Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources. Often from someone higher up. Say, your CMO. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research and that Gantt chart for the next six months of vaguely detailed optimization projects… I never read it in detail. And I never will. They don’t allow me to quickly …
Category: SEO
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Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to the C-suite. Or, worse yet, over-simplified and thought to be something easy and that can be done quickly leading to unmet expectations. The mysterious nature of SEO can lead to misunderstanding and frustration for CEOs. Understanding the high-level principles and some of the important aspects of SEO success can set the right expectations with executives. Here are 13 key things that every CEO …
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic. Similar to how Google displays featured snippets for individual topics, Google can now display a featured snippet that details the differences and/or similarities between two things. Within the featured snippet, searchers can use drop-down tabs to further explore various subtopics. Google provided an example of a comparison between quartz and granite, with expandable subtopics related to cost, benefits, weight, and durability. “Now …
If growth is indeed everyone’s job within an organization, then everyone needs to understand the importance of search marketing. No other discipline has delivered growth in such a profitable and sustainable manner over the past decade. Google handles more than 1.3 trillion searches each year, 51 percent of all traffic to websites comes via organic search, and $72 billion will be spent on SEO services in 2018 in the U.S. alone. Search marketing has become an increasingly prominent discussion topic in …
Knowing what to believe in SEO can be challenging at best. You may hear two credible people stating two seemingly (or actually) contradictory things who are able to back their opinion with success stories or data. Very little is set in stone. Ad to make matters worse: things change. What is true one day may not be the next. In this article, we will explore some of the known and confirmed facts of Google’s 200 ranking factors, and what this …
The quality raters guidelines focuses on technical activities that a typical site visitor wouldn’t engage in. Who clicks on a video to test if it works? Yet one of the goals of these tests is to identify sites with good user experience. Low Quality Design In section 7.2.3, Google defines Main Content (MC) of the lowest quality like this: “The Lowest rating applies to any page with Lowest Quality MC. Lowest quality MC is content created with suchinsufficient time, effort, …
Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored. Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon. On August 9, Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer …
Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them. The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.) One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship. I bring it up not out of a sense of nostalgia, but because in the latest update to Google’s …
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today, we’ve got a question from Jessica in California. She asks: For an ecommerce site, what is the best method for color variations of the same product? Should you use the same URL or different? How do …
When first starting your SEO agency, it can be difficult to decide if you want to be: Both can be quite successful, but where you fit in the spectrum is entirely up to you and your goals, and based on your personal experience. Pros of Niche SEO When you’re targeting everyone, it can be hard to say no to any project. After all, you’re in SEO to make money, because you have your own bills to pay, and mouths to …
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