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A five-step framework for effective keyword targeting in 2020

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30-second summary:

  • Proper optimization is about comprehensive basics, not the “secret tricks”.
  • The most important basic tactic to get right is keyword targeting.
  • First, you need to know where in the sales funnel your clients are.
  • Then, you use the best-matching and most valuable keywords targeting the clients’ intent.
  • By mapping the keywords to your content, you’re able to always keep track of which page is targeting which search queries.
  • Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich’s guide will help you succeed at keyword targeting.

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little known keyword targeting and overall research technique you’ve dugout. But rather, it is in being strategic when working on your essentials.

And today we’ll try to look at keyword targeting (the cornerstone of your keyword research) from a different angle. Making sure all of your efforts are truly coherent with your business goals and are best shaped to the competitive landscape you operate in.

Step 1. Deciding on the funnel stages

The idea of funnel stages is not new to SEOs.

At any given moment each of our potential customers is on a different “stage” of the purchasing process – from only suspecting they’re having a problem (top funnel) to researching available solutions (mid funnel) to actually looking to purchase one (low funnel).

However, in terms of keyword targeting, we mostly use this concept to classify the keywords we already have to better integrate them into our content plan and the overall site structure.

What we tend to forget about is that different business goals are better matched by different funnel stages. And there are two questions you’d better ask yourself before getting down to keyword research:

A. How do you plan to monetize your SEO traffic?

Depending on the monetization model, you might be more interested in a wider or, on the contrary, narrower keyword range.

  • AdvertisingTop funnel keywords
    When your primary goal is eyeballs for your ads, what you need is the highest search volume informational keywords.
  • Affiliate marketingMid funnel keywords
    Affiliate marketing is mostly about squeezing into the customer journey on its investigation stage, just before the customers decide to finally buy the product.
  • EcommerceLow funnel keywords
    Targeting hundreds of different products means your keyword strategy will be dominated by low funnel purchase intent keywords.

B. Are you limited in budget and resources?

Targeting top-funnel keywords requires more resources. You have to scatter your efforts over multiple topics, while getting lower conversions.

So with a substantial budget allocated, you might want to target the funnel top even with your e-commerce website. Yet with little to no resources available, whatever business you’re in,  you are better off focusing on low-funnel transactional keywords.

Step 2. Forming intent-based keyword groups

Intent-based targeting is also nothing new, in fact, it is essential for content to appear for appropriate queries.

The more Google was talking about semantic search, the more SEOs were debating: how to use keywords now, when Google is able to look beyond keywords, at meanings and context?

Building dozens of shallow pages for separate keywords was clearly no longer an option. Dropping keywords altogether and simply creating super-in-depth content also proved out of touch, since both search engines and people still rely on keywords.

It seems like, SEO-wise, the best approach to building content is around keywords with specific search intent. This way, we’re giving the user what they are truly looking for, yet still providing relevance signals to search engines.

So, whatever methods you choose to find your initial keyword list, your next step will be to divide them into smaller groups based on intent. For example:

Keywords Intent
 

buy rare vinyl records

buy jazz vinyl

 

research specialist vinyl stores
buy vinyl cheap

best prices on second-hand vinyl

vinyl on sale

 

find places to buy vinyl cheap
used vinyl stores

where to buy used vinyl in san diego

 

get a list of best vinyl stores
how to choose used vinyl

how to examine vinyl

 

get tips on choosing vinyl
сlean vinyl records

is it ok to clean vinyl records with alcohol

 

get tips on cleaning vinyl

Step 3. Determining true business potential

When analyzing business potential, we usually look at search volumes and keyword difficulty to make sure the keywords we choose have the potential to bring in some traffic.

But upon a closer look, especially when we’re talking about top-funnel informational keywords, not all of this traffic has the same business value and chances to convert.

It’s common sense, logic, and intuition. Based on them, I usually classify my keyword groups into “high”, “mid”, and “low” business value.

With the last category usually cut off from the campaign altogether.

Keywords Intent Business Value
 

buy rare vinyl records

buy jazz vinyl

 

research specialist vinyl stores High
buy vinyl cheap

best prices on second-hand vinyl

vinyl on sale

 

find places to buy vinyl cheap High
used vinyl stores

where to buy used vinyl in san diego

 

get a list of best vinyl stores High
how to choose used vinyl

how to examine vinyl

 

get tips on choosing vinyl Mid
сlean vinyl records

is it ok to clean vinyl records with alcohol

 

get tips on cleaning vinyl Low

Step 4. Identifying best-matching content types

If you look closely, you will surely notice – Google SERPs aren’t formed randomly.

Have you noticed a correlation between the type of the search results (say, a how-to guide, a news page, a review) and the type of search query?

The thing is, some types of content seem to Google as better matching this or that particular search intent. And this seems only logical. If you were to decide which results to show on a SERP:

  • For informational keywords, you’d likely pick step-by-step guides, infographics, and explanation videos;
  • For transactional queries, you’d prefer product pages, signup pages, free consultations, etc;
  • For investigational queries, they look for comparison pages, tables, and reviews.

However, with search queries being constantly adjusted by RankBrain, relying solely on common sense might lead to a misconception.

So we’d need to check what types of pages actually rank for a particular group of keywords. So that you’ll identify the most popular type of content on the SERPs for each of the intent groups on your list.

Keywords Intent Business Value Content type
 

buy rare vinyl records

buy jazz vinyl

 

research specialist vinyl stores High Record store’s websites
buy vinyl cheap

best prices on second-hand vinyl

vinyl on sale

 

find places to buy vinyl cheap High Discount offers in online record stores
used vinyl stores

where to buy used vinyl in san diego

 

get a list of best vinyl stores High Listicles
how to choose used vinyl

how to examine vinyl

 

get tips on choosing vinyl Mid How-to guides
сlean vinyl records

is it ok to clean vinyl records with alcohol

 

get tips on cleaning vinyl Low How-to guides

Step 5. Mapping keywords to content

For a brand new website, keyword mapping is one of the most important things to check before launching.

At this stage, you need to ensure that all of your valuable keywords are effectively distributed among the future site pages.

Things are more complicated for a website that’s been around a while, as some of your pages probably already have Google rankings. Any changes you implement could lead to either losing your current rankings or ending up with pages cannibalizing each other’s keywords.

That is why before deciding on your ideal keyword map, make sure you take into account all of the current rankings already earned.

And finally

Next comes optimizing each of your pages for the keyword groups you’ve selected. This process is sure to be pretty time consuming (and is definitely worth a separate article).

But following this five-step framework and being strategic and consistent from the very start is what ensures the efforts you invest in content optimization truly pay off.

Aleh Barysevich is Founder and CMO at SEO PowerSuite and Awario.



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Top 10 Best Chicago SEO Companies: The Definitive List 2020

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Free SEO Training – 2x your organic traffic in the next 90 days.

Finding the best SEO companies in Chicago can revolutionize your Google rankings and transform your business.

With our unbiased list, you can find the best SEO company for your brand.

Using verifiable data, we’ve assessed the SEO companies in Chicago IL to give you a definitive list of the top SEO service providers in your area. Scroll down to take a look at our detailed ranking criteria or read on to find out who’s come out on top.

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.

Top 10 Best Chicago SEO Companies for 2020

  1. Straight North, LLC USA (34 points)
  2. Digital Third Coast (28 points)
  3. Walker Sands (26 points)
  4. Chicago Web Design SEO Company (24 points)
  5. Comrade Web Agency (24 points)
  6. eBizUniverse, Inc. (23 points)
  7. Linchpin SEO (23 points)
  8. Northcutt (23 points)
  9. Thrive Internet Marketing Agency (21 points)
  10. Scott Keever (21 points)

1. Straight North, LLC USA

Billed as a full-service digital marketing agency, search engine optimization is just one element of Straight North’s services. Ranking in the top spot, with 34 points, they’re the first port of call for many companies in Chicago IL that want to increase brand awareness, acquire new customers, and grow their business. Now operating from eight locations, including LA and NY, the last 10 years have been a rapid rise to the top for Straight North. Having acquired a number of businesses, they’ve grown their services to ensure a wide range of specialisms, including SEO for small businesses, Google penalty recovery, and email marketing.

With a domain rating of 73 and a heap of do-follow links pointing to their site, it’s not surprising Straight North comes out on top. As well as offering a range of SEO services, they also provide custom web design, PPC advertising, email marketing, display advertising, and graphic design, so they could be a great choice for businesses that want a comprehensive digital marketing campaign. Their goal? To Make Every Click Count®.

2. Digital Third Coast

Coming in at close second is Digital Third Coast, a self-titled digital marketing agency that provides Chicago SEO services. Working across three broad areas, their focus is on SEO to boost your organic traffic, Link Building, Social Media, Paid Media, and Digital PR. One of their major priorities is producing high-quality content and media to achieve results, both in terms of organic searches and paid advertising.

A fairly high DA and a decent number of do-follow links push Digital Third Coast (DTC) up our rankings when it comes to the best SEO companies in Chicago. In terms of client feedback, it seems DTC sweeps the board. With over 95% of their clients choosing to continue working with them after a year, according to their website, it’s clear they must be doing something right!

As well as being a Google Premier Partner, Digital Third Coast Chicago SEO company have won a slew of awards, including the 2019 Clutch Award for Top Search Engine Marketing and Top Small Business SEO; 2019 Award of Distinction for Content Marketing at The Communicator Awards and have been named as a top 3% global agency by Google.

With glowing testimonials and widespread industry recognition, DTC continues to achieve impressive results on behalf of their clients, proving the title of being one of the top SEO companies.

3. Walker Sands

Walker Sands digital marketing agency was founded in 2001 and has grown substantially since then. As well as offering data-driven SEO services, including content marketing, link building, keyword research to enhance your organic traffic,  the SEO agency also provides clients with a range of web development services, creative services, demand generation, and branding.

Placing emphasis on filling the sales pipeline by increasing organic traffic, they provide exceptional campaign tracking, monthly reporting, and analytics. If you want easily verifiable data to show how and why your SEO is working, Walker Sands may be the agency for you.

Working primarily with B2B clients, their high DA, and a ton of do-follow links highlight their prowess within the industry. In addition to commercial success and recognition, they continue to impress clients in Chicago IL and the surrounding areas.

4. Chicago Web Design SEO Company

Building on 12 years’ experience, Chicago Web Design SEO Company (CWDSC) is situated in S Riverside Drive but has locations in seven other cities and services over 70 towns. Working mainly with companies that are already up and running, CWDSC may not be the right fit if you’re a budding entrepreneur or a start-up. For entities that are already established, however, CWDSC can offer a great range of services.

Founded by now-CEO, Jack Lombardi II, the company claims to be the ‘most trusted web design and SEO company in the Midwest’. Offering web design, reputation management, and lead generation, as well as search engine optimization, CWDSC services a growing number of niche markets. Clients include contractors, dentists, eCommerce stores, plumbers, accountants, and attorneys, so there’s a significant range of markets to explore.

Brand building SEO services start at $179 per month, rising to $500 for local SEO services and $750 a month for eCommerce SEO. With custom options to suit all businesses, CWDSC pride themselves on working with a wide range of small and medium businesses.

5. Comrade Web Agency

Another full-service digital marketing firm, Comrade Web Agency is known for working across specific industries. Their clients include attorneys and law offices; senior living facilities; manufacturers; e-commerce providers and small businesses.

First and foremost, Comrade operates as a web design and development firm. Believing that your website is the ‘heart and soul’ of your company’s online presence, it offers tailor-made web solutions to make your site stand out.

Using digital marketing to create loyal brand ambassadors, Comrade’s approach aligns your long-term goals with action to deliver measurable results. A relatively high DA, combined with overwhelming positive client reviews and a respectable number of do-follow links sees Comrade Web Agency tipped as one of the best SEO agencies in Chicago.

6. eBizUniverse, Inc.

Founded by Thomas Varghese, eBizUniverse now has an in-house team of 12 and offers full-service digital marketing. Recognized by UpCity as a Top SEO Agency, the firm has also been distinguished for its social media marketing services.

SEO is only one of the firm’s specialties. You’ll find web design and web development expertise, video creation, social media marketing, and much more is also available. Having increased one client’s leads by 320% in just two months, the mix of marketing tools certainly seems to deliver value-added results. For the Lighthouse Emotional Wellness Center, eBizUniverse secured number one and two organic rankings on Google’s MAP Pack, increased reviews by 300%, and almost tripled leads in just one month.

Despite a moderate amount of do-follow links, eBizUniverse maintains a relatively high DA, which perhaps highlights just how popular they are. Receiving fantastic feedback from its clients, the firm continues to go from strength to strength.

7. Linchpin SEO

Also receiving 23 points in our unbiased rankings of the best SEO agencies in Chicago, Linchpin SEO has earned an impressive reputation. Offering web design, as well as SEO and full digital marketing services, Linchpin SEO prides itself on getting their clients the recognition they deserve. They design a custom SEO strategy for the best ranking results in search engines. Their SEO strategy includes effective link building, relevant keyword research, content marketing to get you the best organic traffic results.

With tailored solutions for small businesses, growing companies aiming for local growth, and enterprises aiming for national growth, they offer digital marketing solutions for organizations of all sizes.

Founded by Bill Ross, the management team consists of specialists from across a variety of industries, which enables them to serve numerous markets and sectors. A core team of five makes up the management team at Linchpin SEO but numerous staff operates from the company’s five locations.

Already receiving a high number of traffic and benefiting from a super high number of do-follow links, it’s clear that Linchpin SEO practices what they preach.

8. Northcutt

Focusing primarily on growing enterprise, cloud, and e-commerce revenue, Northcutt operates by implementing a four-stage approach; SEO strategy; substance; relationships, and exposure. This Chicago SEO company has worked with numerous well-known multinational corporations, there’s no doubt Northcutt can deliver what they offer.

While they’re not tailored towards smaller businesses, they do offer measurable results to companies that are ready to grow their enterprise. Using over 1,200 fact check via their technical SEO system assessment, they use scientific approaches to fill pipelines.

Having grown with the industry, Northcutt offers a range of dedicated SEO services, including keyword research strategy, ADA compliance auditing, Google penalty recoveries, KOB analysis, and much more to help grow your business with organic search.

With a search engine optimization approach that’s designed to target every element of Google’s SEO assessment criteria, they leave no stone unturned when it comes to getting results. Known for successfully targeting highly competitive keywords, they thrive on making big businesses bigger.

9. Thrive Internet Marketing Agency

Also receiving 23 points on our rankings, Thrive Internet Marketing Agency operates as a full-service solutions provider to brands who want to launch, grow, and succeed. From web design and development to SEO, PPC, and Amazon Storefront and Branding, they offer an exceptional range of services.

Launched in 2005, the firm’s HQ is situated in Texas but has many offices around the U.S. Working with local, national, and international businesses, the large in-house team offers a rich variety of specialisms.

An Official Member of the 2020 Forbes Agency Council, Thrive Internet Marketing Agency also received the 2019 Agency of the Year award from AdWorldMasters and was rated one of the Top SEO Companies in 2019 by Clutch.

Working with businesses across a range of industries, Thrive boasts impressive results and glowing client reviews. One client, a transport company, achieved a 32.44% increase in organic traffic and a 30% increase in conversions (year on year), which highlights just how effective good SEO can be.

10. Scott Keever SEO

Advertised as the #1 Ranked SEO Agency, Scott Keever SEO has ranked more than 100 websites on page one of Google. With a 97% client retention rate and double client visibility rates on average, the agency offers fantastic results.

Offering web development, website design, and social media services, as well as SEO, Scott Keever SEO operates a full-service marketing agency. Working with businesses across all industries, there’s no limit on what they can accomplish for you.

Monthly plans start at $1,000 but clients aren’t asked to enter into any type of contract. This means you retain complete flexibility and, presumably, will only continue to partner with the agency if you continue to benefit from impressive results. This certainly showcases the agency’s confidence and is sure to be an attractive proposition for smaller companies who don’t want to risk investing resources in long-term contracts.

A Google Partner, BBB Accredited Business with an A+ rating, and a 2020 National Excellence Award Winner, Scott Keever SEO is based in N Franklin St and works with clients in Chicago and beyond.

Scoring Criteria

Finding the best Chicago SEO company isn’t easy. To ensure we bring you the most accurate and up to date information, we undertake detailed research and analyze the results, so you don’t have to.

Remember – all the information we use to rank these local SEO agencies in Chicago is publicly available and verifiable. What’s more, our rankings are independent and unbiased, so you won’t find any paid promotions or advertising here.

We ranked SEO companies on a number of factors, including:

  • Presence of an SSL certificate
  • Page loading speeds
  • Domain authority
  • Number of Google reviews
  • Average Google review score
  • Number of do-follow links
  • Total traffic
  • Mobile-friendliness of site

Every assessment criterion was placed into a category, companies being given a score for each of these categories. As you can see, it was Straight North, LLC USA that came out on top when every criterion was researched, collated, and used to calculate a score for each category.

Start sending inquiries today

Our rankings of the best SEO companies in Chicago 2020 is designed to give you easy access to the top firms in your area. Using objective criteria, you can see which agencies come out on top and which SEO companies deliver the right range of services for your business.

Not every firm on the list will necessarily be the right for your brand, however, it’s a great place to start looking for your next SEO partner. Take a look at each of the sites, examine their case studies, and decide who you think is best placed to help you drive your business forward and meet your SEO objectives in 2020.

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Top 10 Best Miami SEO Companies for 2020 [100% Unbiased]

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Free SEO Training – 2x your organic traffic in the next 90 days.

Are you searching for the best SEO companies in Miami? There are many SEO experts out there, but how do you know which digital marketing agency does the best search engine optimization job to boost your Google rankings and drive more organic traffic to your site? Lucky for you, we’ve put together the top 10 Miami SEO experts in the area! I hope this list of search engine optimization companies saves your business time, so you can start getting new clients sooner. You can use any of these digital marketing agencies for your SEO campaign, social media, and other business needs.

These Miami based SEO experts know how search engines work. You can count on them to help your business increase search engine rankings. Digital marketing experts know the way to get a boosted conversion rate and take your website to the next level. Miami search engine optimization experts will build an effective marketing strategy, keeping your long-term goals in mind.

This list is completely unbiased, and we haven’t received any payment from companies looking to be put on this SEO list. The rankings were created based on a series of criteria that we explain at the end of this post.

So, strap yourself in and check out the Miami SEO list below:

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.


Top 10 SEO Companies in Miami

  1. WEBRIS Agency (34 points)
  2. On the Map Inc. (30 points)
  3. The Miami SEO Company (23 points)
  4. Egochi (22 points)
  5. Wegacha (22 points)
  6. OptFirst Internet Marketing (21 points)
  7. Pacific54 (20 points)
  8. Alphametic (20 points)
  9. Link2City (19 points)
  10. Vortex Communications (19 points)

WEBRIS Agency: Bilingual Digital Marketing in Miami, FL

WEBRIS Agency, Miami, FL is one of the best fully bi-lingual marketing companies offering SEO services in both English and Spanish. They proudly promote white hat SEO services through their website and can call upon over 50 years of SEO expert experience. WEBRIS team offers a lot of excellent high-quality SEO campaigns for your Miami business. They handle various SEO services to get improved search results– both on and off-page. On their site, they claim to offer consistent long term results for clients, rather than just one month of great results and a dip back down again. The WEBRIS SEO team is also very diverse, with a great blend of technical and creative experts.

During our research, we found that they came out on top in just about every single category. The only one they came second in was the Domain Rating, but they made up for that with over 1200 reference domains. Their website dominates the total search engine traffic stat, and most importantly, they have the most Google Reviews. To go alongside this, we found the average Google rating was five stars. That’s as good as it gets, making them well worthy of the top spot in our rankings. You should consider them for high-quality link building services, thoughtful keyword research, and smart content optimization.

Whether you need a local SEO campaign or general search engine optimization strategy, this digital marketing team is ready to help with organic search. Miami SEO experts will make sure your keywords are up to date, optimize your website, advise on the web design. Customers mention that the results speak for themselves and highly recommend this internet marketing agency.

On the Map Inc. Free Instant SEO Analyzer

On the Map, Inc. agency is aptly named as they hope to get your business on the map by improving your web presence through SEO. They provide proven local SEO results, as shown by the numerous case studies on their website. You can clearly see they deliver on promises to drive traffic and can get your business to the number one spot. On top of that, they offer a free consultation. Whether your goal is Local SEO or you target the entire world, it’s vital to check on your website health often. It allows you to solve any problems on time, and provide the highest quality user experience.

Again, you get an extensive marketing service that begins with SEO website analysis to find your KPIs. This is highly important to build search results speak strategy to help your business grow. Everything is covered by their team, from keyword research all the way down to customized content and custom reporting. With over ten years of experience in this industry and multiple awards to their name, this is a fine Miami SEO agency to choose from. Our rankings criteria found that they competed with the top spot throughout the search engine optimization process. In fact, they were the top-rated website for Domain Rating, earning 75 compared to 66 in second place.

All of their work is done in-house, which helps to avoid any delays for your company. A great feature that we found on the website is that they have services for common Miami industries. Their clients’ SEO campaign list includes Dentist SEO, Photographer SEO, and so on. Customers love them on social media and emphasize their search engine optimization marketing strategies. They will design an effective SEO strategy business owners will love. Miami SEO experts working out a way to take your project to the next level. They can save your company time to generate search engine organic traffic by building a strategy that covers on-page search engine optimization, off-page link building services, social media signals, email marketing content strategies.

The Miami SEO Company: Search Engine Optimization That Works for Your Business.

As soon as you visit the website, there’s something you’ll enjoy – an offer for a free online website consultation. Who doesn’t like to get free things, right? Sergio Aicardi and Jason Hawkins started The Miami SEO Company because they felt the majority of SEO agencies were rip-offs. They’ve grown the business of Miami SEO services into an impressively sized digital marketing team with digital marketing experts in multiple internet marketing services – from content writing to link building to PPC. These Miami SEO experts will cover all your online marketing needs. They help websites increase organic search results, social media growth, and other business marketing needs.

The company is a Google Partner, which gives confidence they’re certified, online marketing professionals with all rights reserved. They offer a complete SEO package tailored to your business, they also provide web design services if your business needs them. Through our digital research, we found their website performed admirably across most metrics, with a 4.7 average Google rating being the standout. One slight blot on the page was the website taking over 3 seconds to load, but they still did enough to get third place on our list.

Egochi: Your Web Partner Towards Online Success

 

Egochi is a bright and forward-thinking Miami SEO agency that can help with your search engine optimization needs. It’s evident that search engine optimization professionals know what they’re talking about and go into great focus when discussing SEO ranking traffic factors and marketing strategy techniques. There’s a full range of digital marketing services available, and this Miami SEO company states that it can make your website content visible in search engines to your target audience through its Miami SEO expert service. Every aspect of your websites’ SEO is considered, including web design, social media signals, current search engines rankings ability to correct any existing errors that have been holding you back.

Egochi ranked really highly in the ‘ranks in top 10’ and average Google Reviews rating in marketing agencies categories. However, their average rating of five-stars should be taken with a pinch of salt as they only had ten online customer reviews. Regardless, there’s a lot to like about this Miami search engine optimization company, and we noticed how they let you set your online marketing budget and build a marketing campaign around it. Their Miami SEO services will increase your search engine rankings, improve your web content to generate more traffic, and pick the best conversion rate keywords. This internet marketing has been working with search engine optimization for years, they know Google algorithms, users’ intents, and their clients’ needs.

Wegacha: Creates Your Dreamed Web Or Ecommerce

Another Miami search engine optimization company with a somewhat whacky name. Wegacha is a relatively young digital agency that offers a selection of different search engine optimization packages to help you reach your goals. They’ve only been up and running for 4 years, since 2016, but have already taken three different internet marketing awards in the last two years alone! Impressive stuff made all the more impressive by the host of strong reviews across multiple platforms. They passed all of our SEO best practice scores with an SSL Certificate, a mobile-friendly website, and an under three seconds loading speed.

What can really help, Wegacha gives you a choice. You can choose pre-packaged SEO services at a fixed price, or you can focus on their a-la-carte menu. This choice is great as it provides more options for big and small businesses in the area. Customers get premier search engine optimization service, web site design improvement, high-speed page loading, and enhanced user engagement. High-quality link building that is included in SEO campaigns increases website authority so you get more traffic. If you are looking for an SEO expert in Miami, FL, you should definitely click the “contact us” button ” on their site, or reach out on social media.

OptFirst Internet Marketing: Strategies that Maximize Campaign Efforts on all Digital Platforms

You will find internet marketing company  OptFirst in the Miami Shores region, and it’s been in Miami SEO since 2001. LinkedIn seems to indicate a small team of around fifteen employees, but this doesn’t mean you get a small-time search engine optimization service.

We were impressed with how well this small business stacked up against some of the bigger ones. The company is full of Miami FL SEO experts that have been in the search engine optimization industry for decades. The OptFirst methodology follows an eight-step plan to improve your website SEO. They outline a marketing strategy on their website, which gives you some transparency into how they and search engines will work for you. Again, they also let you build your own package service based on what you think is most important to use for your website. They can create one-off search engine optimization campaigns or provide an ongoing service for your business – the choice is yours!

Pacific54: a Diverse Team of Experts, Providing Premium Digital Marketing Services

Coming in at number seven, we have the crisp and modern Pacific54 search engine optimization team. Founded by Avi Cohen, the company has been navigating the digital SEO field for over ten years. They’ve become Google Partners, have an average review rating of 4.9, and boast a small business team that includes two dogs and a cat.

Based in the heart of Wynwood, Miami FL, they are working with a friendly approach to search engine optimization. The smallness of the team means that each client gets dedicated attention all the time. The customer service is great as well, you can use their handy web chat to get answers for any burning marketing questions you want. All customers need to do is find the “contact us” link on the page of their website.

The website SEO services work based around a simple concept of evaluating content and links and increase its quality. They create an effective keywords database and follow Google algorithms to help win more traffic for every web page. The Miami SEO team promises to study your website and continuously make improvements to help you stand out from the crowd. They improve your web design, the online presence, deliver effective search engine optimization strategies to increase your internet traffic. If you want you can find other business services they focus on. For example, combine SEO service with the web design process and email marketing. Customers love the strategy when they can win over Google traffic with the target keywords, improve user experience, and increase the number of new prospects at the same time.

Alphametic: Your Next Search Marketing Agency

Next on the list of the best Miami SEO marketing companies is Alphametic, who claim to optimize your website digital conversions using SEO focus and a variety of other search marketing exploits. They’ve been featured in some pretty big publications over the press and internet, including Entrepreneur and Inc.

The USP of Alphametic is probably their 90-day SEO makeover service. It sounds like a moderately interesting reality TV show. But it’s actually working well for you to see vital changes in just a few months. While they don’t explicitly name any clients on social, they do include stats that claim they were able to increase Google search traffic and website visibility by 246% and helped business break 100k website online visits per month. So, the stats seem a great way to suggest they know what they’re talking about.

Alphametic was founded by Matthew Capala and has worked with a series of major brands like L’Oreal, Novartis, and Shopkeep. They must have enjoyed a lot of recent success as they’re just moved to a new address in Downtown Miami in the central business district. Their search engine optimization (SEO) strategy has great social proof on the internet. Customers often emphasize their marketing service with long Google reviews.

The penultimate Miami SEO company on our list is Link2City. They scored 19 points, tying them with the company in tenth place. It’s a marketing agency with a lot of web experience, and this is reflected in the long number of case studies you can see on the website. They have over 2,000 clients across multiple industries, so they must know what they’re doing.

Danny Sibai started Link2City in 1999, which is a very early time to have an SEO business. As the years have progressed, the company has grown and developed new skills and strengths to match the changing times and demands of the marketing industry.

Like most industries, the marketing industry is always changing to match the technological advancement of the current day. Since Link2city has been able to remain at the top all of these years, it adds great credibility to the company. You’ll notice they have won multiple awards in the last decade, including one for Top SEO Services Company in Miami 2018.

They offer an SEO service with a focus on Google marketing. The team handles all the on and off-page SEO specifics, including building links and content optimization for websites. Their website states that clients have seen a 42% bounce rate decrease, an 83% organic traffic increase, and a 38% average visit duration increase through this service. If you have a great project that requires the help of marketing gurus, and you need to be confident in the results take your chances and click the link above. It will take you to the right web page.

Web-users recommend them on social. If you need to read about this company’s marketing achievements, go to their website. You can also look through search engines results, and find links to the websites they work with. It’s a great way to evaluate their web page content, marketing results to decide if this firm can help with your online project.

Vortex Communications: Make Sure Your Brand Messaging Reaches The Target.

Rounding off the top 10 SEO companies in Miami is Vortex Communications. Now, their primary focus is website design, but they also specialize in SEO services, including efficient keyword research. By combining the two marketing efforts: web design and content optimization clients can get better marketing long term results they need. This agency can help users to find your websites online with your target keyword. They also focus on building a personalized user experience that will take your business to the next level. It will especially help if you need results with your new online retail campaign. This includes users’ recommendations, web remarketing, and discovering new prospects.

They won the Best Branding Agencies in Miami 2019 award, and we found an average rating of five-stars from their 25 Google reviews. Thomas Weinkle is the founder, and this company actually dates all the way back to 1984. It didn’t offer SEO or digital marketing services back then, but it was a full-scale design firm. From there, it evolved into the agency you see today. It boasts a small yet creative team, and they claim to have provided help and amazing results for over 13,000 happy clients across the web.

Scoring Criteria: In-depth Metrics You Can Trust

The easy way to create a list of the top SEO companies in Miami is to run a Google search and focus on the top 10 results! However, we don’t believe the ranking spots of a company tell the full story.

As such, we take lots of different things into account to help see the real picture. SEO performance is still very important, but there are deeper website issues and data that need to be considered as well. We spent a lot of time coming up with the ranking criteria, and we settled on the following:

  • Does the website have an SSL certificate?
  • Is the site mobile-friendly?
  • Does the site load within 3 seconds?
  • Does the site rank in the top 10?
  • What is the Domain Rating?
  • How many referring domains are present?
  • What is the total traffic to the site?
  • How many Google Reviews does each company have?
  • What is the average review score of each?

We scored every company out of five for all the different categories. We added them up, ranking them based on the total score. WEBRIS Agency came out on top with 34 points, followed by On the Map Inc. with a very respectable 30 points.

The remaining eight companies all scored between 23 and 19 points. So, there was just as big of a gap between all of them as there was between the top two. If you’re interested in seeing the entire rankings breakdown, then click here.

Hire an SEO company in Miami, FL today

If you want help from an SEO agency in Miami, then use this guide to start your search. We’ve done a lot of the groundwork for you, ranking the top ten sites in the area. The complete list of the top SEO companies in Miami was created to help your business increase organic rankings in the United States or worldwide. We have evaluated multiple SEO firms and narrowed it down to the top 10 agencies. You can trust our scoring system as we take the responsibility of providing in-depth research as we would do for our own. The effectiveness of your business is your priority, and we want to share our industry knowledge to make things a little easier.

Our findings are based on actual data, not just someone’s opinion. We take a lot of things into account and provide full transparency by offering a breakdown of the results. The truth is that every business on this list can provide excellent SEO services in Miami. Each business is different, and one company we have mentioned would probably fit your vision and goals better than the other. In reality, the decision is yours to make!

Use our guide to help, but be sure to focus on further research and call upon your own judgment to hire the best SEO company for your Miami-based business.

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Top 10 Best New York City SEO Companies

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Free SEO Training – 2x your organic traffic in the next 90 days.

Want to find the best SEO companies in New York City?

You’re on the right page. Our independent rankings give you the lowdown on which agencies are the best in the City and why.

We base our rankings on verifiable data that’s in the public domain, so you can be sure you’re getting transparent information. Having collated and analyzed the data, we make it easy for you to find the right SEO agency for your business.

FREE Download: Only work with the best SEO companies on the planet when you download our free SEO company vetting checklist.

Our ranking criteria are listed below, so you can see how our top 10 have earned their places. In the meantime, take a look at the SEO companies in New York City that can put your business on the map.

Top 10 Best New York City SEO Companies for 2020

  1. Main Street ROI (28 points)
  2. SEO Services New York (25 points)
  3. Mimvi SEO LLC (25 points)
  4. Ironpaper Marketing (24 points)
  5. Path Interactive (22 points)
  6. Sure Oak (22 points)
  7. Mindsaw (22 points)
  8. Top Notch Dezigns (21 points)
  9. Four Dots (21 points)
  10. HTML Pro (21 points)

1. Main Street ROI – Award-Wining New York SEO company

High domain authority and over 250 outstanding reviews ensure Main Street ROI pip competitors to the post when it comes to being crowned the best SEO company in New York City 2020. Based in Chelsea, the firm specializes in working with small businesses and delivering local SEO services.

If you’re a startup or a growing business based in NYC, it’s well worth taking a look at what Main Street ROI can offer. Active since 2010 and a verified Google Premier Partner, their mission is to ‘help small businesses thrive, regardless of their budgets’.

As well as providing search engine optimization this digital marketing agency, pay per click Google ads, Facebook ads, social media marketing, and web development. Main Street ROI has an educational element to its SEO strategy too. You can enroll in courses, read eBooks, view webinars, and take part in masterclasses if you want to learn more about using digital marketing to help your business succeed.

Committed to helping small businesses triumph, monthly SEO fees start at $500, although you can opt for a one-off SEO audit for $300. With custom strategies and budgets this New York SEO firm wants to make sure, businesses across all industries can find valuable guidance and support in search results with Main Street ROI.

2. SEO Services New York, NY

Founded in 2009, SEO Services New York has 113 SEO campaigns to its name and has attracted interest from Clutch, Agency Spotter, and TDA, amongst others. Having received an array of awards, it’s no surprise to see them securing the #2 spot in our rankings.

Despite having a relatively low number of do-follow links pointing towards the site, their stellar reviews and impressive total traffic figures ensure SEO Services New York remains one of the best SEO companies in New York City.

Delivering PPC, SEO, content marketing, and consultancy and training, you can outsource your digital marketing services to their in-house team or request that they share their expertise with your own staff. Ideal for businesses of any size, SEO Services New York is based in the City but works with local, national, and international brands.

3. Mimvi SEO LLC – Years of Experience to Boost Conversion Rates

Delivering ‘SEO That Works’, Mimvi SEO features highly in our rankings due to the combination of moderately high domain authority, a decent number of do-follow links, fast page speeds, excellent site security, and positive feedback from their clients.

Potential clients can benefit from an SEO audit, so it’s a great opportunity to gain feedback from their in-house team and decide whether their strategies are right for you. Guiding clients through website design, SEO, pay per click ad campaigns, and online reputation management, they offer a comprehensive range of services that can benefit any business.

With a heavy emphasis on local SEO, Mimvi SEO positions themselves as specialists within the NYC and Long Island regions. For brands based within these areas or businesses that want to target these geographical locations, Mimvi could be the ideal growth partner. If you are a business owner looking for an effective marketing strategy or web development, or e-commerce SEO campaign click the “contact us” link on their website.

4. Ironpaper Marketing – Online Presence in Organic Search Results

Specializing in SEO, Ironpaper Marketing is a full-service agency that can complement effective SEO with a range of other services. From content marketing and lead generation to web design and conversion optimization, you can access everything you need to grow your business under one roof.

Their in-house team of marketers, analysts, engineers, and writers focus on Analytics, Agility, and Action to secure results on behalf of clients. Finessing the customer’s journey by aligning sales and marketing strategies, a data-driven approach is behind every decision made and every action taken.

Founded by Jonathan Franchell in 2003, the team now consists of over 30 in-house specialists working from two locations: NYC and Charlotte. Having achieved a 3000% lead increase for a B2B company, a 716% quarter on quarter increase in qualified leads for a telecom management firm, and a 500% increase in sales for a non-profit organization, it’s clear Ironpaper Marketing offers impressive results across a range of sectors.

Clocking in with the highest domain authority in our top 10, a high rate of traffic, and a staggering number of do-follow links, they’ve certainly earned the right to be classed as one of the best SEO companies in New York City.

5. Path Interactive – Premier New York SEO Services

If you’re looking for an SEO company with credentials, Path Interactive will catch your eye. As well as being a Google Premier Partner, the firm is a Bing Ads Accredited Professional and a Facebook Marketing Partner, as well as being accredited with Salesforce, Marin Software, and Conductor.

Furthermore, members of their management team deliver industry-leading education via the New York University School of Continuing and Professional Studies. In addition to this, Path Interactive delivers corporate training programs in social media and SEO, so you can ensure your own in-house team shares their skills, talents, and expertise.

With so many strings to their bow, it’s easy to see why Path Interactive is recognized as one of the best SEO companies in New York City. As a full-service firm, they offer SEO; paid search; display and digital media; social media; creative strategy, design and development; analytics, and Amazon marketing services.

6. Sure Oak – SEO Expert Help & Organic Search Results

Also securing their place in the rankings with 22 points, Sure Oak positions themselves as ‘A New York SEO Agency for Bold Dreamers’. Located in the Flatiron District, Sure Oak offers a wide range of SEO services. From technical audits and advanced keyword research to competitor analysis, content optimization, and link building; everything you need to improve your Google rankings if offered in-house as part of their SEO package.

With case studies reporting 582% growth in organic traffic via link building and on-site optimization, page 1 rankings for 17 competitive terms for one client, and a 538% increase in organic traffic in just two months, new clients can look forward to the same level of service and comparable results.

However, you don’t have to become a fully paid-up customer to see what Sure Oak can offer. The feature free SEO tools on their website, so you can analyze your web pages, check your domain authority, and generate meta tags to gain more insight into your current rankings and what you need to do to improve them.

7. Mindsaw – Marketing Efforts for Your Brand Awareness 

Another agency that achieved 22 points in our unbiased rankings is Mindsaw. Committed to ‘Helping Your Business Grow’ Mindsaw fall somewhere between a bespoke SEO agency and a full-service firm. In addition to their top-level SEO services, you can rely on their in-house team for logo design, video marketing, website design, and social media marketing.

In addition to this, Mindsaw offers dedicated local SEO services and packages aimed at small businesses. If you want to grow your company or are targeting particular geographical locations, these specialisms could help you to achieve your goals in a relatively short amount of time.

In terms of our own rankings, Mindsaw earned its place with stellar on-site SEO, respectably high domain authority, and an array of outstanding client reviews. If you’re eager to see why so many clients rate them highly, they offer a free telephone consultation, so you can find out more without being put under any pressure.

8. Top Notch Dezigns – New York City-Based Marketing Agency

Taking a multi-channel approach to digital marketing, Top Notch Dezigns is a full-service agency that aims to optimize conversions and gain brand loyalty. Using SEO, social media marketing, email marketing, link building, user experience optimization, pay per click, and content marketing, their work is carefully monitored, measured, and analyzed to keep every business owner updated every step of the way.

Founded in 2004, the firm has over 15 years’ experience in the industry and has expanded its services to provide top quality digital marketing to a range of clients. Hailed as a Top Web Designer by Clutch in 2018 and receiving three awards from Design Rush in the same year, Top Notch Dezigns has also been a winning recipient as the Davey Awards.

Whether you’re looking for branding, app and web development, web design, or pure SEO, their range of services ensures they’re well-placed to provide the expertise, tools, and talent your business needs.

9. Four Dots – Search Engine Optimization in New York, NY

Receiving 21 points in our rankings, Four Dots specializes in helping small to medium-sized businesses attract wider audiences and increase their online exposure. With over 60 in-house specialists, the agency has content creators, strategists, and technical experts on hand to create effective campaigns on behalf of their clients.

Their SEO services include blogger outreach engagement, backlink analysis, and Google penalty removal. This is complemented by a range of additional services, including online reputation management, PPC ad management, website design, and content creation.

Offering free SEM tools and their very own Academy, Four Dots don’t just provide you with great results; they give you the knowledge, tools, and expertise you need to achieve them yourself.

10. HTML Pro – Web design and New York SEO Services

As HTML Pro slides into our top 10 also receiving 21 points, it’s clear just how much competition there is amongst the best SEO companies in New York City 2020. As the name suggests, HTML Pro is predominantly a web design and development agency, although they’ve broadened their specialties to include a range of other services.

In addition to SEO, they provide social media marketing, paid advertising, graphic design, app development, and a range of IT solutions. If you’re looking for an agency who can design, create, and maintain your website, they might be a good fit for you.

As well as being an accredited Google Partner, HTML Pro is an UpCity Certified Partner and Shopify Partner, so you can rely on their credentials when it comes to boosting your Google rankings and performance.
With dedicated services for small businesses and a range of on and off-page SEO tools at their disposal, HMTL Pro offers all the web, IT, and SEO solutions a company could need.

Scoring Criteria

To ensure our rankings are independent, unbiased, and verifiable, we use data that are available to the public to collate a score for each company. Assessing elements that have an impact on rankings, we look at six broad categories and give each company a score of 1-5 for each category.

The elements used within each category include:

  • Loading speeds
  • Domain authority
  • Number of Google reviews
  • Average Google review score
  • Site security
  • Whether the website is mobile-friendly
  • Total traffic to the site
  • Number of do-follow links pointing to the site

Once each element has been analyzed and every category is given a score, companies can achieve a possible total of 30 points. As you can see, our top SEO company in New York City soared to the top of our rankings with an impressive 28 out of 30 points.

Start sending inquiries today

If you’re looking for the best SEO companies in New York City, this list gives you a great place to start. In a digital era, finding the right partner to increase your online profile is essential. With so many companies claiming to deliver great results, it’s crucial to find an SEO agency that can do what it claims.

To find the best fit for your brand, take a look at what each company offers, review their case studies, and get in touch to determine which ones can offer your business the best results.

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Free SEO Training – Get more first page rankings and more traffic by following a simple step-by-step SEO process.



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