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The 20 Best Chrome Extensions for Marketing

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Chrome is the most popular browser around the globe, with around 70% of Desktop market share worldwide. But, did you know it’s also an incredibly useful tool for marketers? Extensions are beneficial for users because they allow you to create a browsing experience that’s tailored to your specific needs and the way you like to work. When you take more control over Chrome’s functionality, you create...

Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

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Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site owners should consider the purpose of a page and the user...

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

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The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward to tell their stories...

Google My Business Adds New Seasonal Business Guidelines

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Google My Business has updated its guidelines with new rules and regulations for seasonal businesses. The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of. Temporarily Closed During Off-Season Months If you manage a listing for a seasonal business, it’s now important to have it...

Building an attribution strategy – Search Engine Land

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Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the...

A WordPress safety plan for SEOs and developers

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WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site...

Google Ads to Provide Users With More Assistance After Ad Disapprovals

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Google Ads is introducing a better solution for letting users know when ads are removed for policy violations. The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals. In some cases, Google may even be able to detect policy violations during the ad creation process. The following changes will be rolling out to Google Ads in April...

The Road Map to Becoming a More Video-Focused Brand

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Do you say “Kleenex” when you want a tissue or “Band-Aid” when you need an adhesive bandage? Yeah, us too. Even just uttering these names probably stirs up memories of childhood scrapes or times when a friend helped wipe away tears. And that’s because building a brand people love sort of feels like magic — it’s the secret recipe for a successful (and memorable) business. These days, video is a...

DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?

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Google has reportedly introduced new options into the list of potential “default” search engines available to Chrome users. Most notably, DuckDuckGo has now become one of those options in 60 markets around the world. DDG joins the list. In the past users were always free to manually add alternatives to the existing choices, which included Google, Bing, Yahoo, Ask and AOL in the U.S. However, the...

Top 36 Web Accessibility Resources for Digital Marketing Companies

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Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits. Where do they find accessibility resources and testing tools? Why should marketers care about website accessibility? Who is responsible for the accessibility of websites and apps? “When we say we want to build for...