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A Guide to FREE SEO Training Courses

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SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO...

A Guide to FREE SEO Training Courses

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SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO...

Learn Why Captions and Transcripts are Great for Business

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According to Forbes, the average user spends 88% more time on a website with video than without. But, this should really come as no surprise — these days, there’s a video hanging out on just about every corner of the internet. Naturally, businesses big and small have jumped on this trend and are using video to share unique brand stories and build engaged audiences. However, when it comes to...

Google Ads bringing click share to Search campaign competitive metrics

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Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns. Why you should care Represented as a percentage, click share is an indication of how many clicks your ads received out of the total number of times Google estimates your ads could been clicked. It...

Google’s Gary Illyes Urges SEOs to Stick to the Basics

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More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics. In particular, that means making sites more crawlable. A question was asked about his thoughts on the future of SEO and what will continue to play a role in ranking websites. Illyes responded by emphatically stating that he wants to see SEOs go back to the basics. To that end, he also...

SearchCap: Google XML sitemaps, Amazon ads & more

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Attend Our Conferences April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Advanced Europe November 13-14, 2019: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San...

The Wistia Guide to Social Media Video

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Picture this: It’s Saturday morning and you’ve already watched a video on social media before crawling out of bed. Sound familiar? If it does, you’re not alone. After all, video accounts for a staggering 75% of all internet traffic, and 6o% of people actually prefer online video platforms to live TV — go figure! So, while scrolling through your social feeds before even brushing your teeth in the...

Google to Introduce Job Posting Markup for Remote Jobs

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Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results. This will make it easier for people to search for jobs where they can work from home. The announcement of this new feature is being sent to site owners directly via Google Search Console. Looks like you’ll be able to add remote job markup to postings in Google Search. pic...

Key considerations for achieving success on Amazon

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Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week. In the same session, Bryant Garvin, director of advertising at e...

Bing to publishers: Start using new Bing URL submission process for indexing now

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Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is now allowing webmasters, publishers and site owners to submit 10,000 URLs per day to its search engine for crawling and indexing. It was a 1,000x increase in the previous quota Bing had for this tool. But there is a reason for that increase, Bing said in the announcement “We believe that...