article...

Account-based marketing tools: What you need to know

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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing...

Google: Mobile Usability is Not Related to Mobile-First Indexing

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Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting information in Search Console. Search Console’s ‘mobile usability’ report shows the site has a number of...

SearchCap: SEO at Google, Sitelink ad tips & SMX Munich

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January 30-31, 2019: SMX West
April 2-3, 2019: SMX Munich
May 21-22, 2019: SMX London
June 3-5, 2019: SMX Advanced
June 12-13, 2019: SMX Paris
Sept 30 – Oct 1, 2019: SMX Berlin
November 13-14, 2019: SMX East

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:
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