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Video Marketing

13 Video Trends We’re Super Excited About for 2019



Ah, 2018 — “The Year of Video.” Here at Wistia, every year is the year of video, but that should (hopefully) come as no surprise! In all seriousness, we’ve seen a huge uptick in the adoption of video by marketers and salespeople alike this year, and we couldn’t be more excited about it. Better yet, there’s been an explosion of creativity in the business video world as of late, and we’re chomping at the bit to see what happens next!

That’s why we thought it would be fun to look deep into our metaphorical crystal ball at the emerging trends in video we think are sure to dominate the scene in 2019. So, get that space suit out of your closet, ’cause we’re about to blast into the future!


You can find these casual little darlings on social media, in formats like Instagram Stories, Snapchat, or even in tweet threads. These bite-sized videos, produced on the fly and delivered incrementally, keep viewers hooked and help start conversations in real time.

Spontaneous stories are great for drumming up hype around a product (especially e-commerce items that are new to the market) or breaking down educational topics related to your brand.

Parks Project uses Instagram Stories to share updates on volunteer and fundraising efforts in short videos and slides. These short and sweet videos make it easy for Parks Project’s current and future customers to watch the company’s mission in action. We think that in-the-moment content will become more and more prominent as mobile video becomes the norm, so start warming up those thumbs!

As video becomes more and more popular, marketers will need to master video accessibility. In fact, captioning and auto-describing video is required by law for many businesses. We’re jazzed about this trend not only because it’s one step toward making videos inclusive to all, but also because better captioning means meeting your audience’s needs where ever they are.

Take a look at how built-in captions make these support videos from SeatGeek more informative right from the start!


Captions also make your video content easier for Google to crawl, which can help with video SEO — big win for 2019!

First-person storytelling is one of the most effective ways to communicate a message, so it pairs well with the most emotional medium out there — video! A video of someone talking directly into the camera is extremely captivating (and also super easy to create), which is why we think this will be a big trend for marketers and salespeople in 2019.

“First-person storytelling is one of the most effective ways to communicate a message, so it pairs well with the most emotional medium out there — video!”

We’re looking forward to more employees getting out from behind their desks (or heck, even staying seated!) and in front of the camera to share their expertise. Take this video from Buffer’s Brian Petters, for instance. In it, he talks straight into the camera about a day in the life of a social media manager. He uses a few visual props to bolster his points, but he’s mostly just talking about topics he knows well!

This type of thought leadership content is easy to digest and learn from. We think everyone could benefit from creating and watching more of these types of videos.

Ever since Reddit popularized the “Ask Me Anything” format, online Q&As have brought people together to geek out on topics they care about. A candid Q&A helps people get to know industry experts and CEOs better, while allowing the featured speaker to answer burning questions all in one place.

Enter the era of the coveted livestream. Video Q&As can be done on any number of platforms, including Twitch, Periscope, Facebook Live, Instagram Live, Crowdcast, and more! We recently held a Q&A here at Wistia after launching our first-ever video series, One, Ten, One Hundred. This 50-minute session allowed for real-time engagement with viewers, and the series’ creators, Chris and Dan, were able to answer all questions right on the spot.

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Here’s a still from our recent in-depth Q&A.

We think marketers will start doing more livestreams to help give their projects more legs. A recorded livestream will stay relevant for days, weeks, or even months after the initial Q&A. Plus, you can reuse a livestream as a resource on your website, or continue to share it on social media, introducing the session to new audiences as you go along!

Why only create one asset when you can make two at the same time? In 2018, tons of individuals, brands, and media companies dove into podcasting. In 2019, we’re looking forward to more podcast videos. A video of a podcast helps viewers get to know the hosts and guests even better. When done at a business, it can offer exposure and insight into your company culture and lets your employees shine.

Drift releases videos of their “Seeking Wisdom” podcast on the company’s YouTube channel. The video version shows behind-the-scenes action, facial expressions, and reactions that you don’t get in the audio version.


There’s more than one way to make your podcast interactive. For instance, the hosts of the popular Hello Internet show make stop-motion animated videos to accompany each podcast. We’re excited to see where podcasts go next and believe that their partnership with video will continue to help them grow along the way!

Here at Wistia, we’re big fans of a more personal sales experience. Creating a 1:1 video is a quick way to check in with customers or leads and make sure your message gets heard. After all, watching a video is more engaging than reading through a whitepaper, slideshow, or lengthy email, and viewers retain more information this way, too.

“Creating a 1:1 video is a quick way to check in with customers or leads and make sure your message gets heard.”

Nextep, a human reources software service, has transformed their sales process by using personalized, 1:1 videos. Check it out!

With tons of mobile editing apps and tools like our very own free webcam and screen-recording tool, Soapbox, it’s easier than ever to make a video on your own. We think we’ll see a lot more sales teams using video in their outreach next year to build stronger relationships (and close more deals). Here’s to a super successful 2019!

Conferences are a blast because they gather like-minded people with great ideas in one place. Virtual conferences do the same thing, but with a global online community. We’re excited to see more companies bring people together with online conferences and presentations in 2019.

We held our first virtual conference this year, CouchCon, after we ended our annual “in-person” conference, WistiaFest.

We shared talks from thirteen speakers who presented on all aspects of video marketing, from conversion rate optimization, to lead nurturing, to social media strategy. People watched from all over the world, and the responses were super positive! Hosting a virtual conference by creating video presentations can easily help you expand your brand’s reach. Plus, you can collect leads when asking viewers to sign up for the exclusive content. It’s a win-win for all!


In 2017, the number of mobile video views surpassed desktop. It might not feel all that surprising considering how much time we spend on our phones, but that’s still a pretty staggering stat! With more and more people watching content on narrow, vertical screens, square and portrait oriented videos are on the rise. This trend is so exciting because it brings on a whole new set of creative challenges and possibilities!

“With more and more people watching content on narrow, vertical screens, square and portrait oriented videos are on the rise.”

Mobile marketing gives us the chance to connect with people on a more casual, intimate level. Since we use our phones to connect with friends and family, brands will start to consider that more heavily when it comes to the way they approach their customers.

Video and email are the perfect pair — like PB&J, salt and pepper, green eggs and ham — you get the gist. Everyone reads emails, but with tons of emails pouring into your inbox throughout the day, a video can help marketers stand out amongst the crowd. Putting “Video” in your subject line can lead to higher open rates, and video thumbnails will lead to more clicks than plain links!

Plus, using video gives you the chance to add some personality to your sales and marketing emails. At Sahouri, employees add a video to their signature, so it’s easy for clients to put faces to names.


We think this trend will continue to gain traction in 2019, as more and more people start to see success when including video in their email communication.

We’re all about sharing ungated content here at Wistia — it’s a great awareness tool for the top of the funnel. However, if you’ve spent a few years building up a captive audience, you might want to consider gating or charging for some of your educational content. Doing so can help you easily measure exactly how your marketing efforts are impacting revenue, and will also help you come up with new ideas for valuable content!

Minimalist Baker, a food blogging site, leveraged their existing social media audience to create a paid video series called Food Video School. Give it a looksie!

Creating a course will not only provide a valuable resource to customers, but it also becomes an opportunity for different creators to partner together. We love this idea and hope to see more of it in 2019!

Marketing involves so much testing and tinkering, it’s easy to feel like you’re just not doing it right. We think that behind-the-scenes videos about how people actually build and grow their businesses (showcasing both successes and failures) are the next step for businesses big and small.

We’ve always believed that being transparent about what we’ve learned over the years here at Wistia is one of the best ways to teach our audience and help them grow. We think that businesses will start being more transparent with their decision-making process, will share more about what’s worked for them, and what hasn’t, and we think they’ll communicate that message with video.

“We think that businesses will start being more transparent with their decision-making process and that they’ll communicate that message with video.”

savage and brendan smiling LESS SHARP
There they are! That’s Chris and Brendan.

We recently just shared the story behind why our cofounders decided to take on $17M in debt in order to grow our own way. Since video is such an authentic and personal medium, we incorporated both an intro video and a Q&A within the post for the most context. Video is the perfect delivery tool for communication. Start making your own list of marketing and sales tactics that worked (or didn’t) for you this year, and get ready to share ’em next year!

As more and more teams go remote, collaboration via video will start to become the norm. Recordings of video chats and screenshares are a great way to share knowledge in your team or even give the rest of the world an inside look at your process.

A great example of this is the New York Times’ series on pop music production in 2018. Their video on “The Middle” shows a series of interviews and songwriting sessions conducted over FaceTime — super cool.

Recording your conversations or presentations makes it easy to go back and review what was said, and pass on learnings at scale. The internal and external potential for this medium is endless!

We’re probably most excited about video marketers taking big creative risks in 2019. This includes long-form series where brands and artists work together to dive deeply into relevant and interesting topics for a wide audience.

This was our goal with creating One, Ten, One Hundred, a series that aimed to uncover how money can actually impact creativity.

Other companies are starting to bet big on video series, too. ProfitWell compares the pricing strategies of major consumer brands on Pricing Page Teardown. Intercom made a series of documentaries about Inside Intercom, their world tour of conferences. Making a high-quality video series gives marketers a chance to slow down, explore big questions, chase their passions, and say something meaningful about the work they do. We can’t wait to see what brands do with this concept!

“Making a high-quality video series gives marketers a chance to slow down, explore big questions, chase their passions, and say something meaningful about the work they do.”


We’re most excited that there’s going to be more video, everywhere. If video trends continue to follow their current trajectories, there will be a record amount of video watched in 2019. In this brave new world, anything is possible, and we know marketers and salespeple are going to step up to the plate. So, go forth, make amazing videos, and be sure to share your creations with us!

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Video Marketing

4 Businesses That Grew Through the Power of Creativity



When most businesses decide to scale, they usually channel all of their thoughts and energy on meeting the end result: growing their company by X percent. But, ironically, focusing on the results doesn’t always mean you’ll get them.

In a live interview at Goldman Sachs’ Technology and Internet Conference in 2015, Tim Cook, Apple’s CEO, was asked to name some of Apple’s most significant accomplishments from the past year. Famously, he responded, “We’re not focused on the numbers. We’re focused on the things that produce the numbers.”

In essence, Cook was saying that focusing on the process rather than the results is the key to success. After all, to thrive in a world brimming with infinite options, you need to create a product or service worth purchasing — and not just purchasable.

Building something that can cut through the noise requires extraordinary creativity. To inspire your company’s creative process, we explore four companies that have leaned heavily on creativity to fuel their growth. Read on to get your own creative juices flowing.

When Nick Gray was asked to go on a date to the Metropolitan Museum of Art in New York City, he was a little disappointed. The Met was where you went when your parents were in town, not when you were going on a romantic date. But Nick liked the woman he was seeing. So, he accepted her invitation.

To his surprise, Nick and his date didn’t aimlessly meander through every exhibit that caught their eye. Instead, Nick’s date gave him a captivating tour of different art, sculptures, and artifacts. Enamored by the Met’s vast collection of humanity’s history, Nick realized just how special the museum actually was.

Nick became obsessed with the Met, visiting it all the time, voraciously researching exhibits that piqued his interest, and eventually giving his own tours to friends. His tours got so popular that he realized he could turn them into his own business. He called it Museum Hack.

Museum Hack’s mission is to shatter the common belief that museums are boring — just as the date at the Met had done for Nick. Leading themed tours, such as the one based on Game of Thrones, through some of the country’s top museums, Museum Hack takes customers on focused, energetic journeys that are chock-full of stories, games, and, most importantly, fun.

“Museum Hack’s mission is to shatter the common belief that museums are boring …”

Museum Hack knows that their guides can make or break tours, so the company hires expert storytellers who train for three months before leading a single tour. They also dig up the juiciest stories about historical figures, art, and artifacts that you’d never see on a museum plaque, ensuring that they entertain just as much as they educate.

Convincing the public that museums are the most remarkable institutions on earth is a tall order. But Museum Hack has done just that — and then some. Their tours have garnered over 5,400 five-star reviews on TripAdvisor, generated $2.8 million in revenue in 2018, and grown their business by 107% in the past three years.

One of the least appealing parts of marketing? Sourcing stock photos. Not only are most stock images cheesy, but they can also be costly. Fortunately, Mikael Cho, the former CEO of Crew, an online marketplace for creatives, harbored this same disdain for cheesy, expensive stock photos.

Back in 2013, Crew had only three months of cash left. No venture capitalists were biting either, so Cho tried to attract some attention by building a Tumblr website that offered free, professional-grade photos. His target market could probably use them.

Four hours and $19 later, Unsplash was born. And after posting Unsplash on Hacker News, Cho’s side project rocketed to the top of the discussion board and attracted 50,000 visitors in one day. Within a month, Unsplash had 20,000 email subscribers and even referred some customers over to Crew.

Four months later, Unsplash helped Crew double their revenue, which enabled them to secure $10.6 million in funding. Unsplash had officially saved Crew.

Soon after, tech media outlets, like The Verge, Next Web, Fast Company, TechCrunch, and Forbes, ate the story up. Forbes even started using Unsplash’s photos and linked back to their website. Two years later, Unsplash became Crew’s top referral source.

The story of Unsplash is compelling proof that focusing on creativity can pluck you out of even the deepest financial abyss. By focusing on the artistic side of photography — not necessarily the business side — and the customer experience, Unsplash attracted a steady stream of users and publicity. This focus persuaded the best freelance photographers to publish photos on their website to market their art and, in turn, continually enhance Unsplash’s library of images.

“By focusing on the artistic side of photography — not necessarily the business side — and the customer experience, Unsplash attracted a steady stream of users and publicity.”

Since then, Crew spun off Unsplash as its own stand-alone company. The Tumblr website that initially offered ten free photos every ten days now boasts a network of 110,000 contributing photographers and a library of 1 million images that have been downloaded over 1 billion times.

What’s arguably even more impressive is that Cho sold Crew to Dribbble in 2017 and raised $7.25 million in funding for Unsplash. Not only did Unsplash save and spark Crew’s growth, but they also built themselves into something any entrepreneur would be proud of.

In 2008, Jack Conte and his wife, Nataly Dawn, started a band called Pomplamoose. But, unlike most new bands, they didn’t want to build their presence through live gigs; they wanted to build it online.

For the next five years, Pomplamoose created and posted original songs, experimental covers, and clever mash-ups on YouTube, attracting over 150,000 subscribers. Some of their videos even went viral and boasted millions of views. But the exhilarating high Conte felt watching the band’s loyal fan base grow would always crash when he checked their YouTube revenue each month. At most, they would make a few hundred dollars.

Fed up with the internet’s self-centered monetization model and the lack of respect and financial security artists received, Conte teamed up with entrepreneur Sam Yan to launch Patreon, a platform for artists to offer monthly subscriptions to their content and generate a reliable stream of income.

From podcasters to musicians to comedians, artists of all stripes can effectively monetize their creativity on Patreon, taking home an average of 90% of their subscription revenue. Conte and Yan specifically designed their business model this way because they wanted Patreon’s success to depend on their artists’ success. In other words, creativity is the only thing that can fuel their growth. And it’s working.

Today, Patreon has over 100,000 artists creating content on their platform and over 3 million patrons supporting them. Patreon is also expected to process $500 million in payments and generates $50 million in revenue in 2019 and has raised over $165 million in venture capital.

During the first half of the decade, most podcasts were cliché, talking-head interviews with little personality or flair. Most people listened to them to educate themselves on a specific topic — not necessarily to entertain themselves. But that all changed once Sarah Koenig’s iconic podcast, Serial), launched in 2014.

Serial was one of the first narrative-driven podcasts ever released, and it captured the imagination of the entire world, reaching 5 million downloads faster than any other podcast in history.

After binge-listening to Serial and witnessing everybody squabble over Adnan Syed’s innocence, Steve Pratt, the co-founder of Pacific Content, realized he could help businesses make the same mark in the working world.

Serial raised people’s podcasts expectations, but many brands didn’t have the expertise or resources to craft shows of that caliber. This market gap inspired Pratt to launch Pacific Content, a production agency that makes original podcasts with brands. He became an early adopter of narrative-driven podcasts and partnered with some of the world’s biggest brands, including Facebook, Slack, and T-Brand Studio, to craft shows that rival top podcasts like This American Life and even the agency’s own inspiration — Serial.

Blazing the trail for brands to tell stories through podcasts and winning numerous awards for their work, Pacific Content was acquired by Rogers Media, one of the largest and most influential Canadian media companies, in 2019.

To thrive in a world of infinite choice, building a product or service that can cut through the noise is crucial — but trying to manufacture the results won’t get you anywhere. Instead, focus on the process and channel your creativity, just like these four companies did.

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Video Marketing

2020 Video Trends & Usage: Consumption is up 120% During COVID-19



The COVID-19 pandemic has completely shifted the way the world works — including how businesses function and how employees do their jobs. Here at Wistia, we immediately noticed an uptick in content creation and video engagement this March when the pandemic began to sweep the nation.

Now, several months into this “new normal,” we’re ready to pull back the curtain and share some data and trends from our platform in true Wistia fashion. After all, we do have a track record of being super transparent with our business decisions, successes, and even the occasional flop.

Below, we’ve outlined the top three trends related to video engagement that we’ve seen during the pandemic and tips for how to use this information to implement a more strategic video plan this year. All data referenced is compared to Wistia data pulled from the prior year, 2019. Let’s dive in!

Video consumption is more ubiquitous than ever — and our data clearly supports this trend.

Before March of 2020, Wistia saw an 18% increase in hours watched per week from 2019 to 2020. Hours watched represents the average number of hours of video content consumed per week across all of our customers.

We started 2019 with an average of 2.2M hours watched per week. This increased to an average of 2.6M hours at the beginning of 2020.

Since early March of 2020, we’ve seen a year over year increase of 120%. The average weekly hours watched increased drastically from 2.6M to 4.6M — peaking at 5.7M during the week of April 27th.

This increase means that people are watching more video content on our platform than ever before.

Additionally, before March of 2020, Wistia saw a 31% increase in weekly video plays from 2019 to 2020. This represents the number of times a video was played in a given week.

The number of average weekly video plays was 1.6M at the beginning of 2019, which increased to 2.1M at the beginning of 2020.

Since early March, that number has increased by 65% compared to the same time last year. This means that viewers are actively engaging with video content at a much higher rate than they were before the pandemic.

This increase in engagement has created a huge opportunity for SMBs to connect with consumers through well-marketed content. How can you engage your audience with video? From video voicemails for personalized sales outreach to teaser videos on social media — the options are only limited to your imagination. If you’re looking for where to get started, check out these 15 business video examples for inspiration.

Many organizations and industries have pivoted to relying heavily on video for communication and other essential business functions, which has leveled the playing field for SMBs.

Quarantine and work-from-home mandates have forced marketers and non-marketers alike to become creators and embrace constraints to produce great work — and many have realized that you don’t need a professional set up to produce high-quality video and audio content. Just look at Saturday Night Live — a highly planned and produced comedy show that pivoted to creating the entire weekly show from home.

Businesses have embraced these challenges with video content from home, conveying a level of authenticity that’s been quite welcomed. This trend of making video more accessible has led to an increase in the total volume of video uploaded to Wistia.

Before March of 2020, Wistia saw a 42% increase in weekly video uploads from 2019 to 2020. This number averaged 121K at the beginning of 2019 and increased to 172K at the beginning of 2020.

Since early March, the year over year increase has jumped to 120%. We’re now seeing an average of 280K videos uploaded to Wistia each week.

If you’ve been considering dipping your toes into the video waters, there’s no time like the present. Check out our free Beginner’s Guide to Video Production series to get started.

Small business leaders are some of the savviest and most resourceful leaders out there. When an opportunity comes knocking, they answer the door.

Before March of 2020, Wistia saw a 17% increase in weekly account creations from 2019 to 2020. This number averaged 2.9K at the beginning of 2019 and increased to 3.4K at the beginning of 2020.

Since early March, the year over year increase has jumped to 85%. We’re now seeing an average of 5K Wistia accounts created each week.

When signing up for Wistia’s services, a majority of small business leaders have noted they have more of a need to store and share videos since the pandemic began. These types of customers tend to be starting their video marketing program from scratch, recognizing that every business moving forward will have some aspect of digital engagement.

For example, SMBs can now host well-produced virtual events that are much more affordable and easy to execute compared to a live, in-person event. From small-scale webinars to large-scale conferences, we’ve seen the full spectrum of virtual events.

In addition to events, many companies are getting creative with how they reach their audiences. We’ve seen an uptick in sales teams using video as an outreach and communications tool versus in-person meetings. We’ve also seen creators of all kinds — school teachers, exercise instructors, entertainers, and more adopt a video-first strategy.

Creativity doesn’t stop just because marketers are working from home. As we create a new future, brands are in a position to reach their audiences in new and authentic ways.

Our data confirms that marketers are working harder than ever to create content that is appealing to their consumers–meeting them where they are through well-executed video content.

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Video Marketing

How to Promote Your Podcast With Email



When it comes to growing an audience for your brand’s new podcast, tapping into your email and marketing experience is the best place to start. If you’re building a new list from scratch, you can grow your email subscriber list by utilizing your existing marketing channels to spread the word.

On the other hand, if you already have an existing database of people who love the content you create, you can hit existing relevant lists while also growing a dedicated inventory for your show!

In this post, we’ll share how you can leverage your audiences differently and give you best practices for promoting your podcast via email. Let’s start getting your podcast in front of the right folks!

Your show’s subscribers are the folks you’ll email regularly about teasers, new episode releases, exclusive content, and more. These people are highly qualified because they have opted-in to receive news about your show! We’ll cover how you can grow this type of list where your podcast lives, on your actual podcast with a call to action, and across your social media channels.

Ask people to subscribe wherever your podcast lives

If your podcast is on streaming sites like Spotify, Stitcher, Apple Podcasts, Google Podcasts, or Overcast, you should include extra information about your show to help build a direct relationship with listeners. Profiles about the show hosts and guests, show episode notes, and full episode transcripts are just the beginning!

Including information on your website about your podcast doesn’t hurt either. Get creative and think of different ways to provide value, like with a show “starter kit” for new listeners or by including other content formats, like related videos and blogs, on the same page.

Be sure to focus on the value your show will provide your audience, and include an email collector for listeners to subscribe to stay in the loop about future releases, show news, and exclusive content.

Include a CTA on your show

Another great place to remind listeners to subscribe to your podcast? During your actual show! If you include a call to action at the end of your podcast, you’ll catch listeners who made it all the way to the end of your show — folks who are already super engaged and the most likely to want more. For listeners who found you on streaming sites instead of your website, suggesting the next step during your show might be the only opportunity you have to get them to subscribe directly.

For example, at the end of our new original podcast, Talking Too Loud, we say, “Listen to Talking Too Loud wherever you listen to podcasts. And hey, rate and review us wherever you listen. And check out more content from Wistia Studios at”

Another example of a podcast including CTAs on their show includes How I Built This with Guy Raz. At the end of his show Guy says, “To see our full interview you can go to And if you want to see all of our past live interviews you can find them there or at”

To sum it up, your CTA could be any next steps you’d like your listeners to take. Both of these examples don’t outright tell folks to subscribe, but lead people to places where they can discover more about your brand (and where they can take the leap to subscribe for more content).

Spread the word on social media

You should also use your existing social media channels to promote your podcast and find listeners who could lead to new subscribers. Use clips and content teasers to give people a taste of what your podcast is about — pique their interest! Social media is a great way to drive people to where your podcast lives and entice them to subscribe to your show.

Here’s an example of a Twitter post on Wistia’s account promoting Talking Too Loud:

Some social media platforms, including Facebook and LinkedIn, even offer direct integrations with email marketing and CRM providers. These connections make it easy to build and nurture your lists without manually exporting and uploading contacts across platforms.

What should you send these folks?

Remember, email subscribers for your show are different from folks you include in your general marketing sends — it’s important to differentiate these sends and be hyper-targeted about your content. For the podcast email subscribers, focus primarily on promoting your show. To sweeten the pot, include exclusive content like behind-the-scenes clips and additional show content to this show subscriber list.

While you’re building a dedicated list of raving show fans, keeping your existing database informed is also important. Whether these marketing lists exist for product updates or blog content, folks in these audiences might also be interested in your podcast’s unique content.

Your marketing automation and onboarding sequences can be a great place to start plugging your podcast — just make sure you’re not promoting your show right off the bat. Showcasing your podcast too early or too often in your email campaign could distract and take away from someone’s learning experience with your product.

Here’s an example of a callout we used in one of our blog content email newsletters for The Brandwagon Interviews podcast. Since this was a more broad list, we kept this section short and sweet and allowed the creative to steal the spotlight and drive traffic to our podcast page.

So, now you’ve got a solid plan in place to promote your podcast via email. But what does a great podcast email look like? And what types of emails should you be sending for your show? Check out a few examples of emails we’ve sent to support our very own shows!

New Show Announcement

Build excitement and anticipation for your new podcast by sending out an announcement email. This is a great place to leverage your existing email lists — either by sending a dedicated email or by including the announcement in a newsletter-style send.

Alternatively, you could get ahead of the curve by collecting emails before launch and then send an announcement to your dedicated show list.

Here’s an example of an email we sent to announce Talking Too Loud:

New Episode Announcement

Keep your listeners in the loop on an ongoing basis by sending out emails for new episodes. These emails can be short and sweet. It’s also important to send these emails consistently to your audience. The email cadence for announcements should follow your show cadence. Showcase your show guest (if you have one), craft a compelling preview for the episode, and drive folks to listen.

Here’s an example of what we typically send for Talking Too Loud:

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