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7 Popular Link Tactics that Might Not Work

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7 Popular Link Tactics that Might Not Work


There are seven kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible.

1. Historical Data Link Trap

This a mistake that anyone can make. There is a patent from many years ago that is about taking note of changes to a web page, including inbound and outbound links, then making a determination of whether or not these are spammy or natural.

This patent is called, Information Retrieval Based on Historical Data.

Google has snapshots of the web, including snapshots of the state of the linking patterns. The most common and easily detectable mistake is adding a link to an existing web page.

This patent dates from 2003. Matt Cutts, the head of Google’s spam fighting department is listed in the patent as one of the authors. That’s a good sign that this patent has a strong anti-spam component.

Algorithm that Tracks Link Additions and Removals

Among the various things this patent covered, one of them was tracking changes of links on a web page.

  • How many links are added to a web page
  • How often links are added to a web page
  • How often links are removed from a web page.

This patent covers a wide variety of changes to links on a page and links to a web page.

Here’s a sample of the things this patent covers:

The method of claim 26, wherein the measure of freshness of a link associated with the document is based on at least one of a date of appearance of the link, a date of a change to the link, a date of appearance of anchor text associated with the link, a date of a change to anchor text associated with the link, a date of appearance of a linking document containing the link, or a date of a change to a linking document containing the link.

Link selling was a multi-million dollar business in those years. Around 2006 to 2007,  Google was able to identify which links were paid and began devaluing them.

I know this because an executive from a link selling businesses told me that many of the links they sold were increasingly no longer working.

There were multiple theories. In retrospect, something like the Historical Data Patent could be used to easily spot paid links. Google could simply keep an eye out for web pages that were adding and removing links.

One way Google could detect paid links or some poorly managed Private Blog Network (PBN) links, is to monitor the inbound/outbound link changes that are coming and going from pre-existing web pages.

Web pages change all the time. But there are some changes that are typical to spammy additions and subtractions to links. These are time based and also involves monitoring the anchor text.

Adding links to previously published articles in an attempt to influence Google may be one of the most common mistakes that backfire on link manipulators.

Typically the link may work for a few weeks to a few months. Then the links stop working and the site begins a slide in ranking.

2. EDU Discount Link Building

This is an example of a sketchy link building tactic. Offering something in return for a link is a paid link. Overstock.com was reported to be penalized by Google in 2011 for offering discounts to university students in exchange for links.

7 Popular Link Tactics that Might Not Work

Overstock.com apparently was offering universities discounts in exchange for links to their product pages. A university published a PDF document with discounts that was intended for students.

Unfortunately for Overstock.com the document apparently contained the text of the outreach with instructions for how to link to the Overstock.com product pages. The PDF doesn’t exist anymore but Archive.org has a snapshot of it here.

For some reason people are still recommending discount link building. As you can see from the link above, this tactic is burned, it’s bad news. Don’t do it.

3. Free Products and Samples

This is another variation of a paid link. Interesting thing about this tactic is that it can actually be illegal because it may violate FTC rules against publishing reviews that have been paid for with products, samples or other compensation.

The official guidelines are here: FTC – Guides Concerning the Use of Endorsements and Testimonials in Advertising

An easy to read FAQ about endorsements is here FTC’s Endorsement Guides: What People Are Asking

4. Content Marketing Links

This is not about guest posting. This is about a different form of content marketing.

Content marketing is a lot of things. A valid version focuses on publishing articles on one’s own site to establish the site as a thought leader and create a useful resource that generates good will and links.

Another version of content marketing is hiring a writer to publish an article on a third party website, with a link to the client from within the article.

These kinds of article links do not typically contain a disclosure that a payment was made to the writer for the article and the link. This is advertising.

When money or other consideration is exchanged for a link, that is considered an advertisement done for promotional purposes.

This may violate the FTC Guidelines cited above. A relevant section is here:

“Your spokesperson should disclose her connection when promoting your products outside of traditional advertising media (in other words, on programming that consumers won’t recognize as paid advertising). The same guidance also would apply to comments by the expert in her blog or on her website.”

And here is another example:

“I’m a blogger, and XYZ Resort Company is flying me to one of its destinations and putting me up for a few nights. If I write an article sharing my thoughts about the resort destination, how should I disclose the free travel?

Your disclosure could be just, “XYZ Resort paid for my trip” or “Thanks to XYZ Resort for the free trip.” It would also be accurate to describe your blog as “sponsored by XYZ Resort.””

The following rule is from the FTC’s .Com Disclosure guidelines. Here it states that an advertisement must have a conspicuous disclosure. If it is not possible to place that disclosure within the context of the advertisement then that context should not be used.

This may apply to the context of an article that is written on behalf of a client and published on the website of a third party.

For hypothetical example could be a major web host might contract with a content writer specializing in technical articles about WordPress, SEO, and so on.

That writer might also be placing links within the articles to their clients, unknown to the blog itself. That’s an advertisement on behalf of the writer’s client that is being placed on the web host’s blog.

The following FTC guideline states that if the advertisement cannot be disclosed ( as in a hidden arrangement), then that advertisement should not exist.

“If a disclosure is necessary to prevent an advertisement from being deceptive, unfair, or otherwise violative of a Commission rule, and it is not possible to make the disclosure clearly and conspicuously, then that ad should not be disseminated. This means that if a particular platform does not provide an opportunity to make clear and conspicuous disclosures, then that platform should not be used to disseminate advertisements that require disclosures”

5. Viral Link Campaigns

How Viral Link Campaigns Can Be Useful

Viral link campaigns can be useful. A viral link campaign can be useful if it is highly targeted to the demographic of people who would become purchasers and results in links from relevant web pages.

In my opinion, some of the value in viral link campaigns lie less in link creation and can be in awareness building. Building awareness for a company has value.

How Viral Link Campaigns Can Fail

However, the more general the campaign is, the less likely that it will result in relevant links. In that scenario, the value may not exist in the context of ranking, link building and SEO.

Creating a viral contest or other form of viral stunt to obtain links may often result in irrelevant inbound links. Google discounts irrelevant links.

The page and/or the immediate context of the link must have a meaningful relevance to the site being linked to. If the relevance of the link is for the topic of the viral campaign, then those links may help rank that site for that topic.

A friend shared with me the anecdote of a company that ran a campaign for their real estate company. The campaign was a contest to about the world’s worst real estate agent portrait photograph. For years afterwards the real estate site failed to rank for meaningful phrases but it did receive a lot of traffic for phrases like world’s worst real estate agent.

Now imagine bloggers and news organizations linking to a toy retailer website because the toy retailer created world’s biggest teddy bear. All the links have the context of World’s Biggest Teddy Bear. The landing page they’re linking to is the viral link page about the world’s biggest teddy bear.

That site will rank for world’s biggest teddy bear. But those thousands of links will not help that site rank for their important search queries because none of those links come from the context of a specific toy nor do they link to a specific toy. So how can that site rank for yo-yo’s when all their links are about world’s biggest teddy bear?

It won’t. They never do. I gave a presentation at an Internet marketing conference several years ago and one of the audience member was confused at why his wildly successful viral link campaign failed to increase rankings and sales. The above description is why irrelevant viral link campaigns fail in terms of creating lift in rankings and sales.

Don’t overlook the value of building awareness with a viral link campaign. Viral linking as a strategy can be useful. Just don’t expect an off topic viral campaign to result in a change in rankings.

Redirect Viral Links Page to Another Page

While we’re on the topic of viral links, this is a strategy that no longer works. This strategy dates back to the days of when Digg was popular. The scheme was to build a ton of viral (irrelevant) links to a viral link page. Then months later take the page down and do a permanent 301 redirect to the home page or to a product page.

This no longer works and hasn’t worked for many years. Google will not assign PageRank or relevancy signals through a redirect (or canonical) if there isn’t a one to one relevance between the two pages.

6. Host or Support a Philanthropic Event

In my opinion, it is very unlikely that a Philanthropic event will generate links from a meaningful context. This is similar to a viral link campaign. The best links are from a context that’s related to your topic to a page on your site that is about that topic. A one to one match.

This kind of link is convenient and expedient. That’s why some SEOs may recommend them. They’re easier to acquire than creating the situation that results in an actual high quality link.

It’s not really the kind of link that will move your rankings. I say this from personal experience with my own websites. I and others experimented with these around 14 years ago. This is nothing new. They simply do not move the dial on rankings.

And if that’s not good enough for you, here’s what Google’s John Mueller said about charity sponsorship links in a Webmaster Hangout:

“…if with your website you’re sponsoring… different clubs and sites where it looks like the primary intent is to get a link there, then that’s something the web spam team might take action on.

…So I’d try to take a look at the bigger picture there and think uwhether or not this is really something that you’re doing systematically; like going out and sponsoring other sites or products with the intent of getting a link or if this is something that’s essentially just a natural part of the web.”

7. Scholarship Links

PageRank and link ranking algorithms look at how the web interconnects. Google builds a map of the Internet then likely creates what’s called a Reduced Link Graph, consisting of mostly non-spam links and pages. Then as part of the ranking analysis it organizes the web into neighborhoods by topic.

Now think about it. Is there a valid topical relationship between a scholarship page and a site about Best Mattresses or about web hosting? No. In a normal map of the web, a page about scholarships has zero relevance to a website about web hosting and most any other niche.

The definition of expedient is, “convenient and practical although possibly improper…” Scholarship links are an expedient solution to a difficult problem. What makes it improper is that the link generated from such a transaction (it’s a paid link after all) is not relevant. So it’s not going to move your rankings.

An SEO may say that a link from a .edu will help increase the domain authority of a page and make it look trusted. Well, that’s wrong in three different ways.

1. No such thing as domain authority.

2. No such thing as a trust metric in use by Google.
(John Mueller responding to the suggestion that a site had acquired “long term trust” said, “I don’t know that we’d call it trust or anything crazy like that.”

3. Dot EDU links are not special because of their domain.

Takeaway

Being fashionable is about going along with the current trends. Like fashion, link building has many trends, sometimes driven by a lack of understanding of how links work.

When it comes to link building, it’s good to understand the history behind certain tactics. It’s also useful to understand how search engines use links. Knowledge will help keep you from making avoidable mistakes. 

Don’t let anyone tell you that knowing about patents or research is useless. Knowledge is useful. Understanding how search engines treat links can save you from needlessly tanking a website’s rankings.

There are so many ways that a link building strategy can go wrong. These are, in my opinion, a few of the ways that a link could end up not counting or helping a site rank well.

Images by Shutterstock, Modified by Author

 

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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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