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2019 Martech Trends You Need To Know

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Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs and have “the best of both worlds” –...

How to Keep Writers on Track with Military-Grade Planning

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Have you ever assigned an article to a writer, and despite giving them what you thought were clear instructions, they completely missed the mark? Some people seem to be naturally gifted writers. They appear to effortlessly and articulately arrange words in a way that informs, engages, and persuades readers. Others require more effort to achieve the same results. And sometimes they miss the mark...

Turn Site Visitors into Sales with WordStream’s CRO Toolkit

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This is a sponsored post written by WordStream. The opinions expressed in this article are the sponsor’s own. Have you ever seen a dog catch a mailman? I haven’t either. It’s probably never happened. But let’s pretend that it happened one time and we were both there to witness it. We laughed and high-fived and basked in the eternal warmth of friendship. Remember what happened after the dog caught...

Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

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It looks like the Google Ad Preview and Diagnosis tool accessible over here has a bug where some people are able to see data for specific ads, apparently from the Google auction process. For those experiencing the issue, the tool shows the ad and then shows the formats available, the ad score, the bid ECPM, Fmt ECPM, the number of rejections and potentially more — for all of the ads (regardless...

Study Shows AMP Can Lead to Increase in Organic Search Traffic

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A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic. Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP. The study examines the performance of 26 web domains and more than 9-million AMP pages. Results of the study were determined by comparing site data...

Why All B2B Brands Will Be Media Companies in the Next 5 Years

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Up until recent history, mainstream media was responsible for dictating the content our country consumed en masse. From books and television to movies and magazines — trends came and went in what felt like huge waves. While this is still partially true, our culture has shifted dramatically over the past decade. Today, our culture is dictated by the Internet. Mainstream media is no longer solely...

How to Prepare for a Successful Marketing Analytics Implementation

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Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best practices that will pay dividends in the long run. Save time...

Google My Business Has New Tools and Tips for Responding to Reviews

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Google My Business has added a new way for business owners to respond to reviews. Businesses can now reply to reviews on the desktop version of Google Maps. Previously, replying to reviews could only be done on the Google My Business app or the GMB website. Now, businesses can respond to reviews when viewing their listing in Google Maps. As per usual, business profiles need to be verified in...

Why You Should Build Your Brand with Video

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Over the years, making business more human has been at the heart of everything we do here at Wistia. From the very start, we’ve tried to get this message across by making our own videos in our office, often on a shoestring budget. Just look at this get-to-know-us video we made way back in 2011: Compared to our latest video endeavor this feels somewhat amateur, but what that video showed in 2011...

Get more from your customer data with marketing automation

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With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic VP of Marketing, Katie Staveley, will provide an...