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7 Reasons Why Accessibility is Good for SEO and Sales

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Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO. Accessibility Should Not Be an Afterthought The recent WordPress 5.0 release brought the issue of accessibility to mind. Accessibility was addressed by a...

Twitter’s Title Replaced in Google Search Results

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Google mysteriously began showing the wrong result for Twitter on Thursday December 6, 2018. Multiple theories on why immediately popped up. The real reason turned out to be surprising and also led to even more questions. Google Shows Wrong Title for Twitter Google shows the wrong title for Twitter. It is showing the title for a Twitter account that does not belong to Twitter. I discovered this...

Yoast SEO 9.1 Vulnerability Explained

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  On November 20, 2018 Yoast released a security update to fix a vulnerability. This update was not announced on the Yoast blog.  The vulnerability only affects users who have the SEO Manager role enabled. It does not affect all users of Yoast SEO. Nevertheless, 77% of Yoast users have not upgraded to version 9.2 and may be unaware of the vulnerability. 77% of Yoast Users are potentially...

Google Expands Rich Results for Q&A Pages in Search

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Google’s rich result type for question and answer pages is now available to all websites. Previously, Q&A rich results were only available on a limited basis to a select number of sites. Now all sites can be eligible to display these rich results by marking up their Q&A content with the appropriate structured data. Remember, being eligible to display a certain result type does not mean it...

Don’t skip these critical recurring SEO tasks

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No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and many of those parts have an impact on others. In other words — SEO will never be done. It’s a constantly moving target. There are some tasks, like migrating from HTTP to HTTPS, that are done once. Other...

Top 8 Essential Website Optimization Strategies for 2019

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In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, you can still crush it in 2019. This post will delve into what those factors are and...

Google AdSense Reminds Publishers that Free Speech has Limits

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Google’s AdSense YouTube channel released a new video reminding publishers about their dangerous and derogatory content policy. This policy affects all AdSense publishers but it may be felt most acutely by those who publish user generated content. Is User Generated Content Targeted by AdSense? No, user generated content is not being singled out by Google AdSense. However, because people tend to...

Google officially rolling out new search bar with sticky header, rounded search bar

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Google has confirmed with Search Engine Land that they have begun rolling out a new search results page design that has the a rounded search bar that sticks to the top of the page as you scroll through the search results. Google began testing this new design back in August and is now rolling it out to all searchers. New header: The main difference from the old search bar header is that the new...