On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at year-over-year Amazon data, what’s clear is that your holiday fortunes are not made or broken on that period alone.
As part of the research my company conducted, it is clear that on a conversion rate and cost-per-conversion basis, some of the best sales days on Amazon come after Cyber Monday. To maximize your total sales, and potentially capture market share from competitors, your advertising budgets and strategy on the site needs to align with this reality.
As seen in the below graphs, which are drawn across a same-set of more than 700 Amazon sellers, ad conversion rates continue to rise from Cyber Monday all the way through the Dec. 22 shipping cutoff. Yet, the average cost-per-conversion declines over the same period.
This is likely due to two contributing factors.
Perhaps most impactfully, many brands budget to spend aggressively during that five-day period and, due to the extremely high volume of consumers on the site, blow through a fixed budget for the season. While those holiday period campaigns may have driven high sales volumes at profitable costs, those same brands now don’t have the ability to stay aggressive over the intervening days, substantially tapering down spend and bids through the remainder of the year and missing out on these additional profitable sales.
Secondly, when consumers are shopping on Amazon a matter of weeks or days before Christmas, they are less inclined to do a great deal of research when buying their gifts. Time is of the essence, and the data bears out that users are more likely to click and convert on a sponsored product ad during this period.
In 2019, that latter point may be even more important, as the time between Cyber Monday and Christmas nearly a full week shorter, lending itself to more “last minute” holiday gift buying.
The bottom line is that on Amazon, it’s imperative that you consider uncapping budgets around holiday periods and other high-traffic events on Amazon in particular, provided you have the ability to set and adjust bids to align with the value of a given sale after discounts, fees, etc.
This is driven home by the overarching trend over the five-day period itself. Even in the face of a large number of sellers aggressively advertising during this time, the massive amount of consumers coming to Amazon and subsequently clicking on ads outpaced that rate. Across gift-giving categories and more than 219,000 products, Amazon ad spend was up significantly, but CPCs either remained flat, declined, or rose at a level far below the corresponding spend increase – compared to the prior four-week average.
In a sense, it was easy for a brand to spend substantially more on Amazon advertising over “Turkey 5” – we saw a 92% increase from pre-holiday levels on average – but they were likely driving sales at a more profitable rate from that ad spend. With conversion rates remaining high following Cyber Monday, that efficiency is likely to increase, albeit with less traffic overall.
Maximizing the holiday home stretch and beyond
With some time still remaining until the Dec. 22 shipping cutoff, there are some tactical levers brands can pull to capture more of those profitable sales. We talked about the value in uncapping budgets through Dec. 22, but that needs to be paired with bids that are set in line with any promotional or non-promotional pricing which may be in place for a given product.
By consistently bidding to value on an individual product level, brands can bring in more profitable sales on Amazon during these high traffic periods. Additionally, this is a good practice year-round, as it minimizes the risk of wasting ad spend while allowing for scale when a bump in user purchase activity warrants additional investment.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author
Andrew Waber is the director of insights at retail optimization platform (ROP) provider Teikametrics. In his current role, Andrew manages the analysis, editorial direction and strategy for Teikametrics’ reporting on online retail advertising and the larger online retail marketplace. Prior to his time at Teikametrics, Andrew served as the manager of data insights and media relations at Salsify, the manager of market insights and media relations for advertising automation software provider Nanigans, and as the market analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew’s commentary on online trends has been quoted by the New York Times, Re/Code and The Guardian, among other outlets.
YouTube is the second biggest search engine worldwide, but it might be one of the hardest platforms to crack in terms of content rankings, so if you’re struggling to work out how to optimize each video you post, it might be time to consider TubeBuddy.
TubeBuddy is a great way to streamline your video uploads, manage your comments, and generate search-optimized content all in one place.
It’s one free extension for YouTube that offers all this in one handy dropdown.
We’re going to run through the free TubeBuddy extension in this guide so you’ll know:
How TubeBuddy optimizes your YouTube videos
Essential functions and how it works
Whether TubeBuddy is worth it
How much TubeBuddy licenses cost
How TubeBuddy Optimizes Your YouTube Videos
TubeBuddy is a free browser extension and iOS mobile app that integrates with your YouTube. It is fully compatible with Chrome, Firefox, and Safari.
TubeBuddy acts as an enhanced YouTube extension to help you streamline and manage your YouTube content easily. It enables you to optimize content by viewing key analytics on tags and titles so you can improve the searchability of your content.
TubeBuddy is particularly useful if you’re looking for ways to grow your YouTube channel by using trending topics for your titles and tags.
TubeBuddy Key Functions
The free extension of TubeBuddy has multiple functions that you can use to manage your content. To register with TubeBuddy, you will need to install the extension directly from their website.
The TubeBuddy navigator will appear on the top right-hand side of your YouTube page as a black drop-down menu. To ensure it is fully integrated with your YouTube channel, you need to register on the TubeBuddy website and add your YouTube channel to the online portal.
You will then need to sign in to your YouTube channel from YouTube to get the above drop-down menu to appear.
The TubeBuddy drop-down allows you to navigate across YouTube to your dashboard, videos, playlists, comments, and real-time analytics easily and quickly. It also optimizes your existing YouTube capabilities in the ways listed below.
Save Time With Video Uploads and Playlists
TubeBuddy allows you to upload multiple videos at once, with integrated templates for tags and titles to save time when publishing. You can create template cards to quickly upload videos in one go (particularly useful for uploading a series) and add videos to a playlist quickly during upload to encourage your subscribers to binge-watch multiple videos.
You can simply click ‘Add Card Templates’ to apply your templates to multiple video uploads. You can also update your tags and descriptions individually or in bulk for existing videos using the Videos link on the TubeBuddy menu.
Engage With Your Audience Comment Management
TubeBuddy enhances the existing YouTube comments function as it allows you to filter comments into a higher number of categories, including:
Comments you haven’t responded to
Comments from new subscribers
Comments from your Patreons
Comments that need a follow-up
It allows you to manage interactions with your subscribers comprehensively, so you’re prioritizing and engaging with the members of the audience you need to. You can also create canned responses to save time when responding to messages.
Generate SEO-Friendly Ideas With Keyword Explorer
Perhaps the best function of TubeBuddy is allowing you to quickly see what is trending on YouTube with the Keyword Explorer function.
And it will also suggest other popular keywords as you type them in (like ’TubeBuddy review’ or ‘TubeBuddy for youtube’). Once you’ve typed in your keyword, a list of analytics will appear for that keyword search you’ve just completed:
As you can see here, you do have to upgrade to a Pro license to see more than three frequent video searches or video tags. It is, however, beneficial for assessing how SEO-friendly your keywords are.
Here, for instance, TubeBuddy is too large a search term, so we can narrow down our success in the search rankings by changing the title to something closer to How To Use TubeBuddy.
Let’s analyze how successful this title is: ‘How To Use TubeBuddy for YouTube 2020.’
As you can see this is far more successful as an overall keyword score. This tool is particularly useful if you’re new to YouTube and not quite sure how to begin growing your subscriber base.
Analyze The Competition With Videolytics And Channelytics
With Keyword Explorer, you can also browse the results on YouTube to see what sorts of videos appear. Click on the Results tab next to the Summary pane, just below the keyword search bar.
Currently, the following videos are available:
If you click on the top video, you can also receive the stats for that specific video, which is an excellent way to track your YouTube competitors’ success. If you click through to their video, on the right-hand side you will see their ‘Videolytics’ for this video’s metrics and you can also click through to view their ‘Channelytics’ which gives you the stats for their channel specifically:
If you’re trying to mimic the success of a competitor, you can see which tags they are frequently using, and even copy them to save for use later.
Keyword Explorer is by far the most useful tool for generating SEO-friendly content ideas for your own YouTube videos.
Is TubeBuddy Worth It?
TubeBuddy is a free extension and is worth it. Many users feel that it saves them time and helps them generate successful content without the need to upgrade to Pro.
It might be slightly frustrating to have limited Keyword Explorer viewing options (only three items appear at a time outside of Pro). Still, given that it is entirely free, it’s worth installing.
TubeBuddy is also easy to cancel from the TubeBuddy website once you log in:
To date, there have also been no security breaches reported through using TubeBuddy, and many creators use it daily to upload and manage their content. It is also YouTube certified.
The biggest drawbacks of TubeBuddy are that it only works on one channel at a time, so you’ll have to buy a subscription for multiple channels. Also, many of the features like scheduled uploads are only available with the Pro content.
The app is currently not available on Android.
How Much Do TubeBuddy Licenses Cost?
There are three packages available with TubeBuddy: Pro, Star, and Legend.
Pro: For $9 a month, you get access to most of the productivity and video optimization tools. You do not have the option to schedule content and complete bulk actions for large video uploads.
Star: For $19 a month, you’re granted access to all of the bulk processing options available for video management, like scheduling bulk uploads and managing when content publishes.
Legend: $49 a month grants you access to all the tools, like cross-channel SEO optimization, translation tools, and further competitor analysis.
The larger packages are only worth it if you have a large subscriber base, or are looking to make money from your channel. Non-profits, annual purchasers, and those with less than 1,000 subscribers also receive certain discounts across certain packages.
Final Musings On TubeBuddy
TubeBuddy is essentially a free upgrade for YouTube, so you can template your uploads, manage your comments, and generate SEO-friendly content ideas. For a free browser extension, it’s one of the best out there and worth checking out.
Keyword Explorer makes it completely worthwhile, and with a Pro package discount, it is worth investing in if you want to grow your channel and have less than 1,000 subscribers.
The more expensive TubeBuddy packages? We’ll leave you to decide.
YouTube is an excellent marketing tool and way to engage and connect with your audience and followers. The visual and educational appeal is like no other platform out there.
However, if you want to get the results you desire, then you have to invest your time in improving and growing your channel.
You may want to consider using the VidIQ Chrome Extension if you want to optimize and manage your YouTube Channels better. The purpose of using it is to help you grow your channel and succeed.
Take the time to learn more about it and what it can do for you and how to use it properly.
What is VidIQ?
VidIQ is a SaaS product and Chrome Extension that is designed to help you manage and optimize your YouTube channels. It can help you grow your channel by providing YouTube analytics and powerful insights so that you can make better decisions.
VidIQ is an enterprise-level tool that you can freely use for basic features and pro features for a nominal price. The tool has a robust YouTube SEO feature set that helps you create SEO-friendly titles, descriptions, and tags.
As a YouTube creator, you’ll be able to find topics and keywords more easily for your videos. A few of the key features include:
YouTube keyword research
Best time to post
With the VidIQ Competitors Tool, you’ll get a unique peek behind the scenes at what your competitors are doing to rank highly and attract views and subscribers. You can instantly track the video creators who are important to your channel, whether they are big influencers setting trends in your space, or channels smaller than you having breakthrough content.
The tool allows you to follow the competition and leverage what they do right for your own YouTube strategy.
It’s the first YouTube audience development and management suite that helps brands and agencies grow their views and subscribers. It’s considered an end-to-end solution that assists YouTube marketers like yourself at every step of your workflow.
It includes uploading videos at the best time of day, connecting brands with top influencers, YouTube SEO, monitoring viewer, and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan page syndication.
VidIQ can save you time by making it easy to see what to optimize in your YouTube channels. You can export data to help show the effects of your work.
How to Use VidIQ
There’s three D’s when it comes to YouTube:
The VidIQ Chrome Extension is best for an individual publisher or digital marketing agency that manages a YouTube channel for clients. When used correctly, it can provide you with more visibility of your channel.
VidIQ is a video analytics and marketing tool for YouTube publishers that analyzes your YouTube account and gives you meaningful insights that help you to make actionable decisions. The video analytics help you learn more about how users are interacting with users.
Getting started with it is easy, as all you do is connect it with your YouTube account. It will import all the videos to your dashboard, so you can start using all the features.
Sort any column based on views, shares, likes, and other parameters to give you a telling overview of popular videos from your channel.
You can then click on any of the videos to make changes to descriptions, tags, and the title. Tagging your videos will allow you to get more views.
You can also learn more about and play with additional features. However, for the time being, you can create an account on VidIQ and import your channel for free to start optimizing all your uploaded YouTube videos.
Drive traffic to any of your landing pages by using the description campaign feature. How about you add a few lines of text with a link on all of your video description?
Clicking on Stop campaign will automatically remove your campaign text and links from all videos.
Does VidIQ Work?
If you commit to learning how to use the awesome features you need to help you win, the answer is yes.
You may genuinely enjoy the extra things it adds to your YouTube experience (like subscriber counts in comments, the toolbar quick stats, like to dislike ratio on every video, and views per hour stats).
One of the best features of this tool is video analysis. For any given video, you can see more information about the stats in a sidebar.
This works on any video, and you are able to see some additional information on your own videos.
Take a look at the Channel Audit tool on the left-hand menu, which does exactly what it says it can do. You’re making videos, but you need to know what’s really working for you and what isn’t.
This is where the Channel Audit tool comes into play, as it’s going to give you an exorbitant amount of information.
It’s awesome that the program tracks online trends and research buzzwords and phrases for clients. This not only saves time, but it can help influencers bypass the annoying trial and error phase.
It’s an easy and interactive platform that allows you to create your own marketing once you get the hang of how it works.
VidIQ will definitely help you reach your desired audience group organically. The best type of traffic to your YouTube channel is the organic one.
Paying for paid reaches and ads can only do so much. Without organic reach to your targeted audience, the chance for your channel to break through the sea of content on YouTube nowadays is really slim.
One downside is that the complete package is going to be too expensive for most solo entrepreneurs and small businesses. It’s really meant for agencies and large brands.
It’s ideal for seasoned YouTubers and not necessarily for beginners.
The software is only available for Chrome and not for another browser.
Despite being a very useful piece of software for any content creator, it has below-average performance, is unresponsive sometimes, and has a confusing UI.
Is VidIQ Legit?
VidIQ is a YouTube Certified tool and perfectly legal. A few additional pieces of information you may want to know include:
They’re a certified YouTube service provider.
They work with over 600k+ authorized YouTube channels.
Their customer data is their customer data, and they don’t share it with others.
They’re financially backed by top investors, including Mark Cuban, Chris Sacca.
Top brands trust them, including Red Bull, Buzzfeed, AOL, etc.
Is VidIQ Safe?
VidIQ uses the YouTube API, which is provided by YouTube themselves. Using this plugin is in no way a violation of YouTube’s TOS.
There are a few reasons in particular why VidIQ is considered safe, such as:
YouTube Certification of VidIQ
Responsive customer support
A massive organization
VidIQ’s YouTube Channel
VidIQ is being used by top-rated YouTubers having millions of subscribers. It’s a huge organization of hundreds of employees who work on the back-end.
Their website is another legitimate source you can consider to help you determine if it’s safe. Their website is an authority website having a domain score of 77, and their organic traffic is 184k which is a substantial amount.
Is VidIQ Accurate?
They are as accurate as any analytics program can be without being directly on the server itself, it gets the data reported by YouTube and then reformats it and sends it to you.
Consumers seem to be satisfied with the quality of this software overall. Even those who opt for the free version find that they have a variety of useful functions.
One of the areas where this service seems to shine is its data analysis.
How to Install VidIQ
You can use VidIQ to unleash your video marketing potential and build a loyal audience of consumers with tools that ignite your fan base, and strategy to keep you on track. The tool has reinvented the way that brands engage consumers using video.
VidIQ Chrome Extension is a beneficial, free tool that YouTubers can use to get an overview of how they’re performing to grow their channel. Many would say it’s the best tool for YouTube creators for analysis of the keyword and also to find the topic to make videos that are trending in the market.
The features it offers will undeniably help you tweak and improve your channel so you can drive more traffic and interest and grow your channel over time.
It’s a unique tool that has helped and continues to help YouTube publishers meet and exceed their goals. There’s a free and paid option for getting started and it can give tons of valuable information.
We’ve already discussed both tools individually, so now, we will be doing a VidIQ vs TubeBuddy comparison. Which tool do you think wins the battle?
If you’re looking to boost your YouTube SEO, then using the right tools can help. VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, allowing you to add data to your YouTube content that will make it easier for you to take care of your SEO and help grow your channel.
When it comes to choosing online tools and applications, you want to make sure that the one you choose is the right one for you. Both VidIQ and TubeBuddy come with a cost for their premium features, so if you’re going to invest time and money in something, you need to make sure you’ve made the right choice.
So here it is, VidIQ vs TubeBuddy. Here we’ll talk you through both platforms to help you decide which is the right one for you.
Making the most of free browser extensions to improve YouTube SEO
Using free browser extensions can help you boost your content and take advantage of additional features you won’t get through YouTube alone. What’s great about both VidIQ and TubeBuddy is that they provide free browser extensions to introduce some new tools to your work.
It’s worth noting that while TubeBuddy has an extension that works on Safari, Firefox, and Chrome, VidIQs browser extension is only available for Chrome users.
It’s easy to get started with both extensions, and clicking the following links will take you directly to their setup pages.
You’ll need to set up user accounts to be able to use the extensions.
The following videos provide basic overviews of each platform’s features:
Which is better: VidIQ vs TubeBuddy?
When it comes to choosing VidIQ or TubeBuddy, it’s difficult to know which one to choose. Both have their strengths, particularly in the free versions, but it’s worth looking at each platform’s features in more detail to help understand how each one can work for you.
While YouTube has its own search bar, both VidIQ and TubeBuddy contain their own in-built search bars which add further functionality to YouTube.
Both tools feature some useful information about videos and content, providing keyword information and score, as well as some related search suggestions. However, both tools become more detailed and beneficial when upgrading to the premium option.
What’s great about VidIQ here is that you get recommendations for further keywords which can help you make some positive changes to your SEO.
Both tools have their strengths here, and while VidIQ seems to feature more detailed insights, TubeBuddy can give you a clearer idea of how your video would perform in a search. While you could use both tools, the number of features that come with VidIQ makes it much more beneficial.
The video analysis tools of both VidIQ and TubeBuddy are fantastic. They provide detailed information about videos (and not just your own), giving you some useful statistics that can help you see the performance of your own videos, as well as that of your competition.
Both tools provide some excellent insight into video performance. As well as sharing views information, you can see social share info, video tags, channel statistics, and more. You’ll also see detailed YouTube rankings which lets you see how well your video is performing compared to others. While TubeBuddy allows you to copy tags to a tag list, VidIQ is the stand-out here thanks to more detailed statistics for both videos and channels.
View your channel statistics
VidIQ and TubeBuddy provide you with valuable insights into the performance of your channel.
While both tools show you your Channel Tags, each platform offers its own unique features to help you view the performance of your channel.
VidIQ provides insights such as total numbers of views, global YouTube ranking, subscribers gained, number of videos uploaded over the last month, etc. And you can easily see your channel’s trending videos to help you see the content that is resonating well with audiences, helping you inform your content strategy.
Meanwhile, TubeBuddy shows a live subscriber count, while also allowing you to see the performance of your channel compared to another.
Used wisely, these tools can give you some useful data to help you develop and grow your channel, and work out what your best content is in the eyes of your audience.
Each platform provides you with options for adding suggested tags, while also including upload checklists to make sure you’re covering all basis with your upload data.
With TubeBuddy, you get the option to create profiles to apply to your different types of videos, as well as helping you add extra features to your video in the form of end cards, thumbnail generator, etc.
VidIQ’s uploader takes a little more getting used to, with many of its key features such as description copy suggestions only available in the premium version.
Each tool has its strengths, although TubeBuddy has more features to provide additional functionality when uploading to YouTube.
Other key features
As well as the features that help improve the way you use your videos and channel. Both VidIQ and TubeBuddy have some additional features that make them valuable to your ongoing platform strategy.
When it comes to comment management, VidIQ allows you to see subscriber counts for comments, which can be filtered to reflect only those with a certain number of subscribers. You can also filter into comments that contain a question, helping you to easily respond to those comments first.
VidIQ also stands out with the way it shows a like/dislike ratio, and its quick stats tool, helping provide some useful insights for those looking to monetize their channel.
One area where TeamBuddy outperforms VidIQ is that TeamBuddy provides a mobile app, whereas VidIQ doesn’t. It’s not a deal-breaker for YouTube as the bulk of your account management will happen via a browser, but it can be useful for those wanting to check their stats on the go.
Each platform’s free extensions provide a variety of features, which are useful if you’re looking to dip your toe in the water before diving into a subscription. They can each show you valuable insights about your channel, although VidIQ is the clear winner in terms of in-depth features.
Can VidIQ and TubeBuddy be used at the same time?
Could you use both VidIQ and TubeBuddy at the same time? You could, but it will make for a very cluttered interface. Both platforms allow you to adjust which features are available – TubeBuddy through your account settings, and VidIQ through your Chrome Extension settings.
Disabling different functions can help you pick and choose, although it is recommended that you just focus on one.
Using Premium versions of VidIQ and TubeBuddy
While the free versions of each platform provide some beneficial features to users, there are some benefits to upgrading to at least the basic premium accounts. You’ll be able to access more detailed statistics for keyword research and other tools that make them worthwhile investments.
You can choose multiple subscription models depending on how heavy of a user you are.
There are options to cancel your subscriptions easily, allowing you to test out both platforms to see which is better for you. You could find that there are free features in one that you enjoy while wishing to benefit from the paid features in another. It partly comes down to cost and how much you want to invest in your channel, as well as how important certain features are to you.
So which is better?
While both platforms have their individual strengths, it’s VidIQ that is the overall winner here.
VidIQ can help you delve into your competitor’s data, helping you to up your game when it comes to your own content and continuously measure your performance. TeamBuddy has some great features, particularly in the paid-for version, but there are many features you’ll be unlikely to use to make it worth your while.
With different tiers of plans to explore, you could decide over time to change the platform you use – which makes sense as your channel grows. For simple functionality and useful, insightful data, VidIQ works well for both the free and premium versions, helping you make more insightful choices when it comes to your content and devise a solid strategy for growth.
If your aim is to get 4,000 watch hours on YouTube, and therefore benefit from the monetization features of YouTube, then going it alone isn’t going to cut it. With tools like VidIQ and TubeBuddy, you’ve got smart tools working at your side to help you grow your channel and turn it into a success story.
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