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5 Ways You Can Really Steal Organic Clicks from Industry Giants

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The giants of fairy-tales have three things going for them: strength, resources, and infamy.

In a similar way, our industry giants often dominate the searches due to the strength of their team, the resources of a large budget, and their brand fame.

A household name, a large team of experts, and a budget to rival the plunder of a fantasy kingdom, isn’t a luxury we all have as search marketers.

So how do you stand out from the crowd in a marketplace dominated by industry giants with resources out of your reach?

We are going to explore ways to win organic clicks and conversions away from the big, established players in your space while working with budgets a fraction of theirs.

In just five steps, I’m going to show you how you can prepare your website to bring down the giants.

1. Look for Their Weaknesses

The first step in competing against the dominant brands is assessing where they have weaknesses.

Content Gap Analysis

Start with a content audit. Using a tool like Ahrefs, you get an understanding of what keywords you are ranking for, which they are not.

In Ahrefs you can enter your domain and a couple of the sites of competitors who are also in the top 5 organic search results into the “Content Gap” feature and compare it with the number one player in your industry.

This will show you which keywords you and your competitors are ranking for which the giant is not. This gives you an idea of where your competitive edge is.

For example, I have chosen the industry “wooden sheds” and entered two websites and the brand I am keen on improving.

If the giant I’m wishing to take down is Homebase, a large home improvement and gardening store here in the UK, then I can see that the keywords they are not ranking for, but some or all of the smaller brands are.

This gives me an idea that I can compete more easily for terms such as “potting shed” and “playhouses”, both with a high monthly search volume but not something the giant is currently targeting.

Screenshot from Ahrefs Content Gap report

Screenshot from Ahrefs’ “Content Gap” report

Content Format Gaps

The other aspect you should be looking at in your content gap analysis is the formats of content that are not being utilized by your heavyweight competitor.

Whatever your industry there is always the scope to go outside of the standard “text on a page” template for your site.

Diagrams, videos, and audio files all increase the ways your website can be found through search. You can easily use a crawler to search the code of a site for the indicators that it is using formats such as PDFs and even videos.

For more detail on how to use a web crawler and custom extraction to identify types of content on a page, such as YouTube iframes, take a look at Screaming Frog’s guide to web scraping and data extraction.

Once you have an idea of what content your competitors are not using you can start to take advantage of that gap.

For instance, producing video guides to explain how to set up the technical products you are both selling, or the audio explanation of complicated medical topics could give you that edge in usability and conversion.

Make a Display of Strength

Improving how your content is displayed in the search results can be an easy shot to take against a behemoth competitor.

Oftentimes, due to the sheer volume of products or pages on a site, they rely on templated page titles and descriptions rather than having the time or facility to craft them all by hand. Use that to your advantage.

Writing a compelling meta description to encourage click-through might seem like a fundamental of SEO.

Up against the likes of Amazon, however, whose inventory is in the millions, it can cause you to get the click even if you aren’t out-ranking them.

Mark up Your Unique Content

The best way to maximize the effectiveness of the content types you are utilizing that your competitors aren’t, is by using schema markup.

This will enable some search engines to pull through this information and display it in the SERPs in a more appealing way than a standard search result.

For example, if you choose to use videos on your site you can mark them up in such a way that Google can use them to populate the video carousel, a spot in the SERPs that is reserved purely for videos.

Even if your giant has great written copy that answers a user’s question it will not be able to outrank the video you created that visually answers their query.

Aim for Featured Snippets

The holy grail of search results, the featured snippet, evens the playing field when it comes to search rankings.

No matter if your site is not ranking in first position for a search query, you are still eligible to appear in the “position 0” placement if your content best answers the user’s search.

Studying the search results related to your industry can allow you to see when featured snippets are appearing and what is the content currently populating this area.

Google’s John Mueller has shared some details on how to rank for featured snippets.

Use Your Other Resources

If you are lucky enough to have access to paid search accounts for your brand then make sure you are using the data gathered from them. Analyze the converting terms that are relevant to the campaign you are running.

Larger brands may well find their teams working in silos, or even outsourcing elements of their campaigns to different agencies which means the cross-channel insight is harder to come by. Use this to your advantage.

2. Be Quick & Nimble

Juggernauts are intimidating, but they are also slow. The benefit of a small company or agency is the speed in which you can pivot.

If a campaign is not effective, getting sign-off to learn from it and try something new is not as much of a bureaucracy-laced endeavor as with a large brand.

Quick to React to New Opportunities

Many enterprise businesses have several layers of authorization required to make the smallest change.

Being able to adapt quickly to a change in the market or capitalize on a new audience gives your SEO team the edge.

Keeping an eye on what is performing well on social media can help you to ride the wave of an emerging trend.

This kind of adaptation is often out of reach for larger brands who are beholden to strict marketing and content plans that cannot be deviated from easily.

Through your understanding of market trends and the ability to move swiftly, you can create content for digital PR purposes a lot quicker than a team that is on a strict content plan.

Make Changes Swiftly

An extensive development queue is frequently a barrier to getting changes implemented to a website quickly.

Often, there are other priority tasks your in-house or agency developers are focusing their time on. Multiply this delay by ten for an enterprise site.

Being able to talk to your developers and ask them about priorities is a huge benefit that comes from working in a smaller company.

You may still be outsourcing your development work, but chances are you have a direct dial to a member of their development team or your account manager rather than having to submit a request and escalate it through slower, more official channels.

Make sure you take advantage of this closer working relationship by:

  • Discussing your needs with your development team.
  • Educating them on the importance of SEO, if it’s an area they are not familiar with.

3. Identify Your Secret Weapon

Your secret weapon against strong competitors is likely going to come out of your ability to focus your time and efforts where they cannot.

Stay Local

In some instances, this could be within a local community.

If your business serves people from a physical location, you are far better placed to rank for queries with a local intent than a purely ecommerce site.

If your large competitors also have brick-and-mortar stores but not in a location near yours, then your niche will be your local area.

Your small business that is in the heart of a community will be able to gain relevant local links from charities, sports clubs and community events in that area far easier than a large multinational corporation.

If you have a handful of shops across a small area, you are more likely to be able to spend time building relationships with local contacts than a centralized SEO team for a company that has hundreds of locations to cover.

Highlight Skills & Expertise

Another great way of differentiating your client or your company from larger competitors is by using its staff to build authority for your site.

The chances of the CEO of a company that has 100 employees being open to working with you to secure local media coverage is higher than one who is overseeing a 10,000-strong company and not even resident in the country you are optimizing the site for.

Expertise within the brand you are trying to promote will be more accessible within a smaller organization than it would be within a massive one.

Get to know the experts within your brand and start looking for opportunities for them to contribute to digital PR efforts.

Data that has been produced through their research or their expert opinion on a topical subject will go far in promoting the website as a source of authoritative information within the industry.

Keep the Battle Small

One of the key points to remember in taking on a giant is that you are only going to be able to beat them in certain conditions.

For example, you have no hope (or need) to beat Amazon in the SERPs for “cheap pillow cases” if you are a retailer of luxury perfume.

It is key to look at the few pages within their site which are actually competing against your website and identify how you can outrank those.

It may be that you can earn better, more relevant links to your product pages than your big competitor can purely because they have more products so their team’s time will be spread more thinly than yours.

Be Bold

One weakness larger brands have is very tight brand guidelines and sign-off procedures that stop innovation from occurring.

As a smaller brand, you have the opportunity to be bolder in your marketing.

Whether this takes the form of irreverent calls to action in your meta descriptions or taking a swipe at the competitor through a comparison article, you have the option to make an impact where a larger brand is wrapped in red-tape.

4. Develop Your Battle Plan

The key to winning any fight in the SERPs is having a great strategy.

In the case of fighting industry giants, it is imperative that you are developing a battle plan that capitalizes on their weaknesses we’ve already discussed.

Add the Value They Can’t

In many cases, this includes answering the queries they are not. This will likely be long-tail searches that require in-depth research.

A great source of material to start your long-tail strategy off is user forums.

Subreddits can be a gold mine of information on the sorts of questions users want answers to but cannot find an answer to online.

Through sites like this, Quora and Answer The Public, it’s possible to build up a picture of what your target audience is interested in but don’t necessarily have access to.

Use this to create content that engages your target audience in a way that your competitors aren’t.

Bring the Fight to Your Battlefield

It might be that the players dominating the industry on Google are not as hot in other search engines, or indeed, are neglecting other channels altogether.

A key question to ask is, are you ranking in the right search engines?

For instance, it may be that due to their lack of video content that you identified through your content gap analysis they are not visible on YouTube at all.

Is this a channel that you can exploit further? Don’t fall into the trap of only fighting them on one front.

Consider more industry-specific search engines, like TripAdvisor, is this a more level playing field for you to thrive in?

By looking outside of your primary search engine you can open up another line of attack that might not be where their efforts are focused.

5. If You Can’t Beat Them, Join Them

Another option is that if your industry behemoth is actually a marketplace or reseller, like Amazon, it may be a good move for your brand to start selling through them.

This sort of decision is usually outside the purview of a digital marketer, especially if you are working within an agency, rather than in-house.

However, it may be within your remit to make recommendations and use the data you are gathering as part of your reports to

For brands that aren’t ecommerce, another option is to piggyback off the success of your industry competitor and look at partnering with them.

Can you write for their blog so you are getting traffic through referrals from their site and raising your profile with their audience?

For instance, sites in the UK targeting medical information terms such as “eczema treatment” will likely find themselves outranked by the National Health Service (NHS). However, this site does link out to reputable, authoritative websites that may give more specialized advice than they do.

If you stop looking at links as only being there to boost your backlink profile and see them as avenues to raise your profile with your audience, then you could find traffic and engagement rising drastically.

Conclusion

It isn’t impossible to steal organic traffic from the big players in your industry. It’s just daunting.

Put together a robust plan of attack and you should be able to start chipping away at their organic traffic and building up your own.

Soon, you might find you start to level out in size.

More Resources:


Image Credits

All screenshots taken by author, August 2019



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Top 10 Tools to facilitate web development

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30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.



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Why behavior analysis is important online business

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30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.



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Top 15 Chrome extensions for social media marketers

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30-second summary:

  • When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
  • As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
  • Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
  • These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.

This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!

As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.

In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.

You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.

Chrome Productivity Extensions

1. StayFocused: App block & website block google chrome extension

Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.

Pricing:

Free

2. Momentum: Personal dashboard new tab chrome extension

Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.

Pricing

$3.33/month

Research and tracking extensions

3. Diigo Web Collector: Highlighter and bookmarker for chrome

Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.

Pricing:

Free

4. Google Analytics URL Builder: Online UTM tracking

This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.

Pricing:

Free

5. Ghostery: Makes web cleaner, faster, and safer

Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.

Pricing

$11.99 USD /month/user*

6. SpyFu: SEO and PPC tools for professionals

Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.

Pricing

$33/month

Content creation and implementation

7. Canva: Design is all around us

How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.

Pricing

Free

8. Figure it Out: Solve your time zone pain

A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.

Pricing

Free and paid ($3/month)

9. WhatFont: Identify fonts on web pages

We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.

That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.

Pricing

Free

10. Unsplash Instant: Beautiful photos in your new tab

For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.

Pricing

Free

11. Colorzilla: Advanced colorful goodies

Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.

Pricing

Free

12. Sniply: Drive conversion through content

Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.

Pricing

$29/month

Digital marketing extensions

13. IFTTT for Marketing and social media automation

IFTTT free digital marketing extension syncs multiple apps and automates them, thus saving a lot of time and effort. In simple terms, you could post a pic on a dozen different platforms all at once.

Pricing

Free

14. Buffer: Share content easily

With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.

Pricing

$85/mo

15. LastPass: Free password manager

By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.

Pricing

Free

Let’s sum it up

Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.

Note: Details like pricing are subject to change as per the respective tool provider.

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.



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