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Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored

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Google’s John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript. In a Reddit thread, the SEO writes: “For thousands of pages on the site Google is ignoring the canonical link and selecting their own, the issue is the page Google is selecting is incorrect.” Mueller responded saying, when it comes to canonicals, Google asks itself: “Are...

140 Top SEO Experts You Should Be Following in 2019

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Want to learn more about search engine optimization (SEO)? Then you should learn from the top SEO experts. Reading the top SEO blogs and publications is a good start. So is attending SEO conferences. But don’t stop there. SEO is such a giving community. We share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog...

3 Ways to Grow Your Small Business with Video in 2019

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Well folks, we’ve closed the chapter on 2018. And you know what that means … another year in the books for your small business. While you were out chasing your company’s quarterly goals, you may have noticed more and more businesses started making and sharing videos online. According to digital marketing agency, Blue Corona, “In the past 30 days, more online video content has been uploaded to the...

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

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’Tis the season for reflection, and here at Wistia, we’re all about reflecting on past marketing campaigns (and sharing good tidings). In fact, we shared marketing lessons all throughout 2018, like how to solve common marketing challenges with video and our comprehensive guide to video marketing. So, when it came time to reflect on our biggest ad campaign to date, there was no shortage of lessons...

EU Link Tax Suffers Stunning Setback

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Eleven EU countries voted against a text of a controversial EU copyright directive that was to be voted on in May 2019. The link tax is not defeated. But it makes it unlikely to be approved in May 2019, had all countries agreed to the wording. This temporarily stops the so-called link tax and the heavy burden on web publishers represented by these proposals. This should be good news to the many...

Tips for Engaging Your Audience with Live Video

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When done well, livestreams have the ability to break down communication barriers between viewers and your brand. People livestream all sorts of things, whether they’re sharing groundbreaking news or even something simply silly. Remember when Red Bull livestreamed their skydiving attempt from the edge of space? Perhaps one of your friends recently started a livestream to document their first time...

Leveraging Amazon search ads in a time of rapid change

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Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers navigate this rapidly changing platform, Todd Bowman, senior director of Amazon and eRetail at performance agency Merkle, and Bryant Garvin, senior director...

12 Ways to Promote Your Videos on a Budget

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Have you ever cleaned the house, made a home-cooked meal, dressed up, set the table, and forgotten to invite guests? Probably not. So why does a similar scenario happen more often than not when it comes to video promotion? You’ve spent weeks planning, filming, and editing a pretty fantastic video, but no one seems to be watching. Don’t get down on your production skills — it’s much more likely...

How to Successfully Do SEO for Zero-Click Searches

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The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary. So, what’s an SEO professional...